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TBA

Alexander Spit

TBA

Bad Lucc
    Saturday March 17, 2012 TBA - TBA @ Kiss & Fly (404 Colorado St)
    Also known as "The Writer." Born in Inglewood, raised in Watts, his entry into the music industry was working for Rodney Jerkins & Ricc Rude(Destiny Child's - Cater 2 You). Shortly after that he met artists fellow West Coast artists Damani and Soopafly and formed the group Western Union. That music then found its way into the hands of Snoop Dogg and the rest was history. Their first major label appearance was on the song "Like This" from Snoop Dogg 2006 album Tha Blue Carpet Treatment. His most noticeable achievement is writing three songs on Snoop Dogg's 2009 album Malice n Wonderland. Those songs include "Gangsta Luv" "I Wanna Rock" and"1800". Now an artist on Diamond Lane Music Group, Bad Lucc is set to bring his raw and vivid style to the forefront. When asked what his place in the industry will be, his response is "etched in stone, I will be remembered."

    Artists
    Also known as "The Writer." Born in Inglewood, raised in Watts...


    Type Band, Official
    Tags 18+, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19616


TBA

Big K.R.I.T.

TBA

TBA

TBA

Hobart Brothers

TBA

Jackmaster

TBA

JON MCXRO

TBA

TBA

Problem
    Saturday March 17, 2012 TBA - TBA @ Kiss & Fly (404 Colorado St)

    Born in Germany, raised in Compton, Problem entered the industry writing a verse for producer & friend Terrace Martin, on a song called "Be Thankful", featured on Snoop Dogg's compilation album "The Big Squeeze". The track garnered praise from notable artists such as Nas & Talib Kweli among others. Recording tracks with recognized artists such as Daz, Kurupt, Snoop Dogg, & DJ Quik, Problem's first big break was when Snoop Dogg heard a record which was also produced by Terrace Martin called "Neva Hafta To Wurry About That". He went on to write three records on Snoop Dogg's "Ego Trippen" LP. Over the span of his career Problem has dropped seven mixtapes, was signed to Universal & has experienced much success with the release of his party anthem "I'm Toe Up". With the talent and accolades to match, Problem is destined to shine. When asked Problem what style of music he wants to present to the world his response is "Whatever the (expletive) I feel like doing. I will not be boxed into any style or genre of music. So when you try to classify my style of rapping, don't. Just let me be an artist." You can expect the unexpected from the Diamond Lane recording artist, as well as new records, mixtapes, and especially more albums.

    Artists
    Germany born, Compton, CA raised 26 year old artist Problem is...


    Type Band, Official
    Tags 18+, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19615


TBA

Rocky Rivera
    Saturday March 17, 2012 TBA - TBA @ Kiss & Fly (404 Colorado St)

    Rocky Rivera is a Hip-Hop journalist by day, MC by night, who found international acclaim by winning a Contributing Editor position on MTV's docu-series "I'm From Rolling Stone" in 2007. After lacking inspiration in the literary world, she decided to finally pursue Hip-Hop as a participant, not only as an observer, and began to fill the void with thought-provoking music that you can dance to. A dynamic perfomer, her all-lady crew consisting of DJ Roza and emcee Irie Eyez display a daringly different side of Hip Hop you have to experience to believe. Noted music critic Jeff Chang, author of Can’t Stop, Won’t Stop: A History of the Hip Hop Generation writes “My whole career has been about getting people to hear the stories that need to be heard, and I think her story really needs to be heard.”

    Artists
    Rocky Rivera is a Hip-Hop journalist by day, MC by night, who...


    Type Band, Official
    Tags 18+, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19923


TBA

Self Scientific

TBA

TBA

Skeme

TBA

Strong Arm Steady
    Saturday March 17, 2012 TBA - TBA @ Kiss & Fly (404 Colorado St)
    Strong Arm Steady was formed in the shadows of the West Coast’s Death Row Records movement, which at one time, loomed large over much of the region’s talent. Many Los Angeles artists—themselves students and children of Death Row—were becoming frustrated at the gang mentality that colored perceptions of their burgeoning underground. Out of that frustration came resourcefulness and unity, and as unity grew into community, L.A.’s indie scene began to blossom, not in opposition to Death Row, but as an alternative. They are the new generation. They are Strong Arm Steady.

    Artists
    Strong Arm Steady was formed in the shadows of the West Coast’s...


    Type Band, Official
    Tags 18+, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19792


TBA

Terrace Martin & 9th Wonder
    Saturday March 17, 2012 TBA - TBA @ Kiss & Fly (404 Colorado St)
    Starting off the new year in good artistic fashion, Terrace Martin is in preparation to not only release some of his best work, but to also make more appearances on the show circuit. Over a 17-year span, this "young veteran" has built an impressive catalogue of his best production (and personal works) that has withstood the test of a "here-today-gone-tomorrow" industry and unpredictable digital era. Jazz is his first love, Hip Hop his second. Somehow, Terrace has successfully managed to dedicate his time to both, garnering the hearts of fans from each genre.

    Artists
    Starting off the new year in good artistic fashion, Terrace Martin...


    Type Band, Official
    Tags 18+, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19919


9:00am

All Day Event - Canon Imagination Lounge

9:00am

Morning Event - Java Monster Mornings

9:00am

Morning Event - Java Monster Mornings

10:00am

Allen Oldies Band

10:00am

All Day Event - AT&T Lounge

10:00am

All Day Event - Chevrolet Volt Recharge Lounge

10:00am

All Day Event - Dell Lounge

10:00am

10:00am

Teen Rock Brunch

10:00am

Jalapeno Pancake Breakfast (Mojo Nixon)

10:00am

#FEEDlounge - meetup and hangout

10:30am

Rachel Ray Feedback Party

11:00am

A Conversation with Steve Stoute and Dan Charnas

    From the Austin Chronicle:

    "Don't say multicultural," Russell Simmons once told journalist Dan Charnas. "Say multiracial. It's one culture."

    Simmons is partially responsible for the latter point being more true today than it's ever been. As the founder of pioneering hip-hop label Def Jam Recordings, he played an integral role in black music crossing over into mainstream culture. Think the Beastie Boys, Run-DMC remixing Aerosmith's "Walk This Way," or LL Cool J's premiere on MTV.

    Dan Charnas reported on all of it for The Source, the first major-market magazine to exclusively cover hip-hop. Last year, he published the mind-bendingly detailed The Big Payback: The History of the Business of Hip-Hop, a 672-page analysis of every rap deal that made America the colorful society it is today. He knows a thing or two about the power of the crossover.

    "When I talk about crossover, I'm not talking about mixing it up, which is what guys like Nelly and Snoop did," he says, referring to Nelly's 2006 collaboration with country hit-factory Tim McGraw and Snoop Dogg's 2008 blues choker "My Medicine." "I'm talking about a system of white supremacy whereby a black artist, in order to get any mainstream exposure, has to change their musical style or whiten up their music. Nelly was already a pop star when he made that song. Snoop was huge before he made 'My Medicine.'"

    Charnas references Michael Jackson putting Eddie Van Halen on "Beat It" and Lionel Richie's "Deep River Woman" collaboration with Alabama as prime examples of pointed crossover, moments when a black artist made the conscious decision to fall in with a white market. When Barack Obama was elected president, Charnas knew the end of music's racial divide was at hand.

    "Obama represents the beginning of what you might call the final conflict against white supremacy," he says. "There's no question in my mind that the 21st century, for black artists, is a much more equitable playing field than it ever was in the Seventies and Eighties."



    Speakers
    Faculty | NYU/Clive Davis Institute

    Founder - CEO | Translation Advertising


    Type Music, SXSW Interview
    Hashtag #sxsw #stoute
    Level Beginner
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP990465


11:00am

Bringing the Arena to Your Phone

11:00am

CLE 6: Licensing Madness: Exploitation a Go-Go

11:00am

Cosmic Cowboys and Redneck Rockers: The 40-Year Reunion

11:00am

Managing Publicity

11:00am

America's Parking Lot

11:00am

Music Gear Expo Store

11:00am

Reverb Party

11:00am

Culture Vulture Day Party

11:00am

All Day Event - Flatstock 33 sponsored by HGTV

11:00am

Filter’s Showdown at Cedar St.

11:00am

MOG at the Mohawk
    Saturday March 17, 2012 11:00am - 6:00pm @ Mohawk (912 Red River)

    With exclusive headliners:
    THE ROOTS
    BOB MOULD plays COPPER BLUE 

    Plus:
    BLITZEN TRAPPER
    GARY CLARK JR
    HOWLIN RAIN
    THE WAR ON DRUGS
    CLOUD NOTHINGS
    K.FLAY
    G-SIDE
    THE SILENT COMEDY

    Free, all ages, no badge or RSVP required.
    Get here early! 


    Type Party, Unofficial
    Info Y


11:00am

All Day Event - Catch A Chevy/Drive A Chevy

11:00am

All Day Event - Catch A Chevy/Drive A Chevy

11:00am

Music Fog Marathon
    Saturday March 17, 2012 11:00am - 9:00pm @ threadgills world headquarters (301 west riverside drive)

    Spring Music Fog Marathon!

    All artists will play a set that is almost 20 minutes, then the remaining time will be used to clear the stage and prepare for the next artist. While our every intention is to keep these on time, things happen so you should expect delays. Artist participation subject to change. All times below are Central Daylight Time.

    Saturday March 17, 2012

    11:30 AM  the dB's
    12:10 PM  John Fullbright
    12:40 PM  Mike Farris
    1:10 PM  Cory Branan
    1:40 PM  Henry Wagons
    2:30 PM  Lydia Loveless
    3:30 PM  Sugar & The Hi-Los
    4:10 PM  Shooter Jennings
    4:40 PM  Mike Stinson
    5:30 PM  Elliott, Rose, Da Costa
    6:10 PM  Connor Christian
    6:40 PM  Suzanna Choffel
    7:30 PM  Midnight River Choir


    Type Party, Unofficial
    Info Y


11:30am

The Hard Rock Hotels Presents "The Sound Of Your Stay" Music Lounge

11:30am

Crulic - The Path to Beyond

11:30am

Gregory Crewdson: Brief Encounters
    Saturday March 17, 2012 11:30am - 12:47pm @ Vimeo Theater (501 East 4th St)

    Gregory Crewdson: Brief Encounters follows the acclaimed photographer’s decade-long quest to create a series of haunting, surreal, and stunningly elaborate portraits of small-town American life. His photographs are like single-frame movies — partly because each composition brims with narrative, partly because he uses cinematic tools such as special effects, hundreds of lights, and huge crews of technicians. As we travel with him — from first inspirations, through countless creative and logistical obstacles, to the instant where all the elements coalesce in a single perfect moment — we realize that, despite their vast scale, Crewdson’s images grow from his most intimate dreams and fantasies.

    The Austin Chronicle recommends this event in "Art as Acts of Subversion and Immersion: 'The Sheik and I,' 'Trash Dance,' and 'Gregory Crewdson: Brief Encounters'." Read the full feature here.


    Type Film, Screening
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_FS12931


11:30am

Boom

11:30am

Burn Spark

11:30am

Chance

11:30am

Code Red

11:30am

Drawings

11:30am

Drones

11:30am

Drum Roll Please

11:30am

Janitor's Laundry

11:30am

Josh Lumsden - 'Guilty'

11:30am

Julian Edmonson: Who I Am

11:30am

11:30am

Language

11:30am

Masterpiece

11:30am

McChange: a Manifesto

11:30am

Plasticine Dream

11:30am

SAFE
    Saturday March 17, 2012 11:30am - 12:55pm @ Alamo Lamar C (1120 South Lamar Blvd)
    The sound of the wind and cracks of thunder are heard as a teen rushes throughout his house gathering supplies. His brother lays on the couch listening to music. They enter into a closet to wait out a tornado. While inside the closet the question arises of what is more important to have when a storm is threatening. One believes that flashlights, food, water, and batteries are more important while the other believes that photo albums and memories are. The two eventually get into a struggle and one decides to leave the closet to save the past.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13364


11:30am

Silent Night

11:30am

Texas High School Shorts
    Saturday March 17, 2012 11:30am - 12:55pm @ Alamo Lamar C (1120 South Lamar Blvd)

    The Apparition Director: Jonathan Munoz Paranormal Elimination 101. The Bench Directors: Kalen Doyle, Hirsh Elhence There's a note for that. The Bench Director: Christian Benavides One son's letter to his father. Boom Directors: Daniel Matyas, Brian Broder All around the mulberry bush, the monkey chased the weasel. The monkey thought 'twas all in fun, then Pop! goes the weasel. Burn Spark Directors: Maqui Gaona, J.J. Rubin In the future, one man fights the system to choose his own love. Chance Director: Jasmine DePucci A young girl experiences a transformation by an evil spirit contained within the fluffy seams of a teddy bear. Code Red Director: Zach Prengler Four nerdy guys buy the hottest video game of the year, but what they bought was not what they expected. Drawings Directors: Christian Larrave, Alex McKenna The story of two doodles in love. Drones Director: Micah Autry A social issue film that projects the life of the protagonist and how he overcomes constraints of a normal life. Drum Roll Please Director: Alexander Villanueva Opposable thumbs have allowed humans to become the dominant species. How dominant, you say? Janitor's Laundry Director: Brian Broder A dark thriller exploring the actions of a murderous janitor, who attacks lonely victims at the local laundrymat. Josh Lumsden, “Guilty” Director: Josh Lumsden Josh Lumsden sings and dances while trapped in a mental asylum. Julian Edmonson: Who I Am Director: Jake Wangner Julian Edmonson is a point guard who graduated from Fossil Ridge High School. This is a video putting a spotlight on this student before he went off to college. Knit-Picky Director: Bobby Jorgenson Life socks. Language Director: Leah Schell Jason and his Korean foreign exchange student struggle to overcome a language barrier. Masterpiece Director: Anele Page An artist struggles to create a masterpiece for a special cause. McChange: a Manifesto Directors: Jonathan Griffin, Josiah Sandhu Mark McNeil is the president that Pasadena Memorial High deserves, but doesn't need right now. Plasticine Dream Directors: Samantha Fine, Andrew Fields Romance molded into the shape of a dream. The Process Director: Ty Whittington Ty Whittington, a young artist, takes us through the process of creating an artistic illustration in his own way. The Proposal Directors: Marcella Jimenez, Susannah Rodrigue The story of a young boys hope for childhood love. SAFE Director: Pierce Harvell When a tornado threatens the lives of two brothers, one decides to take the initiative towards survival despite the reservations of his twin. Silent Night Director: James Bradford Run fat boy, run! Zwichensug Directors: Cole Martin, Josh Willis An anonymous man with skills of inexplicable origin infiltrates the corporate hideout of a shady, but high-ranking businessman. Using fast and fluid tactics, our protagonist is determined to complete his task.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12963


