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Ace Hood

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Brendon Walsh
    Friday March 16, 2012 TBA - TBA @ Esther's Follies (525 E 6th St)

    Originally from Philadelphia, PA, Brendon Walsh established himself in comedy in Austin, TX. In 2004 he won the “Funniest Person In Austin” contest and that same year also appeared on ABC’s “Jimmy Kimmel Live” as his original character, “Scary Monster” (a terrible monster stand up comedian). In 2005 and 2006 he was voted “Best Stand-Up Comedian” in the Austin Chronicle’s “Readers Poll”. In 2006 he appeared on Comedy Central’s “Premium Blend” and on season 4 of NBC’s “Last Comic Standing.”

    Artists
    Originally from Philadelphia, PA, Brendon Walsh established himself...


    Type Band, Official
    Hashtag #sxsw #BrendonWalsh
    Tags All, Comedy
    Website http://schedule.sxsw.com/2012/events/event_MS19979


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Dee-1

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Dillon Francis

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John C Reilly
    Friday March 16, 2012 TBA - TBA @ The Stage on Sixth (508 E 6th Street, Austin, Texas 78701)

    From Austin Powell, The Austin Chronicle:

    Third Man Records literally rolled into South by Southwest last year. Owner Jack White turned his innovative Nashville, Tenn., label into a rolling record store, hosting a generator-powered show in the Frank parking lot and selling limited LPs across town from a window in his tricked-out step van. Never one for idle hands, expect White to perform in some capacity, given his upcoming proper solo debut, Blunderbuss, and the fact that he's either produced or played on most of Third Man's releases, notably for model/chanteuse Karen Elson, goth girls the Black Belles (who play Sat., 10pm, at Mohawk Patio), and Australia's Lanie Lane, who looks and sounds like a vintage rockabilly pin-up gal. Actor John C. Reilly walks harder in real life than Dewey Cox, with two 7-inch singles to prove it, while Nashville's Pujol offers a promising dose of garage-pop. Brooklyn's suave White Rabbits just released their career best, Milk Famous, but most eyes will be on Electric Guest, a Los Angeles duo whose debut for Downtown Records, Mondo, out April 24, was produced by Danger Mouse and sounds like a more promising version of Broken Bells. As for special guests, let's hope it's not the label's most controversial collaborators: I.C.P.



    Artists

    Type Band, Official
    Hashtag #sxsw #JohnCReilly
    Info Y
    Tags Alt Country, AustinChronicle, Music
    Website http://schedule.sxsw.com/2012/events/event_MS18889


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JoiStaRR

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King Louie

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Noisemakers with Peter Rosenberg and Nas

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Plastician

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Rockie Fresh

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Skream & Benga

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The Airplane Boys

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The Stepkids

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Trae tha Truth

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Travis Porter
    Friday March 16, 2012 TBA - TBA @ Kiss & Fly (404 Colorado St)
    Travis Porter is a triple threat for hip hop.
    Comprised of three unique 20-year-old MCs—“Strap” (Harold Duncan), “Quez” (Donquez Woods), and “Ali” (Lakeem Mattox)—the Atlanta rap trio is packing club-ready hooks, intricate rhymes, and down south swagger. On their hit single “Bring It Back,” they slide through a slick, sexy beat and chant out an anthemic chorus that’ll set any crowd off, while the follow-up "College Girl" is clever urban pop built on stories of long distance relationships. With their full-length debut for Jive Records on the horizon, these three distinct personalities make Travis Porter a name to remember in modern hip hop.
    Their sound is a brew of quirky inventive production with razor sharp rhyming. However, Travis Porter takes everything one step further. “All of us have our own flavor and swag that we bring to the table,” declares Strap. “Quez is chill, but he can go crazy. Ali is hyper and amped up all the time. I’m laidback. We’re not related, but we’re the same people. That’s where the concept of Travis Porter came from. Together, we always try to come up with original styles of flowing, phrases, and beats.”
    That’s exactly what Travis Porter have been doing since they first took the Atlanta scene by storm in 2006. Stepbrothers Ali and Quez metStrap in eighth grade, and immediately clicked. They got into trouble together, they made music together, and they began hustling their brand together. In order to get noticed, at 17-years-old, the three of them would sneak into strip clubs to perform their songs. “In Atlanta, that’s the number one spot to break your records,” exclaims Quez. “We’d perform a song and get up out of there quickly, but the crowds were feeling it.”
    Crowds everywhere beyond just the clubs started feeling it in a big way too. Travis Porter gained worldwide recognition performing nationally and then touring Japan and Germany, while still unsigned. Their independent track “Go Shorty Go” hit the Billboard R&B/Hip-Hop chart, while their breakout single, “Make It Rain”, charted on the Billboard Top 100. They also developed an overwhelming online presence with over 60 million YouTube views and massive Twitter and Facebook followings. Jive formally joined forces with them at the end of 2010, and the next phase began.
    In terms of influences, Ali¸Quez, and Strap definitely share similar playlists. Quez goes on, "We all have the same influences, The Hot Boyz T.I., and Outkast. That definitely had a big impact on the music." The strands of classic Southern hip hop pulsate at the heart of TravisPorter's sound, but the group infuses their own attitude cultivated by years of real living in the ATL.
    There’s a three-pronged approach to Travis Porter, and Quez best describes the mix of styles. “We make party music, we make bedroom music, and we also make what we like to call ‘differenter’ music, which is hot crazy pop. We do whatever comes naturally.”
    Travis Porter has the power to pull in all kinds of audiences though. On their single, “College Girl,” the group creates an unforgettable and unique pop jam that illuminates another side of their experience and it sees the group reaching a wider audience in a positive way. Strap goes on, "We want to be diverse and make music for everybody. So many guys have girlfriends that go off to college. My girl didn’t leave me, but she went to school out of town. The song is about a long distance relationship with a college girl. It isn’t sad though; I’m bragging about her because I’ve got a smart girl and it’s all good.”
    About “College Girl,” Quez adds, “She’s cool. She’ll take shots with the homeys, and she’s always around when she’s in town. However, she still has to go back to school. It’s a record for the females and it shows another side of Travis Porter."Ultimately, a desire to be "differenter" fuels Travis Porter. Strap concludes. "We try to be ourselves. A lot of young cats just ride the waves. You've got to constantly reinvent yourself. You've got to show people you can make more than one type of song. It's about staying hungry. You can't let up. You take these three guys and they make up one dude—Travis Porter. Three heads are better than one."

    Artists
    http://wearetravisporter.com


    Type Band, Official
    Hashtag #sxsw #TravisPorter
    Tags 18+, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19605


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Wax
    Friday March 16, 2012 TBA - TBA @ The Belmont (305 West 6th Street, Austin, TX, 78701)
    In the world of Hip‐Hop, the word “wax” has multiple meanings – all of which pertain to the true roots of 
    the culture. “Wax” as a verb means to speak enthusiastically, as many lyricists do in their rhymes. “Wax” 
    as a noun is a euphemism for vinyl, the original means that Hip‐Hop music was delivered upon. Now, Hip‐
    Hop can add a new meaning to the word “Wax”: an emcee who maintains the essence of Hip‐Hop, while 
    pushing it forward. 
     
    Wax began his love affair with music at a very early age, thanks to three little letters: MTV. “My dad was 
    kind of a couch potato, so we were the first people in the neighborhood to get cable,” the Dunkirk, 
    Maryland native recalls. “I had MTV from a really early age.” Raised on a healthy diet of Guns N Roses, Def 
    Leppard, and NWA, it wasn’t long before Wax wanted to make music of his own. 
     
    At ten years old, he received a guitar for his birthday and learned to play, pairing his strumming with 
    rhymes. That eventually led to Wax starting a band called MacGregor (“Like the cheap sporting 
    equipment”), touring the country and making records in the hopes of getting signed. “We didn’t really 
    know what we were doing though,” he says. 
     
    Once MacGregor broke up, Wax held a bunch of odd jobs: mortgage sales, pizza delivery, courier, hotel 
    services, and the list goes on. While simultaneously perfecting his craft, Wax saw music as a part‐time 
    venture, not knowing what the future held…in California. 
     
    Once Wax made the pilgrimage to California, things started happening, both bad and good. For one, he 
    moved to San Diego for his then girlfriend. As soon as they reached the West Coast the relationship fell 
    apart, leaving Wax depressed and unmotivated. Wax spent the next year in an alcohol‐induced stupor, 
    working construction by day and blowing his paycheck on liquor by night. “I was living in a garage and it 
    just didn’t feel right,” Wax recalls. “I knew that I could do better than this.” While Wax maintained his 
    writing and recording of music throughout, he began to take it more seriously, and LA was the place to 
    start. He and his twin brother, Herbal T, began making videos of rhymes, skits, and everything in between. 
    They posted the vids on YouTube, which in turn led to millions of views. In addition, VIBE.com held a video  contest, where Wax’s video was a finalist, giving him heightened exposure. Through word of mouth, 
    Wax’s buzz began organically, and the music industry began to take notice. The rest, as they say, is 
    history. 
     
    Honing his craft for years, Wax’s sound is an amalgam of various influences. Simply put, he describes his 
    sound as a mix of “Johnny Cash and Jay‐Z”. Ambitious artists to align himself with, but listening to his 
    music, the word “authentic” comes to mind. 
     
    “I think the reason why my sound comes off as so authentic and organic is because I’ve been doing it for 
    so long,” he explains. “ I’ve been in a band, I’ve been on tour performing for live crowds, and I have a twin 
    brother who I grew up making music with…we influenced each other.” 
     
