SXSW 2012

Trends rise and fall in a matter of minutes across the social web as consumers flock from one hot topic to another. Pair that with the savvy and skepticism of today’s consumer, and brands have a huge problem on their hands: How to find and engage consumers in a meaningful way online? Gathering and analyzing the massive streams of data (public and private) to predict trends and being able to react in the moment are keys to getting in front of the flock online. Demographics are dead – or at least mean very little as it relates to engaging consumers on social networks. It’s all about unlocking flock behavior. Great opportunities are being missed every day because marketers can’t get in front of the right people at the right time with a relevant message.