SXSW 2012

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2:00pm

Newsjacking: How to Inject Your Ideas ACC (Ballroom G) Man Vs. Algorithm: Online Video Curation Face-Off ACC (Room 18ABCD) @TVEngagement: Does Social Media Drive TV Ratings? Omni Downtown (Capital Ballroom) Branding Without Bullshit: Building Social Media-Proof Brands InterContinental Stephen F. Austin (Capital Ballroom A) Building a Jewish Presence Through Social Media ACC (Room 5ABC) Formula 1: Driving Global Technology & Innovation Hilton Austin Downtown (Salon FG) Get Smart! Hack Your Brain for Peak Performance Hilton Austin Downtown (Salon H) Man vs. Algorithm: Online Video Curation Face-off ACC (Room 18ABCD) OMG Your RFP Is Killing Me ACC (Ballroom BC) Perfect Timing: Evolving GLBT Suicide Prevention ACC (Room 10AB) Rethinking Civilization for the Social Age ACC (Exhibit Hall 5) Sex on the Web – The Sabotage of Relationships? Driskill Hotel (Driskill Ballroom) Social Change, Social Media & Social Filmmaking ACC (Room 9ABC) Startup Marketing: Big Results with a Small Budget Hilton Austin Downtown (Salon D)

The Cloud as Skynet: Conquering Digital Overload ACC (Ballroom EF) Tweak Your Talk (A Cranky Talk Workshop) Holiday Inn Town Lake (Marigold)

3:30pm

ASL: The Evolution and Future of Online Dating Driskill Hotel (Driskill Ballroom) Effective Social Media Presence in Higher Ed InterContinental Stephen F. Austin (Assembly Room) Faster Design Decisions with Style Tiles Radisson Town Lake (Town Lake Ballroom) Give Me an Invite! Creating User Demand at Launch Hilton Austin Downtown (Salon C) How to Be Acquired & Stay Happy Courtyard Marriott (Rio Grande Ballroom) Hyper Local Public TV Station Models: Content 3.0 Sheraton Austin (Creekside I & II) Political Humor 2.0: Teh Internetz R Leaking ACC (Room 12AB) Potterize It! Sharing the Magic of Fan Culture Omni Downtown (Capital Ballroom) Queer Viral Practices in New Media Art and Theory ACC (Room 10AB) Serendipity (n.): A Happy Discovery By Accident Sheraton Austin (Capitol EFGH) Shift & Reset: Solving Complex Problems Driskill Hotel (Maximilian) SoLoMo Redefined: Next Gen Social Local Mobile Hilton Austin Downtown (Salon FG) Storytelling for Entrepreneurs & Startups Hilton Austin Downtown (Salon B) The Bombastic Brilliance of "Black Twitter" ACC (Room 6AB) The Power of Visual Storytelling Sheraton Austin (Capitol ABCD) This New House: Featuring Bob Vila InterContinental Stephen F. Austin (Capital Ballroom A) This Will Blow Your Mind: The Prius-Inspired Bike Hilton Austin Downtown (Salon H) Waste 2.0: 3 Ways Tech Is Making Waste a Resource Hilton Garden Inn (Rio Grande) Your Brain on Multitasking Courtyard Marriott (Brazos)

5:00pm

Future of Entertainment: Viewer Becomes User ACC (Room 18ABCD) Applying Behavior Design ACC (Ballroom A) Bootstrapping Meet Up Hilton Austin Downtown (Room 415A) Build. Community Is Easy, Saving the World Is Hard ACC (Room 6AB) Future of Entertainment: Viewer Becomes User ACC (Room 18ABCD) Get Lit: Why Story Matters Sheraton Austin (Capitol ABCD) Iranian Outlaws: Satire vs. Censorship ACC (Room 12AB) It's Alive: Interactive Machines That Captivate InterContinental Stephen F. Austin (Capital Ballroom B) Launching Companies in Regulated Industries Hilton Austin Downtown (Salon C) Mining Diversity: Developing a Community of Color ACC (Room 5ABC) MIT Media Lab: Making Connections Hilton Austin Downtown (Salon FG) Public Radio Is Media’s Future. You Heard It Right Sheraton Austin (Creekside I & II) Seafood Watch vs. Yelp: Future of Social Food Hilton Austin Downtown (Room 616AB) Show & Smell: Marketing Experiences Beyond Visual InterContinental Stephen F. Austin (Capital Ballroom A) Software Alchemy and the Arc of Technology ACC (Ballroom BC) Sparking Real World Action with Social Media ACC (Room 8A) The Fashion Fog: Redefining Content & Commerce Sheraton Austin (Capitol EFGH) The Future of Access to Digital Broadcast Video ACC (Room 9ABC) The Future of Work: Serial Monogamy Courtyard Marriott (Brazos) The Lean Startup: The Science of Entrepreneurship ACC (Ballroom D)

Understanding Start-Up Equity and Compensation Hilton Austin Downtown (Salon B) What’s ‘The Next Big Thing’ in Social Networking? ACC (Room 10AB) Why Happiness Is the New Currency ACC (Ballroom EF)

9:00am

Austin - International Tech Summit Meet Up Palm Door (Palm Door)

9:30am

Digital Vertigo ACC (Ballroom G) Creating the Code: A BBC Transmedia Documentary ACC (Room 18ABCD) Big Ol' Babies: Why Baby Boomers=Public Media FAIL Sheraton Austin (Creekside I & II) Can Privacy Bootcamp Firm Up Your Bottom Line? Hilton Austin Downtown (Salon FG) Can You Tweet That? Social Media and the Law Omni Downtown (Capital Ballroom) Creating The Code: A BBC Transmedia Documentary ACC (Room 18ABCD) Designing a Successful Distance Education Program AT&T Conference Hotel (Classroom 203) Entertain or Fail: Brands As the New Publishers Sheraton Austin (Capitol View North) Envisioning a Better World Together at SXSW 2013 AT&T Conference Hotel (Salon C) Group Deals Are Killing Your Small Business Hilton Garden Inn (Rio Grande) Guerilla Marketing @ Your Library ACC (Room 6AB) How to Be Yourself When Everyone Else Is Faking It Omni Downtown (Longhorn) I Used Data Analytics to Game Online Dating Driskill Hotel (Driskill Ballroom) Integrating Brands into Social Television InterContinental Stephen F. Austin (Capital Ballroom A) LEAN STARTUP: Dave McClure Uncensored (LOL) Hilton Austin Downtown (Salon C) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) Rhapsody to Year 0: Music & Publishing Go Digital ACC (Room 12AB) Tech Superwomen: Mentors and Mentees, FTW ACC (Room 9ABC) TechStars Live! Hilton Austin Downtown (Salon H)

11:00am

Programming Social Applications ACC (Ballroom G) Entertainment After Transmedia ACC (Room 13AB) And I Am NOT Lying at SXSW: From Basement Burlesque to the Boardroom Palm Park (Colorado) Anime: More Than Cartoons ACC (Room 12AB) Apply the Lessons of Open Source to Any Business ACC (Room 9ABC) Big Social Media Results at Small Organizations Hilton Garden Inn (Rio Grande) Clouds Here, Clouds There, Clouds Everywhere Hilton Austin Downtown (Salon K) Data Visualization for Social Change ACC (Room 8A) Electric Car: Lessons Learned in a Global Movement Hilton Garden Inn (Sabine) Future of Game Development on Multiple Platforms Palmer Events Center (Room 4-5) Hacking YouTube: Science & Secrets of Viral Videos InterContinental Stephen F. Austin (Capital Ballroom A)

HTML5 APIs Will Change the Web: And Your Designs ACC (Ballroom A) Intellectual Property Issues in Social Media Omni Downtown (Capital Ballroom) Journalists Discuss the Future of Games Palmer Events Center (Room 1-2) LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle Hilton Austin Downtown (Salon C) Making Stories: Libraries & Community Publishing ACC (Room 6AB) Market Developers Meet Up InterContinental Stephen F. Austin (Boardroom) Mentor Session: Ivo Stivoric AT&T Conference Hotel (Salon D) Mentor Session: Leslie Ziegler AT&T Conference Hotel (Salon D) Mentor Session: Sara Reistad-Long AT&T Conference Hotel (Salon D) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) NFC: No Freakin' Chance? Hilton Austin Downtown (Room 616AB) Radio-Free Yoga: Self-Realize x Social Enterprise Omni Downtown (Lone Star) Real-Time Newsjacking & a Cold-Blooded Tweeter Sheraton Austin (Capitol ABCD) Reflections of a Zen Digital Nomad Courtyard Marriott (Rio Grande Ballroom) SOPA/PIPA: Why the Open Internet Needs Us AT&T Conference Hotel (Salon C) Startup Passion Smack-Down Hilton Austin Downtown (Salon A) Supersizing the Classroom: 3000 Students & Beyond AT&T Conference Hotel (Classroom 203) The Building Blocks for Indoor Navigation Hilton Austin Downtown (Salon J) The Complexity Curve: How to Design for Simplicity ACC (Ballroom BC) The Most Wanted Unusual Suspect: Markia Zuckerberg ACC (Room 5ABC) The Power of Fear in Networked Publics ACC (Ballroom EF) The Sports Fan in 2015 Driskill Hotel (Driskill Ballroom) Top Chef: How Transmedia is Changing TV ACC (Ballroom D) Why We Are Losing the War for Talent Courtyard Marriott (Brazos) And I Am NOT Lying at SXSW Hilton Garden Inn (Colorado)