    Of course, people who listen with their eyes will place Wax with career white rappers. “People say 
    Sublime, people say Eminem, people say Beastie Boys. Any white rapper they say I sound like,” Wax 
    comments, but he doesn’t take that negatively. “I don’t care about the stigma about white rappers 
    because I don’t give a fuck what people say about me,” he continues. “That stuff just doesn’t bother me. 
    Everybody has to reference something they already know.” 
    Wax is currently in the process of working on his debut album, but to tide fans over has the Scrublife 
    mixtape; “scrublife” being a term he holds near and dear to his heart. 
     
    “Scrublife is the representation of a lifestyle, and if y’all were here right now, I wouldn’t even have to say 
    shit,” Wax jokes. “In my kitchen right now, there’s eggs all over my floor, it’s horrific in here. That’s kind of 
    like the representation of what Scrublife is. Living dirty, living broke, and not caring. It’s the opposite of 
    excess.”  
     
    “Scrublife” has since evolved into Wax’s record label name, a joint venture with Def Jam.  The Scrublife 
    mixtape will include new songs as well as old songs, and will serve as a precursor to Wax’s formal debut. 
     
    As Wax continues his journey to fame, with a fan base constantly swelling (he’s already had fans show up 
    on his doorstep), he maintains his Scrublife mantra while reinventing the wheel of Hip‐Hop. “Picture a 
    rapper with a gold chain and a car…I’m the exact opposite of that,” he says. “Beer bottles all over the 
    place, and a smile on your face.”  

    Artists
    In the world of Hip‐Hop, the word “wax” has multiple meanings – all of which pertain to the true roots of...


    Type Band, Official
    Hashtag #sxsw #Wax
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS15395


TBA

SiiickXSW

7:00am

Graffiti6
    Friday March 16, 2012 7:00am - 7:30am @ W Hotel (200 Lavaca St, Austin, TX 78701)

    Colours, the debut album from Britain’s Graffiti6, is as vividly vibrant as both the project’s moniker and its album title suggest: an uncategorizable mélange of pop, psychedelia, R&B, and British Northern Soul that fully capitalizes on the soaring uplift of Jamie Scott’s emotionally transparent voice and gift for melody and TommyD’s irresistible rhythms and inventive production. Songs like “Stone In My Heart,” “Stare Into The Sun,” “Annie You Save Me,” and “Free” are “latter-day psych-soul nuggets, all phased vocals and sunshine melodies given the warp factor,” as London’s Guardian newspaper put it, while the remainder of Colours zigzags all over the musical map from the folk-soul balladry of “Goodbye Geoffrey Drake,” to the spare, gospel-inflected feel of “Over You,” to the downtempo sultriness of “Calm The Storm,” to the jangly indie-rock vibe of “Lay Me Down.” “For me, the unexpectedness of the sound is the whole point,” Scott says. “It’s fun to mess with people’s heads.”



    Artists
    Colours, the debut album from Britain’s Graffiti6, is as vividly...


    Type Band, Official
    Hashtag #sxsw #Graffiti6
    Info Y
    Tags Music, Pop
    Website http://schedule.sxsw.com/2012/events/event_MS18829


8:00am

Walk The Moon

8:00am

The Regulars Coffee Mixer

9:00am

All Day Event - Canon Imagination Lounge

9:00am

Morning Event - Java Monster Mornings

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Dell Lounge

9:00am

Morning Event - Java Monster Mornings

10:00am

The Houston Invasion

10:00am

#FEEDlounge - meetup and hangout

10:30am

Sin City Social Club 10th Anniversary Bash
    Friday March 16, 2012 10:30am - 9:00pm @ Maria's Taco Xpress (2529 S. Lamar Blvd., Austin, TX)

    Sin City Social Club 10th Anniversary Bash 

    Maria’s Taco Xpress turns into the GILDED PALACE of SIN, as the SIN CITY SOCIAL CLUB CELEBRATES their 10 Year Anniversary with 19 COSMIC AMERICAN MUSIC artists from around the globe! (click "see more" for full line up!) 

    10:30 Josh Buckley - of the Gilded Splinters (Austin, TX)
    11:00 The Far West (Los Angeles, CA)
    11:30 So Long Problems (Austin, TX)
    12:00 Jonny Kaplan (Los Angeles, CA)
    12:30 The O’s (Dallas, TX) 
    1:15 Henry Wagons (Melbourne, Australia)
    1:45 The South Austin Moonlighters (Austin, TX)
    2:15 The Record Co. (Los Angeles, CA) 
    2:45 Ken Stringfellow - (The Posies, Big Star and REM) - (Paris, FR)
    3:30 Ponderosa (Atlanta, GA) 
    4:00 Deadman (Austin, TX)
    4:30 Mike Farris (Nashville, TN)
    5:15 Deadstring Brother (Nashville, TN)
    5:45 Shurman (Austin, TX)
    6:30 Mike Stinson (Houston, TX) 
    6:55 Jesse Dayton - (Austin, TX)
    7:30 Two Hoots & A Holler (Austin, TX)
    8:15 The Whiskey Sisters (Austin, TX)
    8:45 South Austin All Star Jam! (Austin, TX)

    * Artists listed in order of appearance (and are subject to change without notice)! 

    Hot Burritos! Ice Cold Beer! 
    FREE! All Ages! OPEN to the Public! 

    Sponsored by our good friends at 
    PRIMAL SCREAM MUSIC * TWANG BEER SALT * MOJAVE AUDIO * LONE STAR MUSIC * CHRISTOPHER DURST PHOTOGRAPHY


    Type Party, Unofficial
    Info Y


11:00am

Stuart Coupe Book Signing

11:00am

Adult Rock Music Meeting

11:00am

Beyond the Kitchen SYNC: Music/Brand Collaboration

11:00am

CLE 1: It's Not the Record Business - It's the Music Business

11:00am

Cool Garage Recording Tools and the Crap to Avoid

11:00am

Cover Songs to Karaoke: Alternate Revenue Streams

11:00am

Do We Need Music Collecting Societies in the Digital Age?
    Friday March 16, 2012 11:00am - 12:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    In a digital world, any transaction can be tracked, and many argue that intermediaries are not necessary to collect money on behalf of composers, publishers and record producers. Have music collecting societies adapted to the digital challenge? Discover the truths and myths about whether music collecting societies are an obstacle or an enabler for legitimate music services. Get the low-down on navigating the tricky road of licensing music for global media services, and examine whether music rights owners can maximize their revenues by leaving the collecting society model behind and going it alone.

    Speakers
    Head of Broadcast Licensing | PRS For Music | Andy Harrower...

    Head of Licensing Bus Affairs | Spotify | JAMES DUFFETT-SMITH...

    Dir of Licensing | Omnifone

    VP New Media & Technology | ASCAP | As Vice President for New...

    Head of Music | Sky | Peter's first career was as a songwriter...


    Type Music, Panel
    Hashtag #sxsw #pubmoney
    Level Advanced
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP11505


11:00am

Feel Better! Treating Performance-Related Pain

11:00am

Mentor Session 5

11:00am

Playlisting for Profit

11:00am

Publicity in the Digital Era

11:00am

The Ins and Outs of Music Publishing

11:00am

Scarlet Road
    Friday March 16, 2012 11:00am - 12:10pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Impassioned about freedom of sexual expression, Australian sex worker Rachel Wotton has become highly specialized in working with clients with disability. Rachel’s philosophy, that human touch and sexual intimacy can be the most therapeutic aspects to our existence, is making a dramatic impact on the lives of her clients. While Rachel’s clients give a glimpse into their sexual self-discovery, Scarlet Road follows Rachel as she strives to increase awareness and access to sexual expression for people with disability. The depth, humor and passion in this documentary will transform the way you see sex workers and people with disabilities forever.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12823


11:00am

Somebody Up There Likes Me

11:00am

Shut Up and Play the Hits

11:00am

Houlihan’s H-Listed Music Series (Houlihan’s + Playnetwork)

11:00am

OurStage

11:00am

Minnesota Music Showcase (Vita.mn)

11:00am

SxSeattle

11:00am

SXSeattle Party

11:00am

All Day Event - Flatstock 33 sponsored by HGTV

11:00am

All Things Gold Party (All Things Go + Neon Gold Records)
    Friday March 16, 2012 11:00am - 6:00pm @ ND at 501 Studios (501 I-35 (5th and Brushy))

    All Things Go will be making a trip down to Austin with Neon Gold Records this year for a SXSW edition of our insane monthly party, All Things Gold. Set to go down on Friday, March 16th from 11am-6pm at the ND at 405 Studios, this show features one of our most massive line-ups yet. We’ve got live performances from some of the best bands out there, including Plains, Vacationer, Incan Abraham, Clock Opera, Walk the Moon, Penguin Prison, and a headlining performance from recent chart-toppers Chiddy Bang, plus DJ sets from Ghost Beach and Brenton Duvall. We’ll also be featuring a happy hour courtesy of  VooDoo Spiced Rum and RedRum Tropical Infused Rum from noon until we run out. It’s our biggest event yet, so make sure you get your RSVP on now.


    Type Party, Unofficial
    Free Stuff Alcohol
    Info Y


11:00am

Filter Magazine's Showdown at Cedar Street

11:00am

Filter’s Showdown at Cedar St.

11:00am

Senheiser + Paste Magazine Party

11:00am

SpokesBUZZ Fort Collins Party

11:00am

Musicmakers Day Party

11:00am

Slab by Slab Fest (ZEN Japanese Food)

11:00am

Roky Erickson Ice Cream Social and Peace+Love Festival
    Friday March 16, 2012 11:00am - 7:30pm @ threadgills world headquarters (301 west riverside drive)

    Roky Erickson Ice Cream Social and Peace+Love Festival

    South Store (World Headquarters) 
    Beer Garden Series 

    11:00 AM

    $10 get 'em while they last!!

