SXSW 2012

Mr. Lee, an adopted stray cat, routinely disappeared from his North Carolina home for days on end. Intrigued by Mr. Lee’s whereabouts, his owner Juergen, a German engineer, created a camera designed to fit around the feline’s neck. Engineered to capture continuous photographs, Juergen hoped to discover the mysterious life of his cat. After many unsuccessful attempts, Mr. Lee returned with the camera intact and photographic evidence of his travels. Intrigued by his findings, Juergen published the photographs on the internet, unaware that his small invention would send shockwaves around the world and alter his life forever.