SXSW 2012

Alex Gimeno is a DJ best known for Ursula 1000, a wide-ranging musical project including lounge, breakbeat, glam and cha cha.
Gimeno entered the music business around 1990. He was a DJ on Miami Beach for nearly a decade, and early in his career, he played drums for a band called 23. Other members of 23 later formed the band The Postmarks. He also had his own show on the pirate radio station WOMB. After extensive work as a DJ, he sent a tape of original work to Washington, D.C.-based record label ESL Music, which was immediately interested in signing him. On that label, Gimeno has released a number of albums containing mixes of an eclectic selection of bands, ranging from The Bees to Kraak & Smaak; Gimeno knows many of the artists whose work he uses in his mixes personally. Aside from mixing the music of others, he also creates his own original works such as the studio albums Kinda' Kinky, Here Comes Tomorrow, and Mondo Beyondo. The name Ursula 1000 is a reference to Ursula Andress, famous Swiss actress who played Bond girl in first Bond movie Dr. No. Currently, he travels the world as a dj and has monthly residencies in New York. His works have been used in episodes of Sex And The City, Grey's Anatomy, Desperate Housewives and ad campaigns for Samsung, AT&T, Adidas, and La Vie Grand Marnier.