11:30am

The Apparition

11:30am

The Bench

11:30am

The Bench

11:30am

The Process

11:30am

The Proposal

11:30am

Zwischenzug
    Saturday March 17, 2012 11:30am - 12:55pm @ Alamo Lamar C (1120 South Lamar Blvd)

    An unidentified protagonist approaches a dreary office building. Inside the building sits a high-up business man signing papers. He finishes up. The hero infiltrates the building seamlessly. It is clear that he has had intense training involving tactical weapons and hand-to-hand combat. When the hero reaches the business man, he flees. The hero pursues the business man. A fist fight ensues as the hero has run out of ammo. After the business man is bested and brought to the ground, the hero reaches into his foe’s jacket, retrieves the envelope he was seeking, and finishes the job.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13296


11:30am

Rock Room (Rolling Stone Magazine)

11:30am

A Day Party to Benefit the Austin Humane Society (Indie Ambassador)
    Saturday March 17, 2012 11:30am - 5:30pm @ The Whiskey Room (503 E 6th St, Austin, TX 78701)

    Indie Ambassador presents A Day Party to Benefit the Austin Humane Society

    To celebrate the launch of Indie Ambassador’s newest product Presskit.to, we are throwing a day party at SXSW to help benefit our friends at the Austin Humane Society, Austin’s largest, longest standing no-kill, non-profit animal shelter.

    A $2 donation at the door is suggested.
    In celebration of St. Patricks Day, free drinks will be provided by Magners Irish Cider while supplies last.

    12:00 TEEEL
    12:50 Ambassadors
    1:40 Princeton
    2:30 Radiation City
    3:20 Craft Spells
    4:10 Mirror Lady
    5:00 Young Magic


    Type Party, Unofficial
    Free Stuff Alcohol
    Info Y


12:00pm

Horse Opera Hoedown
    Saturday March 17, 2012 12:00pm - 12:00am @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    12:00 to 12:30 Loves It!

    12:45 to 1:15 Gumbo Ce Soir

    1:30 to 2:00 Amanda Cevallos

    2:15 to 2:45 The Governors

    3:00 to 3:30 Leo Rondeau

    3:45 to 4:15 Mike and the Moonpies

    4:30 to 5:00 The Doolins

    5:15 to 5:45 The Carper Family

    6 to 6:30 Roger Wallace

    6:45 to 7:15 JWW and the Prospectors

    7:30 to 8:00 Jim Stringer and the A.M. Band

    8:15 to 8:45 Teri Joyce and the Tagalongs

    9:00 to 9:45 Robert J Banta

    10 to 10:45 Horse Opera

    11 to 11:45 Brennen Leigh


    Type Party, Unofficial


12:00pm

South By North Loop (Green House)

12:00pm

Youth Lagoon

12:00pm

Best Lil Big Fest in Texas
    Saturday March 17, 2012 12:00pm - 2:00am @ The Tiniest Bar in Texas (817 W 5th St, Austin, TX 78703)

    Saturday, March 17th 
    Outside Stage    
    12:30-1:15pm The Floorwalkers    
    1:30-2:15pm Phantods
    2:30-3:15pm Andy Shaw    
    3:45- 4:15pm Everyday Animals    
    4:30-5:00pm Against Atlas   
     5:15-5:45pm Prophets & Kings    
    6-6:30pm Glass Battles    
    6:45-7:15pm Soup    
    7:30-8:00pm Belmez     
    8:15-8:45pm Tornado Rider    
    9-9:30pm Good Field  
    9:45-10:15pm Brothers Lazoroff     

    Inside Stage    
    11:00-11:30pm Alexander Cardinale


    Type Party, Unofficial
    Info Y


12:00pm

David Sutton

12:00pm

Aleister X

12:00pm

Deano & The Purvs

12:00pm

Flying Armadillos

12:00pm

Icky Blossoms

12:00pm

Loves It!
    Saturday March 17, 2012 12:00pm - 12:30pm @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    noon to 12:30 Loves it!                                                                                                                           12:45 to 1:15 Gumbo Ce Soir
    1:30 to 2:00 Amanda Cevallos
    2:15 to 2:45 The Governors
    3:00 to 3:30 Leo Rondeau
    3:45 to 4:15 Mike and the Moonpies
    4:30 to 5:00 The Doolins
    5:15 to 5:45 The Carper Family
    6 to 6:30 Roger Wallace
    6:45 to 7:15 JWW and the Prospectors
    7:30 to 8:00 Jim Stringer and the A.M. Band
    8:15 to 8:45 Teri Joyce and the Tagalongs
    9:00 to 9:45 Robert J Banta
    10 to 10:45 Horse Opera
    11 to 11:45 Brennen Leigh



    Artists

    Type Band, Unofficial
    Tags Music


12:00pm

The Cosmonauts

12:00pm

The Ettes

12:00pm

Tre9

12:00pm

12:00pm

Dan Dyer

12:00pm

Joe "King" Carrasco & the Crowns

12:00pm

Wild Belle

12:00pm

Wild Belle

12:00pm

12:00pm

Midcoast Takeover (Midwest Music Foundation)

12:00pm

SXSan Jose Parking Lot Party (Jo's Coffee + San Jose Hotel)
    Saturday March 17, 2012 12:00pm - 1:00pm @ Jo's Coffee at the San Jose (1300 S. Congress Ave.)

    A 5 day community event with live music, local vendors, cold beer and good times in the Hotel San Jose/Jo's parking lot. March 14-18. Always and forever free to attend.

    Always and forever free to attend.

    12 PM Dan Dyer
    12:45PM Chelsea Crowell
    1:10PM The Bluebonnets
    2PM Tennis
    3PM Howler
    4PM Amy Cook
    5PM Jonathan Wilson
    6PM Kool and Together - The Relatives
    7PM Ben Kweller
    8:30PM Built to Spill


    Type Party, Unofficial
    Info Y
    Tags Music


12:00pm

White Horse Day Party

12:00pm

Yellow Submarine (1968) Newly Restored (UK)
    Saturday March 17, 2012 12:00pm - 1:29pm @ Paramount Theatre (713 Congress Ave)

    Once upon an time in an unearthly paradise called Pepperland, Blue Meanies threaten to destroy all that is good. Enter John, Paul, George and Ringo to save the day! Armed with humour, songs, and yellow submarine, the Fab Four tackle rough seas in an effort to bring down evil. Newly restored, this groundbreaking animated adventure - melding live-action with animation, 3D sequences and kaleidoscopic “rotoscoping” - is a fantastic tale filled with peace, love, hope and music including “Eleanor Rigby”, “When I’m 64”, “Lucy in the Sky With Diamonds” and “All You Need Is Love” creating a masterpiece for all ages. * Still photo Copyright Subafilms Ltd. Only to be used on SXSW website and printed catalogue and only in conjunction with the screening of Yellow Submarine at SXSW in 2012. No other use permitted.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13046


12:00pm

Coffin Joe's "This Night I Will Possess Your Corpse" with live score by Gary Lucas

12:00pm

$10 Camera Workshop, Street Photography with the Lomo LC-A+ and LC-Wide (Lomography)
    Saturday March 17, 2012 12:00pm - 2:00pm @ Lomography Gallery Store Austin (912 Congress Avenue, Austin, TX 78701)


    SXSW is one of the best times of the year to snap pictures of locals and tourists roaming the streets of Austin. Check out this workshop and become a pro at capturing odd moments and crazy sights!!


    SXSW Film: $10 Camera Workshop, Street Photography with the Lomo LC-A+ and LC-Wide
    Saturday, March 17, 2012 12-2pm

    Have you ever seen a person or thing that was strange, unique, and rapidly disappearing from view? Of course you have! And chances are if you couldn’t adjust your bulky SLR in time, you missed the shot! Come to the LC-A+ and LC-Wide street photography workshop and learn what this tiny Russian camera can do for you!

    Check out all of the SXSW events and workshops at the Lomography Gallery Store Austin!

    All workshops include instructional lecture, loaner camera, and one free roll of film. Bring your own Lomographic camera for 50% off admission! Save $1 off your admission fee for each friend you bring to attend the workshop with you!

    All attendees will receive a 10% off coupon to use at the Lomography Gallery Store. Already know you’re planning to come and want to ensure your spot? Call us ahead of time or come in to pre-register. Please arrive 10 minutes before the workshop is scheduled to begin in order for us to start on time!


    Type Party, Unofficial
    Info Y


12:00pm

All Day Event - Dell Oasis

12:00pm

All Day Event - Music Gear Expo

12:00pm

Music Gear Expo Lounge

12:00pm

AltarTV in Austin

12:00pm

Free Beer Party (Volcom)

12:00pm

Get Porked & Tweaked! (Presented By Foodie Card)

12:00pm

Rockshow Promotions Day Party

12:00pm

Visionary Artist Management Showcase

12:00pm

Aussie BBQ 2012

12:00pm

Bos>Aus

12:00pm

Double Down Day Party (Ticketometer)

12:00pm

MPressfest at SXSW

12:00pm

March Into Softness Party (A.V. Club + Flowerbooking)

12:00pm

(BrooklynVegan + Partisan Records + KF Records + Young One Records) Free Day Party

12:00pm

1 Percent + The Deli Mag Day Party

12:00pm

Alternative Press

12:00pm

Alternative Press Showcase
    Saturday March 17, 2012 12:00pm - 6:00pm @ Red 7 (611 East 7th Street Austin, TX 78701)

    Alternative Press, the Cleveland-based magazine dedicated to covering today’s contemporary punk culture, is excited to announce a free, all-ages party presented by McNally Smith College of Music. In conjunction with AP’s 100 Bands You Need To Know In 2012 issue, AP’s showcase will be on two stages at Red 7. 

    Special guests The Used, Breathe Carolina, The Early November, Cancer Bats and Forever The Sickest Kids will join up-and-comers from AP’s 100 Bands You Need To Know In 2012 Sleeping With Sirens, Tonight Alive, The Amity Affliction, Such Gold, Spycatcher, We Are The Ocean, Ghost Thrower, The Company We Keep and Cherri Bomb. 

    No RSVP required; this is free to the public!

    Special thanks to our sponsors VANSMcNally SmithOrangeSJC, and Keep A Breast!


    Type Party, Unofficial


12:00pm

Athens in Austin 25th Anniversary Party (40 Watt Club)

12:00pm

Batter Blaster's Secret Handshake Party
    Saturday March 17, 2012 12:00pm - 6:00pm @ Hole In The Wall (2538 Guadalupe, Austin, TX)

    That's right, you MUST know the Secret Handshake to get in to this event*

    Featuring!
    John Doe
    Jon Auer (solo)
    Ken Stringfellow (solo)
    Ian Moore and Jesse Dayton duo (first time ever!)
    Shurman
    Beaver Nelson
    Loquat
    Dave Mulligan of the Gramblers

    12 - 6 p.m., St Patrick's Day, at the famed Hole in the Wall in Austin Texas!

    There will be CORNED BEEF

    The Secret Handshake is of course the famed Standard Handshake With A Middle Finger Wrist Tickler.

    If you don't remember the Secret Handshake, a handshake with a bill of any denomination planted firmly in hand will of course be viewed in the manner presented, and evaluated for admittance. 

    *Not really


    Type Party, Unofficial
    Free Stuff food
    Info Y


12:00pm

Copycats Media RedGorilla Day Party

12:00pm

Lucy’s South By South Austin Fried Chicken Revival (SoundSpike + Real Ale Brewing)
    Saturday March 17, 2012 12:00pm - 6:00pm @ Lucy's Fried Chicken (2218 College Ave, Austin, TX 78704)

    Current Confirmed Lineup:

    Wednesday, March 14
    12p Dustin Welch
    1p Brennen Leigh
    2p Shovels & Rope
    3p Leo Rondeau
    4p Deadman
    5p Alejandro Escovedo and the Sensitive Boys

    Thursday, March 15
    12p Sugar + the Hi-Lows
    1p Marshall Hood & His Cousin
    2p Peter Case
    3p Tyler Bryant & the Shakedown
    4p  Liars & Saints
    5p Otis Gibbs

    Friday, March 16
    12p The Bellfuries
    1p John Fullbright
    2p Patrolled by Radar
    3p The Hobart Brothers featuring Lil' Sis Hobart (Freedy Johnston, Jon Dee Graham and Susan Cowsill)
    5:15p Beaver Nelson

    Saturday, March 17
    12p Mariah McManus
    1p Ramsay Midwood
    2p Randy Weeks
    3p Jail Guitar Doors USA presents Wayne Kramer & English Teeth
    4p  The Preservation
    5p  Shinyribs


    Sunday, March 18
    12p Alexis Marceaux & the Samurai
    1p TBA 
    2p Li'l Cap'n Travis
    3p  Mike and the Moonpies
    4p Leatherbag
    5p Kevin & Dustin Welch

    Hope you can make it out at some point.

