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12:30pm

Facebook Music Marketing: Pages, Feeds, Games
    Musicians are adopting Facebook as a core component of their online marketing strategy. But which of Facebook's social channels should artists focus on? Facebook Pages, the news feed, or social games? Several companies such as RootMusic have sprung up providing Myspace Music-style band profile apps, but fans don't often visit the Facebook Pages of musicians where they're hosted. Headliner.fm has focused on helping bands gain exposure in the news feed, but record labels want to see a direct return on investment, not just a bigger audience. MXP4's Bopler Games and other developers are now selling songs in social games, but do enough people play them to make deals with game companies worthwhile? Representatives of these companies debate which of these channels is most important, and discuss how bands can tie the channels together to conduct successful marketing campaigns that don't spam Facebook’s users.

    Speakers
    CEO | Bopler Games/Mxp4 | Albin Serviant; CEO: MXP4

    Writer - TechCrunch | TechCrunch | Josh Constine heads up social...

    CEO & Founder | RootMusic | J is the CEO & Founder of RootMusic.com...

    Facebook | MEREDITH CHIN is a Manager of Corporate Communications...

    CEO | Headliner.fm | Mike More is a serial entrepreneur with...


    Type Music, Panel
    Hashtag #sxsw #FBmusmktg
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP13681

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