SXSW 2012

On paper Vex Ruffin’s music is simple: an untrained punk musician who uses a few basic instruments in uncomplicated ways, he calls the style ‘minimalist.’ Although it may not seem like it upon first listen, Vex’s music is rooted in sampling and hip hop beat-making culture. The SP 303 sampler provides the drums and other sounds, a purchase inspired by Madlib. Vex is the first and only artist signed to Stones Throw Records on the strength of an unsolicited demo sent through the mail. Peanut Butter Wolf recalls, “It was kind of a fluke that I listened. I just liked the drawing on the cover so I decided to check it out. I called the phone number on the CD and Vex thought I was his friend playing a practical joke.” These days, Vex is playing shows around LA and OC as a 3-piece band while getting ready for his debut EP release on Stones Throw in July and his full length at the end of 2011. He just played his dream gig at The Smell and is now ready for Coachella and 106 & Park