SXSW 2012

In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.