11:15am

Empathy-Building Tools for Better Collaboration Hyatt Regency Austin (Texas Ballroom 4-7)

11:30am

P-Cubed: Building a Happy, Positive Startup Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Eat Shit Sleep: Enlightenment Through Unemployment Hyatt Regency Austin (Texas Ballroom 4-7)

12:30pm

Alternative Film Events: Site Specific & Beyond ACC (Room 15) Condition ONE - The Future of Mobile Video ACC (Austin Suite) Everything is a Remix; So Steal Like An Artist ACC (Room 18ABCD) Warp"ed Filmmaking - More Execution, Less Budget ACC (Room 13AB) Accessibility Meet Up Hilton Austin Downtown (Room 615AB) Alternative Funding for Game Development Palmer Events Center (Room 1-2) Bridging the Lawyer-Social Media Manager Divide Omni Downtown (Capital Ballroom) Building Community Engagement Around Open Content AT&T Conference Hotel (Classroom 203) Cloudy with a Chance of Gaming Palmer Events Center (Room 4-5) Creative Energy: Renewing the Fight for Renewables Hilton Garden Inn (Sabine) Crowd Sourcing Community Projects Like Tom Sawyer Sheraton Austin (Capitol View North) Design for Social Innovation and Public Good ACC (Room 9ABC) Discover the New Frontier of the Glocal Internet Hilton Austin Downtown (Salon B) Do People Really Want Participatory Government? ACC (Room 8A) Does Real Time Data Make Us Better Consumers? Hilton Austin Downtown (Room 616AB) Education and Technology Meet Up AT&T Conference Hotel (Salon A) Emotional Equations to Connect with Your Customers ACC (Ballroom EF) Everything Is a Remix, so Steal Like an Artist ACC (Room 18ABCD) Extracting an Emotional Story from Mobile Datasets Hyatt Regency Austin (Texas Ballroom 1-3) HTML5 and CSS3: Does Now Really Mean Now? ACC (Ballroom A) Investigating Social Mechanisms with Mobile Phones Hilton Austin Downtown (Salon J) LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session Hilton Austin Downtown (Salon C) Mentor Session: Carlo Longino Holiday Inn Town Lake (Lantana B) Mobile Payment Takes Lesson from Credit Industry Hilton Austin Downtown (Salon FG) Multiple Personalities–Not a Disorder but the Norm Omni Downtown (Longhorn) Not Just Tech Support: Online in India Hilton Austin Downtown (Salon K) Rebuilding LEGO InterContinental Stephen F. Austin (Capital Ballroom B) Richard Garriott’s Continuing Space Mission Hilton Austin Downtown (Salon H) Rude Awakening: Content Strategy Is Super Hard Sheraton Austin (Capitol ABCD) SOPA Media Coverage Dissected AT&T Conference Hotel (Salon C) The Freelance Rockstar Courtyard Marriott (Rio Grande Ballroom) The Great Library Swindle: Your Rights Are at Risk ACC (Room 6AB) The New Hollywood: Building Celebrity Brands Online Sheraton Austin (Creekside I & II) Two Decades of Trajan in Movie Posters ACC (Room 12AB) When Biomechanics Attack: Hard New Sports Lessons Driskill Hotel (Driskill Ballroom) When IT Says No: How to Create Fast Feature Flow Courtyard Marriott (Brazos) Why Small Is the New Big and Big Is the New Small Hilton Garden Inn (Rio Grande)

12:45pm

Responsible Design and the Ethics of Influence Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

Multiplayer Work: An Idea Whose Time Has Come? Hyatt Regency Austin (Texas Ballroom 4-7) And I Am NOT Lying at SXSW: Storytelling Workshop Palm Park (Colorado)

1:15pm

Organization Design Is for Lovers Hyatt Regency Austin (Texas Ballroom 4-7)

2:00pm

Coppola vs Kittens: Pro Filmmaking's Online Future ACC (Room 15) Festribution: Film Festivals as Distributors ACC (Room 16AB) And I Am NOT Lying at SXSW: Storytelling Open Mic Palm Park (Colorado) LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters Hilton Austin Downtown (Salon C)

3:00pm

And I am NOT Lying: The World's First Crowdsourced Variety Show Palm Park (Colorado)

3:30pm

DSLR Gear: Film Production in a Carry-On (Or Two) ACC (Room 15) Your Film's Unique Digital Distribution Strategy ACC (Room 16AB) 11 Reasons QR Codes Are Not Engaging Consumers Hilton Austin Downtown (Room 616AB) Best Practices for Supervising Millennials Courtyard Marriott (Rio Grande Ballroom) Build a Massive Peer Learning Community Online AT&T Conference Hotel (Classroom 203) Catch Me If You Can: Frank Abagnale 10 Years Later ACC (Ballroom EF) Communities of Transparency: Open Data in Action ACC (Room 9ABC) CSS for Grown Ups: Maturing Best Practices ACC (Ballroom A) Data Visualization and the Future of Research Sheraton Austin (Capitol EFGH) Decentralized Organizations: Do They Work? Courtyard Marriott (Brazos) Does Your Product Have a Plot? ACC (Ballroom BC) Entrepreneurs: International Teaming Opportunities ACC (Room 10AB) Exploring the Top Startup Accelerator Programs Hilton Austin Downtown (Salon A) Fantasy Sports: Where Does It Go from Here? Driskill Hotel (Driskill Ballroom) Fighting for Your Users Without Becoming a Target Omni Downtown (Capital Ballroom) FOMO: How Can Brands Tap into Fears of Missing Out InterContinental Stephen F. Austin (Capital Ballroom B) How Meaningful Design Can Save the World ACC (Room 8A) How Women Present Themselves in the Digital Age Omni Downtown (Longhorn) Is That Your Final Offer? Mobile Dynamic Pricing Hilton Austin Downtown (Salon H) LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants Hilton Austin Downtown (Salon C) LGBT Meet Up Hilton Garden Inn (Red River) Live the Game: A Lifestyle with a Gaming Sense Palmer Events Center (Room 1-2) Making the Real World Easier to Use ACC (Exhibit Hall 5) Netflix and Twitter: What's Under the Hood Radisson Town Lake (Town Lake Ballroom) Not Your Mommy's Blog: The Evolution of Dad Blogs Omni Downtown (Lone Star) Read/Write Library: Mapping a City Through Media ACC (Room 6AB) Rise of the Indie Web Sheraton Austin (Capitol View North) Securing the Cloud: What's Your Cloud Entry Point? Hilton Austin Downtown (Salon FG) Steampunk Meet Up Hyatt Regency Austin (Big Bend) The Hottest in Southeast Asia and Singapore's Digital Media Landscape Hilton Austin Downtown (Salon K) The Local Backbone of the SoLoMo Revolution Hilton Garden Inn (Rio Grande) The Secret Lives of Links ACC (Ballroom D) The Visual Interface Is Now Your Brand InterContinental Stephen F. Austin (Capital Ballroom A) Tweeting Osama’s Death: From Citizen to Journalist Sheraton Austin (Creekside I & II) Why Doesn't Congress Grok The Internet? AT&T Conference Hotel (Salon C) Your Marketing Sucks: Why You Need to Think Local InterContinental Stephen F. Austin (Assembly Room)

3:45pm

Books Win the Attention Economy Hyatt Regency Austin (Texas Ballroom 4-7)

4:00pm

Delivering Content Experiences Across Platforms Hyatt Regency Austin (Texas Ballroom 4-7)

4:15pm

What Content Strategists Can Learn from the Movies Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

Bringing Back the Love When Google Hates You Hyatt Regency Austin (Texas Ballroom 4-7)

