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2:00pm

The Future of Lifestyle Media
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    Speakers
    Dir | Krrb | Andrew Wagner is the current director of Krrb a…

    Editor | Camillestyles.com | Camille Styles is the founder a…

    Founder | DesignSponge.com | Grace Bonney is the founder and…

    Editor, Food & Prop Stylist | Sweet Paul Magazine

    Editor | Austin Eavesdropper | Tolly Moseley is a culture wr…


    Type Interactive, Panel
    Hashtag #sxsw #lifestyle
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100143
 

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