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@TVEngagement: Does Social Media Drive TV Ratings?
    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    SVP MTV Digital Media | MTV Networks | Colin Helms is Senior...

    EVP Mktg | Shazam Entertainment | David Jones joined Shazam in...

    Sr VP Mktg | Bravo Networks | Ellen Stone Senior Vice President...

    Sr VP Mktg, Creative Svcs & Brand Strategy | Food Network | As...

    VP | Text100 | Tara O‘Donnell has 18 years of consumer and...

    Type Interactive, Panel
    Hashtag #sxsw #tvengage
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10516

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