A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will debate and discuss the business case for well crafted editorial and video content as well as the necessity for authenticity, properly marrying a brand's voice with SEO and the defining line between farmed, borrowed and genuine expert Branded Content. The panel will feature executives from Amos Content Group, CAA, Associated Press and will be moderated by What's Trending co-host Melissa Rowley.
Speakers
Cause Correspondent | Incentivize Inc | Melissa Jun Rowley is...
Global Dir, Ent Prod | Associated Press | Michael Dutton is an...
Business Dev Exec | CAA | Sarah Passe is a Business Development...
Chief Operating Officer | Mashable | Sharon Feder is Chief Operating...
Founder/Managing Partner | Amos Content Group | Shawn Amos has...
Managing Partner | Saint Elmo's Entertainment | Tim Stickelbrucks...
Type Interactive,
Panel
Hashtag #sxsw #voice
Theme Branding and Marketing
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9072
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