Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet some institutions have been successful at creating social media programs that are strategic, integrated, measurable, innovative, and most important, highly successful. How have they overcome the obstacles? Who made it happen? What changes were required to normal ways of doing business? And what can we all learn from it?
Speakers
Asst VP | DePaul University | Deborah Maue joined DePaul University...
Social Media Strategist | Great Lakes Educational Loan Services...
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Core Conversation
Hashtag #sxsw #highedsoc
Theme Branding and Marketing
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10150
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