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The Facebook Customer Service Challenge for Brands
    Tuesday March 13, 2012 12:30pm - 1:30pm @ St David's Bethell Hall (301 E 8th St)
    Managing customer service on a Facebook Page is a messy proposition, particularly for large businesses and brands. Increasingly impatient customers and fans are flocking to the Facebook Wall to fire off specific questions or complaints about product and service issues, with the expectation of receiving a rapid-fire satisfactory response and the threat of making a big stink across their social networks if they don’t. Plus, the exchange happens right out in the open for all to see. How can brands cope?

    Dir of Social Insights | Social Dynamx | Bryan Person is the...

    VP Sales & Mktg/US GM | Rosetta Stone | Eric Ludwig is the VP...

    Dir, Social Strategy & Content Programming | LiveWorld | Mark...

    Customer Care Social Media Dir | AT&T | As Director of the AT&T...

    Type Interactive, Panel
    Hashtag #sxsw #CustServ
    Theme Branding and Marketing
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11486

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