5:00pm

How to Get Consumers Addicted to Your Content Hyatt Regency Austin (Texas Ballroom 4-7) Beyond The 1 Sheet - Pen to Paper Returns ACC (Room 13AB) Lights, Camera, Social Action! ACC (Room 15) Beyond SOPA/PIPA - Moving Forward with Engine Advocacy AT&T Conference Hotel (Salon C) Browser Wars V: The Angry Birds Era Hilton Austin Downtown (Salon K) Crowdsourcing Cancer Support: A Love Story AT&T Conference Hotel (Classroom 204) Dear Google & Bing: Help Me Rank Better! Radisson Town Lake (Town Lake Ballroom) Engineering Serendipity to Instigate and Delight Hilton Austin Downtown (Salon J) Enterprise Social Media: Five Emerging Trends Omni Downtown (Longhorn) Erasing Lines Between Physical and Digital Worlds Hilton Austin Downtown (Room 616AB) Fit Together: How Fitness Goes High-Tech + Social Omni Downtown (Capital Ballroom) Get the Look: Use @Font-Face + CSS3 Like the Stars ACC (Ballroom A) How Digital Maps Navigate the Human Condition Hyatt Regency Austin (Texas Ballroom 1-3) How to Break Through the Noise with Great Events InterContinental Stephen F. Austin (Assembly Room) LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn Hilton Austin Downtown (Salon C) Let's Talk Video for Social Change ACC (Room 8A) MBAs at SXSW Meet Up Hilton Austin Downtown (Room 615AB) Mobile Games: The Secret Sauce Is Social Hilton Austin Downtown (Salon H) Monetizing Mommy Sheraton Austin (Capitol View North)

Paper or Plastic? Social Media Can Restore Earth Hilton Garden Inn (Sabine) Physical Architecture Meets Interaction Design ACC (Ballroom BC) Priming Audiences for a Truly Social Olympic Games ACC (Room 12AB) Rethinking Gaming Addiction in Psychotherapy ACC (Room 6AB) Social Discovery and the New Startup Scene Hilton Austin Downtown (Salon A) Social Media and Politics Meet Up AT&T Conference Hotel (Salon A) SoLoMo Meet Up Hyatt Regency Austin (Big Bend) The Dark Side of Social Networks: Malware & Fraud Hilton Austin Downtown (Salon FG) The White House on the Road ACC (Room 10AB) Think Global, Blog Local: The Regional Tech Blog Sheraton Austin (Creekside I & II) Welcome to the Chaos: The Distributed Workplace Courtyard Marriott (Brazos) X of Y: How to Ensure Your Startup Is Defensible Hilton Austin Downtown (Salon B)

5:30pm

Your Blog Is Not Your Business Hyatt Regency Austin (Texas Ballroom 4-7)

5:45pm

Crowd Sourced & Collaborative Story-Writing Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Tracking Trends to Make Great Content Hyatt Regency Austin (Texas Ballroom 4-7)

9:30am

Material Change-Tackling Human Rights with Artists ACC (Ballroom G) Multiplatform Storytelling: Frontline War Stories ACC (Room 18ABCD) Accelerating Killer LatAm Startups ACC (Room 5ABC) Big Data: Powering the Race for the White House Hilton Garden Inn (Rio Grande) Can Gaming Make the World Better? ACC (Room 6AB) Consumer Patterns Revealed by Dating Site Insiders InterContinental Stephen F. Austin (Capital Ballroom B) Excessive Enhancement: JavaScript's Dark Side ACC (Ballroom A) Food Trucks Share Social Media Tips Driskill Hotel (Citadel) Friending Pharma: Patients, Industry & New Media AT&T Conference Hotel (Classroom 204) Is Our Photo-Madness Creating Mediocrity or Magic? Hilton Austin Downtown (Salon K) Killer App Design with Javascript and HTML 5 Radisson Town Lake (Town Lake Ballroom) Make a Kinection: The Future of Interactive Design Hilton Austin Downtown (Salon J) Multiplatform Storytelling: Frontline War Stories ACC (Room 18ABCD) Pitching Start Ups to Ad Agencies and Clients Hilton Austin Downtown (Salon C) Publishing Models Transforming the Book Sheraton Austin (Capitol EFGH) Socializing the Presidency: Digital Politics 2012 AT&T Conference Hotel (Salon B) Stand with Planned Parenthood: A Crisis Response ACC (Room 9ABC) Storytelling Beyond Words: New Forms of Journalism Sheraton Austin (Capitol ABCD) Tech Detox: Can You Survive a Day w/o Technology? Courtyard Marriott (Brazos) The Connected Company: An Inventory of the Possible Omni Downtown (Capital Ballroom) The Mind & Consciousness As an Interface Hilton Austin Downtown (Salon FG) The New Black? How Digital Ed Is Everything AT&T Conference Hotel (Classroom 203) The Positive Power of Sports Driskill Hotel (Driskill Ballroom) The Potion for Motion: Interactive Interfaces/Apps ACC (Ballroom BC) The Social Network for Computers Hilton Garden Inn (Sabine) The State of Social Marketing InterContinental Stephen F. Austin (Capital Ballroom A) SXSW Sketchcamp Palm Door (Palm Door)

10:00am

The Power of Unpopular ACC (Ballroom G)

11:00am

Data Is Sexier Than Sex... And I'll Prove It Hyatt Regency Austin (Texas Ballroom 4-7) Arts Criticism 140 Characters At A Time ACC (Room 16AB) Can a Social Web of Things Keep TV Cords Connected ACC (Room 18ABCD) Putting a Carbon Footprint in Your Production Bid ACC (Room 13AB) 140 Characters vs. 14000 Words: The New Long Form Sheraton Austin (Capitol ABCD) 21st Century Giving: Social Philanthropy’s Rise ACC (Room 6AB) 3 Screen Minimum: Convergence of TV & Social Media ACC (Room 12AB) A New Culture of Learning: Gaming, Tech, Design AT&T Conference Hotel (Classroom 203) Are We Killing Social with Social? Omni Downtown (Longhorn)

Big Data for Everyman: Help Liberate the Data Serf Hilton Garden Inn (Rio Grande) Can a Social Web of Things Keep TV Cords Connected ACC (Room 18ABCD) Discoverability and the New World of Book PR Sheraton Austin (Creekside I & II) Fast CSS: How Browsers Lay Out Web Pages ACC (Ballroom A) How Brain Science Turns Browsers into Buyers InterContinental Stephen F. Austin (Capital Ballroom B) How Digital Softened Brazil's Iron Lady ACC (Room 5ABC) Internet Bubble the Sequel: 1999 All Over Again? Hyatt Regency Austin (Texas Ballroom 1-3) It’s Funny ‘Cause It’s True: Battling Bad Media ACC (Room 9ABC) Marketing’s Shift from Waterfall to Agile Omni Downtown (Lone Star) Mentor Session: Brit Morin Holiday Inn Town Lake (Lantana B) Mentor Session: Eric Eldon Holiday Inn Town Lake (Lantana B) Mentor Session: Shruti Challa Holiday Inn Town Lake (Lantana A) Mother Goose Got Punked: Next Gen Visual Stories ACC (Room 10AB) No Wallet? No Problem. Enter Mobile Payments. Hilton Austin Downtown (Salon J) Open Source & the Changing Tech Landscape Hilton Austin Downtown (Room 616AB) Open Source Government, Enterprise and Innovation AT&T Conference Hotel (Salon C) Out of this World Engagement AT&T Conference Hotel (Salon A) Pocket Film Studio: The iPhone Revolution Hilton Austin Downtown (Salon K) Rise of the Interactive Director As Creative Lead Sheraton Austin (Capitol View North) Social CRM Meet Up InterContinental Stephen F. Austin (Boardroom) The Mobile Apps Value Chain Holiday Inn Town Lake (Marigold) The Nick Denton Interview: The Failure of Comments ACC (Ballroom EF) The UX-Driven Startup: Lessons from the Trenches Hilton Austin Downtown (Salon A) Unpacking the Myth of the Intuitive Palmer Events Center (Room 1-2) User Research: Lessons from Borderlands Palmer Events Center (Room 4-5) UX Smackdown! User Testing Techniques in the Ring ACC (Ballroom BC) Voices Carry: Why Authentic Brand Voices Matter InterContinental Stephen F. Austin (Capital Ballroom A) Vote4Geeks: Why Techies Should Run for Office AT&T Conference Hotel (Salon B) WEF to SXSW: The Global Cloud Revolution AT&T Conference Hotel (Salon D) Welcome to the Age of Hyperspecialization Courtyard Marriott (Rio Grande Ballroom) Will Accessibility Rain on Your Cloud Parade? Hilton Garden Inn (Sabine) Mentor Session: Ellen McGirt Holiday Inn Town Lake (Lantana B) SXSW CraftCamp Day 1 Palm Park (Presentation Tent)

