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Social Media in the Underground World of B2B
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

    VP, Brand & Social Mktg | Xerox Corporation | Duane Schulz is...

    Sr Mgr, Digital & Social Strategy | IBM | Ethan McCarty is part...

    Sr. Director, Social & Digital Mktg | Cisco Systems Inc | I lead...

    Dir | Text100 | Melissa Chanslor is an account director and digital...

    Social Media Strategist | NVIDIA | Shanee is a geek who talks...

    Program Mgr, Social Business Enablement | IBM

    Type Interactive, Panel
    Hashtag #sxsw #SMB2B
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8760

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