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11:00am

No Wallet? No Problem. Enter Mobile Payments.
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

    Speakers
    VP of Emerging Media & Innovation | 360i | David Berkowitz is...

    Exec VP, Online/Mobile Business Unit | American Express | American...

    Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...

    Vice President of Global Mobile Transactions | NXP Semiconductors...

    Engineer, Google Mobile Wallet | Google Inc


    Type Interactive, Panel
    Hashtag #sxsw #nowallets
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9756

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