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3:30pm

Social + Location + Mobile = The Perfect Beer
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    Speakers
    Word Nerd | Great Divide | Hanna has worked for Rogue Ales and...

    Prod Mgr | Untappd | John Vajda is Product Manager at Untappd...

    Co-Founder | TapHunter | Check out Social + Location + Mobile...

    SVP Dir Digital Incubator | Allen & Gerritsen | @SchneiderMike...

    Founder, CEO | Antler Agency | Terry Lozoff has been on the front...


    Type Interactive, Panel
    Hashtag #sxsw #beerpanel
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8711

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