    11:15 - The Happen-ins (acoustic)

    11:35 - Jegar Erickson

    12:05 - Anna IHLIS (SE)

    12:40 - Cowboy & Indian

    1:05 - Creed Bratton (The Office)

    1:35 - Poul Krebs (DK) w/ Charlie Sexton

    2:10 - Vanbot (SE)

    2:40 - Salesman

    3:10 - Wayne Kramer w/ The Good The Bad (DK)

    3:50 - Shearwater

    4:30 - The Bombettes (SE)

    5:10 - Sauti Sol

    5:45 - PeeLander Z (Japan)

    6:25 - Roky Erickson

     


    Type Party, Unofficial


11:00am

Made in Israel

11:00am

All Day Event - Catch A Chevy/Drive A Chevy

11:00am

All Day Event - Catch A Chevy/Drive A Chevy

11:00am

Music Fog Marathon
    Friday March 16, 2012 11:00am - 9:00pm @ threadgills world headquarters (301 west riverside drive)

    Spring Music Fog Marathon!

    All artists will play a set that is almost 20 minutes, then the remaining time will be used to clear the stage and prepare for the next artist. While our every intention is to keep these on time, things happen so you should expect delays. Artist participation subject to change. All times below are Central Daylight Time.

    Friday March 16, 2012

    11:30 AM  Ruthie Foster
    12:30 PM  Joy Kills Sorrow
    1:30 PM  Hobart Brothers & Lil' Sis Hobart
    2:30 PM  Nakia
    3:30 PM  Shurman
    4:30 PM  Bruce Robison & Kelly Willis
    5:30 PM  Sons of Fathers
    6:30 PM  Defibulators
    7:30 PM  Tokyo Rosenthal


    Type Party, Unofficial
    Info Y


11:15am

A Brief History of John Baldessari

11:15am

Aisha's Song
    Friday March 16, 2012 11:15am - 12:47pm @ Alamo Lamar C (1120 South Lamar Blvd)

    Partially blinded by an unknown illness at the age of 4 and sent out to work on the tough streets of Kano in Nigeria at the age of 9, Aisha Sani Abdullahi's life chances were not great. However, a chance encounter sent Aisha's life in a completely different direction… Aisha's Song is an energetic and beautifully shot 16mm documentary that uses the sounds of street life in Kano in order to create a vibrant and organic soundscape. Touching and uplifting, the film is a story of female empowerment from a part of the world where women are all too often overlooked.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13201


11:15am

BRUTE FORCE

11:15am

Documentary Shorts 1
    Friday March 16, 2012 11:15am - 12:47pm @ Alamo Lamar C (1120 South Lamar Blvd)

    Aisha's Song Director: Orlando von Einsiedel Musically lush and stunningly shot, Aisha's Song is a touching and uplifting story of female empowerment from a part of the world where women are all too often overlooked. A Brief History of John Baldessari Directors: Henry Joost, Ariel Schulman No more boring films! Everything you need to know about the godfather of Conceptual Art... narrated by Tom Waits. BRUTE FORCE Director: Ben Steinbauer The story of Apple Records notoriously irreverent recording artist, Brute Force. The Fuse: or How I Burned Simon Bolivar Director: Igor Drljaca A nine-year-old boy thinks he is responsible for the civil war in Bosnia. The Love Competition Director: Brent Hoff The World's First Love Competition. Minor/Major: The TV on the Radio Tour Documentary Director: Chioke Nassor An intense documentary portrait on the band TV on the Radio as they transition from minor label darlings to major label success. It Ain't Over Director: Caleb Slain Once a man with all the answers, Dr. Ed Dobson is struggling to resolve his own questions before succumbing to the unusual disease eating away his body.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12956


11:15am

It Ain't Over
    Friday March 16, 2012 11:15am - 12:47pm @ Alamo Lamar C (1120 South Lamar Blvd)
    Shot cinematically, IT AIN'T OVER is a visually stunning documentary that follows Dr. Edward Dobson, a man accustomed to counseling people through suffering, as he comes to grips with the unusual disease eating away his body. ALS or “Lou Gehrig's Disease” is a degenerative disorder that systemically incapacitates the body, commandeering the ability to hold, speak, walk, swallow, and even breathe until it causes the lungs to fatally collapse. They don't know what causes it, and there is no cure. After learning he had 2-5 years to live, Ed chose to examine what hope looks like in situations where it doesn't exist.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13209


11:15am

Minor/Major: The TV on the Radio Tour Documentary

11:15am

The Fuse: or How I Burned Simon Bolivar

11:15am

The Love Competition

11:15am

Crazy Eyes
    Friday March 16, 2012 11:15am - 12:50pm @ Alamo Ritz 1 (320 East 6th St)
    Zach, a wealthy, alcoholic divorcee and father, is torn between his past love and present infatuation. His obsession for Rebecca, who he affectionately calls Crazy Eyes, seems to be driving him to the brink of madness and pushing his alcoholism to dangerous extremes. His best friend, Dan, a bar brawling, womanizer is trying to save him from swarms of alcohol-addled women. His ex-wife will not stop finagling him for money, his father suffers a severe stroke and his mother goes mad. As all of this madness and debauchery unfolds, Zach's young son is the one that ultimately helps him find clarity.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13026


11:15am

Brooklyn Castle
    Friday March 16, 2012 11:15am - 12:56pm @ Stateside Theatre (719 Congress Ave)
    Brooklyn Castle is a documentary about I.S. 318 – an inner-city school where more than 65 percent of students are from homes with incomes below the federal poverty level – that also happens to have the best, most winning junior high school chess team in the country. (If Albert Einstein, who was rated 1800, were to join the team, he’d only rank fifth best.) Chess has transformed the school from one cited in 2003 as a “school in need of improvement” to one of New York City’s best. But a series of recession-driven public school budget cuts now threaten to undermine those hard-won successes.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13015


11:30am

Alpine

11:30am

Throne

11:30am

Tai Chi Swayze

11:30am

Pickwick

11:30am

Amor Cronico
    Friday March 16, 2012 11:30am - 12:50pm @ Alamo Ritz 2 (320 East 6th St)

    "Amor Cronico" follows the flamboyant Grammy nominated Cuban-born and New York based singer CuCu Diamantes on her tour around Cuba. The film interweaves footage of live musical performances with a fictional love story narrative. The result is an energetic display of CuCu Diamantes' glamorous performance style with a fresh Latin soundtrack and comical twist. It is at unique road movie and portrait of a Cuban artist traveling back to her roots.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12671


11:30am

High Tea Ladies Luncheon (WIMPS and MEOW)
    Friday March 16, 2012 11:30am - 1:30pm @ Chateau Bellevue (708 San Antonio Street, Austin, TX 78701)


    WIMPS (Women In Music Professional Society) and MEOW (Musicians for Equal Opportunities for Women) invite all professional women in music to attend an exclusive March event – our first annual High Tea Ladies Luncheon at SXSW.

    Chateau Bellevue is an elegant Victorian mansion built in 1874 and a historic downtown Austin landmark. It is home to the Austin Women’s Club.

    Menu:
    Tea Sandwiches (Egg Salad, Pimento Cheese and Chicken Salad)
    Fresh Fruit Salad with Buttermilk Poppy Dressing
    Individual Quiches
    Chocolate Profiteroles
    Tea, Regular and Decaffeinated Coffee, Iced Tea and Water
    Tito's Sweet-o's cocktails (Tito's Vodka and Sweet Leaf tea)

    $20 per person includes luncheon, tax and gratuity


    Wear something pink and bring your promo materials to pass around. Sponsored by Tito's, Sweet Leaf and Guardian Trace 


    The Fine Print: You must RSVP and pay in advance by March first via Eventbrite and PayPal. No refunds. This luncheon is for ladies only.


    Type Party, Unofficial


11:30am

South By Cirrus Logic

11:30am

Core Power Day Party

11:30am

Sonicbids Party

11:30am

Presskit.To Takeover (Indie Ambassador)

11:30am

KEXP Live

11:30am

Music By The Slice (Home Slice Pizza)

11:30am

Sea Now! (popantipop + The Sea Shepard Conaervation Society + The Spellbound Group)
    Friday March 16, 2012 11:30am - 2:00am @ The Brew Exchange (706 W. 6th, Austin, TX 78701)

    Sea Now! is currently a SXSW event hosted by LA based independent record-label, popantipop and The Sea Shepherd Conservation Society.  Together we combine our fight to save the world's oceans with music, in the hope of igniting passion for the cause in an interactive, spirited, new audience.

