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Publishing Models Transforming the Book
    Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the retail business. Publishers are being more selective about—and paying less money for—the books they acquire. In short, the publishing industry is changing dramatically. With change comes opportunity and everyone from legacy publishing houses to entrepreneurial individuals are creating new business models that locate talent and package content in new ways. Is the book dead? No—it’s being re-imagined and redefined by these very people.

    CEO & Pres of Wowio | Studio W/WOWIO Inc | Brian Altounian is...

    Creative Dir | The Atavist | Jefferson Rabb is a web and mobile...

    Global Digital Director, Penguin | Penguin | Molly Barton started...

    Sr News Editor | Publishers Weekly | Rachel Deahl is a writer...

    Co-Founder | Electric Yarn | Swanna MacNair is the co-founder...

    Type Interactive, Panel
    Hashtag #sxsw #pubmodels
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10347

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