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DIY Merch Solutions / Crowdsourcing & Contesting
    Alternatives to traditional merchandising solutions can be more affordable and effective, and advances in digital printing and on-demand manufacturing allow brands to create merch without capital outlay or inventory risk. Fans have long expressed adoration for artists through personal expression in art and graphic design. Fan engagement through crowd sourcing and contesting platforms allows bands to extend brand recognition and distribution channels, while reaching social media outlets to increase visibility and impressions through the fans themselves. Engaging creative fans in the design and promotion of merch for their favorite bands is a synergistic branding experience.

    SVP Artist Relations | Cinder Block | Brian Furano has a long...

    Big Boss | Guerilla Management | Founder ,Guerrilla Management...

    Business Dev | Zazzle | Joyce is Director of Business Development...

    Private Shares Group | Liquidnet | Connect late stage private...

    CEO | Creative Allies/Music Allies | Sean O'Connell is the CEO...

    Type Music, Panel
    Hashtag #sxsw #diymerch
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP13273

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