or signup / login to see what your friends are attending and create your schedule! NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!
Making a story social isn't all about marketing. It's also about helping to build a better narrative – extending and enriching the story, whether your story is driven by a fictional character or a brand. We'll examine current examples of advertising, transmedia, brand fiction and branded content to determine what makes stories work for today's social audiences--and what makes them fail.