    Lucy’s Fried Chicken boasts Southern-inspired favorites from owner and
    beloved Austin chef, James Holmes. Open Monday – Sunday, from 11AM – midnight,
    the restaurant is located at 2218 College Avenue (just off South Congress), Austin TX,
    78704. For further information call 512.297.2423 or visit lucysfriedchicken.com. Like
    them on Facebook at facebook.com/LucysFriedChicken or follow them on Twitter
    @LucysFriedChick.


    Type Party, Unofficial


12:00pm

MWTX (Mess With Texas) Party

12:00pm

Planet Quebec and Scene 1425

12:00pm

Spotify Heads South

12:00pm

Thrasher Death Match

12:00pm

Twangfest Day Party (88.1 KDHX)
    Saturday March 17, 2012 12:00pm - 6:00pm @ Jovita's (1619 S 1st St, Austin, TX 78704)

    Presented by 88.1 KDHX, the Twangfest SXSW Day Parties will be held March 15 and 17, 2012 at Jovita’s Restaurant.

    Now in their 13th year, the Twangfest day parties are among the most anticipated afternoon events during the week-long South By Southwest gathering. These parties are open to the public, with RSVP required.

    The lineup for the 2012 parties features over 20 national and St. Louis-based artists from a wide-range of genres. 

    Like us on Facebook!

    RSVP now for the March 17 party via Facebook.

    You may also RSVP by email: sxsw at twangfest dot com.

    SCHEDULE. ALL TIMES SUBJECT TO CHANGE.

    Saturday Indoor Stage:
    12p – Deano & The Purvs 
    1p – Chuck Prophet
    2p – Waco Brothers 
    3p – JC Brooks & the Uptown Sound
    4p – Nikka Costa
    5p – Nikki Lane

    Saturday Outdoor Stage:
    12:30p – Jump Starts
    1:30p – Joe Pug 
    2:30p – Kentucky Knife Fight
    3:30p – Glossary  
    4:30p – Crooked Fingers  
    5:30p – The Blind Eyes

     

    http://twangfest.com/sxsw

     


    Type Party, Unofficial
    Info Y


12:00pm

Fiesta Popular + People's Party: A Positive Latino & Hip Hop Showcase
    Saturday March 17, 2012 12:00pm - 6:30pm @ 5604 Manor (5604 Manor Road)

    It's that time of year... 

    Workers Defense Project and MonkeyWrench Books are joining forces to bring you the Fiesta Popular / People's Party: A Positive Latino & Hip Hop Showcase!

    We are throwing a large blowout community-oriented music event that will include a variety of musical genres (hip-hop, cumbia, son jarocho y más), children's activities, and more!! Café Rebelde will be cooking some of their delicious vegan Mexican food for folks to buy.


    OUTSIDE STAGE

    12:00 - 12:35pm ---> Son Armado
    12:35 - 12:50pm ---> PDL Band
    01:05 - 01:45pm ---> Luis Rodríguez y su Invasión Norteña
    02:20 - 03:00pm ---> Los Pinkys
    03:20 - 04:00pm ---> Kontra Golpe Noise Manifesto
    04:20 - 05:00pm ---> Kiko y la Banda
    05:20 - 06:00pm ---> Sexto Sol
    06:20 - 07:00pm---> **special guest


    INSIDE STAGE

    12:00 - 12:30pm ---> One Be Lo
    12:30 - 01:00pm ---> Truth Universal 
    01:00 - 01:30pm ---> Teo Blake
    01:30 - 02:00pm ---> The Cipher
    02:00 - 02:30pm ---> Olmeca
    02:30 - 03:00pm ---> Native Sun
    03:00 - 03:40pm ---> **special guest
    04:00 - 04:40pm ---> Los de Esta Noche
    05:00 - 05:40pm ---> Bombasta
    06:00 - 06:40pm ---> Piñata Protest

    This event will be held at 5604 Manor, a new community center in East Austin. We want to bring together folks- to celebrate families, workers, immigrants, community organizations, students in order to build stronger relationships and alliances with each other. Donations at the door will benefit a computer-literacy program for Workers Defense Project and general operational needs for Monkey Wrench books, but no one will be turned away for lack of funds.

    This event is to make live music accessible and enjoyable to everyone, especially Austin's very own community.


    Type Party, Unofficial
    Info Y


12:00pm

UO Live In Austin (Urban Outfitters)

12:00pm

World Famous Yard Dog Party
    Saturday March 17, 2012 12:00pm - 6:30pm @ Yard Dog (1510 South Congress Avenue)

    Saturday March 17
    noon – 6:30 pm

    Free, open to the public.

    12:00 – 12:30 Diego’s Umbrella
    12:45 – 1:15 The Silos
    1:30 – 2:00 Ken Stringfellow
    2:15 – 2:55 Garland Jeffreys
    3:10 – 3:50 Chuck Prophet
    4:05 – 4:45 Tender Mercies
    5:00 – 5:40 Jon Langford
    5:55 – 6:35 Ian McLagan & The Bump Band


    Type Party, Unofficial
    Info Y


12:00pm

BandPage HQ

12:00pm

Folk Alliance Party
    Saturday March 17, 2012 12:00pm - 7:00pm @ threadgills world headquarters (301 west riverside drive)

    Folk Alliance Party

    12:00pm : Joe "King" Carrasco & the Crowns (Austin, TX)
    1:00pm:  Farewell Drifters (Nashville, TN)
    2:00pm: The Dunwells (Leeds, UK)
    3:00pm:  Anais Mitchell (Montpelier, VT/Brooklyn, NY)
    3:30pm: Joe Pug (Chicago, IL)
    4:00pm: John Fullbright (Oklahoma City, OK)
    4:30pm: Anthony da Costa (NYC, NY)  w/Raina Rose (Austin, TX) & John Elliott (LA, CA)
    5:15pm: Head For The Hills (Ft. Collins, CO)
     6:00pm: Diego’s Umbrella (San Francisco, CA)


    Type Party, Unofficial
    Info Y


12:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: Nialler9

12:00pm

12:00pm

Peelander-Fest

12:00pm

12:00pm

Waterloo Records Day Party

12:00pm

All Day Event - Style X

12:00pm

Cow Island Music's Spring Roundup

12:00pm

Rock the Cause Day Party (McNally Smith College of Music)
    Saturday March 17, 2012 12:00pm - 8:00pm @ The Liberty (1618 E 6th St., Austin, TX)

    McNally Smith College of Music presents Rock The Cause in association with 89.3 The Current, MPLS.TV. MFR and Summit Brewing.

    Saturday, March 17th

    12-8pm | 21+ event

    Free Food / Beer, courtesy of Lone Star Beer, Summit Brewing and East Side Kings

    RSVP here: http://mcnallysmithsxsw.eventbrite.com/

    12:00 p.m. - David Sutton
    12:20 p.m. - Kara Laudon 
    12:40 p.m. - Danami 
    1:10 p.m. - Toki Wright
    1:45 p.m. - Me & My Arrow  
    2:30 p.m. - The Honeydogs
    3:15 p.m. - Fort Wilson Riot  
    4:10 p.m. - Zoo Animal  
    4:55 p.m. - Pink Mink 
    5:40 p.m. - Peter Wolf Crier 
    6:25 p.m. - Night Moves 
    7:10 p.m. - Astronautalis 


    Type Party, Unofficial
    Free Stuff Alcohol, food
    Hashtag #McNallySXSW
    Info Y


12:00pm

The Launch Pad (Baeblemusic)
    Saturday March 17, 2012 12:00pm - 8:00pm @ Peckerheads on Sixth (402 E 6th St, Austin, TX 78701)

    Baeblemusic Presents: The Launch Pad at the Knuckle Rumbler Lounge 

    2 Stages of Music

     With performances by: 
    Tribes (Universal Republic), Morning Parade (Astralwerks), Honeyhoney (MCA), Great Lake Swimmers (Nettwerk), Mansions on the Moon (Indie), Yellow Ostrich (Barsuk), K. Flay (RCA), Reptar (Vagrant), Ben Howard (Communion), Waters (TBD), Husky (Sub Pop),Ramona Falls (Barsuk) and more!

    Come early for giveaways from our friends at Vitamin Water, Sweet Leaf Tea, Red Bull, and Taco Cabana!

    Visit us online at www.baeblemusic.com

     


    Type Party, Unofficial
    Free Stuff swag
    Info Y


12:00pm

What By Whatever (KXLU + KVRX + The Smell)

12:00pm

All Day Event - The Spot presented by AT&T

12:00pm

Handmade Artists' Market
    Saturday March 17, 2012 12:00pm - 9:00pm @ Guero's Taco Bar (1412 S Congress Ave, Austin, TX 78704)

    Join local Austin artists during the 2012 SXSW Music Conference as they showcase their handmade goods at Guero's Taco Bar in the heart of SoCo.
    Thursday March 15th - Saturday March 17th

    Featuring: 
    Third Coast Art Glass
    Tasty Jewelry
    Salt & Lime
    Plaid Pigeon
    Ornamental Things
    Merchant Ship Collective
    M2 Jewelry
    Linger Bath & Body
    KCH Massage
    Jessica Pierre'Auguste 
    Found Fusion
    Debra King-Isaacs
    Cuddlestar Baby
    Crab Apple Designs
    Chaos Card Company
    Bolsa Bonita
    Ari Romano Photography
    *aikumee*

    There will be live music showcases in the beer garden so please join us as we rock out & show Austin what we're all about!


    Type Party, Unofficial
    Info Y


12:00pm

Sweet Tea Pumpkin Pie Does! Does! Does! Showcase

12:00pm

Livemusicrecords.com Showcase

12:00pm

The SXSW Green Zone Presented by Whole Foods Market
    Saturday March 17, 2012 12:00pm - 11:00pm @ TBA
    For their second year in a row, SXSW will host the Green Zone, a sustainable oasis located right amongst the bustle of downtown Austin at 7th and Red River St. Sponsored by Whole Foods Market for 2012, the transformed parking lot has everything one would need to relax and recharge. Festivalgoers will find cold refillable drinking water, native plants and furniture made from upcycled pallets, plenty of shaded seating, free wi-fi, heathy food options for sale provided by Whole Foods Market, AND free cell phone charging courtesy of Sol Design Lab's Solar Pump. The spot will additionally serve as a downtown recycling transfer center with the help of Ecology Action, working to keep Austin clean and environmentally conscious. Free and open to the public, the Green Zone will last Wednesday, March, 14 through Sat. March 17, 12-11pm.
    Type Music
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_OE01788


12:00pm

Quantum Collective presents Thrillcall's Live Music Takeover
    Saturday March 17, 2012 12:00pm - 11:00pm @ Whole Foods Market - Lamar (525 North Lamar Boulevard Austin, TX 78703)

    Rooftop Takeover
    Quantum Collective presents Thrillcall's Live Music Takeover on the Rooftop Plaza of Whole Foods Market

    Artist Lineup:
    12:00pm The Ettes
    12:30pm Allen Stone
    1:00pm Tommy Brunett
    1:30pm Retro Stefson
    2:00pm Dead Sara
    2:45pm Ume
    3:30pm Grafitti6
    4:15pm Quiet Company
    5:00pm OK SWEETHEART
    5:45pm Rachael Yamagata
    6:30pm Loquat
    7:15pm Espirit De Corps
    8:00pm Warner Drive/Brad Standley & The Foxflies
    8:45pm Native June
    9:30pm Special Guest
    10:15pm Metro Station

     


    Type Party, Unofficial
    Info Y


12:00pm

Austin Java Showcase (Killer Artists +KC Turner)
    Saturday March 17, 2012 12:00pm - 11:30pm @ Austin Java (1608 Barton Springs Rd., Austin, TX 78704)

    Unofficial SXSW Showcase - Free & All Ages - No wristband required

    Schedule Outdoors 12noon-10pm

    12pm: Mike June
    12:40: Roem Baur
    1:20: Whitney Myer Band
    2pm: Raina Rose w/ Andrew Pressman
    2:40pm: Shelley King
    3:20pm: John Elliott
    4pm: Jess Klein
    4:55pm: Jon Dee Graham
    5:35pm: Hobart Family (Jon Dee Graham, Freedy Johnston, Susan Cowsill)
    6:15pm: The Welcome Matt
    6:55pm: Matt The Electrician
    7:35pm: Megan Slankard
    8:15pm: The Rockabilly Filly
    8:55pm: Devon Sproule
    9:35pm: Ruby James

    Schedule Indoors 12:15pm-2am

    12:15pm: Tall Heights
    12:55pm: Sarah Blacker
    1:35pm: Nick Jaina
    2:15pm: Rebecca Loebe
    2:55pm: Jen Foster
    3:35pm: Susan Gibson
    4:15pm: Libbie Schrader
    4:55pm: Karen Chisholm
    5:35pm: Brad Brooks
    6:15pm: Anthony da Costa
    6:55pm: Garrin Benfield
    7:35pm: John Fullbright
    8:15pm: Jeff Campbell
    8:55pm: Elizabeth Wills
    9:35pm: Chip Robinson
    10:15pm: Lisa Marshall
    10:55pm: Paul Curreri
    11:35pm: Anne McCue
    12:15pm: Jackie Bristow
    12:55pm: Andrew Blair
    1:35am: Anthony Bello

    More info at http://www.facebook.com/events/341126539252665


    Type Party, Unofficial
    Info Y


12:00pm

OPA's 3rd Annual Radiothon
    Saturday March 17, 2012 12:00pm - 11:30pm @ Opa Coffee and Wine Bar (2050 S Lamar Blvd, Austin, TX 78704)

    OPA's 3rd Annual Radio Thon during SXSW with Big Kev and Rick Star

    Join us during SXSW 2012 for Great Americana Music, Food and Fun!!!
    Arriba Salsa and Chips
    No Badges or Wristbands required!!!
    Sound Provided by Sound Station Studios, Kerrville, Texas


    Here's our Schedule:

    Sat March 17th
    Noon/ Matt Harlan
    1250pm/ Jimmy Pizzitola
    145pm/ Sugar & The Hi-lows
    3pm/ Chip Taylor
    4pm/ The Derailers

    8pm/ Lincoln Durham
    9pm/ Tom Gilliam
    10pm/ Stephanie Urbina Jones
    11pm/ Jace N' Lee


    Type Party, Unofficial
    Info Y


12:00pm

Pawn Takes King Festival (Pawn Shop Entertainment + 33 1/3 Clothing Company)
    Saturday March 17, 2012 12:00pm - 12:00am @ Metropolis (2200 S. Pleasant Valley Rd.)

