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3:30pm

Humanizing B2B Brands with Video & Comedy
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned from freelancing on The Onion and Conan and show how those rules can be used to create corporate social media content to breaks through the clutter. We’ll share case studies on how humorous corporate videos earned headlines in the New York Times and inclusion on ComedyCentral.com and helped expand the online community. We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.

    Speakers
    Senior Marketing Manager | Cisco | Tim Washer is a social media...


    Type Interactive, Solo
    Hashtag #sxsw #comedyB2B
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13241

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