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Using Psychology to Increase e-Commerce Conversion
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

    Sr e-Commerce Prod Mgr | National Instruments | Joe Rawlinson...

    Type Interactive, Solo
    Hashtag #sxsw #BrainConv
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12457

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