    FRIDAY MARCH 16
    11:30AM - ALPINE
    12:00PM - GIGAMESH
    12:30PM - AU PALAIS
    1:00PM - COM TRUISE
    1:30PM - NEW MOODS
    2:00PM - BRETON
    2:30PM - RICH AUCOIN
    3:00PM - FUTURE UNLIMITED
    3:30PM - BODY LANGUAGE
    4:00PM - PAPER DIAMIND
    4:30PM - MINNESOTA
    5:00PM - POLARSETS
    5:30PM - BEAT CONNECTION
    6:00PM - CHLLNGR
    6:30PM - KI: THEORY
    7:00PM - THE HUNDRED DAYS
    7:30PM - AN-TEN-NAE 
    8:00PM - DJ AARON AXELSEN
    9:00PM - DEAN RISKO
    9:30PM - CHARLIE BLACKSMOKE
    10:00PM - CAPITAL CITIES
    11:00PM - KRADDY
    12:00AM - THE DA
    12:30AM - SPECIAL GUEST
    1:00AM -  SPECIAL GUEST


    Type Party, Unofficial
    Info Y


11:35am

Imperial Teen

12:00pm

South By North Loop (Green House)

12:00pm

ATN Showcase
    Friday March 16, 2012 12:00pm - 2:00am @ Bayou Lounge (500 East 6th St, Austin, TX 78701)

    FRI     16TH
    12:00    The New Limb
    12:40    Diego's Umbrella
    1:20     Antonio Lulic
    2:00     Blackhands
    2:40     Glass Battles
    3:20     The Silent Comedy
    4:00     Nightlife
    4:40     Victorian Halls
    5:20     Toy Bombs
    6:00     The Active Set
    6:40     Royal Canoe
    7:20     Bethpage Black
    8:00     Mobley
    8:40     Uncle Daddy
    9:20     ACIDIC
    10:00    Queen Caveat
    10:40    Wicker
    11:20    My Amends


    Type Party, Unofficial
    Info Y


12:00pm

Best Lil Big Fest in Texas
    Friday March 16, 2012 12:00pm - 2:00am @ The Tiniest Bar in Texas (817 W 5th St, Austin, TX 78703)

    Friday, March 16th 
    Outside Stage  
    12-3pm - Drumwarz/Afrotechnolgies Showcase 
    Gonjasufi 
    Orko Eloheim + Aceyalone 
    Skrapez Scatterbrain 
    K-the-i?? 
    3:15pm -  The Wicked Tomorrow 
    4:00pm Elliot & the Ghost 
    5-11pm Boston T Party Showcase 
    In like Lions 
    Viva Viva 
    New Highway Hymnal 
    Bearstronaut 
    DJ KNIFE 
    DJ PLATURN 
    DJ MARVEL & DJ SEKO 
    DJ THEORY 
    DJ STEVE1DER    

    Inside Stage    
    11p - Brent Kirby


    Type Party, Unofficial
    Info Y


12:00pm

The Stanfields

12:00pm

12:00pm

The Doozers

12:00pm

Ezra Furman

12:00pm

Gigamesh

12:00pm

Harriet

12:00pm

Lee Bannon and C+

12:00pm

TEEEL

12:00pm

The Bellmen

12:00pm

Big Harp

12:00pm

Icky Blossoms

12:00pm

Django Django

12:00pm

Dustin Wong

12:00pm

Say Anything

12:00pm

The Barr Brothers

12:00pm

The Other Side of Morning

12:00pm

Midcoast Takeover (Midwest Music Foundation)

12:00pm

Northern Exposure Party (mysecretboston + Fort Awesome)
    Friday March 16, 2012 12:00pm - 1:00pm @ Six Lounge (117 West 4th Street Austin, TX 78701)

    Free entry with RSVP on Do512

    Free Beer. Free Food.
    MySecretBoston and Fort Awesome have teamed up to throw a free party in Austin during the South by Southwest music conference. New England flavor is the theme, but there are bands from all over the US on the bill. 

    LINEUP: Gentlemen Hall (Boston), Joe Fletcher (RI), Billy Keane & the Misdemeanor Outlaws (Western MA), The Preservation (Austin), Workout (Brooklyn), Pat Gochez (Boston), Richard James & the Name Changers (Boston), Pajama People (Boston), Jamie Kent (MA), Sarah Blacker (Boston), The Gilded Splinters (Austin/Boston), Van Gordon Martin (Chicago/Boston). DJ sets by Ryan Brown (Boston) & General Nao (San Fran). 


    Type Party, Unofficial


12:00pm

SXSan Jose Parking Lot Party (Jo's Coffee + San Jose Hotel)
    Friday March 16, 2012 12:00pm - 1:00pm @ Jo's Coffee at the San Jose (1300 S. Congress Ave.)

    A 5 day community event with live music, local vendors, cold beer and good times in the Hotel San Jose/Jo's parking lot. March 14-18. Always and forever free to attend.

    12PM Mother Falcon
    1PM The Mastersons
    2PM Dry the River
    3PM Milo Greene
    4PM J Roddy Walston and the Business
    5PM Kids These Days
    6PM Alabama Shakes
    7PM Barbara Lynn and the South Congress All-Stars
    8PM Alejandro Escovedo Orchestra


    Type Party, Unofficial


12:00pm

White Horse Day Party

12:00pm

Music Gear Expo Classes

12:00pm

$10 Camera Workshop, LomoKino Movie Making (Lomography)
    Friday March 16, 2012 12:00pm - 2:00pm @ Lomography Gallery Store Austin (912 Congress Avenue, Austin, TX 78701)

    Show the world that you're a star! Learn to create your very own films during SXSW with the Lomokino!

    SXSW Film: $10 Camera Workshop, LomoKino Movie Making
    Friday, March 16, 2012; 12:00 – 2:00 pm

    Leave the digital grind behind and learn to make your own analogue films with the Lomokino! This movie making wonder may be small, but it will bring out your creativity in a big way!

    Check out all of the SXSW events and workshops at the Lomography Gallery Store Austin!

    All workshops include instructional lecture, loaner camera, and one free roll of film. Bring your own Lomographic camera for 50% off admission! Save $1 off your admission fee for each friend you bring to attend the workshop with you!

    All attendees will receive a 10% off coupon to use at the Lomography Gallery Store. Already know you’re planning to come and want to ensure your spot? Call us ahead of time or come in to pre-register. Please arrive 10 minutes before the workshop is scheduled to begin in order for us to start on time!


    Type Party, Unofficial
    Info Y


12:00pm

PRS Foundation Brunch

12:00pm

FryeDay 2012

12:00pm

Morning After Party (Front Gate Tickets)

12:00pm

Musicmetric

12:00pm

Rock Room (Rolling Stone Magazine)

12:00pm

Full Irish Breakfast

12:00pm

All Day Event - Music Gear Expo

12:00pm

Music Gear Expo Lounge

12:00pm

Music Gear Expo Store

12:00pm

Brooklyn Vegan + Power of the Riff + Southern Lord Day Party
    Friday March 16, 2012 12:00pm - 6:00pm @ The Scoot Inn (1308 E 4th St, Austin, TX 78702)

    On Friday March 16th, 2012 BrooklynVeganThe Power of The Riff, and Southern Lord will combine forces for a marathon of events that kickoff at noon and end waaaaay after the sun goes down.

    The free daytime portion, in conjunction with the four-day Thrasher/Converse "Death Match" event at the venue, is an all-ages shindig that will kick off at noon and feature a skateramp with skaters and bands all day long. Shortly after doors open, expect to see eleven bands across two stages including sets from the following:

    March 16, 2012 @ Scoot Inn, Austin, TX (noon-6pm)
    High on Fire
    Off!
    Trash Talk
    Black Cobra
    Ceremony
    Deafheaven
    Full of Hell
    Heartless
    Balaclava
    Dead in The Dirt
    DNF (members of Trash Talk, Touche Amore)

    That's right... High on Fire AND Off! AND Trash Talk (playing their FOURTH year of SXSW shows with us) AND Black Cobra AND Ceremony all in the same space, not to mention the awesome undercard of bands like Deafheaven (playing their second year of SXSW shows with BV), new favorites Full of Hell, Balaclava, Heartless and Dead in The Dirt. It is going to be insane, so bring a hard hat.

     


    Type Party, Unofficial


12:00pm

Dog and Duck Day Party (Yallwire + Davis McLarty Agency)

12:00pm

Equal Vision Records Day Party
    Friday March 16, 2012 12:00pm - 6:00pm @ Lucky 13 (418 E 6th St, Austin, TX 78701)

    Equal Vision Records announces SXSW Showcase featuring performances by Say Anything, We Came As Romans and more.

    18+ only.

    12:15 - 12:40 Young Statues 
    12:55 - 1:20 I the Mighty
    1:35 - 2:00 Ghost Thrower
    2:15 - 2:45 Set It Off
    3:00 - 3:30 Life On Repeat
    3:45 - 4:15 Glass Cloud
    4:30 - 5:00 We Came As Romans
    5:15 - 5:55 Say Anything

    All tour dates and upcoming release dates for Equal Vision Records’ artists can be found on equalvision.com.


    Type Party, Unofficial
    Info Y


12:00pm

Fake Life Fête (Etnies + Kanine Records + Origami Records + Giant Steps Productions)

12:00pm

First Avenue + Etix + Gimme Noise + 89.3 The Current Day Party

12:00pm

Hotel Vegan

12:00pm

Learning Curve Records Party

12:00pm

Lucy’s South By South Austin Fried Chicken Revival (SoundSpike + Real Ale Brewing)
    Friday March 16, 2012 12:00pm - 6:00pm @ Lucy's Fried Chicken (2218 College Ave, Austin, TX 78704)

    Current Confirmed Lineup:

    Wednesday, March 14
    12p Dustin Welch
    1p Brennen Leigh
    2p Shovels & Rope
    3p Leo Rondeau
    4p Deadman
    5p Alejandro Escovedo and the Sensitive Boys

    Thursday, March 15
    12p Sugar + the Hi-Lows
    1p Marshall Hood & His Cousin
    2p Peter Case
    3p Tyler Bryant & the Shakedown
    4p  Liars & Saints
    5p Otis Gibbs

    Friday, March 16
    12p The Bellfuries
    1p John Fullbright
    2p Patrolled by Radar
    3p The Hobart Brothers featuring Lil' Sis Hobart (Freedy Johnston, Jon Dee Graham and Susan Cowsill)
    5:15p Beaver Nelson

    Saturday, March 17
    12p Mariah McManus
    1p Ramsay Midwood
    2p Randy Weeks
    3p Jail Guitar Doors USA presents Wayne Kramer & English Teeth
    4p  The Preservation
    5p  Shinyribs


    Sunday, March 18
    12p Alexis Marceaux & the Samurai
    1p TBA 
    2p Li'l Cap'n Travis
    3p  Mike and the Moonpies
    4p Leatherbag
    5p Kevin & Dustin Welch

    Hope you can make it out at some point.

