SXSW 2012

Consumers are discovering new music and artists from ads on TV. Getting your song into a national commercial can kick start a career, take an emerging artist to the next level, or even create a hit, just like heavy rotation on radio did for artists in the past. It can also fund your career. Industry insiders discuss upfront fees, back-ends fees, residuals for your musicianship and vocals, and how you keep track of it all.