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12:30pm

Brazilian Youth: Dreams, Activism, Hyperconnection

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
    This session will present an overview of the main findings of the research.
    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    Speakers
    Box1824 | Carla Mayumi is a Director of Innovation at Box 1824...


    Type Interactive, Solo
    Hashtag #sxsw #br_dream
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13264

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