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9:30am

Stand with Planned Parenthood: A Crisis Response

    Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

    Speakers
    Digital Media Coord | Planned Parenthood Federation of America...

    Digital Content Mgr | Planned Parenthood Federation of America...

    Engagement Planner | iCrossing | Gaby Lazzaro is a WOMMA-certified...

    Director of Digital Strategy, Advocacy and Fundraising | Planned...

    Dir, Social Media Strategy | The College Board | Panelist and...

    Dir Online Supporter Engagement | Planned Parenthood Federation...


    Type Interactive, Panel
    Hashtag #sxsw #StandwPP
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9166

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