    Lucy’s Fried Chicken boasts Southern-inspired favorites from owner and
    beloved Austin chef, James Holmes. Open Monday – Sunday, from 11AM – midnight,
    the restaurant is located at 2218 College Avenue (just off South Congress), Austin TX,
    78704. For further information call 512.297.2423 or visit lucysfriedchicken.com. Like
    them on Facebook at facebook.com/LucysFriedChicken or follow them on Twitter
    @LucysFriedChick.


    Type Party, Unofficial


12:00pm

MWTX (Mess With Texas) Party
    Friday March 16, 2012 12:00pm - 6:00pm @ Formerly TOPS (1300 E 5th St, Austin, TX 78702)

    MWTX is free, all ages, and open to the public! RSVP via the link below.

    Inside
    5:00-5:40pm Built to Spill
    4:00-4:40pm Titus Andronicus
    3:00-3:40pm Purity Ring
    2:10-2:40pm New Build
    1:25-1:50pm Turquoise Jeep
    1:00-1:20pm Fat Tony
    12:15-12:40pm White Arrows

    Outside
    3:00-3:45pm We Were Promised Jetpacks
    2:00-2:40pm Cloud Nothings
    1:15-1:40pm Lower Dens
    12:30-12:55pm Dinosaur Feathers


    Type Party, Unofficial
    Info Y


12:00pm

Planet Quebec & Envol et Macadam

12:00pm

Shirts for a Cure Showcase

12:00pm

SPIN Magazine's Austin Throwdown
    Friday March 16, 2012 12:00pm - 6:00pm @ Stubb's (801 Red River St)

    It all goes down Friday afternoon, March 16, from noon until 6 p.m. with a lot of help from our sponsors Sonos, Miller Genuine Draft, Red Diamond Wines, and SESAC. And guess what: Some of you can win the chance to attend this affair! Follow @spinsxsw for details, and stay tuned for our fest preview and free mixtape, coming up next week!

    SPIN's 2012 party lineup:
    OUTDOORS 
    Santigold
    Best Coast
    The Big Pink
    Chairlift
    Escort
    Spoek Mathambo

    INDOORS
    Big K.R.I.T.
    G-Side 
    Main Attrakionz 
    Mr. Muthafuckin' eXquire
    Dionvox (Pop Chips contest victors!)

     


    Type Party, Unofficial
    Info Y


12:00pm

Spotify Heads South

12:00pm

Spring Break! (MFG + Gun in the Sun + Hit City USA)

12:00pm

Texas Jumpstart 5 (The Midgetmen)
    Friday March 16, 2012 12:00pm - 6:00pm @ Lovejoys (604 Neches, Austin, TX)

    Free with RSVP on Do512

    The Midgetmen's Texas Jumpstart 5 presented by Rockify.tv and Foreign & Domestic

    12:00 Ezra Furman
    12:45 Palomar
     1:30 Country Mice
     2:15 Mr. Dream
     3:00 Midgetmen
     3:45 Plants & Animals
     4:30 Hounds Below
     5:15 Henry Clay People

    Complimentary beverages provided by Independence Brewery 
    Additional support provided by Wondercide, Thinktiv, and rsvpster.com


    Type Party, Unofficial
    Free Stuff Alcohol


12:00pm

The New England Metal and Hardcore Festival Day Party
    Friday March 16, 2012 12:00pm - 6:00pm @ MI Annex (522 E. 6th St, Austin, TX 78701)

    Free Show / All Ages

    IWRESTLEDABEARONCE  5:05-5:35
    HOLY GRAIL   4:35-4:55
    LIONHEART   4:05-4:25
    CANCER BATS   3:35-3:55
    VOLUMES  3:05-3:25
    MOLOTOV SOLUTION   2:35-2:55
    GIDEON  2:05-2:25
    BETRAYAL    1:35-1:55
    TO EACH HIS OWN  1:05 -1:25
    TO SPEAK OF WOLVES   12:35-12:55
    SURROUNDED BY MONSTERS   12:05-12:25

    The New England Metal and Hardcore Festival as is the largest, longest running and most successful metal festival in the United States.  It has presented some of the biggest and up-and-coming artists in the metal and hardcore music genres over the past 13 years.This years festival takes place April 20-22 in Worcester, MA.  For more info on the SXSW Day Party and NEMHF 14: please check out www.metalandhardcorefestival.com,  twitter.com/@moshfest, youtube.com/massconcerts


    Type Party, Unofficial


12:00pm

TheYayorNay ONEder Years Birthday Bash

12:00pm

Thrasher Death Match

12:00pm

Under the Radar Magazine Party

12:00pm

UO Live In Austin (Urban Outfitters)

12:00pm

BandPage HQ

12:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: No Modest Bear & Creamteam

12:00pm

The Mostly Harmless Day Party (Latest Flame + Greyday + Silver Side)
    Friday March 16, 2012 12:00pm - 7:00pm @ The Side Bar (602 E 7th St, Austin, TX 78701)

    Latest Flame/Greyday/Silver Side: The Mostly Harmless SXSW Day Party
    our party FB page - https://www.facebook.com/events/216035521823432/

    3 stages (2 full band, 1 acoustic) - 26 bands!

    We will be raffling away a fixed gear bike from Pure Fix Cycles, and a handful of Xshot Photo Accessories! 


    Artists performing include:

    12:15 - Broncho
    12:30 - TBA
    1:00 - The Blind Shake
    1:15 - My Education
    1:45 - Followed By Static
    2:00 - The Hounds Below
    2:30 - Shipbuilding Co.
    2:45 - I Was Totally Destroying It
    3:15 - Victory and Associates
    3:30 - The Trophy Fire
    4:00 - Water & Bodies
    4:15 - Henry Clay People
    4:45 - Today the Moon, Tomorrow the Sun
    5:00 - Nervous Curtains
    5:30 - Trophy Wives
    5:45 - The Heligoats
    6:15 - Bad Weather California
    6:30 - Astronautalis

    Also featuring an acoustic stage:

    1:00 - TBA
    1:45 - TBA
    2:30 - Sleepy Vikings
    3:15 - Desi & Cody
    4:00 - Noah Gundersen
    4:45 - TBA
    5:30 - Southerly


    More announcements to come!


    Type Party, Unofficial
    Free Stuff swag
    Info Y


12:00pm

The Players Pitstop (Swing House + D'Addario)

12:00pm

The West Sixth Sideshow Social (Captain Morgan Black Spice)

12:00pm

Waterloo Records Day Party

12:00pm

Yard Dog Party (Bloodshot Records)
    Friday March 16, 2012 12:00pm - 7:00pm @ Yard Dog (1510 South Congress Avenue)

    Bloodshot Records SXSW annual Yard Dog party (1510 S. Congress) 
    Sponsored by: Lagunitas, Blurt/Second Motion

    12:15-12:40  Southeast Engine (Misra artist, Bloodshot distributed)
    12:55-1:20    Valerie June  (Bloodshot friendly artist)
    1:35-2:00      Deadstring Brother
    2:15-2:40      Maggie Bjorklund
    2:55-3:20      Cory Branan
    3:35-4:00      Lydia Loveless
    4:15-4:40      Rosie Flores
    4:55-5:20      JC Brooks & the Uptown Sound
    5:35-6:15      Waco Brothers & Paul Burch 


    Type Party, Unofficial


12:00pm

All Day Event - Style X

12:00pm

East End Pop-Up Shop and Showcase (Nudie Jeans + Death & Taxes)
    Friday March 16, 2012 12:00pm - 8:00pm @ Cheer-Up Charlies (1104 East 6th Street)

    Nudie Jeans and indie music purveyors Death & Taxes hit Austin during SxSW to present ‘East End’ – a 2 day pop-up shop and multi artist showcase in East Austin.

    The entrance to Cheer Up Charlie's will be transformed by the installation of a wooden cabana-style shop showcasing the eco-conscious denim brand.

    Open March 15–16, 12pm–8pm, the shop will carry a tightly curated range of unisex organic denim and organic tops from the Spring Summer 2012 collection. Commemorating the Austin launch, a limited edition “Keep It Weird” (referring to Austin’s slogan ‘Keep Austin Weird’) printed organic tee-shirt will be free with every denim purchase, or available for purchase at $25. Furthermore, all sales from limited edition tee-shirts will be donated to Austin Music Foundation, a nonprofit organiza­tion which supports local musicians with educational resources. Also pres­ent will be iconic amplifier and headphones brand Marshall, with installed listening stations in the shop and exclusive headphones product available for purchase.

    Artists performing at East End include Dirty Beaches, Caveman, Princeton, Dan Deacon, PAPA, Superhumanoids and more.

     Complementing the organic product presented by Nudie Jeans, global lead­ers in water purification, Brita, will be onsite with hydration stations and reusable water bottles, to reduce plastic bottle wastage.

    Alcohol is furnished by Tiger Beer and Stoli-brand Reyka Vodka.

