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5:00pm

The White House on the Road
    With the commoditizaion of digital technologies for engagement, organizations are beginning to see the opportunity to go one step further by bridging the gap between the virtual and the physical worlds. Hear how a group inside the White House has launched a digitally-powered program to enable live engagement with Latin-America citizens throughout the US. A key component of the program is a multi-city event series where the White House will send officials to meet, engage, and work with local leaders on a wide range of projects. Featuring key White House staff leading this initiative, “THE WHITE HOUSE – ON THE ROAD” explores what could be the next frontier for interactive – “an intelligent return to the physical world.”

    Speakers
    Chief Mktg & Strategy Officer | Deloitte Postdigital Enterprise...

    Exec Dir, the White House Initative on Educational Excellence...


    Type Interactive, Core Conversation
    Hashtag #sxsw #WhiteHouse
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100047

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