11:15am

Advanced API Design: How APIs Change the World Hyatt Regency Austin (Texas Ballroom 4-7)

11:30am

Bam!: When Every Device Is Cloud-Connected Hyatt Regency Austin (Texas Ballroom 4-7) The Plugged-In Manager ACC (Ballroom G)

11:45am

Brain As Interface: Future of Bio-Computing Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Using Technology to Thwart Human Traffickers Hyatt Regency Austin (Texas Ballroom 4-7)

12:30pm

How to Build Privacy By Design into Web and Mobile Hyatt Regency Austin (Texas Ballroom 4-7) The B2B Social Media Book ACC (Ballroom G) Does HTML5 Offer a Montage Moment for Web Cinema? ACC (Room 15) Prototyping The Future ACC (Austin Suite) The Great Cinematography Shootout ACC (Room 16AB) Adding Value As a Non-Technical No Talent Assclown Courtyard Marriott (Rio Grande Ballroom) Better Food Through Open Data Standards Driskill Hotel (Citadel) Big Data Smackdown on Cybersecurity Hilton Austin Downtown (Room 616AB) Brands: The Cost of Being Human InterContinental Stephen F. Austin (Capital Ballroom A) Celebs & Causes: A Thin Line btwn #winning & #fail ACC (Room 9ABC) Creating Responsive HTML5 Touch Interfaces Hilton Austin Downtown (Salon FG) Crowdsourcing Government: Why Access Matters AT&T Conference Hotel (Salon C) CSS.next: Current Experiments, CSS4 and the Future ACC (Ballroom A) Curing a Rage Headache: Internet Drama & Activism ACC (Room 6AB) Customers Are Irrational: Stop Fighting It InterContinental Stephen F. Austin (Capital Ballroom B) Design and the Mobile Startup Hilton Austin Downtown (Salon A) Designing Positive Daily Addictions AT&T Conference Hotel (Classroom 204) Disambiguation: Embrace Wrong Answers & Find Truth Hilton Garden Inn (Rio Grande) eBay to VC: Lessons from the Trenches Hilton Austin Downtown (Salon D) eSports: Enabling Gaming As a Profession Palmer Events Center (Room 4-5) High On Line: Applying Psychology to Web Design ACC (Ballroom BC) How to Run a Social Site and Not Get Users Killed AT&T Conference Hotel (Salon D) How We Do It in Brazil ACC (Room 5ABC) Indie Games, Indie Film - DejaVu Palmer Events Center (Room 1-2) Interface Technology: Gesture Systems and Beyond Hilton Austin Downtown (Salon H) Mad CSS3 Skillz Radisson Town Lake (Town Lake Ballroom) Mentor Session: Brett Close Holiday Inn Town Lake (Lantana A) Mentor Session: Makinde Adeagbo Holiday Inn Town Lake (Lantana B) No Brochures: Digital Storytelling for Nonprofits ACC (Room 10AB) Once & Future King: Can Syndication Save Content? Sheraton Austin (Capitol EFGH) Optimism: The Ultimate Revolutionary Act ACC (Ballroom EF) Public Lab: Mapping, DIY Activism & Civic Science AT&T Conference Hotel (Salon A) Right to Be Forgotten: Forgiveness or Censorship? ACC (Room 8A) Social Media Is a Bubble and SXSW Is a Fad Omni Downtown (Longhorn) Successful Onboarding: Ship Code, See Bathroom Courtyard Marriott (Brazos) The European Tech Art Scene ACC (Room 12AB) The Secret Path to Success in Online Video Sheraton Austin (Capitol ABCD) Turning Slacktivism into Online Activism Omni Downtown (Lone Star)

12:45pm

The New Age of Money Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

I'd Bump That: NFC Growth from Play Will Pay Hyatt Regency Austin (Texas Ballroom 4-7) Roads to Power ACC (Ballroom G)

1:15pm

QR Codes, Technology and a New Era of Fine Art Hyatt Regency Austin (Texas Ballroom 4-7)

1:30pm

Music Apps Gone Wild Hyatt Regency Austin (Texas Ballroom 4-7)

2:00pm

Color Me Correct: Filmmaker's & Color Correction ACC (Room 13AB) Filmmaker's Guide to Capitol Hill Politics ACC (Room 15) In The Cloud: Your Film in a Post-Ownership World ACC (Room 16AB)

3:30pm

dot.wtf?top.level.domain.names.will.change.the.web Hyatt Regency Austin (Texas Ballroom 4-7) The Rise of Co-Created Storyworld Communities ACC (Austin Suite) Welcome to the Pitching Palace ACC (Room 13AB) 5 Brands Travel the US Inspiring Entrepreneurship Omni Downtown (Lone Star) Adapting New Technologies for Humanitarian Aid ACC (Room 6AB) Brands with Benefits: Hooking Up with Good Deals InterContinental Stephen F. Austin (Capital Ballroom B) Cookbook 2.0: The Future of Recipe Content Driskill Hotel (Citadel) Customer Experience Meet Up InterContinental Stephen F. Austin (Boardroom) Design. Build. Transform. ACC (Ballroom EF) Election 2012: Campaigns, Coverage & the Internet AT&T Conference Hotel (Salon B) Encouraging Innovation and Empowering Entrepreneurs AT&T Conference Hotel (Salon C) How to Be an Idea Factory Sheraton Austin (Capitol ABCD) How to Build Entrepreneurship Communities Hilton Austin Downtown (Salon D) Kevin Systrom Interview: Inside Instagram ACC (Exhibit Hall 5) Liberating Data with Interactive Charts Hyatt Regency Austin (Texas Ballroom 1-3) Libros digitales para todos/eBooks for Everybody ACC (Room 5ABC) Mentor Session: Brooks Morgan Holiday Inn Town Lake (Lantana A) Mentor Session: Kevin Zellmer Holiday Inn Town Lake (Lantana B) Mentor Session: Stephen Oskoui Holiday Inn Town Lake (Lantana A) No Rainy Days: Identity Protection in the Cloud Hilton Garden Inn (Sabine) Open Web, Open News: Reporters & Developers Remix Sheraton Austin (Capitol EFGH) Rockstars or Roadies: Who's the Better Employee? Courtyard Marriott (Brazos) Sports Media: The Beat Goes Gone? Driskill Hotel (Driskill Ballroom) SSO (Single Sign On): Why Does It Suck So Often? ACC (Ballroom A) Startup Genomics: Maximize Success and Avoid Death Hilton Austin Downtown (Salon C) Tech + the Evolution of the In-Store Experience Hilton Austin Downtown (Salon K) The Moral Psychology and Big Data Singularity Hilton Austin Downtown (Salon H) The Payment Revolution is Coming: Welcome to Interchange Zero ACC (Ballroom D) The Power of Contemplative Play Palmer Events Center (Room 1-2) The Smart Grid Is Inseparable from the Internet ACC (Room 10AB) The Trend of Trending Sheraton Austin (Capitol View North) Video Games: The Supreme Court and What’s Next Palmer Events Center (Room 4-5) WARNING: Are Online Reviews Bad for Your Health? AT&T Conference Hotel (Classroom 204) What the Internet Finds Funny: Creating & Covering Humor Online ACC (Room 12AB) When Your API Is Your Product Hilton Austin Downtown (Salon FG) White Space: Shaping Nothing for Clean Design ACC (Ballroom BC)

3:45pm

Open APIs: What's Hot? What's Not? Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

How Great Design Can Ruin Experience Hyatt Regency Austin (Texas Ballroom 4-7)

5:00pm

Climbing the Screens: Documentary to Digital Game ACC (Austin Suite) Reinventing the Graphic Novel for the iPad ACC (Room 18ABCD) Relevance of Metadata: Film Discovery and Profit ACC (Room 13AB) Shooting and Editing the Non Scripted Feature ACC (Room 15) #NoFailWhale: Tweet More, Drop Out Less AT&T Conference Hotel (Classroom 203) 4-Hour Work Week Is BS: Truths of Working Smarter Hilton Austin Downtown (Salon FG) A Brief History of the Complete Redesign of Google ACC (Ballroom BC) A License to RHoK AT&T Conference Hotel (Salon E) Are Great Employees Overrated? Courtyard Marriott (Brazos) Beautiful Data? No, That Data is a Sex Machine Hilton Austin Downtown (Room 616AB) Big Data: Privacy Threat or Business Model? Omni Downtown (Longhorn) Content and Coding Are Not Commodities Sheraton Austin (Capitol EFGH) Digital Health: Borrow from Developing Countries? AT&T Conference Hotel (Salon D) Digital Immortals: Preserving Life Beyond Death ACC (Room 9ABC) Don't Just Sell Things: Change the World InterContinental Stephen F. Austin (Capital Ballroom B) From Dorm Room to Board Room Courtyard Marriott (Rio Grande Ballroom) Funny People Can Make You Buy Dumb Things ACC (Room 12AB) Go Forth & Make Awesomeness: Core Values & Action ACC (Ballroom A)

