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Once & Future King: Can Syndication Save Content?
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    Flipboard | Christel van der Boom is a communicator passionate...

    Founder | Free Range Content Inc | Jesse Levine has launched...

    CEO | Free Range Content Inc | CEO Free Range Content (Repost.Us...

    SVP & CTO | NewsRight | Todd Martin is a technology infrastructure...

    Type Interactive, Panel
    Hashtag #sxsw #syndicate
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12874

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