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3:30pm

We Made This, and It's Not an Ad
    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

    Speakers
    Dir of Creative Tech & Production | Duncan/Channon


    Type Interactive, Solo
    Hashtag #sxsw #wemadethis
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12751
 

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