Hacking the Citizen Experience AT&T Conference Hotel (Salon A) Innovation Case Studies: Austin and Beyond AT&T Conference Hotel (Salon C) Memoirs of a Data Security Street Fighter Hilton Austin Downtown (Salon J) NASA’s Mission Possible: Tweeting thru Space Omni Downtown (Capital Ballroom) Network Effect: Building a Business Around Sharing ACC (Ballroom D) New Media Strategies & Insights for Election 2012 AT&T Conference Hotel (Salon B) Occupying Media: 24 Hour Protest People Hyatt Regency Austin (Texas Ballroom 1-3) Personal Identity Management: Why It Matters InterContinental Stephen F. Austin (Assembly Room) Reinventing the Graphic Novel for the iPad ACC (Room 18ABCD) Security and Privacy in Social Networks Omni Downtown (Lone Star) Shit Code: When Good Code Is Betrayed Radisson Town Lake (Town Lake Ballroom) Skynet vs. Mad Max: Battle for the Future InterContinental Stephen F. Austin (Capital Ballroom A) Social, Mobile, Location-Based Games Palmer Events Center (Room 1-2) Successful Journalism Startups: Global Lessons Sheraton Austin (Creekside I & II) SXSW Newbies Meet Up Palm Park (Meet Up Tent) Talent Wars: Sourcing the Créme from the Crowd Hilton Austin Downtown (Salon C) The Attention Drug Wars of 2012 ACC (Ballroom EF) The Infinite Resource: Growth on a Finite Planet ACC (Room 10AB) Virtual Gets Physical: The Future of Installations Hilton Austin Downtown (Salon K)

5:15pm

The Art of the No-Decision Decision Hyatt Regency Austin (Texas Ballroom 4-7)

5:45pm

Why Mobile Apps Must Die Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Geo Interfaces for Actual Humans Hyatt Regency Austin (Texas Ballroom 4-7)

6:30pm

Big Business: The Future of Marijuana Journalism InterContinental Stephen F. Austin (Capital Ballroom B)

9:30am

101 Social Media Tactics for Nonprofits ACC (Ballroom G) HTML5 for Film: Leading Edge or Bleeding Edge ACC (Room 18ABCD) Are Wired Hospitals Losing the Patient Connection? AT&T Conference Hotel (Classroom 204) Creativity and Innovation in the UK's Tech City Hilton Austin Downtown (Salon K) Explorations in Corporate Zoology Hilton Austin Downtown (Salon C) Group Buying for the Latino Demographic ACC (Room 5ABC) How Not to Die: Using Tech in a Dictatorship ACC (Room 9ABC) How to Work in B2B and Keep Your Creative Shirt On Hilton Garden Inn (Rio Grande) HTML5 for Film: Leading Edge or Bleeding Edge? ACC (Room 18ABCD) Maps of Time: Data As Narrative ACC (Ballroom A) State of the Media Democracy Sheraton Austin (Creekside I & II) Sunspots: The Promise and Pitfalls of Gov 2.0 AT&T Conference Hotel (Salon C) Taming the Market in Your Pocket Hilton Garden Inn (Sabine) The Hyperlocal Hoax: Where's the Holy Grail? Sheraton Austin (Capitol ABCD) The New Aesthetic: Seeing Like Digital Devices Driskill Hotel (Driskill Ballroom) The Systematic Undoing of Copyright Trolls ACC (Room 12AB) Three Innovative Approaches to Mobile Learning AT&T Conference Hotel (Classroom 203) World Domination: New Media for Global Events Omni Downtown (Capital Ballroom) Your iPhone Is Political: Mobile Democracy Hilton Austin Downtown (Salon J) SXSW PhotoCamp Palm Door (Palm Door)

9:45am

Light and the Unexplored Communications Frontier ACC (Room 10AB)

10:00am

Do Gamers Dream of HTML5 Sheep? ACC (Room 10AB) Get Bold: Using Social Media ACC (Ballroom G)

11:00am

Disrupting the Entrepreneurial Process ACC (Room 10AB) Secrets to User-Centric Social Experience Hyatt Regency Austin (Texas Ballroom 4-7) Dreams of Your Life: A Darkly Playful Experience ACC (Austin Suite) Sony in 35mm: Options and Applications ACC (Room 13AB) Anything You Can Do, I Can Do Backwards in Heels Hilton Austin Downtown (Salon C) Artists in Labs: Participatory Design at Eyebeam Sheraton Austin (Capitol EFGH) Building Digital Products with Passionate Users InterContinental Stephen F. Austin (Capital Ballroom B) Credit vs. Collaboration: The Organization Divide InterContinental Stephen F. Austin (Assembly Room) Dealing with the Media Data Explosion Hyatt Regency Austin (Texas Ballroom 1-3) Designing Games for Documentary ACC (Room 12AB) Events Are Now Platforms: Seven Tools for Success Hilton Austin Downtown (Room 616AB) Hack [ANYTHING] with Microsoft Kinect Hilton Austin Downtown (Salon H) How Mexico’s Drug Traffickers Harness Social Media AT&T Conference Hotel (Salon E) How Social Media Imperils Political Parties AT&T Conference Hotel (Salon A) How to Harvest Consumer Intent from the Social Web InterContinental Stephen F. Austin (Capital Ballroom A) In-App Mobile Ad Implementation Challenges Hilton Austin Downtown (Salon K) Invention & Inspiration: Building a Better World ACC (Exhibit Hall 5) iVision Africa: New Media's Role in Reframing Africa Sheraton Austin (Capitol View North) Job Hopping: Turn a High Number to Your Advantage Courtyard Marriott (Rio Grande Ballroom) Language of Mutilation: Grammar for Ads & Life Sheraton Austin (Creekside I & II) LiberationTech: How Geeks Overthrow Governments ACC (Room 9ABC) Mentor Session: Alex Jacobson Holiday Inn Town Lake (Lantana A) Mentor Session: Cathy Brooks Holiday Inn Town Lake (Lantana A) Mentor Session: Michael Staton Holiday Inn Town Lake (Lantana B) Mentor Session: Perry Fair Holiday Inn Town Lake (Lantana A) Net Smart: How to Thrive Online ACC (Ballroom EF) Play Time?: Kids and Game-Based Learning AT&T Conference Hotel (Classroom 203) Principles and Practices for Privacy by Design ACC (Ballroom BC) Recognize This! Ethics of Mobile Face Tagging Hilton Austin Downtown (Salon J) Shut Up & Draw: A Non-Artist Way to Think Visually ACC (Ballroom A) Social Media in the Underground World of B2B Hilton Garden Inn (Rio Grande) Spacebits: Awesomeness, Balloons, Space and DIY Driskill Hotel (Citadel) Technology and Fashion Driskill Hotel (Driskill Ballroom) The Frontline Report of Japanese Interactive Arts Hilton Austin Downtown (Salon FG) The Future of Digital Health AT&T Conference Hotel (Classroom 204) Time Bandits: The Next Revolution in Social Omni Downtown (Capital Ballroom) “But Is It Art?”: The Aesthetics of Social Culture Omni Downtown (Lone Star)

Restoring History: 100 Years of Universal Films Paramount Theatre SXSW CraftCamp Day 2 Palm Park (Presentation Tent)

11:15am

5 Reasons You Should Stop Investing in Facebook Hyatt Regency Austin (Texas Ballroom 4-7) The Future of Innovation and Young Entrepreneurs ACC (Room 10AB)

11:30am

Sharing Privately in the Context of Health Hyatt Regency Austin (Texas Ballroom 4-7) Startup Balance: Being Awesome Outside the Office ACC (Room 10AB)

11:45am

The Open-Source Cult(ure) of Hatsune Miku Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Integrate the Best of the East into Social Gaming Hyatt Regency Austin (Texas Ballroom 4-7)

