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Social Apps and Charitable Giving

    We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests around charity, how does a brand measure the value of engagement? We'll take a closer look at forecasting trends in social app engagement and micro-philanthropy with some of the country's leading brand marketers, nonprofits and social agency thought-leaders.

    Previous Speaking Experience for Moderator Erin DeRuggiero: DMA 2010 Panelist "Loyalty Leaders Tell All: Harness the Power of Cause Marketing," Digital Hollywood Panelist: Brand Stewards, Social Cause, and the Brands that Make it Work.

    Targeting: Brand Marketers, Agency Executives, Strategists, Creatives and Media Planners

    Dir of External Comm | Sonic Drive In

    Founder | Social Reality | Erin has spent the past 15 years working...

    Type Interactive, Core Conversation
    Hashtag #sxsw #app4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10671

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