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2:00pm

Digital vs. Print: Storyboard to Digital Delivery
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    Speakers
    VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the …

    CTO | Conde Nast | Joe Simon is Executive Vice President - C…

    CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products…

    EVP & Chief Digital Officer | Meredith National Media Group …

    VP, Digital Business Dev | Time Inc | Perry Solomon is the V…


    Type Interactive, Panel
    Hashtag #sxsw #NextIssue
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13155
 

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