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What’s Good for the World Is Good for the Agency
    Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious.Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of an agency. But they should.In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.

    CEO | PereiraO'Dell | Tennessee-born Andrew O’Dell, 40, is...

    Chief Innovation Officer | Agent Innovateur Inc | Angele is founder...

    CEO | Reactive | CEO of Reactive New York with over 14 years...

    CEO/Founder | Zemoga | DJ Edgerton is the Founder and CEO of...

    Pres | Enlighten | Tom Beck is President of Enlighten, one of...

    Type Interactive, Panel
    Hashtag #sxsw #socialgood
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12345

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