SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!

View analytic


Why Your 5-Year-Old Is More Digital Than Most CMOs
    Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.

    But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.

    Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.

    Head of Creative Innovation | Google Inc | John Militello is...

    Group Planning Dir | R/GA | Sean understands there’s more to...

    Type Interactive, Dual
    Hashtag #sxsw #kidCMO
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10658

Sign up or log in to save this event to your list and see who's attending!


  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

  • Share on
    Facebook Twitter
    Take A Tour Of Site Features

    Get Adobe Flash player