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Bad Lucc

avatar for Bad Lucc

Also known as "The Writer." Born in Inglewood, raised in Watts, his entry into the music industry was working for Rodney Jerkins & Ricc Rude(Destiny Child's - Cater 2 You). Shortly after that he met artists fellow West Coast artists Damani and Soopafly and formed the group Western Union. That music then found its way into the hands of Snoop Dogg and the rest was history. Their first major label appearance was on the song "Like This" from Snoop Dogg 2006 album Tha Blue Carpet Treatment. His most noticeable achievement is writing three songs on Snoop Dogg's 2009 album Malice n Wonderland. Those songs include "Gangsta Luv" "I Wanna Rock" and"1800". Now an artist on Diamond Lane Music Group, Bad Lucc is set to bring his raw and vivid style to the forefront. When asked what his place in the industry will be, his response is "etched in stone, I will be remembered."


Performance Schedule




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  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
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  • Free Stuff
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