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NFC: No Freakin' Chance?
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

    Chief Strategy Officer | Posterscope | Chief Strategy Officer...

    Mobile Strategist | Mutual Mobile | Rachel checks into 15 apps...

    Type Interactive, Core Conversation
    Hashtag #sxsw #WTFisNFC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11123

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