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12:30pm

Online Sports and the Internet's Meaning Machine
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

    Speakers
    Editorial Dir | Vox Media/SB Nation | Spencer Hall is the Editorial...


    Type Interactive, Solo
    Hashtag #sxsw #kingdom
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100134

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