12:30pm

Kill the Company ACC (Ballroom G) In Search of the Muslim Sassy Gay Friend ACC (Room 15) 3-2-1 Publish: Prepping the News Room for D-Day Sheraton Austin (Capitol ABCD) Alternative Channels of Digital Distribution Hilton Austin Downtown (Salon K) An Unusual Arsenal: Tech Tools to Topple a Tyrant ACC (Room 9ABC) Avoiding Bullshit Personas: A Case Study ACC (Ballroom BC) Being Considered Obsolete Is Awesome InterContinental Stephen F. Austin (Capital Ballroom A) Bridging the Digital and the Divine Sheraton Austin (Capitol EFGH) Building the Next Generation of Innovators ACC (Room 6AB) Cloud Entrepreneurs Meet Up Hilton Austin Downtown (Room 615AB) Crowdsourced Creative: Friend to Advertising? InterContinental Stephen F. Austin (Assembly Room) Crowdsourcing: Next Gen Consumers in the Driver's Seat Hilton Austin Downtown (Salon H) Data Vis Is Dead, Long Live Data Vis! ACC (Ballroom A) Designing Creative Online Communities for Kids AT&T Conference Hotel (Classroom 203) Detached Messages: Immersive and Spatial Systems Hilton Austin Downtown (Salon FG) EFF Meet Up Hyatt Regency Austin (Big Bend) Future of Cities: Technology in Public Service AT&T Conference Hotel (Salon C) Get Excited and Make Things with Science Driskill Hotel (Citadel) Is Technology Making Our Lives Richer or Poorer? ACC (Ballroom EF) Lessons from Disruptors: Game-Changing Start-Ups Hilton Austin Downtown (Salon C) Location Tracking: Threatening or Value-added? Hilton Austin Downtown (Salon J) Mentor Session: Erin Kanaley-Famularo Holiday Inn Town Lake (Lantana A) Mentor Session: Galia Benartzi Holiday Inn Town Lake (Lantana A) Mixed-Reality Gaming: Evolution in Entertainment Hyatt Regency Austin (Texas Ballroom 1-3) Moms vs. Management: Parents Make Awesome Managers Courtyard Marriott (Brazos) Sex in the Digital Age Driskill Hotel (Driskill Ballroom) Sex, Lies and Cookies: Web Privacy EXPOSED! AT&T Conference Hotel (Salon B) Social Apps and Charitable Giving ACC (Room 8A) Social Role-Playing: Brands and Publishers Sheraton Austin (Creekside I & II) Star Trek and Social Media Omni Downtown (Capital Ballroom) Tech Unity Beyond the #SpecialNeeds Hashtag Omni Downtown (Lone Star) The Future of Money Hilton Garden Inn (Sabine) The Not So Allied Forces of Social TV Comedy ACC (Room 12AB) The Promise and Pitfalls of Real-Time Marketing Hilton Garden Inn (Rio Grande) This Spartan Life: Frag Me Gently Driskill Hotel (Maximilian)

12:45pm

Independent Manufacturing with Social Media Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

The Dark Art of Digital Music Recommendations Hyatt Regency Austin (Texas Ballroom 4-7) 76 Rules for Outperforming the Competition ACC (Ballroom G) Thiel Fellowship: Challenging Current Paradigms ACC (Room 10AB)

2:00pm

A to Z Doc Distribution: Emphasis on E for Education ACC (Room 16AB) How I Learned To Stop Worrying and Love VOD ACC (Room 15) Tweaking Your Living Room to Director Standards ACC (Room 13AB)

3:30pm

Adprovising: Agile Marketing Made Easy Hyatt Regency Austin (Texas Ballroom 4-7) How One Will Change the World ACC (Room 10AB) AICN Presents: Todd & The Book of Pure Evil ACC (Room 16AB) Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) WTFair Use?! An Interactive Fair-Use Workshop ACC (Room 13AB) Auto Meets Mobile: Building In-Vehicle Apps Hilton Austin Downtown (Salon H) Big Data Meet Up Hilton Austin Downtown (Room 615AB) Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) Classroom 2020: VCs and the Education Revolution AT&T Conference Hotel (Classroom 203) Connected Cars, Connected Cities and Urban Driving Hilton Austin Downtown (Room 616AB) Content As a Means for Social Change ACC (Exhibit Hall 5) Deploying Social Media to Share the Army Story AT&T Conference Hotel (Salon A) Drugs, Milk & Money: Social & Regulated Industries InterContinental Stephen F. Austin (Assembly Room) Greek to Geek: Classical Rhetoric & the Modern Web Omni Downtown (Capital Ballroom) Hacking Cybersecurity: A New Approach AT&T Conference Hotel (Salon E) Intent & Impact: How Visualization Makes a Change ACC (Ballroom A) It's Not News, It's Business Sheraton Austin (Capitol ABCD) Knitting a Long Tail in Niche Publishing Sheraton Austin (Capitol EFGH) Make Live Podcast Driskill Hotel (Maximilian) Mega-Mergers & the Future of the Internet AT&T Conference Hotel (Salon B) My Financial Advisor Is an Algorithm Hilton Garden Inn (Sabine) New Mafia: Rise of the Chicago Startups Hilton Austin Downtown (Salon C) New Media and CSR: Communicating Corporate Good InterContinental Stephen F. Austin (Capital Ballroom B) Personal Lifestreams Provide Data for Public Good Hilton Austin Downtown (Salon K) Podcasting: Breeding A New Class of Comedy Nerd ACC (Room 12AB) Predictive Technology and Marketing Meet Up InterContinental Stephen F. Austin (Boardroom) QR Codes & NFC: When Physical & Digital Collide Hilton Austin Downtown (Salon J) Reaching Teens on the Digital Streets ACC (Room 9ABC) Social Discovery: Implicit and Explicit Graphs Hyatt Regency Austin (Texas Ballroom 1-3) The End of Business As Usual ACC (Ballroom D) The Next Big Thing ACC (Ballroom EF) What's So [Bleeping] Hard About Social ROI? InterContinental Stephen F. Austin (Capital Ballroom A)

3:45pm

How to Live Forever ACC (Room 10AB)

4:00pm

The Big Squeeze: Communications Crisis in America ACC (Ballroom G)

4:15pm

Connecting with Your Future Customers, the Net Gen ACC (Room 10AB) Demographics Are Dead: Unlocking Flock Behavior Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

Rise of the Social Spammers Hyatt Regency Austin (Texas Ballroom 4-7)

5:00pm

#140conf: Discovery in the Real-Time Web Hilton Austin Downtown (Salon FG) Raise the (Sweep)stakes: Story of Social Actions ACC (Room 10AB) The $100 Startup ACC (Ballroom G) In The Cut: Editing a Killer Feature Sample ACC (Room 13AB) Market Place Live ACC (Room 16AB) Producing An Award-Winning Interactive Documentary ACC (Austin Suite) WebOriginals: Television's New Guinea Pigs ACC (Room 18ABCD) Better Living with Motion Sensors Hyatt Regency Austin (Texas Ballroom 1-3) Can Washington Make Your App Illegal? Hilton Austin Downtown (Salon K) Community & Influence: How Not to Piss People Off InterContinental Stephen F. Austin (Capital Ballroom B) Digital and Social Learning: Transforming Education AT&T Conference Hotel (Classroom 203) Don't Shoot the Player While They're Learning ACC (Ballroom D) Everyone Is Gay: Social Media As Social Action ACC (Room 5ABC) Everything You Need to Know About B2B Marketing Hilton Garden Inn (Rio Grande) F1 Meet Up Hilton Austin Downtown (Room 615AB) Financial Services & Technology Rockstar Women Hilton Garden Inn (Sabine) Getting a Crowd to Work for You: For Pay or Play? Courtyard Marriott (Brazos) Modern Weaponry: Using Digital Media to End a War AT&T Conference Hotel (Salon A) My Voice Is My Passport. Verify Me Hilton Austin Downtown (Salon J) Not Your Average G-Men: Delivering Awesome.gov AT&T Conference Hotel (Salon C) Open Innovation: Millions of Us Solving Problems Hilton Austin Downtown (Salon H) Positively Inspired Change Campaigns ACC (Room 8A) Race: Know When to Hold It and When to Fold It ACC (Room 9ABC) Saying Good Bye to Your Digital Self Omni Downtown (Capital Ballroom) Sean Parker Presentation ACC (Exhibit Hall 5) Silicon Alley: Startup Ecosystem That Never Sleeps Hilton Austin Downtown (Salon C) Social Flubs: Can Bad Publicity Be Good? Omni Downtown (Lone Star) The Future of Innovation and Consumer Electronics ACC (Ballroom EF) Web Originals: Television’s New Guinea Pigs ACC (Room 18ABCD) Why Your Car Will Be the 5th Screen in Your Life Hilton Austin Downtown (Room 616AB) What We Can Learn From Virtual Support Systems AT&T Conference Hotel (Classroom 204)

5:15pm

Big Data + Social Graph Hyatt Regency Austin (Texas Ballroom 4-7) Bringing Back the Scientific Method ACC (Room 10AB)

