SXSW 2012: How Brands Build Advocates By Anticipati...

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12:30pm

How Brands Build Advocates By Anticipating Needs

Saturday March 10, 2012 12:30pm - 1:30pm @ InterContinental Stephen F. Austin (Assembly Room) (701 Congress Ave., Austin, TX 78701)

Why are brands constantly pissing us off online? Despite the opportunities for engagement that digital technologies provide, most companies’ customer service-focus has been reactionary. Brands only reach out to their customers when there is already a problem, if at all. Hello Pepco, “Most Hated” company in America, I’m talking to you.

Speakers

Duke Chung

Chairman & Co-Founder | Parature | Duke leads Parature’s corporate...

Leigh George

Dir, Digital Strategy | R2integrated | Leigh George, Ph.D.

Type Interactive, Core Conversation
Hashtag #sxsw #BrandAdv
Theme Branding and Marketing
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP11587

SXSW 2012

12:30pm

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