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Toy Selectah

avatar for Toy Selectah

The mix-master wizard for Monterrey Mexico's Hip Hop en Español Pioneers Control Machete, created a whole new hybrid by mixing mexican soundscapes with contemporary urban riddims. As a Music Producer and Remixer, Toy Hernández has been working with a long list of artist, bands and comtemporary music friends as: Calle 13, M.I.A., Morrisey, Manu Chao, Diplo, Sinden, Eminem, Thievery Corporation, Cypress Hill, Nortec Collective, Kinky, Plastilina Mosh, Paulina Rubio, Federico Aubele, Café Tacvba, Sergent García, Don Omar, Gustavo Cerati, Celso Piña, Notch, Juanes, Julieta Venegas, Alejandro Sanz, Molotov, Babasónicos, Dj Blass, Los Tetas, División Minúscula and many others. Lately he has been galloping rural rhythms of Colombian-Mexican Cumbias, Reggae, and other urban and caribbean styles creating his own trademark sound and collective called Sonidero Nacional. During 2008 and after a collaborative relationship with Diplo, MAD DECENT, the label and crew announced the incorporation of Toy Selectah to their international Urban Global roster. He now lives in Monterrey, Mexico and resides as Creative Director, A&R and CEO of Sones del Mexside his own production company and boutique label, home of recently top ranked Mexican rock band División Minúscula.


Performance Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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