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Election 2012: Campaigns, Coverage & the Internet
    From smear campaigns on Twitter to owning a domain before the opposition does to constituent hangouts on Google+, social media and the web have changed the election process for good. Candidates rely on social media to get their message out on their terms, journalists report and react to the story as it happens, and social platforms help to galvanize public opinion, support volunteers and solicit donations. With viewpoints from journalists, scholars, and campaign practitioners, this panel will reflect on the 2012 presidential campaign and how new media has made its mark. Specifically, the panel will look at which online platforms are performing the best in the 2012 election, the convergence of new and traditional mediums on the campaign trail, and analyze how campaigns are using these tools to promote their issue platforms and candidates, successfully or not.

    North American Editor, BBC.com/News | BBC NEWS | Claudia Milne...

    Editorial Dir | Personal Democracy Media | Micah L. Sifry is...

    White House Correspondent | Time Magazine | Michael Scherer is...

    Digital Director | Obama for America | Teddy Goff is the Digital...

    Professor | University of North Carolina Chapel Hill | Zeynep...

    Type Interactive, Panel
    Hashtag #sxsw #2012Elect
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11944

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