    Pawn Shop Entertainment & 33 1/3 Clothing Company present the 2nd annual PAWN TAKES KING festival!

    A free , all ages festival featuring 2 stages full of experimental hip-hop, beats, electronic, and more. Plus a big graffiti exhibition for your visual pleasure.  Free beer for 21+ while it lasts!

    HIP HOP STAGE
    12:00-01:00 DJ
    01:00-01:15 Who MI?
    01:20-01:35 Icebox
    01:40-01:55 HW
    02:00-02:15 Greenlander
    02:20-02:35 JE Double F
    02:40-02:55 Wide Eyes
    03:00-03:15 Cainam
    03:20-03:35 PremRock & Willie Green
    03:40-03:55 Esh the Monolith
    04:05-04:25 SelfSays
    04:30-04:50 Shane Hall
    04:55-05:15 Ecid
    05:20-05:40 Brzowski
    05:45-06:05 Brainbusters (MC Homeless & Joey Alpha)
    06:10-06:30 Moe Pope
    06:35-06:55 Grey Sky Appeal
    07:00-07:25 The Locksmiths
    07:30-07:55 Dark Time Sunshine
    08:00-08:25 BSBD w/ Nacho Picasso
    08:30-08:55 Paranoid Castle
    09:00-09:25 Ceschi
    09:30-09:55 Awol One & Factor
    10:00-10:25 Open Mike Eagle
    10:30-10:55 Louis Logic
    11:00-11:30 Special Guest


    BEAT STAGE
    12:00-01:00
    DJ

    01:00-01:30 
    Vegetable Kingdom

    01:30-02:40
    LNS Crew:
    Haris
    C More
    Swindles

    02:40-04:00
    Pawn Shop:
    Cozmos
    Maintain
    Trust
    Taskam38

    04:00-04:40
    The Negus:
    Jawa
    MFKNRMX

    04:40-06:00
    Applied Pressure:
    Hobo D
    Kid Slyce
    BoomBaptist
    4th Wall

    06:00-07:30
    Exploded Drawing:
    soundfounder
    Kinder
    Lo Phi
    Ntropy

    07:30-08:00
    Movin Decibels:
    pOSH

    08:00-10:30
    Fieldwerk Recordings:
    Zavala
    Jel
    Lazerbeak
    Crushcon7
    Edison
    Void Pedal


    SOUND SYSTEM FOR THE BEAT STAGE PROVIDED BY MOVIN' DECIBELS!!!

    The Metropolis:
    Metropolis is a really cool apartment complex in the East Riverside neighborhood of Austin. They cater to musicians and artist types and provide a chill atmosphere for people to live, create, and party. The show is in the center of the complex, where there is a pool and volleyball court. The pool area has a stage and some BBQ pits as well. The 2nd stage will be on the other side of the building, in a roped off parking lot. The volleyball court becomes our graffiti exhibition area.

    THE PEOPLE OF METROPOLIS ARE KIND ENOUGH TO LET US DO THIS, SO PLEASE RESPECT THE PROPERTY AND DO NOT VANDALIZE ANYTHING. NO GLASS CONTAINERS ALLOWED.


    Type Party, Unofficial
    Info Y


12:00pm

Sea Now! (popantipop + The Sea Shepard Conaervation Society + The Spellbound Group)
    Saturday March 17, 2012 12:00pm - 12:00am @ The Brew Exchange (706 W. 6th, Austin, TX 78701)

    Sea Now! is currently a SXSW event hosted by LA based independent record-label, popantipop and The Sea Shepherd Conservation Society.  Together we combine our fight to save the world's oceans with music, in the hope of igniting passion for the cause in an interactive, spirited, new audience.

    SATURDAY MARCH 17
    12:00PM - THE COSMONAUTS
    12:30PM - CHASING KINGS
    1:00PM - THE DARCYS
    1:30PM - LIBRARY VOICES
    2:00PM - U.S. ROYALTY
    2:30PM - SUPERHUMANOIDS
    3:00PM - LOVEDRUG
    3:30PM - IMAGINARY CITIES 
    4:00PM - PLANTS AND ANIMALS
    4:30PM - JENNY O.
    5:00PM - FATHER JOHN MISTY
    5:30PM - VOXHAUL BROADCAST
    6:00PM - TRANSFER
    6:30PM - THE HUNDRED DAYS
    7:00PM - FAMILY OF THE YEAR
    7:30PM - WHITE ARROWS
    8:00PM - THE RECORD COMPANY
    8:30PM - THE SILVER CHORDS
    9:00PM - STEPHEN SOWEN
    9:30PM - FAKE YOUR OWN DEATH
    10:00PM - HEAVY GLOW
    10:30PM - STANDING SHADOWS
    11:00PM - ANDY CLOCKWISE


    Type Party, Unofficial
    Info Y


12:00pm

The Big One (Shiner + Do512)

12:00pm

NOLA by ATX (Howlin Wolf + FunkyBatz)
    Saturday March 17, 2012 12:00pm - 2:00am @ Lucy's Retired Surfers Bar (506 West Avenue, Austin, Texas 78701)

    Howlin Wolf & FunkyBatz presents
    NOLA by ATX

    Free Show -Inside and Outside Stages
    Crawfish Boil at noon!

    Inside Stage:

    Robert Walter Band feat. Reed Mathis
    12:001:30Honey Island Swamp Band 
    1:303:00Brownout
    3:004:30Matt Hubbard Band
    4:306:00
    Sun Hotel
    6:007:30
    Debauche
    7:30
    9:00The Scorseses
    9:0010:30Roxy Roca
    10:3012:00The Revivalists 
    12:002:00

    Outside Stage will feature many bands between our inside stage sets including Boogaloo, Austin Knights Brass Band and many more!


    Type Party, Unofficial
    Info Y


12:00pm

Scion's Super Party (Beauty Ballroom)
    Saturday March 17, 2012 12:00pm - 2:00am @ Beauty Ballroom (Riverside Drive, Austin, TX 78741)

    BEAUTY BALLROOM
    Noon-12:0pm: Aleister X
    12:45-1:15pm: Telephoned
    1:30-2pm: Spacecamp
    2:15-2:45pm: 3BallMTY & Toy Selectah
    3-3:30pm: Caveman
    3:45-4:15pm: Teengirl Fantasy
    4:30-5pm: Trust
    5:15-6pm: Com Truise
    6:15-7:15pm: Dillon Francis
    7:15-8pm: Hudson Mohawke
    8-9pm: Buraka Som Sistema (DJ Set)
    9-9:45pm: Sound Pellegrino Thermal Team
    9:45-10:30pm: Bosco Delrey
    10:45-11:15pm: Party Supplies
    11:30-12am: Zebra Katz
    12:15-12:45am: Flatbush Zombies
    1-2am: Jim-E Stack


    Type Party, Unofficial
    Info Y


12:00pm

Scion's Super Party (Emo's East)
    Saturday March 17, 2012 12:00pm - 2:00am @ Emo's East (2015 E. Riverside Dr., Austin, TX 78741)

    EMO'S EAST
    (B) Noon-12:30pm: Icky Blossoms
    (A) 12:35-1:05pm: Dawn Golden & Rosy Cross
    (B) 1:10-2pm: Diplo
    (B) 2-2:20pm: Nicky Da B & Rusty Lazer
    (A) 2:25-2:50pm: Cubic Zirconia
    (B) 2:55-3:25pm: Narrows
    (A) 3:30-4:05pm: Trash Talk
    (B) 4:10-4:40pm: Drop The Lime (Live)
    (A) 4:45-5:15pm: Wavves
    (B) 5:20-5:50pm: Bleached
    (A) 6:05-6:50pm: The Drums
    (A) 7:05-7:35pm: New Build
    (A) 7:50-8:35pm: Andrew W.K.
    (A) 8:50-9:20pm: G-Side
    (A) 9:25-10:20pm: A$AP Mob
    (A) 10:30-11:30pm: SECRET GUEST!
    (A) 11:30-1am: A-Trak
    (A) 1-2am: Digitalism

    Franki Chan in between sets


    Type Party, Unofficial
    Info Y


12:00pm

Wildfire Reggae & Arts Festival
    Saturday March 17, 2012 12:00pm - 2:00am @ Ruta Maya (3601 S Congress Ave, Austin, TX 78704)

    Wildfire Reggae & Arts Festival will be going into it's 3rd year in 2012!!

    Over the last two years we have brought you artists such as: Collie Buddz, General Smiley, Lynval Golding, Fortunate Youth, Seedless, The Movement, Mike Pinto, Mystic Roots, McPullish, Ashes of Babylon, Fayuca, One Pin Short, Contra Coup, The Bandulus, Don Chani, Killah Priest, Cornerstone Dub and many more!


    Type Party, Unofficial


12:00pm

Xsxsw5 (Saving Muddy Hillgrass)

12:15pm

The Comedy
    Saturday March 17, 2012 12:15pm - 1:47pm @ Stateside Theatre (719 Congress Ave)
    Indifferent even to the prospects of inheriting his father's estate, Swanson (Tim Heidecker) whiles away his days with a group of aging Brooklyn hipsters, engaging in acts of recreational cruelty and pacified boredom. Desensitized and disenchanted, he strays into a series of reckless situations that may offer the promise of redemption or the threat of retribution. A scathing look at the white male on the verge of collapse, Rick Alverson's carefully observed portrait provokes and disorients; a cautionary fable for the autumn of the American Era.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12837


12:20pm

Kara Laudon

12:30pm

Too Phliy

12:30pm

FIDLAR

12:30pm

Juan Cirerol

12:30pm

Allen Stone

12:30pm

Chasing Kings

12:30pm

Jump Starts

12:30pm

Artist Central Clinic: Mash-up Masterclass

12:30pm

CLE 7: Run for Cover: The Future of Cloud Commerce

12:30pm

DIY Merch Solutions / Crowdsourcing & Contesting

12:30pm

Facebook Music Marketing: Pages, Feeds, Games
    Musicians are adopting Facebook as a core component of their online marketing strategy. But which of Facebook's social channels should artists focus on? Facebook Pages, the news feed, or social games? Several companies such as RootMusic have sprung up providing Myspace Music-style band profile apps, but fans don't often visit the Facebook Pages of musicians where they're hosted. Headliner.fm has focused on helping bands gain exposure in the news feed, but record labels want to see a direct return on investment, not just a bigger audience. MXP4's Bopler Games and other developers are now selling songs in social games, but do enough people play them to make deals with game companies worthwhile? Representatives of these companies debate which of these channels is most important, and discuss how bands can tie the channels together to conduct successful marketing campaigns that don't spam Facebook’s users.

    Speakers
    CEO | Bopler Games/Mxp4 | Albin Serviant; CEO: MXP4

    Writer - TechCrunch | TechCrunch | Josh Constine heads up social...

    CEO & Founder | RootMusic | J is the CEO & Founder of RootMusic.com...

    Facebook | MEREDITH CHIN is a Manager of Corporate Communications...

    CEO | Headliner.fm | Mike More is a serial entrepreneur with...


    Type Music, Panel
    Hashtag #sxsw #FBmusmktg
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP13681


12:30pm

Gatekeepers: Tales Of The Pitch

12:30pm

Has Digital Music Made Indie Labels Go Mainstream?
    Cloud-based streaming music providers have changed the way digital music is being consumed, and indie record labels are cashing in. Label executives are negotiating aggressively to make sure they profit from the shift to the cloud, where service providers are designing desirable services for a global audience, and giving artists increased access to new fans. The digital music space has enjoyed an explosion of options in recent months - some with "the big four" label support, some without - all with varying types of subscription models, technology investment and device capabilities. Hear about the strategies for these new business models, and how collaboration helps artists reach new fans around the world, offering independent labels increased exposure without sacrificing independence.

    Speakers
    Director, Music Services | Sony Network Entertainment | Anu Kirk...

    CEO | Omnifone | Jeff Hughes is responsible for the global expansion...

