For creatives in today's workplace, it sometimes feels like the mandate is "make it brilliant, or start working on your resume." At the same time, creativity often seems like some mystical, elusive force that sits somewhere between prayer and the US Tax Code on the ambiguity scale - either the creative juices are flowing, or they're not. How can creatives be held responsible for something that often seems beyond their control?
Speakers

CEO | Accidental Creative | Todd is founder of Accidental Creative...
Type Interactive,
Book Reading
Hashtag #sxsw #creative
Theme Convergence
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP13698
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