     


    Type Party, Unofficial
    Free Stuff Alcohol
    Info Y


12:00pm

Live From The Lot by Google Music and Youtube

12:00pm

All Day Event - The Spot presented by AT&T

12:00pm

Handmade Artists' Market
    Friday March 16, 2012 12:00pm - 9:00pm @ Guero's Taco Bar (1412 S Congress Ave, Austin, TX 78704)

    Join local Austin artists during the 2012 SXSW Music Conference as they showcase their handmade goods at Guero's Taco Bar in the heart of SoCo.
    Thursday March 15th - Saturday March 17th

    Featuring: 
    Third Coast Art Glass
    Tasty Jewelry
    Salt & Lime
    Plaid Pigeon
    Ornamental Things
    Merchant Ship Collective
    M2 Jewelry
    Linger Bath & Body
    KCH Massage
    Jessica Pierre'Auguste 
    Found Fusion
    Debra King-Isaacs
    Cuddlestar Baby
    Crab Apple Designs
    Chaos Card Company
    Bolsa Bonita
    Ari Romano Photography
    *aikumee*

    There will be live music showcases in the beer garden so please join us as we rock out & show Austin what we're all about!


    Type Party, Unofficial
    Info Y


12:00pm

Sweet Tea Pumpkin Pie Does! Does! Does! Showcase

12:00pm

A Badass Rock Party (Slacker Magazine + The Boxing Lesson)

12:00pm

12:00pm

The SXSW Green Zone Presented by Whole Foods Market
    Friday March 16, 2012 12:00pm - 11:00pm @ TBA
    For their second year in a row, SXSW will host the Green Zone, a sustainable oasis located right amongst the bustle of downtown Austin at 7th and Red River St. Sponsored by Whole Foods Market for 2012, the transformed parking lot has everything one would need to relax and recharge. Festivalgoers will find cold refillable drinking water, native plants and furniture made from upcycled pallets, plenty of shaded seating, free wi-fi, heathy food options for sale provided by Whole Foods Market, AND free cell phone charging courtesy of Sol Design Lab's Solar Pump. The spot will additionally serve as a downtown recycling transfer center with the help of Ecology Action, working to keep Austin clean and environmentally conscious. Free and open to the public, the Green Zone will last Wednesday, March, 14 through Sat. March 17, 12-11pm.
    Type Music
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_OE01787


12:00pm

OPA's 3rd Annual Radiothon
    Friday March 16, 2012 12:00pm - 11:30pm @ Opa Coffee and Wine Bar (2050 S Lamar Blvd, Austin, TX 78704)

    OPA's 3rd Annual Radio Thon during SXSW with Big Kev and Rick Star

    Join us during SXSW 2012 for Great Americana Music, Food and Fun!!!
    Arriba Salsa and Chips
    No Badges or Wristbands required!!!
    Sound Provided by Sound Station Studios, Kerrville, Texas


    Here's our Schedule:

    Fri March 16th
    1230pm/ Ladies Of Texas Guitar Pull With Rosie Flores/ Glenna Bell/ Carrie Rodriguez And Bonnie Bishop
    2pm/ Charlie Faye
    3pm/ Folk Family Revival
    4pm/ Carolyn Wonderland

    7pm/ Texas Lady Bugs 
    8pm/ Brian Molnar
    9pm/ Paula Nelson
    10pm/ Sons Of Fathers


    Type Party, Unofficial
    Info Y


12:00pm

And So... Party
    Friday March 16, 2012 12:00pm - 12:30am @ 29th Street Ballroom (2906 Fruth St, Austin, TX 78705)

    The 3rd Annual And So... SXSW Party at Spider House featuring bands and comedians from San Francisco, Oakland, Los Angeles, Portland, Seattle, Chicago, Minneapolis, Denton, Austin, Detroit, Brooklyn, Washington DC, Atlanta, Philadelphia, Toronto, Montreal, Halifax, Calgary, Vancouver, Mexico City, Paris, London, Melbourne...

    Music : Thee Oh Sees + The Strange Boys + Kid Congo Powers + Sleepy Sun + Mikal Cronin + Bare Wires + Football + The Blind Shakes + Duchess Says + Dirty Ghosts + Grave Babies + K-Holes + Aaron Blount (Knife in the Water) + The Ketamines + Chapter 24 + Burnt Ones + Xray Eyeballs + Terrible Twos + Young Prisms + The Darcys + Mean Jeans + Carnivores + Los Headaches + Cold Warps + The Wrong Words + Throwing Up + Chains of Love + The Mallard + Magnetix + Lily Taylor + Blasted Canyons + Shimmering Stars + Adam and the Amethysts + Pets with Pets + Gardens + Far Out Fangtooth + Dead Ships + Maus Haus + Guatanamo Bay Watch + Habibi

    Funny Shits Comedy Stage: Chris Thayer + Anna Seregina + Nick Flannagan + Casey Ley + Chris Garcia + Denver Smith + more TBA

    Spider House is one of my favorite venues in Austin and I feel fortunate to get to have my party there again this year. Come early, get one of their fantastic bloody marys, mimosas and/or some tacos. Ruby's BBQ is right next door and is incredible. Shake the night before off while you sit on the patio with a mellow early afternoon of beautiful music from Lily Taylor, Shimmering Stars, Habibi, Aaron Blount (Knife in the Water). Stay all day and see some of the best bands from all over the world that Austin has to offer you during SXSW week- on four stages within the Spider House. Almost a festival within the festival with 2 outdoor stages and 2 indoor; the beautiful 29th Street Ballroom, the large outdoor hatch shell, the garden/patio stage and the new indoor cafe stage. The venue has benches and seating, trees and is across the street from a park if you need a mid day nap, to take a call or a meeting. Spider House is just 10 minutes from downtown; easily accessible by bus or taxi and decent parking if you are driving. In other words, it's the best!

    Please note that the comedy show will be on the garden/patio stage from 9:30pm-12:30am.

    And So... Friday, March 16th. No wristbands. No badges. No RSVPS. All Ages. 4 Stages. Free.

    More info available at https://www.facebook.com/events/100257953429697/

    See you there!


    Type Party, Unofficial


12:00pm

The Future of Music Showcase (Eye In The Sky)
    Friday March 16, 2012 12:00pm - 2:00am @ Shiner's Saloon (422 Congress Ave)

    Free! No Wristband Necessary: 

    Featuring: Zeale, Wild Child, SORNE, Shakey Graves, The Eastern Sea, Whiskey Shivers, Driver F, Henry + The Invisibles, Suite 709, Art versus Industry, Saints of Valory, The Dalles, The Couch, The Tontons, Hello Wheels, Sundress, Megafauna, Hello Wheels, Black Books, Les Rav, The Migrant, Fulton Read, EPIC RUINS, Zlam Dunk, Pompeii, Hydra Melody, Sour Soul, Vox and the Hound 


    Type Party, Unofficial
    Tags featured


12:10pm

Y La Bamba

12:10pm

Yukon Blonde

12:15pm

12:15pm

12:15pm

White Arrows

12:15pm

Young Statues

12:15pm

Broncho

12:20pm

Futurebirds
    Friday March 16, 2012 12:20pm - 12:29pm @ Ballroom G Day Stage Austin Convention Center (500 E Cesar Chavez St.)

    2011 has been a large one for Futurebirds. In its third year as a band, the Athens-based outfit has released two well-received EPs, Futurebirds EP and Via Flamina; road-dogged the nation with acts such as Drive-By Truckers, Grace Potter and the Nocturnals, Gary Clark, Jr., J Roddy Walston & the Business, and Dead Confederate; rocked to rave reviews at Bonnaroo Music Festival and Austin City Limits; and generally had a swell time—though brains and livers might scream otherwise.

    Clearly, this is a band that isn't afraid to hit the highway. When they aren't on the road, the gents are camped out in Chase Park Transduction in Athens working on the follow-up to their debut LP, Hampton’s Lullaby, released last July on Autumn Tone Records. It’s likely to chicken-tetrazzinify your frontal lobe. Stay dialed.

    Artists
    2011 has been a large one for Futurebirds. In its third year...


    Type Band, Official
    Hashtag #sxsw #Futurebirds
    Tags All, Alt Country
    Website http://schedule.sxsw.com/2012/events/event_MS19668


12:25pm

Shearwater

12:30pm

Dinosaur Feathers

12:30pm

Au Palais

12:30pm

Pressed And

12:30pm

The Shrine

12:30pm

Crooked Fingers

12:30pm

Tommy Brunett

12:30pm

Artist Central Music Video Feedback Session

12:30pm

Banking Beats: Africa’s Music Economy
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    'Aid to Africa' has been a dominant theme in the media and political arenas for many years. Yet, despite the billions of dollars in development-related aid, many argue that it has done little to reduce poverty or stimulate economic growth. In contrast, the music industry in Africa has grown exponentially over the last decade and has had a direct impact on Africa's economy. African musical acts of varying genres have worldwide recognition, concert attendance numbers are in the tens of thousands, and homegrown music festivals draw a global audience. Examine the growth of the music economy in Africa and the opportunities it presents locally and internationally.

    Speakers
    Metoo! Records | Elizabeth consults with the UNDP’s Special...

    Founder & MD | All Amber

    Founder / Creative Director | Society HAE | Ngozi Odita is founder...

    Founder | Storm 360 | He is Chairman of OutSource Media, a leading...


    Type Music, Panel
    Hashtag #sxsw #africabeat
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP9114


12:30pm

Beyond Just Music Licensing in Advertising

12:30pm

Boys and Girls 'N the Hood: Regional Music Scenes, Then and Now

12:30pm

CLE 2: Royalties in the Digital Space: What, Where and How Much Are They?

12:30pm

Demo Listening Session 3

12:30pm

Format Shmormat: Radio Breaks Bands

12:30pm

Navigating the Middle

12:30pm

Producing Ecstasy

12:30pm

Secrets to Fan Engagement: Innovative Strategies
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    As an artist, you've got to build social media outlets, create a mailing list, play at venues, and distribute music to build traction. While those methods are essential, they're only the first level of the equation. Today, venues and artists are experimenting with "out of the box" strategies to engage their fans, including creating their own virtual tours, podcasts, radio and TV programs, mobile phone applications, surveys, contests, giveaways, and blogs. Find out some of the newest technologies that make it easier for venues and artists to engage with fans, and get insight on how to build a gigantic fan base around the world.