    West Coast Editor | The Business Insider | Matt Rosoff is the...

    Pres | Sony Network Entertainment | TIMOTHY SCHAAFF President...


    Type Music, Panel
    Hashtag #sxsw #indielab
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP9233


12:30pm

Mentor Session 7

12:30pm

New Atlantis: New Orleans Music Rebuilds

    From the Austin Chronicle:

    John Swenson, who has written about popular music since 1967, is a writer's writer, meaning his work speaks as much to the art as its subject. To Swenson, the subject remains music, as dear to his heart as the city of New Orleans, where he's lived and worked since 1999.

    "The music," Swenson flatly declares, "brought me here. It's bottomless. I never feel like I've reached the end of what you can hear. There's always more mystery. For anyone stimulated by culture, it's an endless spiritual well."

    The alluringly nicknamed City That Care Forgot has always attracted writers as much as musicians, but in last year's book, New Atlantis: Musicians Battle for the Survival of New Orleans, Swenson makes the case for music as the city's artistic soul. The soul can't be broken or bled out the way New Orleans hemorrhaged when Hurricane Katrina nearly sliced its aorta. For his South by Southwest panel, Swenson addresses how important music is amid adversity.

    That in itself is a massive effort, given the depth in which music is in the DNA of not only New Orleans but also Louisiana culture. As one of the oldest cities in the United States, it boasts a built-in survival instinct that transcends not only natural disasters but also the man-made ones. Each of the cultures that contributed to New Orleans' identity did so musically and uniquely. A little over 200 years ago, it was a French and Spanish colonial outpost in a slave culture smack dab in the Choctaw Nation.

    "I don't want to go too deep into history, but it's essential to understanding why it's so unique here," says Swenson. "The other thing that makes New Orleans special is that everything is community-oriented. The Irish and Italians, they came here, too, and there was no overriding American culture for them to assimilate with. The neighborhoods kept the music alive. And the music was essential to every part of life, from birth to death."

    Swenson believes music has done the most to restore New Orleans' strength and faith in itself heroically, but the city's biggest challenge may be back in the hood.

    "The continuity of passing things down generation to generation is being severed. Completely. The next generation of young people are not being nurtured by traditions that were important."



    Speakers
    Music Writer | New Orleans Times-Picayune | Alison Fensterstock...

    Dash Rip Rock | Bill Davis is a guitarist and songwriter. Dash...



    Don Bartholomew aka Don B, CEO and Executive Producer of Bang-N...

    Editor/Writer | New Atlantis

    Piety Street Studio


    Type Music, Panel
    Hashtag #sxsw #nola
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP990250


12:30pm

Not Your Father’s House Concert

12:30pm

Side B: How the Internet Revived Mixtapes

12:30pm

Foot X Foot Fest

12:30pm

12:30pm

Northern Day

12:35pm

Lightfoils

12:35pm

Dawn Golden & Rosy Cross

12:40pm

Jerrell Johnson
    Saturday March 17, 2012 12:40pm - 1:00pm @ Carver Museum Boyd Vance Theater (1165 Angelina St)
    At 22 years of age, Jerrell Johnson has God-given wisdom that surpasses that of many of his peers. He has a way with people and with music that could only be credited to God. Jerrell Johnson began writing music at an early age but his love for music didn’t always include God. After being witnessed to by a friend from school, Jerrell’s life was forever changed. Using his life experiences to mold and shape his message, Jerrell began to work on music for a full project. In 2008, he released an album called Love Is My Anthem to the general public and the reaction to the album was incredible. People were touched by his transparency and by the way he approached and introduced the Gospel of Jesus Christ.
    In the year 2009, he released a second project, free to the public, called The Green Screen. As his fans continued to request more music he continued to write. His latest release, Peanut Butter and Jealousy, was released in 2010 and is featured on popular music review website such as Rapzilla.com and DaSouth.com. His single, Peanut Butter has received airtime on Spirit Fm as well as The Righteous Temple of Hip Hop, on 88.5 Fm. Jerrell has recently opened for Group1 Crew and has worked with artists such as Urban D. (Pastor Tommy Kyllonen), Sicily and Ker-Leen.
    His latest project, ‘True Colors’ was released October 1, 2011 worldwide. In this album, Jerrell shares his life experiences with listeners and gives his fans a front row seat to the episodes of his life. With Christ at the center of his message, Jerrell uses people as an inspiration for his art. This album currently has an average rating of 5 starts on iTunes as it has impacted the lives of all who have heard it. It also currently ranks in the top 25 of Christian hip-hop albums on iTunes charts.

    Artists
    At 22 years of age, Jerrell Johnson has God-given wisdom that...


    Type Band, Official
    Tags All, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19238


12:40pm

Danami

12:45pm

Gumbo Ce Soir
    Saturday March 17, 2012 12:45pm - 1:15pm @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    noon to 12:30 Loves it!                                                                                                                           12:45 to 1:15 Gumbo Ce Soir
    1:30 to 2:00 Amanda Cevallos
    2:15 to 2:45 The Governors
    3:00 to 3:30 Leo Rondeau
    3:45 to 4:15 Mike and the Moonpies
    4:30 to 5:00 The Doolins
    5:15 to 5:45 The Carper Family
    6 to 6:30 Roger Wallace
    6:45 to 7:15 JWW and the Prospectors
    7:30 to 8:00 Jim Stringer and the A.M. Band
    8:15 to 8:45 Teri Joyce and the Tagalongs
    9:00 to 9:45 Robert J Banta
    10 to 10:45 Horse Opera
    11 to 11:45 Brennen Leigh



    Artists

    Type Band, Unofficial
    Tags Music


12:50pm

What's Up With Urban Fashion & Streetwear?

1:00pm

Chuck Prophet

1:00pm

Emily Grace Berry

1:00pm

Karen Collins and the Backroads Band

1:00pm

The Darcys

1:00pm

Tommy Brunett

1:00pm

Mmoths

1:00pm

1:00pm

Justin Townes Earle

    On a rainy Nashville Thursday last October, Justin Townes Earle leapt onstage at the famed Ryman Auditorium to accept the 2011 Americana Music Award for Song of the Year. The triumphant evening capped a turbulent twelve months for the gifted young musician categorized by significant hardship as well as notable achievement including debut performances at New York's Carnegie Hall and on The Late Show with David Letterman.

    Just one week later, Earle retreated to the western mountains of North Carolina to record his next album, Nothing's Gonna Change the Way You Feel About Me Now - an intriguing title given the importance of change in Earle's approach to art. "I think it's the job of the artist to be in transition and constantly learning more," he says. "The new record is completely different than my last one, Harlem River Blues. This time I've gone in a Memphis-soul direction."

    Those who've followed Earle's growth since releasing his debut EP Yuma in 2007 won't be surprised he's shooting off in another direction. For an artist whose list of influences runs the gamut from Randy Newman to Woody Guthrie, Chet Baker to the Replacements, and Phil Ochs to Bruce Springsteen, categories are useless.

    "Great songs are great songs," Earle says. "If you listen to a lot of soul music, especially the Stax Records stuff, the chord progressions are just like country music. And just like country music, soul music began in the church, so it has its roots in the same place."

    Perhaps then it's also not surprising Earle chose a converted church in Asheville, NC to record Nothing's Gonna Change the Way You Feel About Me Now. Recorded completely live (no overdubs) over a four-day period with Harlem River Blues co-producer Skylar Wilson, the album sheds the rockabilly bravado of previous records in favor of a confident, raw, and vulnerable sound. Says Earle, "the whole idea was to record everything live, making everything as real as it could be, and putting something out there that will hopefully stand the test of time and space."

    The result: songs like "Down on the Lower East Side" and "Unfortunately, Anna" are equally timely and timeless. The former finds Earle channeling Closing Time era Tom Waits while the latter echoes the dirges of Springsteen's Darkness on the Edge of Town. That said, gentle heartbreakers like the album's title track and "Am I That Lonely Tonight" are uniquely Earle, solidifying his role as one of his generation's greatest songwriters.

    Nothing's Gonna Change the Way You Feel About Me Now comes out March 27th via Bloodshot Records.

    Artists
    On a rainy Nashville Thursday last October, Justin Townes Earle...


    Type Band, Official
    Hashtag #sxsw #JustinTownesEarle
    Tags All, Alt Country
    Website http://schedule.sxsw.com/2012/events/event_MS19136


1:00pm

Pure X

1:00pm

Choir of Young Believers

1:00pm

Farewell Drifters

1:00pm

Nada Surf

1:00pm

1:00pm

1:00pm

1:00pm

Ghosts On Tape (In Between Sets)

1:00pm

Jazz One (In Between Sets)

1:00pm

FuseFrequency (KORG + Move Forward Music)

1:00pm

FuseFrequency (KORG + Move Forward Music)

1:00pm

Rejuvenation Day (Mullatic Music)

1:00pm

Filter’s Culture Collide

1:00pm

Frontier A GoGo Rock N Roll Hootenanny (Freddie Steady)
    Saturday March 17, 2012 1:00pm - 7:00pm @ Antones Record Shop & Tom's Tabooley (2928 Guadalupe St.)

    Freddie Steady's 12th Annual Frontier A GoGo Rock N Roll Hootenanny at Antone's Record Shop & Tom's Tabooley 

    1:00- Emily Grace Berry 
    1:30- Phil Lee 
    2:00- Al Staehely 
    2:30- Galaxy Express 
    3:00- Eve & The Exiles 
    3:30- Chase Hamblin 
    4:00- Ugly Beats 
    4:30- Jigsaw Seen 
    5:00- Freddie Steady 5 
    5:30- Peter Case & Paul Collins 
    6:00- Rick Broussard's 2 Hoots & A Holler 
    6:30- Larry Lange & His Lonely Knights


    Type Party, Unofficial


1:00pm

Hype Machine’s Hype Hotel

1:00pm

S.O. Terik @ SXSW

1:00pm

S.O.TERIK Now.Art! Showcase
    Saturday March 17, 2012 1:00pm - 7:00pm @ Clive Bar (609 Davis St)

    Voxhaul Broadcast (2pm)
    Gardens & Villa (3pm)
    Polica (4pm)
    Polarsets (5pm)
    of Montreal (6pm)

    All events are 21+.

    RSVP does not guarantee entry. Once venue is at capacity we will not be allowed to admit people on the list. Early arrival is strongly recommended. See you there!

     


    Type Party, Unofficial


1:00pm

The Fader Fort

1:00pm

Dog Fish Head IPA + Blurt Magazine Day Party
    Saturday March 17, 2012 1:00pm - 1:00am @ Ginger Man Pub (301 Lavaca St, Austin, TX 78701)

    Blurt Magazine will of course once again be front and center and attending the SXSW Music Festival in Austin Texas, from March 14-17, 2012.  Our editors and writers will be running around town during the week to keep you informed of all things happening in Austin during the week.
     
    We are extremely excited to announce our annual Day Party along with our partner, Dogfish Head IPA.  This year's lineup is completely insane, we are extremely excited to have all of these bands participating and expect this to be the best year ever. We cannot stress enough the important of getting to the venue early, as last year we had a line out the door for over an hour all day long.  It will be difficult to get in so if you push it and come too soon to your favorite bands performance we cannot guarantee entry. 
     
    Here is the schedule for our Day Party:
     
    DOG FISH HEAD IPA / BLURT MAGAZINE Present:
    Our Annual Austin, TX Day Party
    This event is FREE! 
     
    SATURDAY, MARCH 17th

    1pm: Milagres
    2pm: Jim White
    3pm: Hobart Bros. & Lil' Sis (Freedy Johnston, Susan Cowsill)
    4pm: The Wedding Present
    5pm: Tommy Stinson
    6pm: John Doe 
    7pm: The Bluebonnets (Kathy from the Go Gos)
    8pm: The Defibulators
    9-9:30: Ricky Stein & Warm Guns
    9:45-10:30: So Long, Problems
    11:00: Special Guests! 
    12:00: Allen Oldies Band


    Type Party, Unofficial


1:05pm

Enlitement
    Saturday March 17, 2012 1:05pm - 1:30pm @ Carver Museum Boyd Vance Theater (1165 Angelina St)

    Timothy Igidi (Enlitement) was born in New Orleans but raised near Atlanta, GA. Despite living in an environment that followed culture, he grew up knowing and experiencing the grace of God. Timothy was introduced to the art of freestyling by his older brother while in high school. At school, he regularly won freestyle battles, utilizing creativity and moral principles instead of vulgar language in his rhymes. As his audience grew, Timothy discovered his name while reading Ephesians 1:18, “The eyes of your understanding being enlightened; that ye may know what is the hope of his calling, and what the riches of the glory of his inheritance in the saints.” From that moment on, Enlitement has sought to use his talent to enlighten people with God’s truth. Enlitement now serves with FreestyleMissions, working to expand the “Church” beyond the walls of a building.

    Artists
    Timothy Igidi (Enlitement) was born in New Orleans but raised...


