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3:30pm

Reaching Teens on the Digital Streets
    Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable campaigns to drug awareness programs and anti-bullying initiatives, cause marketing campaigns and non-profit organizations are increasingly tapping the power of social gaming to authentically connect with millions of teens.

    Join a panel of top digital marketers as they describe the current opportunities for cause campaigns targeting teens in social games. They’ll also share examples and data from successful campaigns that educate teens about substance abuse prevention and anti-bullying.

    Speakers
    VP Digital | The Ad Council | Anastasia serves as Vice President...

    Exec Dir | The Harry Potter Alliance | Andrew Slack co-founded...

    Executive Director of Net Family News, Inc., and co-director...

    Digital Media & Mktg Dir | The Partnership at Drugfree.org...

    VP, Marketing & Content | WeeWorld | A seasoned interactive media...


    Type Interactive, Panel
    Hashtag #sxsw #digiteens
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11443

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