5:30pm

Digital Leaders Are Made, Not Born. But How!? ACC (Ballroom G)

5:45pm

Deconstructing the Myth of Viral Video Hyatt Regency Austin (Texas Ballroom 4-7)

6:30pm

The Algorithm Method: Love in the Social Media Age InterContinental Stephen F. Austin (Capital Ballroom A)

9:30am

Creating Relationships That Matter ACC (Ballroom G) Second Screen Dashboard: Cover Live Events Better ACC (Room 18ABCD) #Kony2012: What Does 70+ Million Views Mean? AT&T Conference Hotel (Salon A) Augmented Reality = ARPA’s Original Vision of Web Hilton Austin Downtown (Salon FG) Busting the Myth: Natural Input Requires Learning Hilton Austin Downtown (Salon H) China: Creators and Consumers of the Future AT&T Conference Hotel (Salon D) Compass/SASS/LESS: Tips, Tricks & Best Practices Radisson Town Lake (Town Lake Ballroom) Creating a Mobile Wallet Worth Having Hilton Garden Inn (Rio Grande) Developing for a Consumerized Enterprise World Hilton Garden Inn (Sabine) Disrupting the Traditional Ticketing Industry Driskill Hotel (Maximilian) Epic Battle: Creativity vs. Discipline in Social InterContinental Stephen F. Austin (Capital Ballroom A) Fireside Chat with Bob Metcalfe Hilton Austin Downtown (Salon D) How the iPad Can Save Accessibility ACC (Room 10AB) How to Raise Awareness Through Blogger Outreach ACC (Room 6AB) Human Language Technology and Where It's Headed Hilton Austin Downtown (Salon K) I May "Like" You, but I'm Not in Like with You St David's Bethell Hall Reported Aggregation: A Truce in the Content Wars? Sheraton Austin (Capitol EFGH) Second Screen Dashboard: Cover Live Events Better ACC (Room 18ABCD) The Right Tool for the Job: Native or Mobile Web? ACC (Ballroom A) Wall-E or Terminator: Predicting the Rise of AI Hilton Austin Downtown (Salon J) What Left 4 Dead Can Teach Us About Kids Games ACC (Ballroom BC)

10:00am

App Empire ACC (Ballroom G)

11:00am

We Are Legion: Digital (R)Evolution ACC (Room 18ABCD)

3D Printing: Not Everyone Will Be Excited Hilton Austin Downtown (Salon J) Advise THIS! Matchmaking Startups & High Profile Advisors ACC (Exhibit Hall 5) Becoming a CEO: Lessons from Four Techette Leaders Courtyard Marriott (Brazos) Beyond a Thousand Words: Accessible Complex Data ACC (Room 10AB) Confessions of a Community Moderator Omni Downtown (Longhorn) Contextual Communication: Crowds and Coordination Hilton Austin Downtown (Salon K) Creating an Internet of Entities Sheraton Austin (Creekside I & II) Digital Divas: How Girls Rule the Digital Universe InterContinental Stephen F. Austin (Assembly Room) Educating the Future of Austin Technology Hilton Austin Downtown (Salon D) Get Lucky: Create Serendipity to Spur Innovation Omni Downtown (Lone Star) Government As a Catalyst: Prizes 4 Tech Innovation AT&T Conference Hotel (Salon B) Hackathons: Kickstart a Movement from a Weekend ACC (Room 8A) How Simulations Can Change the Future of Learning AT&T Conference Hotel (Classroom 203) How the White House is Mobilizing Social Media AT&T Conference Hotel (Salon E) Is Aggregation Theft? Sheraton Austin (Capitol ABCD) Journalism’s Got 99 Problems: Design Is #1 Sheraton Austin (Capitol View North) Lie to Me: CSS3 Demystified by Haakon Wium Lie ACC (Ballroom BC) Mentor Session: Blake Engel Holiday Inn Town Lake (Lantana B) Mentor Session: Bryan House Holiday Inn Town Lake (Lantana B) Mentor Session: Gregory Kallenberg Holiday Inn Town Lake (Lantana A) Mentor Session: Jeremy Carr Holiday Inn Town Lake (Lantana B) Mentor Session: Ned Hill Holiday Inn Town Lake (Lantana A) Mentor Session: Ramu Yalamanchi Holiday Inn Town Lake (Lantana B) New Career for Journalists: Online Video Producer Sheraton Austin (Capitol EFGH) Pinterest Explained: Q&A with Co-Founder Ben Silbermann ACC (Ballroom D) Ruby Developers Meet Up Hilton Austin Downtown (Room 615AB) Sneakers & Technology: A True Love Story AT&T Conference Hotel (Classroom 204) Social Commerce: Not Yet Taking Off Like Farmville Omni Downtown (Capital Ballroom) Social Shopping: The Zeros & Ones Changing Fashion Driskill Hotel (Driskill Ballroom) Software Patents: Great, Dangerous or Pointless? Hilton Austin Downtown (Salon C) Starting Up in China AT&T Conference Hotel (Salon D) Taking Team Solidarity into the Trenches Courtyard Marriott (Rio Grande Ballroom) The Future of Music Consumption ACC (Ballroom EF) The Science of Good Design: A Dangerous Idea Radisson Town Lake (Town Lake Ballroom) Using Psychology to Increase e-Commerce Conversion Hilton Garden Inn (Sabine) Who Needs a Fashion Cycle? I've Got Social Media Driskill Hotel (Citadel) Why Ad Agencies Should Act More Like Tech Startups InterContinental Stephen F. Austin (Capital Ballroom A) You Don't Need Bandwidth to Be Awesome Hilton Austin Downtown (Room 616AB) SXSW Create Palm Park (Presentation Tent)

11:30am

Your Best Just Got Better ACC (Ballroom G)

12:30pm

Content Is Currency: Content for Web & Mobile ACC (Ballroom G) Making it Happen: Financing an Independent Film ACC (Room 15) The World is Watching: An Int'l Sales Workshop ACC (Room 13AB) Branded Content: We're All Publishers Now Sheraton Austin (Creekside I & II)

Can Social Music Save the Music Industry? ACC (Room 12AB) Closer to One: Buddhism and the Internet of Things Hilton Austin Downtown (Room 616AB) Democracy 2.0 in the German Parliament AT&T Conference Hotel (Salon B) Facebook Credits: Not Just for Virtual Goods Omni Downtown (Capital Ballroom) Harnessing the Power of the Benevolent Internet ACC (Room 6AB) How Technology Is Killing (or Saving) the Lecture AT&T Conference Hotel (Classroom 203) How the Austin Region Supports Technology Companies Hilton Austin Downtown (Salon D) How to Lead a Social Revolution and Make a Profit ACC (Room 8A) Leveling Up: The Advance of Chinese Online Games AT&T Conference Hotel (Salon D) Mentor Session: Bruce Taragin Holiday Inn Town Lake (Lantana B) Mentor Session: Curtis Smolar Holiday Inn Town Lake (Lantana B) Mentor Session: Malorie Lucich Holiday Inn Town Lake (Lantana B) Mentor Session: Shawn Fanning Holiday Inn Town Lake (Lantana A) Mobile Privacy: Developer Kits & Tips ACC (Ballroom A) Music 2.0: Engaging Fans with Mobile Social Apps Omni Downtown (Lone Star) Surviving Lulz: Behind the Scenes of LulzSec Sheraton Austin (Capitol EFGH)

Surviving Technology ACC (Ballroom D) The Creative Collaboration Conundrum InterContinental Stephen F. Austin (Assembly Room) The Facebook Customer Service Challenge for Brands St David's Bethell Hall The Future of Work and the Free Radical Courtyard Marriott (Brazos) This Week in Digital Podcast Driskill Hotel (Maximilian) Turntable.fm: The Future of Music Is Social ACC (Ballroom EF) UX in the Cloud: Creating Amazing Enterprise Apps Hilton Garden Inn (Sabine) What Journalism Can Learn from Science Sheraton Austin (Capitol ABCD) Why a Mobile Wallet Isn’t Going to Be Enough Hilton Garden Inn (Rio Grande)

1:00pm

Learning Futures in the Digital Age ACC (Ballroom G)

2:00pm

Shoot, Share, Repeat: Capture History in Real Time ACC (Room 15) When Filmmakers Meet Interactive Teams ACC (Room 13AB)