    Speakers
    Founder/CEO | Stageit

    Talent Buyer | World Cafe Live | Laura Wilson is the Talent Buyer...

    Co-Founder | ReverbNation.com | Lou Plaia Co-Founder/EVP Music...

    Founder | Lynda McLaughlin Producer - Premiere Radio Networks...

    Mktg Dir | Knitting Factory Entertainment | VALERIE GURKA is...


    Type Music, Panel
    Hashtag #sxsw #fanengage
    Level Advanced
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP9127


12:30pm

Single And Ready To Mingle
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    From the early days of the record business, the single has been a key tool for artists looking to be heard. From the classic 45, with its own distinctive label and artwork, to 12-inch vinyl mixes, MP3s and today's streams, clouds, and ever-evolving formats, the slice of music known as the single can break an artist and define a career. Yet the single is also widely viewed as one of the big nails in the coffin of today's record business. What makes certain records stand out, and how can the recording industry sustain itself as album sales continue to diminish?

    Speakers
    Music Producer/Songwriter/Engineer | Carvin & Ivan | Ivan Barias...

    Founder & CEO | Jeff McClusky & Associates | Jeff McClusky...

    Judy Tint Counselor at Law | Judy Tint has over 25 years of experience...

    Pres & CEO | Rock & Roll Hall of Fame & Museum | Terry Stewart...

    Thomas Dolby was an indelible part of the electronic music landscape...

    Eve 6 | Tony Fagenson is a multi-talented musician and producer...


    Type Music, Panel
    Hashtag #sxsw #45RPM
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP11627


12:30pm

SXSW Interview: Juanes
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    With five solo albums to his credit and multi-platinum sales of over 15 million albums, Juanes is the world’s leading all-Spanish language rock artist. Named Latin Music’s “Star of The Decade” by Billboard, Juanes is both a GRAMMY and 17-time LATIN GRAMMY winner who has garnered more Top-5 hits (17) on the “Latin Pop Airplay” chart than any other artist since his chart bow in 2001. Juanes is also frequently recognized as one of the Spanish-speaking world’s leading social media voices with an online following of over 7 ½ million fans. Join us for a special interview with Juanes.

    Speakers
    Editor/Publisher | Rock & Rap Confidential

    Artist


    Type Music
    Hashtag #sxsw #juanes
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP990422


12:30pm

Pandora Discovery Den

12:30pm

Texas Music Magazine Reader Appreciation Party

12:35pm

King Stork

12:45pm

Palomar

12:45pm

The Darcys

12:45pm

Lost in the Trees
    Friday March 16, 2012 12:45pm - 1:30pm @ Flamingo Cantina (515 East 6th Street Austin, TX)

    Lost in the Trees
    A Church That Fits Our Needs 
    Release Date: March 20, 2012
     
    Lush  clusters  of  piano,  a  mysterious  sound  that  might  be  something  being  unwrapped,  or  paper  crushed  for  kindling,  and  A  Church  That  Fits  Our Needs,  the  second  album  by  North  Carolina  group  LOST  IN  THE  TREES,  is  underway,  announcing  itself  as  a  work  of  vaulting  ambition,  a  cathedral built on loss and transformation.  In the summer of 2009 Ari Picker – writer, 
    composer,  and  architect  of  the  band  –  lost  his  mother,  an  artist  in  her  own 
    right,  when  she  took  her  own  life.    Picker  was  in  the  midst  of  releasing  his  band’s  debut  album,  All  Alone  in  an  Empty  House,  a 
    collection  of  folk‐inflected  songs  that  surprised  with  its  orchestral  arrangements,  to  an  acclaim  usually  reserved  for  seasoned 
    veterans:  “both  heart  wrenching  and  beautiful,”  said  Paste,  while  the  Huffington  Post  called  the  album  “spellbinding  in  its  musical 
    ambition,  touching  in  its  intimacy,  and  often  overwhelming  in  its  emotional  honesty.”    Picker  took  the  loss  of  his  mother  and  set 
    about transforming the events into a tribute, composing, writing lyrics, his mother’s picture above his writing desk: the same picture 
    that  now  graces  the  album’s  cover.    “I  wanted  to  give  her  a  space,  in  the  music,  to  be,  and  to  become  all  the  things  she  didn’t  get  a  chance to be when she was alive.”



    Artists
    Dense clusters of piano, a mysterious sound that might be something...


    Type Band, Unofficial
    Hashtag #sxsw #LostintheTrees
    Info Y
    Tags Music, Pop
    Website http://schedule.sxsw.com/2012/events/event_MS17351


12:50pm

Diamond Rugs

12:50pm

Ambassadors

12:50pm

The Change Landscape of the Fashion Industry

12:55pm

I the Mighty

1:00pm

Dog Fish Head IPA + Blurt Magazine Day Party
    Friday March 16, 2012 1:00pm - 12:00am @ Ginger Man Pub (301 Lavaca St, Austin, TX 78701)

    Blurt Magazine will of course once again be front and center and attending the SXSW Music Festival in Austin Texas, from March 14-17, 2012.  Our editors and writers will be running around town during the week to keep you informed of all things happening in Austin during the week.
     
    We are extremely excited to announce our annual Day Party along with our partner, Dogfish Head IPA.  This year's lineup is completely insane, we are extremely excited to have all of these bands participating and expect this to be the best year ever. We cannot stress enough the important of getting to the venue early, as last year we had a line out the door for over an hour all day long.  It will be difficult to get in so if you push it and come too soon to your favorite bands performance we cannot guarantee entry. 
     
    Here is the schedule for our Day Party:
     
    DOG FISH HEAD IPA / BLURT MAGAZINE Present:
    Our Annual Austin, TX Day Party
    This event is FREE! 
     
    FRIDAY, MARCH 16th

    1pm: Parson Red Heads 
    2pm: Chuck Prophet
    Modern Recording and Arbor Ridge Studios present: 
    New Sounds from North Carolina (and friends!)
    3 p.m.: The dB's 
    4 p.m.: Django Haskins (The Old Ceremony), Brett Harris, Matt McMichaels (Mayflies USA), Jeff Crawford, and Skylar Gudasz
    5:45-6:15-Lost In The Trees
    6:30 Peter Case/Paul Collins (performing The Nerves, The Plimsouls and The Beat!)
    7:30 Ken Stringfellow
    8:30 Fan Modine
    9:30 Onward, Soldiers
    10: 30 Jon Auer
    11:30 Very Special Guests!


    Type Party, Unofficial


1:00pm

3rd Annual Wildfire Reggae & Arts Festival
    Friday March 16, 2012 1:00pm - 2:00am @ Ruta Maya (3601 S Congress Ave, Austin, TX 78704)

    Wildfire Reggae & Arts Festival will be going into it's 3rd year in 2012!!

    Over the last two years we have brought you artists such as: Collie Buddz, General Smiley, Lynval Golding, Fortunate Youth, Seedless, The Movement, Mike Pinto, Mystic Roots, McPullish, Ashes of Babylon, Fayuca, One Pin Short, Contra Coup, The Bandulus, Don Chani, Killah Priest, Cornerstone Dub and MANY MORE!!


    Type Party, Unofficial


1:00pm

The Treenhouse Diddly

1:00pm

Fat Tony

1:00pm

Beat Connection

1:00pm

Com Truise

1:00pm

Ganglians

1:00pm

Jonwayne

1:00pm

The Blind Shake

1:00pm

Young Man

1:00pm

Enemies

1:00pm

Maesa Rae

1:00pm

Rogue Valley

1:00pm

Talib Kweli

1:00pm

The Lumineers

1:00pm

The Mastersons

1:00pm

Young Magic

1:00pm

The Jane Doze

1:00pm

Requiemme Mgmt + Devil Dolls Booking Day Party
    Friday March 16, 2012 1:00pm - 2:00pm @ The Jackalope (404 E. 6th St)

    Requiemme Mgmt and Devil Dolls Booking present our 2012 SXSW Day Party sponsored by DVS Shoes, and Matix Clothing, The Casbah, and Bar Pink!

    Tommy Stinson 
    Jesse Malin 
    Alejandro Escovedo 
    Maren Parusel
    Peter Case and Paul Collins 
    Riverboat Gamblers
    The Biters
    The Beautiful View

    The Music starts at 1pm and thanks to our sponsors, free beer thru the entire event.
    Get there early!


    Type Party, Unofficial


1:00pm

1:00pm

Xsxsw5 (Saving Muddy Hillgrass)

1:00pm

Berklee College of Music

1:00pm

Buzznet Party (PureVolume House)

1:00pm

1:00pm

Lucy The Poodle Day Showcase

1:00pm

S.O. Terik @ SXSW

1:00pm

Beat Battle (Producers Swap Meet)
    Friday March 16, 2012 1:00pm - 7:00pm @ The Dorm Room (422 E6th St)

    The number one producers branding platform the Producers Swap Meet invades SXSW on March 16th.  This is not just a beat battle! This is an event that brands up and coming producers from unknown to known. Our past participants who we have helped brand through the event have been M16 ("Duffle Bag Boy" Playa Circle and "I Do" Young Jeezy, Jay Z and Andre 3000), D.R.U.G.S ("I Just Wanna" 50 Cent and "Can You Buy That" Ludacris), Wrightrax (Big Sean),  Supahotbeats (Yelawolf & Tech n9ne) and Honorable C Note (Lil Wayne, T Pain, Ludacris, Pussy Cat Dolls).  

    If you're a dope producer and looking for more people to know it.  This is the place to be!