    Type Band, Official
    Tags All, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19242


1:10pm

Toki Wright

1:10pm

Menkena

1:10pm

The Bluebonnets

1:10pm

Diplo

1:15pm

Electric Guest

1:30pm

Amanda Cevallos
    Saturday March 17, 2012 1:30pm - 2:00pm @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    noon to 12:30 Loves it!                                                                                                                           12:45 to 1:15 Gumbo Ce Soir
    1:30 to 2:00 Amanda Cevallos
    2:15 to 2:45 The Governors
    3:00 to 3:30 Leo Rondeau
    3:45 to 4:15 Mike and the Moonpies
    4:30 to 5:00 The Doolins
    5:15 to 5:45 The Carper Family
    6 to 6:30 Roger Wallace
    6:45 to 7:15 JWW and the Prospectors
    7:30 to 8:00 Jim Stringer and the A.M. Band
    8:15 to 8:45 Teri Joyce and the Tagalongs
    9:00 to 9:45 Robert J Banta
    10 to 10:45 Horse Opera
    11 to 11:45 Brennen Leigh



    Artists

    Type Band, Unofficial
    Tags Music


1:30pm

Blouse

1:30pm

Joe Pug

1:30pm

Library Voices

1:30pm

Phil Lee

1:30pm

Retro Stefson

1:30pm

Satellite Sky

1:30pm

Spacecamp

1:30pm

1:30pm

Dreams of a Life
    Saturday March 17, 2012 1:30pm - 3:01pm @ Alamo Ritz 2 (320 East 6th St)

    "Dreams of a Life" is an imaginative and multilayered quest to go beyond the newspaper reports and solve the mystery of who thirty-eight year old Joyce Vincent was and why she lay undiscovered for three years after her death in one of the busiest parts of London. Joyce Vincent died in her bedsit above Shopping City in Wood Green. Nobody noticed. Nearly three years later, her flat was forced into by authorities due to lack of rent payment. Her skeleton was found surrounded by Christmas presents that she was in the process of wrapping. Her television was still on.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12728


1:30pm

A Chjána (The Plain)
    Saturday March 17, 2012 1:30pm - 3:03pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Inspired by real events and featuring non-actors, A Chjàna (The Plain) follows Ayiva, an African migrant worker who seeks to reunite with his best friend in the wake of the most significant race riot in Italian history. The film begins in Calabria, when Ayiva convinces his friend Chico that it is their duty to fight against the oppression they face. The immigrants tear through the streets, burning cars and protesting the shooting of a fellow immigrant. After the police start brutally attacking the demonstrators, the two friends are forced to flee but their escape is anything but easy.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13125


1:30pm

Life and Freaky Times of Uncle Luke

1:30pm

My Friend Kills Time

1:30pm

Narrative Shorts 2
    Saturday March 17, 2012 1:30pm - 3:03pm @ Alamo Lamar B (1120 South Lamar Blvd)
    The Black Balloon Director: Benny Safdie, Josh Safdie In New York City, a lone black balloon, once part of a huge 100-balloon bouquet, learns that humans are complicated creatures with extreme highs and lows. Part Sci-Fi, part children's film. A Chjána (The Plain) Director: Jonas Carpignano Inspired by real events, A Chjàna (The Plain) follows Ayiva, an African migrant worker who seeks to reunite with his best friend in the wake of the most significant race riot in Italian history. Life and Freaky Times of Uncle Luke Directors: Jillian Mayer, Lucas Leyva A modern Miami adaptation of the 1962 French short film La Jetee, starring Uncle Luke of the 2 Live Crew. My Friend Kills Time Director: Jakob Rørvik Thomas moves to a remote cabin in an attempt to disappear completely... even from himself. My Friend Kills Time mixes visual textures and haunting soundscapes to create a cinematic diary of a young man's isolation. Reinaldo Arenas Director: Lucas Leyva Told from the point of view of a dying shark, Reinaldo Arenas is the story of an unintentional immigrant in Miami. REMAINS Directors: Jeremiah Zagar, Nathan Caswell A blend of documentary and fiction, Remains is about recollection and fading memories. Combining three years of recorded voice messages with stunning macro photography, the film documents a relationship from its inception to its end. Sea Meadow Director: Lily Baldwin A disoriented young woman stumbles upon an empty estate. There are signs of a lush life, but the inhabitants have disappeared. Or have they? Sea Meadow revamps the thriller with pop mashups and stylized dance tableaux. Shoot the Freak Director: Bradford Willingham Through the freak’s musings, this film chronicles the last days of the iconic, abrasive Coney Island attraction Shoot the Freak. In masked anonymity, the nihilistic teen indulges in drug-induced daydreams of violence and oceanic abandon.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12784


1:30pm

Reinaldo Arenas

1:30pm

REMAINS
    Saturday March 17, 2012 1:30pm - 3:03pm @ Alamo Lamar B (1120 South Lamar Blvd)
    REMAINS is a film about a man's memories of his wife. We see snapshots of these memories; we are a fingertip running through hair, a foot plunging into the ocean, a swaying tree branch. The film is comprised of sound design, years of recorded voice messages, and macro photography. It explores memory by transcribing that which is tactile into that which is visual. The messages become fading imprints and remainders; the rust rather than the iron, the fossil rather than the bone. REMAINS asks the question, how does one remember touch and what is the emotional impact of those memories.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13105


1:30pm

Sea Meadow
    Saturday March 17, 2012 1:30pm - 3:03pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Through a visceral, visually striking sequence of events, Sea Meadow reinvents the thriller genre using dance, choreographed gesture and pop mashups to investigate the themes of identity, mortality and memory. A young woman stumbles upon a seemingly empty estate. Hesitantly she enters and wanders its chilling insides: a Pandora's Box that entices and haunts her with a series of stylized dance tableaux. History reveals itself in these poignant flashes. She is in fact a ghost in her own home.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13109


1:30pm

Shoot the Freak

1:30pm

The Black Balloon

1:30pm

Rock 'N' Roll Exposed: The Photography of Bob Gruen
    Saturday March 17, 2012 1:30pm - 3:14pm @ Vimeo Theater (501 East 4th St)

    From Led Zeppelin to The Rolling Stones, Elvis to Madonna, Bob Dylan to Bob Marley, John Lennon to Johnny Rotten, Bob Gruen has captured half a century of music through the eye of a lens. In this landmark documentary, Grammy award-winning filmmaker Don Letts reveals the stories behind some of the most famous rock 'n' roll photographs of all time. "Rock 'N' Roll Exposed" features interviews with Iggy Pop, Debbie Harry, Yoko Ono, Alice Cooper, Billie Joe Armstrong and many more.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13643


1:40pm

Gifted Da Flamethrowa

1:45pm

Alison Fensterstock Book Signing

1:45pm

John Swenson Book Signing

1:45pm

Earth House

1:45pm

Me & My Arrow

2:00pm

J.Kwest
    Saturday March 17, 2012 2:00pm - 2:20pm @ Carver Museum Boyd Vance Theater (1165 Angelina St)
    For nearly a decade, the ministry of Julian “J.Kwest” DeShazier has been an exploration in the relationship between music and faith. As artist, this Chicago native has used his unique rhythm to tell stories of deep meaning, inside and out of the church. He is a 2007 Holy Hip Hop Award winner, and has been celebrated as “Living Black History” by Urban Ministries International, while sharing stages at every major gospel music festival. His song, “So Blessed,” was featured on the grammy-nominated compilation Holy Hip Hop: Taking the Gospel to the Streets. 
    The vision for J.Kwest and his “PureMusic” brand is to strengthen yet stretch beyond our notions of faith. Says the 28-year old: “I believe these stories are universally significant. We only spend a couple of hours in church, and I want to make a soundtrack for the rest of life.” The Soundtrack to a Better Life.
    As a testament to the versatility of his message, J.Kwest has been featured on Fox 32 (Chicago) and in Rolling Out and Blackgurl publications; on Dr. Maya Angelou’s XM radio station; at the Children’s Defense Fund; and has been a feature performer at the Taste of Chicago Festival. He is blogger on super-producer Pharrell Williams’ Kidult site, and is a national voice for youth rights.
    Considering his skills on the mic, most will be shocked to learn that J.Kwest is also a Phi Beta Kappa graduate of Morehouse College (where his father – Dr. Robert Franklin – serves as President), and earned his Master of Divinity from the University of Chicago Divinity School. All of this, while beginning in 2010 as Senior Minister at University Church in Chicago.
    And this is only the beginning. Tell a friend, tell again…
    J.Kwest is also a part of the group Verbal Kwest, which in 2011 released, “Batman & Batman.” Verbal Kwest was the cover story of an August issue of N’Digo magazine.

    Artists
    For nearly a decade, the ministry of Julian “J.Kwest” DeShazier...


    Type Band, Official
    Tags All, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19243


2:00pm

Nicky Da B & Rusty Lazer

2:00pm

Al Staehely

2:00pm

Crystal Antlers

2:00pm

Dead Sara

2:00pm

Hobart Brothers

2:00pm

Texas Sapphires

2:00pm

U.S. Royalty

2:00pm

Waco Brothers

2:00pm

Clock Opera

2:00pm

Doomtree

2:00pm

Plants and Animals

2:00pm

The Groundwork Music Orchestra

2:00pm

Bleeding Knees Club

2:00pm

Eleanor Friedberger

2:00pm

Kid Congo and the Pink Monkey Birds

2:00pm

Tennis

2:00pm

The Dunwells

2:00pm

Voxhaul Broadcast

2:00pm

Music Gear Expo Classes with Dubspot

2:00pm

Adair Lion
    Saturday March 17, 2012 2:00pm - 3:00pm @ Headhunters (720 Red River Austin, TX)

    Adair Lion is a rapper / singer out of El Paso, Texas. He has collaborated with artists like Bizzy Bone (from Bone Thugs N Harmony) and MC Overlord (Austin's 10 time hip-hop artist of the year). His music videos are by Rex Arrow Films (Mac Miller's music video director -Ian Wolfson). Has performed all over the Southwest for audiences up to 8,000 strong. He's got Troy Polamalu looks with a Notorious B.I.G. flow and sings like Lauryn Hill but produces like Kanye West. 



    Artists
    Don't place bumper stickers on a Bentley. BUSY.... focusing...


    Type Band, Unofficial
    Info Y
    Tags Music


2:00pm

The Revival Party
    Saturday March 17, 2012 2:00pm - 3:00pm @ Hoek's Death Metal Pizza (511 E 6th St., Austin, TX 78701)

    The Revival Party (Austin, 2pm)

    NO BRACELETS. NO BADGES. NO BULLSHIT.

    Texas Metal Collective is hosting an entire week of incredible metal
    and hardcore music at the world famous Hoek's Death Metal Pizza on the
    famed 6th Street in Austin, TX. Bands from all over the state,
    country, and even the world will be gracing the stage for you. Bring
    your cameras and bring some money for merch! You'll have plenty to
    spare because THIS showcase is...

    FREE FOR THE DRINKIN' CLASS! (Minors to be determined)

     



    Artists

    Type Band, Unofficial
    Tags Music


2:00pm

Artist Central Clinic: Guitar

2:00pm

Bass Culture: The Influence of Reggae Music in Britain and Beyond
    Born from the garrisons of Jamaica, reggae music has given a voice to disaffected peoples of all cultures and all backgrounds around the world. Reggae, brought over by the influx of Jamaican citizens emigrating to the UK from the 1950’s onward, presented a safety net and clarion call to all those Jamaicans who felt themselves living in a Babylonian system which did not care for them or their culture. By the 1970’s, with police violence against ethnic minorities an everyday fact of life for those living in Britain’s cities, the songs of reggae singers such as Dennis Brown and Bob Marley reminded the youth they were not alone. By 1977, white audiences were exposed to reggae at punk events across the UK, and the message of rebel intention resonated with them, creating unity across the racial divide, and eventually filtering out beyond the punks into mainstream culture and worldwide influence. Today, reggae music’s ability to evolve and influence other genres is still relevant with new forms like Dubstep, Grime and BASS music, all pushing new boundaries.

    Speakers
    Director | AEI Media/UKF

    Artist | Lady Leshurr

    DJ | Channel One Sound System

    Head of Music Production | Univeristy Westminster | MYKAELL S...

    DJ | BBC Radio/BBC Radio 1


    Type Music, Panel
    Hashtag #sxsw #ukreggae
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP990264


2:00pm

CLE 8: Termination of Copyright Transfers and Other Capital Ideas

2:00pm

Create Success: Breaking Top 40 On Your Own

2:00pm

Producer to Producer

2:00pm

SXSW Interview: Bomba Estereo

2:00pm

The Future of Physical Product and Music Experience

2:00pm

The United States of Americana
    Young America always finds itself returning to the ways of generations past, most particularly adherents of "roots music." The bards of the new generation are definitely adherin' and redefinin', but is there any way to define a genre once associated solely with Southern acoustic traditions? Bands like the Avett Brothers and Mumford & Sons are on the rise, and festivals like Newport Folk and Hardly Strictly Bluegrass maintain cultural importance. But Pitchfork shuns these bands, while Spin Magazine declares "There's An Americana Revolution Goin' On". Does Americana of today speak to a modern ideal of populism or is it insincere? Are these acts just idealizing a past of box-car hopping, whiskey-drenched hootenannies, The Band or Gram Parsons records, and making the masses think they are "for real"?

    Speakers
    Newport Folk Festival

    These United States | Jesse Elliott is the founder and songwriter...

    Record Producer | Jesse Lauter & Sons

    Nightbyrds | Kandia Crazy Horse is a singer-songwriter & founder...

    A&R/Artist Mgmt | Thirty Tigers

    Associate Editor | Independent Weekly | —> Associate Editor...