3:30pm

Mobilizing Web Sites: Strategies for Implementation ACC (Ballroom G) Bringing Sexy Back: Where's the Line Today? ACC (Room 15) A Recipe for Success: A Blog, A Brand, A Business Driskill Hotel (Driskill Ballroom) American Copyright: Will Government Go Too Far? AT&T Conference Hotel (Salon A) Audience-Centric Media: Wants and Needs in News Sheraton Austin (Capitol ABCD) AXD: Experience Design in Agile Teams Radisson Town Lake (Town Lake Ballroom) Boost Fundraising & Engagement with “Gamification” ACC (Room 6AB) China: Will It Redefine Our Digital Landscape? AT&T Conference Hotel (Salon D) Fashion and the New Taste Graph Driskill Hotel (Citadel) Forget Radio. Let Your Fans Market Your Music Omni Downtown (Lone Star) Freakin' Fast Cassandra: How Do They Do It? ACC (Ballroom BC) How The X Factor USA "Got Social" in Season One InterContinental Stephen F. Austin (Capital Ballroom A) Investments in Austin Technology Hilton Austin Downtown (Salon D) Let's Get Lost: Surprise in the Social Media Age Omni Downtown (Longhorn)

Let’s Play: Motivate Healthy Behavior Using Games AT&T Conference Hotel (Classroom 204) Making eBooks Smarter: Responsive Page Design Sheraton Austin (Capitol View North) Marshalling Your Army of Interns Courtyard Marriott (Rio Grande Ballroom) Misuse the Internet and Make People Love You Sheraton Austin (Capitol EFGH) News Entrepreneurs vs. Traditional Journalism Sheraton Austin (Creekside I & II) Old School to New School: Games & Mobile Learning AT&T Conference Hotel (Classroom 203) Radically Open Cultural Heritage Data on the Web ACC (Room 10AB) Single Sign On Meet Up Hilton Austin Downtown (Room 615AB) Social Media & Young Children: Our Kids' Futures Omni Downtown (Capital Ballroom) The Evolving Role of Radio ACC (Ballroom EF) The iPad Theater: The Convergence of Film and Interactive Media ACC (Room 12AB) Who’s in Charge? Too Many Cooks in the Project InterContinental Stephen F. Austin (Assembly Room) Women Drive Change: Tech in the Global South AT&T Conference Hotel (Salon E) Your Social Media Job Is Dead: Now What? Courtyard Marriott (Brazos)

5:00pm

Movie Screens with Frickin' Laser Beams ACC (Room 18ABCD) The Great White Whales of Music Docs ACC (Room 16AB) 100 Years of Awesomeness Courtyard Marriott (Brazos) Beyond Dance Dance Revolution ACC (Room 12AB) Birth of Interactive Entertainment: Avatar to Björk ACC (Ballroom EF) Crowdsource This! Harnessing the Crowd for Content Sheraton Austin (Creekside I & II) Death of Digital Downloads: MP3s the New 8-track? Sheraton Austin (Capitol View North) Defense Against the Dark Arts: ESAPI Radisson Town Lake (Town Lake Ballroom) Enterprise Mobile App Solutions Hilton Garden Inn (Sabine) From Leather to Smartphone: The Wallet Evolves Hilton Garden Inn (Rio Grande) Greening China's Cities AT&T Conference Hotel (Salon D) How Social Media Drives a Student’s Success AT&T Conference Hotel (Classroom 203) How to Write an RFP for Social Media Omni Downtown (Lone Star) Movie Screens with Frickin’ Laser Beams ACC (Room 18ABCD) Policy Effects of Media Portrayals of Hacktivists AT&T Conference Hotel (Salon A) Senate Committees Push Boundaries on Social Media AT&T Conference Hotel (Salon B) Taking Your Brand Back from Your Customers InterContinental Stephen F. Austin (Assembly Room) The Austin Tech Incubator Landscape Hilton Austin Downtown (Salon D) The Battlefield Art of Design Triage ACC (Room 10AB) The Ultimate Bruce Sterling Talk ACC (Ballroom D) Why Your 5-Year-Old Is More Digital Than Most CMOs Omni Downtown (Capital Ballroom)

11:00am

Banded Together: Touring as a Standup Comedy Group ACC (Room 16AB)

Beethoven + Social Media = Crowdfunding Patronage ACC (Room 17B) Indies Going Mobile ACC (Room 17A)

12:30pm

How to Connect with the Right Festivals & Venues ACC (Room 12AB)

2:00pm

Confessions of a Dynamic Pricing Vendor ACC (Room 11AB) Digitalmusic.org's Music Startup Academy (2 of 3): Music Industry Content Acquisition and Business Development ACC (Room 10C) Set Your Content Free (It's Harder Than You Think) ACC (Room 13AB) Social Media Band Camp ACC (Room 17B)

3:30pm

From The Blocks To The Blogs ACC (Room 13AB) Social Music Strategies: Viral & the Power of Free ACC (Room 16AB)

5:00pm

Are Cloud Music Services the Same Old Song & Dance? ACC (Room 13AB) Hometown to National: How to Grow Your Band ACC (Room 17A) The Many Faces of Songwriting ACC (Room 17B)

1:30pm

2012: The Year Dance Music Killed Rock & Roll ACC (Room 17B) Brass in Pocket: Accessing More Musician Income ACC (Room 17A) Creating Your Second Act ACC (Room 16AB) How Stella Got Her Masters Back: Reversion Rights ACC (Room 11AB)

How To Make A Great Record ACC (Room 10C) Music Industry Higher Education ACC (Room 9ABC) Reblog Culture: Tumblr and Social Music Fandom ACC (Room 15) Who Said You Could Use My Name? ACC (Room 13AB)

2:45pm

Age of the Benefactor: The 21st Century Fan Club ACC (Room 17B) Badass Guitar Apps ACC (Room 9ABC) Shorties Session: The Studio Experience ACC (Artist Central in Ballroom E)

4:00pm

Another Look at Recovery: Music & Community ACC (Room 17A) Artist Central Clinic: Reason ACC (Artist Central in Ballroom E) Success Strategies for the UK ACC (Room 11AB) The Evolution Of Music Discovery In The Cloud ACC (Room 17B)

5:15pm

Australia - It's a Long Way Away ACC (Room 8BC) Cash For Songs: Insider Secrets of Music Placement ACC (Room 12AB) Reaching Today's Digital Music Consumers ACC (Room 11AB) Shorties Session: Licensing for Musicians ACC (Artist Central in Ballroom E) Transnational Beats: Muslim Americans and Hip Hop ACC (Room 15) Website Demolition Derby ACC (Room 10C)

11:00am

Adult Rock Music Meeting ACC Cool Garage Recording Tools and the Crap to Avoid ACC Cover Songs to Karaoke: Alternate Revenue Streams ACC Feel Better! Treating Performance-Related Pain ACC Playlisting for Profit ACC

12:30pm

Banking Beats: Africa’s Music Economy ACC Navigating the Middle ACC Single And Ready To Mingle ACC

2:00pm

Artist Central Clinic: Pro Tools ACC Give Fans A Reason To Buy; Make Direct-to-Fan Work ACC How Indie Metal is Surviving and Thriving ACC Music in TV Pilots: Sales Tool or Strategy? ACC Obsession of the Dealmaker ACC They Used to Call It Classical ACC

3:30pm

Artist Central Clinic - Ableton Live ACC How YouTube Festival Webcasts Changed the World ACC New Digs: A Rock and Roll Library and Archives ACC Snacky Tunes: Food, Music & Internet Radio ACC

5:00pm

Indie Labels-The Best Career Path for Artists ACC No Label, No Manager, No Problem? ACC Song of The Wicker Man ACC Starting Your Own Studio Business ACC The Recipe For Success: Old School vs. New School ACC The Ups and Downs of Band/Brand Relationships ACC Why the Global Music Industry Needs China ACC

11:00am

Bringing the Arena to Your Phone ACC (Room 17A)

12:30pm

Artist Central Clinic: Mash-up Masterclass ACC (Artist Central in Ballroom E) DIY Merch Solutions / Crowdsourcing & Contesting ACC (Room 17A) Facebook Music Marketing: Pages, Feeds, Games ACC (Room 16AB) Has Digital Music Made Indie Labels Go Mainstream? ACC (Room 11AB) Not Your Father’s House Concert ACC (Room 17B) Side B: How the Internet Revived Mixtapes ACC (Room 13AB)

2:00pm

Artist Central Clinic: Guitar ACC (Artist Central in Ballroom E) Create Success: Breaking Top 40 On Your Own ACC (Room 17A) The Future of Physical Product and Music Experience ACC (Room 13AB) The United States of Americana ACC (Room 17B)

3:30pm

Music Biz Models: What Works & What Doesn't ACC (Room 11AB) Promoting Music with Social Media ACC (Room 17A) Value of Vinyl: Production, Pressing & Promotion ACC (Room 17B)

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