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1:00pm

Next Stage: Craft Spells

    In the cold and dreary winter of 2009, alone in his bedroom and hidden
    from the darkness of the world outside Justin Paul Vallesteros had begun
    working on something that would change his life forever. What began as a
    couple notes played in experimentation soon transformed into vibrant
    melodies that soon shook Vallesteros’ musical foundation to the core.
    Guitar chords laced over pulse sating synth melodies and drum rhythms
    was a departure from Justin’s previous work; he began to create the
    dreamy nostalgic pop music that is Craft Spells. Justin is a California native
    who now finds residence in the mid-size town of Stockton, the heart of
    California. Craft Spells is the epitome of the recent uprising of the DIY
    music scene. Coming from a place not known for its musical history or
    impact on music culture it seemed destined for Craft Spells to stay as a
    bedroom pop project with no final destination in sight. But soon the shear
    amount of blog volume his work began to generate was unimaginable.
    Sites like Weekly Tape Deck, Pasta Primavera, No Modest Bear and
    Pitchfork’s Forkcast took notice and thus began the never ending
    worldwide posting and re-posting on blog after blog of Craft Spells. The
    sound is led by Justin’s blissful voice, backed behind beautiful guitar
    melodies over heavenly synths, pop basslines and looped rhythms.
    Captured Tracks has released 7” single for the song “Party Talk” and
    the debut LP in Spring 2011 called Idle Labor. 2011 is
    going to be a busy year now that Justin has set up a live band for future
    touring. Keep a look out for tour dates in Europe and US come the new
    year. In no time at all, Justin has been able to move out of Dave Brubeck
    and Pavement’s shadow to create something his own which he shares
    with the ever continuing admiration of the world.”
    Type Music, Next Stage
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_OE00965

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