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5:00pm

It's Alive: Interactive Machines That Captivate

    Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.

    Speakers
    DaytonB2B Editor, Metro Editor | Dayton Daily News/Cox Media…

    Sr Mgr Digital Merch Strategy | SapientNitro | FK Funderburk…

    Founder/CEO | Welcome to College | Justin’s passions inclu…

    CEO | Deep Local | Coined “Willy Wonka with a toolkit from…

    Social Mktg Dir | Real Art | Patrice Hall is the social mark…


    Type Interactive, Panel
    Hashtag #sxsw #LiveBots
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10006
 

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