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Today, dance artists grace the covers of rock magazines and top the charts, commanding headlining slots at rock festivals. Electronic artists are becoming the modern day icons of rock's past. Why is this happening now? What unique ways are electronic artists/promoters connecting with fans? Is Skrillex the Nirvana of this generation? Will 2012 be known as the year dance music killed rock & roll? Examine dance music's rise to popularity and where it stands to go from here.