    Type Music, Panel
    Hashtag #sxsw #americana
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP12134


2:00pm

The Unspoken Code of the Music Blogosphere

2:00pm

Fat Kid Rules The World
    Saturday March 17, 2012 2:00pm - 3:34pm @ Alamo Lamar C (1120 South Lamar Blvd)
    Troy Billings is seventeen, overweight, and suicidal. Just as he's about to jump in front of a bus, he's saved by Marcus, a charming high school dropout/street musician. The two begin an uneasy friendship when Marcus enlists the musically challenged Troy to become the drummer in a new punk rock band. As Troy’s relationship with Marcus grows, Troy's father becomes increasingly concerned about his son's new friendship. Jake Wysocki (TERRI), Matt O'Leary (NATURAL SELECTION) and Billy Campbell (THE KILLING) star in Matthew Lillard's directorial debut based on the novel by K. L. Going and produced by Whitewater Films.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12746


2:00pm

2:00pm

Dickies Party

2:00pm

Irie Bean Day Show

2:00pm

PureVolume House

2:00pm

PV House Party (PureVolume House)

2:00pm

Crawfish Fiesta

2:00pm

Dickies @ SXSW

2:00pm

Hoeks Metal Fest
    Saturday March 17, 2012 2:00pm - 1:00am @ Hoek's Death Metal Pizza (511 E 6th St., Austin, TX 78701)

    Bult (Gothenburg, Sweden, midnight), Indisgust (New Braunfels, 11pm), Brink of Disaster (Austin, 10pm), Lug (Austin, 9pm), Better Left Unsaid (Modesto, CA, 8pm), Strength Beyond Strength (New Braunfels, 7pm), Sever The Senses (Dallas, 6pm), The Audran Sequence (Channelview, TX, 5pm), Unspeakable Things (Austin, 4pm), Rise From Your Grave (Houston, 3pm), The Revival Party (Austin, 2pm)

    No bracelets. No badges. No bullshit.

    Texas Metal Collective is hosting an entire week of incredible metal and hardcore music at the world famous Hoek's Death Metal Pizza on the famed 6th Street in Austin, TX. Bands from all over the state,
    country, and even the world will be gracing the stage for you. Bring your cameras and bring some money for merch! You'll have plenty to spare because THIS showcase is...

    Free for the drinkin' class! (Minors to be determined)


    Type Party, Unofficial


2:00pm

Boston in Austin (Wadzilla Mansion)
    Saturday March 17, 2012 2:00pm - 2:00am @ Treehouse Pub (501 E. 6th Street, Austin, TX 78701)

    SATURDAY MARCH 17th, 2pm - 2am

    2PM - 2:30 -- Mrs Danvers (Boston/NYC)
    2:45 - 3:15 -- Herra Terra (Boston)
    3:30 - 4:00 -- Moniker (Boston)
    4:15 - 4:45 -- Dirty Dishes (Boston)
    5:00 - 5:30 -- Spanish Prisoners (Brooklyn)
    5:45 - 6:15 -- Il Abanico (Boston/LA)
    6:30 - 7:00 -- King Orchid (Boston)
    7:15 - 7:45 -- Megafauna (Austin)
    8:00 - 8:30 -- R.Aucoin (Halifax)
    9:00 - 9:30 -- The Terror Pigeon Dance Revolt (Nashville)
    10:00 - 10:30 -- Sonnymoon (Boston/LA)
    10:45 - 11:15 -- The Shills (Boston)
    11:30 - 12:00 -- Grass is Green (Boston)
    12:15 - 12:45 -- The Thickness (Boston)
    1AM - 1:30 -- For Sleeping or Jumping (Boston)


    Type Party, Unofficial
    Info Y


2:10pm

Fashion is Cool, But Fashion + Technology is Cooler

2:15pm

3BallMTY & Toy Selectah

2:15pm

2:15pm

The Governors
    Saturday March 17, 2012 2:15pm - 2:45pm @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    noon to 12:30 Loves it!                                                                                                                           12:45 to 1:15 Gumbo Ce Soir
    1:30 to 2:00 Amanda Cevallos
    2:15 to 2:45 The Governors
    3:00 to 3:30 Leo Rondeau
    3:45 to 4:15 Mike and the Moonpies
    4:30 to 5:00 The Doolins
    5:15 to 5:45 The Carper Family
    6 to 6:30 Roger Wallace
    6:45 to 7:15 JWW and the Prospectors
    7:30 to 8:00 Jim Stringer and the A.M. Band
    8:15 to 8:45 Teri Joyce and the Tagalongs
    9:00 to 9:45 Robert J Banta
    10 to 10:45 Horse Opera
    11 to 11:45 Brennen Leigh



    Artists

    Type Band, Unofficial
    Tags Music


2:20pm

K-Drama
    Saturday March 17, 2012 2:20pm - 2:40pm @ Carver Museum Boyd Vance Theater (1165 Angelina St)

    Imagine a rap artist who in his music balances comedy, weightiness & relevance in order to impact crowds with the Gospel of Jesus Christ. Meet the artist, K-Drama, a 27-year-old writer & producer who acts out the King on beats, encouraging people to evaluate their selves & make change as necessary. His gift has made room for him in the Christian Rap genre as he has produced for great artist such as Lecrae, Flame & Tedashii & has featured vocally on songs with Sho Baraka, R-Swift & over 100 other artists across the world. K-Drama has also partnered with Christian MMA clothing line, Jesus Didn’t Tap, crafting 2 theme songs for the brand.
    Born A. Regis Jones in Cincinnati, OH, he had a difficult childhood. In 7 years, he attended 5 different schools. Regis oftentimes felt neglected, so he lived for attention & affirmation. At Sunday service, he quoted Bible verses in hopes to impress members while at school he did the total opposite to impress his peers. Regis lived a double life.
    It wasn’t until his friend, Marquez Patterson died at the age of 13 of a heart failure that Regis had a rude awakening. He realized that life is short and no man knows when he’ll die. Hence, Regis became a born again Christian at Marquez’s funeral without an altar call. Through God, Regis sought out the purpose of his life.
    Without intentionally looking, Regis discovered part of his purpose through another Christian rapper performing at an out of town youth retreat. Though Regis never rapped prior to salvation, Regis was encouraged by the Holy Spirit to pursue rap ministry as a means to evangelize to sinners & encourage Christians in their walk. As Regis was penning songs, his Pastor, Ronny Lott, took note of his interest & invited Regis to perform in his 1st concert alongside Grapetree Records act, Preachas In Tha Hood.
    After a successful performance, Regis (now known as K-Drama) began ministering in outreaches, prisons, schools, churches, festivals & anywhere he had an opportunity to perform. Over time, he made 3 albums before signing his 1st recording contract with Holy Hip Hop Music/EMI Gospel. This spring boarded his career, opening many opportunities for him to spread the love of Jesus Christ through his music across the United States.
    His 5th album, BoomBaptism, garnered his most popular song to date, “Air Jordan” which was a phenomenon in the Christian Rap genre. This song was remixed over 70 times including “Kobe Bryant On Em’” by Sho Baraka which ended up being included on Sho’s latest album & featured K-Drama on the 3rd verse.
    Now signed, with premier record label, Cross Movement Records, K-Drama’s platform has been graciously extended, charging Christians to workout spiritually through his debut CMR release We Fit: The Workout Plan. Provident-Integrity/Sony Music distributes this album.
    K-Drama is a proud husband & father of 3 children. Him & his wife are active in their home church, desiring growth in themselves, their church body & the inner city surrounding them. Because of the generous support around the world, K-Drama is able to pursue music full time. K-Drama is honored to be able to do all that he does. By trusting in the Lord, God has directed K-Drama’s path.

    Artists
    Imagine a rap artist who in his music balances comedy, weightiness...


    Type Band, Official
    Tags All, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19235


2:20pm

Bloody Knives

2:20pm

2:25pm

Cubic Zirconia

2:30pm

My Pet Dragon

2:30pm

Galaxy Express

2:30pm

Kentucky Knife Fight

2:30pm

2:30pm

Superhumanoids

2:30pm

The Honeydogs

2:45pm

Ceremony

2:45pm

theBREAX

2:45pm

Ume

2:45pm

Satellite Sky

2:45pm

The Big Sleep

2:45pm

Waiting For Lightning
    Saturday March 17, 2012 2:45pm - 4:12pm @ Stateside Theatre (719 Congress Ave)

    From the producers of "Step Into Liquid", comes "Waiting For Lightning", the story of Danny Way, a young boy from a broken home in Vista, CA, whose passion for skateboarding would one day bring him and his creation, a ramp of prodigious and dangerous proportions, across many cultural and ideological boundaries to attempt the impossible: jump China’s Great Wall on a skateboard. It’s a film about how much abuse the body can sustain, how deep you have to dig to survive the betrayals of family, and how high and far dreams can fly.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12905


2:55pm

Me You Us Them

2:55pm

Narrows

2:55pm

Two Hoots and a Holler

3:00pm

Anais Mitchell

3:00pm

Caveman

3:00pm

Eve & The Exiles

3:00pm

Heidi Kole

3:00pm

JC Brooks & the Uptown Sound

3:00pm

Leo Rondeau
    Saturday March 17, 2012 3:00pm - 3:30pm @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    noon to 12:30 Loves it!                                                                                                                           12:45 to 1:15 Gumbo Ce Soir
    1:30 to 2:00 Amanda Cevallos
    2:15 to 2:45 The Governors
    3:00 to 3:30 Leo Rondeau
    3:45 to 4:15 Mike and the Moonpies
    4:30 to 5:00 The Doolins
    5:15 to 5:45 The Carper Family
    6 to 6:30 Roger Wallace
    6:45 to 7:15 JWW and the Prospectors
    7:30 to 8:00 Jim Stringer and the A.M. Band
    8:15 to 8:45 Teri Joyce and the Tagalongs
    9:00 to 9:45 Robert J Banta
    10 to 10:45 Horse Opera
    11 to 11:45 Brennen Leigh



    Artists

    Type Band, Unofficial
    Tags Music


3:00pm

Libbi Bosworth

3:00pm

Lovedrug

3:00pm

Mars Red Sky

3:00pm

3:00pm

SXSW Showcasing Artist Gear Giveaway

3:00pm

Body Language

3:00pm

Deerhoof

3:00pm

3:00pm

Gardens & Villa

3:00pm

Howler

3:00pm

New Build

3:00pm

The Strange Boys

3:00pm

3:00pm

Rise From Your Grave
    Saturday March 17, 2012 3:00pm - 4:00pm @ Hoek's Death Metal Pizza (511 E 6th St., Austin, TX 78701)

    Rise From Your Grave (Houston, 3pm)

    NO BRACELETS. NO BADGES. NO BULLSHIT.

    Texas Metal Collective is hosting an entire week of incredible metal
    and hardcore music at the world famous Hoek's Death Metal Pizza on the
    famed 6th Street in Austin, TX. Bands from all over the state,
    country, and even the world will be gracing the stage for you. Bring
    your cameras and bring some money for merch! You'll have plenty to
    spare because THIS showcase is...

    FREE FOR THE DRINKIN' CLASS! (Minors to be determined)

     



    Artists

    Type Band, Unofficial
    Tags Music


3:00pm

Blondes (In Between Sets)

3:00pm

3:00pm

Oneman (In Between Sets)

3:00pm

Lone Star Stage (FREEB!RDS World Burrito)

3:00pm

B A A P S: Brooklyn, Atlanta, Austin, Portland Showcase
    Saturday March 17, 2012 3:00pm - 11:30pm @ Cherrywood Coffeehouse (1400 E 38 St)

    The universe shrinks when 4 cities collide in one space with respective local bands alternating on an outdoor and indoor stages on this Saturday official unofficial SXSW jam at http://www.cherrywoodcoffeehouse.com/ 

    the crawl in from the four corners of the USA::

    Inside
    3pm Yr Mom and Her Friends (Austin)
    4pm Dog Bite (Atlanta)
    5pm Gun Party (Atlanta)
    6pm Felicia Douglass (Brooklyn) 
    7pm Miracles of Modern Science (Brooklyn)
    8pm Kaia Wilson (Portland)
    9pm Oh Look Out (Austin)
    10pm Shark Party (Austin)
    11pm Wave hands like clouds (Austin) 

    Outside
    3:30pm This Frontier Needs Heroes (Brooklyn) 
    4:30pm Moodrings (Atlanta)
    5:30pm Red Sea (Atlanta) 
    6:30pm Wishes & Thieves (Brooklyn) 
    7:30pm Back Pockets (Atlanta)
    8:30pm Backwords (Brooklyn)
    9:30pm Petoskey (Portland)
    10:30pm Aan (Portland)

    Brought to you by sporkbooking, backwoods and tight bros. 

    Tight Bros will be testing a video stream live to the internet so if you can't make it. Tune in on the web.

    http://www.facebook.com/events/289181267809469/


    Type Party, Unofficial
    Info Y


3:00pm

Far By Far Out

3:15pm

Viktory

3:15pm

Fort Wilson Riot

3:30pm

Peter Blackstock Book Signing

3:30pm

The Sunshine Factory

3:30pm

2:54

3:30pm

Chase Hamblin

3:30pm

Glossary

3:30pm

Grafitti6

3:30pm

Imaginary Cities

3:30pm

Joe Pug

3:30pm

Trash Talk

3:30pm

Gauntlet Hair

3:30pm

Graffiti6
    Saturday March 17, 2012 3:30pm - 4:30pm @ Whole Foods Market - Lamar (525 North Lamar Boulevard Austin, TX 78703)

    Colours, the debut album from Britain’s Graffiti6, is as vividly vibrant as both the project’s moniker and its album title suggest: an uncategorizable mélange of pop, psychedelia, R&B, and British Northern Soul that fully capitalizes on the soaring uplift of Jamie Scott’s emotionally transparent voice and gift for melody and TommyD’s irresistible rhythms and inventive production. Songs like “Stone In My Heart,” “Stare Into The Sun,” “Annie You Save Me,” and “Free” are “latter-day psych-soul nuggets, all phased vocals and sunshine melodies given the warp factor,” as London’s Guardian newspaper put it, while the remainder of Colours zigzags all over the musical map from the folk-soul balladry of “Goodbye Geoffrey Drake,” to the spare, gospel-inflected feel of “Over You,” to the downtempo sultriness of “Calm The Storm,” to the jangly indie-rock vibe of “Lay Me Down.” “For me, the unexpectedness of the sound is the whole point,” Scott says. “It’s fun to mess with people’s heads.”



