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5:00pm

How to Get Consumers Addicted to Your Content
    In the early days of owned and earned media (i.e., content) brands believed that communicating their messages via social and traditional media were the keys to success. And content is working; 61 percent of brands are doubling down on content this year. But advanced content strategists know that driving specific business objectives using content requires a wholesale shift to the user’s perspective - creating content that is entirely about theuser and the things they already care about. And for all the hand-wringing that goes on about creating the right content, 90 percent of brands investing in content lack a plan for optimizing the content and its distribution to reach targets, get them to “try” it and get them to come back to it on a regular basis.

    Speakers
    Founder & CEO | RETHINK Multimedia | Tara-Nicholle Nelson is...


    Type Interactive, Future15
    Hashtag #sxsw #contentadx
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13140

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