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5:00pm

Beyond The 1 Sheet - Pen to Paper Returns
    Following the success of last years 'From Pen To Paper', AllCity presents award winning UK film distributor Momentum Pictures in the sequel; Beyond The 1 Sheet. Attendees will once again join forces in a brainstorm with the creative team from AllCity but this year will benefit from the knowledge and insights of one of the UK's most successful film distributors. Using a hypothetical brief set by Momentum, the room will be asked to create an alternative marketing strategy to run alongside the main 1 Sheet campaign. From print and online to guerrilla and PR marketing we will discuss, explore and develop ideas that will create a memorable marketing campaign beyond the 1 Sheet. These ideas will be sketched up during the workshop in real time and critiqued at the end of the session. Chosen ideas will then be mocked up by the AllCity Studio at a later date.

    Speakers
    Creative Dir | AllCity Media | Charlie is the Creative Director...

    Theatrical Mktg Mgr | Momentum Pictures UK | Hannah holds the...

    Lin is a junior Art Director in the Creative Advertising Sequence...


    Type Film, Workshop
    Hashtag #sxsw #beyondall
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP100015

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  • SXSW Film Conference + Screenings
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