    Artists
    Colours, the debut album from Britain’s Graffiti6, is as vividly...


    Type Band, Official
    Hashtag #sxsw #Graffiti6
    Info Y
    Tags Music, Pop
    Website http://schedule.sxsw.com/2012/events/event_MS18829


3:30pm

Artist Central Clinic: Vocals

3:30pm

CLE 9: Pennies, Pounds and Piastres: Global Collection of Publishing Money

3:30pm

Music Biz Models: What Works & What Doesn't
    Anyone can create a business and develop a music service. The technology is available and the royalty rates and content laws are relatively straightforward. But how can entrepreneurs cut through the noise and actually create, maintain AND profit from a business based on music (without alienating listeners)? Who should music lovers turn to for reliable content and services? Pre-internet era business models revolved around selling advertising to provide the content to consumers for little to no cost. In today’s mobile and connected environment, consumers have access to almost everything at anytime for close to no cost at all - so content creators have to get creative with business models. Subscription-based services are popular today, but is that the answer?

    Speakers
    Pres & CEO | Slacker Inc


    Type Music, Solo
    Hashtag #sxsw #bizmodels
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP12919


3:30pm

Promoting Music with Social Media

3:30pm

Value of Vinyl: Production, Pressing & Promotion

    From the Austin Chronicle:

    So maybe you're an up-and-coming band and you aren't sure whether to include a vinyl component when you release your new album. Perhaps you're a label looking to increase sales and you're wondering how best to maximize your marketing dollars. Jay Millar, director of marketing at United Record Pressing in Nashville, Tenn., explains why artists and labels would be well-served to spend their ducats on not-so-compact discs.

    "Vinyl is the peak of the [music-listening] experience," he begins. "It's the most tactile, the most tangible, the most striking artwork, the best sound quality. There's so much more interaction to it. People are going to the polar extremes, from the peak of convenience in [digital media] and the peak of experience."

    People have been listening to records in one form or another since the 19th century, when Thomas Edison invented the phonograph. We're all carrying iPods, but at home, you want something a little more intimate, fleshier and warmer. To that end, there's limitless value in creating opportunities for listeners to have the most full-bodied encounter with their music. And it's not just indie-rock fans that are consuming vinyl. United Pressing is producing vinyl across genres from jazz to classical to punk.

    "We've pressed god knows how many Adele records," chuckles Millar.

    You can even buy your tweens a vinyl edition of Taylor Swift's Speak Now. Regardless of genre, it's the superfans, the major music nerds, who make up the most important market for genres.

    "Vinyl is a tastemaker thing for the public," Millar insists. "It's the guy who goes to the local independent record store Tuesday morning to pick up a bunch of records and then falls in love with the records and goes on their blog and turns on 50 or 100 people."

    And don't underestimate the value of the souvenir, the LP sold at the end of a long set in a small, poorly lit club to the newest member of a band's fan base.

    "It's something greater than the digital product," says Millar. "Rather than the fan going home to look up the record on Spotify, an album gives the fan a tangible extension of that memorable night. That's money well spent for both a band and its fans."



    Speakers
    Dir of Mktg | Record Store Day/Music Monitor Network | CARRIE...

    Dir Of Mktg | United Record Pressing | Jay Millar is the Director...

    Pres | Dorado Pkg Music Packaging | Jennifer Freund is the President...

    Producer | White Iris | Lewis Pesacov is a composer, musician...

    Owner | Infrasonic Sound Recording Co | Infrasonic Co-Founder...


    Type Music, Panel
    Hashtag #sxsw #vinyl
    Level Intermediate
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP11520


3:30pm

Writing to a Narrative - 'Zen Arcade' to 'The Argument'

3:30pm

It's All In The Details: A Design Discussion

3:30pm

Small Apartments

3:45pm

DIVE

3:45pm

Mike and the Moonpies
    Saturday March 17, 2012 3:45pm - 4:15pm @ Highball (1142 South Lamar Boulevard Austin, TX 78704)

    noon to 12:30 Loves it!                                                                                                                           12:45 to 1:15 Gumbo Ce Soir
    1:30 to 2:00 Amanda Cevallos
    2:15 to 2:45 The Governors
    3:00 to 3:30 Leo Rondeau
    3:45 to 4:15 Mike and the Moonpies
    4:30 to 5:00 The Doolins
    5:15 to 5:45 The Carper Family
    6 to 6:30 Roger Wallace
    6:45 to 7:15 JWW and the Prospectors
    7:30 to 8:00 Jim Stringer and the A.M. Band
    8:15 to 8:45 Teri Joyce and the Tagalongs
    9:00 to 9:45 Robert J Banta
    10 to 10:45 Horse Opera
    11 to 11:45 Brennen Leigh



    Artists

    Type Band, Unofficial
    Tags Music


3:45pm

Omega Sparx
    Saturday March 17, 2012 3:45pm - 4:15pm @ Carver Museum Boyd Vance Theater (1165 Angelina St)

    Omega Sparx is an electrifying national recording artist hailing from the Tar Heel State, and for over a decade he has represented the kingdom of GOD, both on and off the stage, with a dynamic music ministry and sterling lifestyle completely committed to displaying the grace of GOD at work. His sound is an earth shattering marriage between East Coast lyricism and Southern-styled instrumentation. He is a founding member of Eternal Praise, a national touring rap group, in addition to being the brainchild behind Project Chaos, a genre-bending Alternative rock band. He has shared the stage with some of the most formidable names in urban inspirational music, including: Lecrae (Reach Records), Da Truth (Xist Music), KJ-52 (BEC Recordings), Lisa McClendon (BluSoul ENT), The Cross Movement (Cross Movement Records), etc.

    Artists
    Omega Sparx is an electrifying national recording artist hailing...


    Type Band, Official
    Tags All, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19244


3:45pm

Teengirl Fantasy

3:45pm

Alexander, "A Million Years"

3:45pm

Baskerville, "Reloaded"

3:45pm

Battles, "My Machines"

3:45pm

Casey Veggies, "Euphoria II"

3:45pm

Céline Desrumaux, "Countdown"

3:45pm

CHRISTEENE, "African Mayonnaise"

3:45pm

Cults, "You Know What I Mean"

3:45pm

Ganesh Rao, "Empyrean"

3:45pm

Gotye (Feat. Kimbra), "Somebody That I Used To Know"

3:45pm

Hawaaii, "Welcome"

3:45pm

Herman Dune, "Tell Me Something I Don't Know"
    Saturday March 17, 2012 3:45pm - 5:10pm @ Alamo Ritz 2 (320 East 6th St)

    A young runaway yeti embarks on an adventure into the human world and along the way, makes an unexpected friend in Jon Hamm. Herman Dune's music video for "Tell Me Something I Don't know," is directed by Toben Seymour. David 'Ya Ya' Herman Dune has shown his drawings of blue yeti creatures in art galleries around Europe. Ya Ya and Toben teamed up to bring this blue yeti to life in this lighthearted and charming short music video film. The yeti was built by Furry Puppet Studios.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13513


3:45pm

Hooray For Earth, "True Loves"

3:45pm

Hyperpotamus, "De Camino"
    Saturday March 17, 2012 3:45pm - 5:10pm @ Alamo Ritz 2 (320 East 6th St)

    The video begins by concentrating on the singer and explicit the polyphonic mechanism through which the base of the song is constructed. When the lyrics start, the video turns to a natural scene, more lyrical and organic. Trunks, branches and stones react to the music just like another character, maybe as a inner reflection of the protagonist, with who they vibrate and dialogue within the parallel editing. And if during the first verse the singer appears among a forest, during the second, he ascends to the mountain, evermore free, surrounded by the stars that echo the halo of the trees.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13509


3:45pm

Kina Grannis, "In Your Arms"

3:45pm

Little Tybee, "Boxcar Fair"

3:45pm

Music Videos
    Saturday March 17, 2012 3:45pm - 5:10pm @ Alamo Ritz 2 (320 East 6th St)
    Alexander, ''A Million Years'' Director: Benjamin Kutsko Baskerville, ''Reloaded'' Director: Marieke Verbiesen Battles, ''My Machines'' Director: DANIELS Casey Veggies, ''Euphoria II'' Director: John Bollozos Céline Desrumaux, ''Countdown'' Director: Céline Desrumaux CHRISTEENE, "African Mayonnaise" Director: PJ Raval Cults, ''You Know What I Mean'' Director: Kevin Lin Ganesh Rao, ''Empyrean'' Director: Ganesh Rao The Good The Bad, “030” Jeppe Kolstrup Gotye (Feat. Kimbra), ''Somebody That I Used To Know'' Director: Natasha Pincus Hawaaii, ''Welcome'' Director: Churl Gwon Herman Dune, ''Tell Me Something I Don't Know'' Director: Toben Seymour Hooray For Earth, ''True Loves'' Director: Young Replicant Hyperpotamus, ''De Camino'' Director: Lucas Borras Kina Grannis,''In Your Arms'' Director: Greg Jardin Little Tybee, ''Boxcar Fair'' Directors: Brock Scott, Tom Haney Ok Go, ''All Is Not Lost'' Director: Ok Go, Pilobolus, & Trish Sie Porter Robinson, ''Spitfire'' Director: Saman Keshavarz Son of Kick,“Playing the Villain” Director: Matt Devine (Glues Society) When Saints Go Machine, ''Parix'' Director: Daniel Kragh-Jacobsen Whomadewho, ''Every Minute Alone'' Director: William Stahl Yip Deceiver, “Get Strict” Directors: Brandon LaGanke, John Carlucci Yuksek, ''ALWAYS ON THE RUN'' Directors: David Hache, Marc-Edouard Leon
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12937


3:45pm

3:45pm

Porter Robinson, "Spitfire"

3:45pm

Son Of Kick,"Playing the Villain"
    Saturday March 17, 2012 3:45pm - 5:10pm @ Alamo Ritz 2 (320 East 6th St)
    Playing The Villain” video is horror inspired surprise in which three 'villainous' looking youths, out for some trouble, get unexpectedly assaulted by subwoofers when they attempt to steal a BMW from an estate! The video has gone viral in last 10 months amassing nearly five million YouTube hits proving that horror and bass are mix to be reckoned with. Certainly not one for the squeamish, the power of the music and punchiness of the basslines on this record are matched visually only by the gore the brutalising bass causes the unsuspecting victims. Sit back and try to enjoy this one!
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13569


3:45pm

The Good The Bad, ''030''
    Saturday March 17, 2012 3:45pm - 5:10pm @ Alamo Ritz 2 (320 East 6th St)
    A girl enters a room and seduces her guitar. Around her neck she wears the religious 'Evil Eye' symbol. The evil eye is an icon that is superstitiously believed by many cultures to be able to cause injury or bad luck for the person at whom it is directed for reasons of envy or dislike. The term also refers to the power attributed to certain persons capable of inflicting injury or bad luck with ill-wishing looks. Religion, Sex and Rock'n'roll. Quite a cocktail.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13565


3:45pm

When Saints Go Machine, "Parix"
    Saturday March 17, 2012 3:45pm - 5:10pm @ Alamo Ritz 2 (320 East 6th St)

    Parix is depicted teenage procrastination. Whatever direction you move it hurts. And you ask yourself: Why am I here fucking up my life so crucially? Why can’t I do what’s best for me? Your mind is floating, but you’re caught and afraid of going anywhere. When you have a gigantic load upon your shoulders, the easiest thing is to just stand still. The stillness makes you drift. And, sometimes the stream guides you in the right direction.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13517


3:45pm

3:45pm

Yip Deceiver, "Get Strict"

3:45pm

Yuksek, "Always on the Run"

4:00pm

John Fullbright

4:00pm

Nikka Costa

4:00pm

Plants and Animals

4:00pm

4:00pm

Teri Joyce and the Tagalongs

4:00pm

Ugly Beats

4:00pm

Niki & The Dove

4:00pm

Bomba Estereo

4:00pm

Oberhofer
    Saturday March 17, 2012 4:00pm - 4:40pm @ Cedar Street Courtyard (208 W 4th St.)

    Ever since moving operations from his parent’s basement in Tacoma, Washington to Brooklyn, 20 year old Brad Oberhofer has been carefully honing his own brand of bedroom pop, which is as affecting and genuine as it is naively chaotic.
    Charmingly skewed and ramshackle, Oberhofer’s classic, melody heavy indie rock sound manages to meld Brian Wilson sized hooks with expansive instrumentation and kooky, unpredictable song structures. The intense production mixes programmed drums with jittering live percussion and centers his exuberant yelps amongst keys, xylophones, whistles and washes of wall of sound guitar.



    Artists
    Between 4 green towers composite of the best known human words...


    Type Band, Official
    Hashtag #sxsw #Oberhofer
    Info Y
    Tags Music, Pop
    Website http://schedule.sxsw.com/2012/events/event_MS17422


4:00pm

Tanlines

4:00pm

Amy Cook

4:00pm

Blouse

4:00pm

Peaking Lights

4:00pm

Polica

4:00pm

Music Gear Expo Classes with Dubspot