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The Creative Collaboration Conundrum
    We’ve all been shown nirvana-like visions of a collaborative future where we join hands in beautiful creative harmony: the art director will join with designer, with the content strategist, with the planner, with the technologist. The list goes on.The reality of collaboration, however, often falls short, leading at times to the polar opposite extremes of territorialism and outright hostility.We’ll be sharing concrete examples of outstanding collaboration in the digital creative space and asking others to share their experiences. We'll be encouraging people to share moments of collaborative triumph and also of spectacular failure, all in the spirit of unearthing some of the foundations for successful collaboration in the all-play sandbox of interactive creativity.

    Group Planning Dir | RAPP | A legal alien (expat Brit) who's...

    Executive Creative Director | RAPP | Executive Creative Director...

    Type Interactive, Core Conversation
    Hashtag #sxsw #sandbox
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9443

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