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9:30am

101 Social Media Tactics for Nonprofits
    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.

    Speakers
    Internet Mktg Mgr | Blackbaud | Chad Norman is a digital marketing...

    Sr PR Mgr | Blackbaud | Melanie Mathos recently co-authored the...


    Type Interactive, Book Reading
    Hashtag #sxsw #101SMT
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12654

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