    This battle will be tournament style 16 Producers and 4 Rounds (for details goto www.producersswapmeet.com)

    The battle will be judge by music industry Producers, A&Rs, Managers etc.  

    Prizes TBA

     


    Type Party, Unofficial


1:00pm

Filter’s Culture Collide

1:00pm

Hype Machine’s Hype Hotel

1:00pm

The Fader Fort

1:00pm

EMG Showcase

1:00pm

EMG Showcase

1:00pm

S.O.TERIK Now.Art! Showcase
    Friday March 16, 2012 1:00pm - 2:00am @ Clive Bar (609 Davis St)

    Electric Touch (2pm)
    Class Actress (3pm)
    Friends (4pm)
    Delta Spirit (5pm)
    Tycho (8:30pm)
    MNDR (9:30pm)
    New Build (10:30pm)
    Grimes (11:30pm)
    YACHT (12:30am)

    All events are 21+.

    RSVP does not guarantee entry. Once venue is at capacity we will not be allowed to admit people on the list. Early arrival is strongly recommended. See you there!

     


    Type Party, Unofficial


1:00pm

We Are Columbus Music Showcase (Ohio X SouthwesT)
    Friday March 16, 2012 1:00pm - 2:00am @ Treehouse Pub (501 E. 6th Street, Austin, TX 78701)

    We Are Columbus Ohio is a group of musicians that define and showcase the great musical talents of the city of Columbus, Ohio.

    The purpose of the collective is to promote, showcase, and help further the careers of a variety of bands, by giving them the opportunity to be presented in the live music capital of the world, Austin, Texas, while also encouraging the ideals of DIY, independent success, and community.

    2012 Lineup - Confirmed Bands:
    Phantods
    Andy Shaw Band
    Floorwalkers
    Joey Hebdo
    RJ Codwery
    Maza Blaska
    Matt Monta
    Angela Pearly and the Howlin Moons
    Clave Sonic
    Matt Munhall
    Matt Reed and TGP
    Lackluster
    Bum Wealthy

    Check out our Kickstarter here: http://www.kickstarter.com/projects/194675707/we-are-columbus-2012 

    Thanks to our sponsors so far:
    Jeni's Splendid Ice Creams, CD101, Columbus Alive!, Guitar Center, and Make Believe Monsters.


    Type Party, Unofficial
    Free Stuff alcohol


1:00pm

Workaholics House Party (Comedy Central)
    Friday March 16, 2012 1:00pm - 2:00am @ IcenHauer's (83 Rainey Street Austin, TX, 78701)

    Let's get weird with the cast of Comedy Central's Workaholics down at SXSW! You - the fans - are invited to the WORKAHOLICS HOUSE PARTY to hang out, PARTY, listen to live music, PARTY, play games, PARTY and interact one-on-one with the stars of the show.

    LIVE PERFORMANCES BY:

     Party Supplies

    A House for Lions

    Youngblood Hawke

    Reptar

    Chuck Inglish

    Statik Selektah

    The Cool Kids

    Trash Talk

    Freddie Gibbs

    Wavves

    With a Special Appearance by The Cast of Workaholics

    *Please check back for a full list of set times*

    THE DETAILS

    • Doors open at 1 p.m.
    • All attendees must be 21+ and have valid I.D. at the door.
    • This event is open to the public. No purchase necessary.
    • RSVP does NOT guarantee admission and is non-transferable.
    • Admission is on a first come, first serve basis.
    • SXSW badge holders do not have priority or special access.
    • Comedy Central reserves the right to refuse admission at their discretion.
    • Rainey St. will be closed to vehicular traffic from 3 p.m. – 3 a.m. - please plan accordingly.

     


    Type Party, Unofficial
    Info Y


1:01pm

Asher Roth

1:10pm

Grand & Noble

1:15pm

Lower Dens

1:15pm

My Education

1:15pm

Punch Brothers

1:20pm

Lost Lander

1:25pm

Turquoise Jeep

1:30pm

B L A C K I E

1:30pm

Country Mice

1:30pm

New Moods

1:30pm

Peaking Lights

1:30pm

The Men

1:30pm

Daughter

1:30pm

Cymbals Eat Guitars

1:30pm

The Belle Brigade

1:30pm

Canalón de Timbiquí
    Friday March 16, 2012 1:30pm - 2:30pm @ Ballroom G Day Stage Austin Convention Center (500 E Cesar Chavez St.)
    Canalón de Timbiquí honors the richness of its land. Its music is born in the mines, on the banks of the river, in the jungle and in the resistance of the blacks. The group is musicaly directed by the teacher Elizabeth (Licha) Sinisterra García and is made up of musicians and traditional singers ¨cantadoras¨ with etnical roots on afro-colombian heritage. They all come from a small town on the colombian Pacific Coast: Timbiquí. They interpret the colors and folklore of the colombian Pacific Coast. Its members recreate arrullos, myths and legends around Santa Bárbara, patron saint from their town. They play jugas, bambucos and bundes to honor the activities they do in their town: fishing, mining, agriculture. Canalon de Timbiqui plays traditional marimba, 2 bombos: golpeador and arrullador, two cununos: male and female, and the guasás that the traditional singers play rhythmically along with their choirs.

    Artists
    Canalón de Timbiquí honors the richness of its land. Its music...


    Type Band, Official
    Hashtag #sxsw #CanalóndeTimbiquí
    Tags All, World
    Website http://schedule.sxsw.com/2012/events/event_MS19632


1:30pm

The War On Drugs

1:30pm

"it's such a beautiful day"

1:30pm

Heimkommen (Coming Home)

1:30pm

Medium Cool: 4 (not so) Shorts
    Friday March 16, 2012 1:30pm - 2:42pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Heimkommen (Coming Home) Director: Micah Magee When Robert's girlfriend dies, he turns his grief against his younger sister Jo. Jo plays ice hockey with the boys, hoping to gather strength to bring her brother back to the land of the living. "it's such a beautiful day" Director: Don Hertzfeldt Bill finds himself in a hospital struggling with memory problems, in this third and final chapter to Don Hertzfeldt's "Everything will be OK" trilogy. The Man That Got Away Director: Trevor Anderson A musical documentary that tells the true life story of Trevor's great-uncle Jimmy in six original songs. Random Strangers Director: Alexis Dos Santos Lulu and Rocky meet, fall in love, spend the night together, and fall asleep looking at each other…except for the fact that he is in Berlin and she is in Buenos Aires.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12771


1:30pm

Random Strangers
    Friday March 16, 2012 1:30pm - 2:42pm @ Alamo Lamar B (1120 South Lamar Blvd)
    Rocky and Lulu live in opposite sides of the planet: they bump into each other in ChatRoulette and decide to stay in touch. They get closer, but we find out more about them that they will never tell each other. It's a lot better in the virtual world they create for each other: using video diaries, secret confessions, fictional representations of facts of their lives made with toys, dance performances and songs they create a place where they can truly be themselves. But how real can their world be?
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13473


1:30pm

The Man That Got Away

1:30pm

KID-THING
    Friday March 16, 2012 1:30pm - 2:53pm @ Paramount Theatre (713 Congress Ave)

    Annie is a rebellious ten-year-old girl. She lives on the outskirts of town with her father Marvin, who, when not herding goats, mostly sleeps the day away. Virtually devoid of parental guidance, Annie is left to fend for herself and do as she pleases. With no moral compass, she roams the neighboring lands, shoplifting and engaging in general destructive behavior. Her routine is broken one day while playing in the woods; she hears an old woman calling from deep within an abandoned well, asking for help. Scared and untrusting of the unseen stranger, Annie deliberates on her course of action.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12859


1:35pm

Ghost Thrower

1:40pm

Princeton

1:45pm

Galaxy Express

1:45pm

Followed By Static

1:45pm

Pujol

1:45pm

Funeral Kings

1:55pm

Husky

2:00pm

2:00pm

Fredster

2:00pm

Breton

2:00pm

Mancub

2:00pm

The Hounds Below

2:00pm

Zechs Marquise

2:00pm

Caged Animals

2:00pm

Cloud Nothings

2:00pm

2:00pm

Dad Rocks!

2:00pm

Dry the River

2:00pm

Dry the River

2:00pm

Electric Touch

2:00pm

Jimmy Cliff

2:00pm

Niki & the Dove

2:00pm

Reptar

2:00pm

The Shears

2:00pm

Opposition A.D.
    Friday March 16, 2012 2:00pm - 3:00pm @ Hoek's Death Metal Pizza (511 E 6th St., Austin, TX 78701)

    Opposition A.D. (2pm)

    NO BRACELETS. NO BADGES. NO BULLSHIT.

    Texas Metal Collective is hosting an entire week of incredible metal
    and hardcore music at the world famous Hoek's Death Metal Pizza on the
    famed 6th Street in Austin, TX. Bands from all over the state,
    country, and even the world will be gracing the stage for you. Bring
    your cameras and bring some money for merch! You'll have plenty to
    spare because THIS showcase is...

    FREE FOR THE DRINKIN' CLASS! (Minors to be determined)

     



    Artists

    Type Band, Unofficial
    Tags Music


2:00pm

Artist Central Clinic: Pro Tools

2:00pm

CLE 3: Building Artists' Brands Internationally

2:00pm

Demo Listening Session 4

2:00pm

Do Music Moguls Know a Secret About K-Pop?
    Friday March 16, 2012 2:00pm - 3:00pm @ Austin Convention Center (500 E Cesar Chavez St)

    From the Austin Chronicle:

    Wait, do music moguls know a secret about Korean pop? It's not much of a secret anymore.

    Not when Hyuna Kim's ode to teenage experience, "Bubble Pop!," racks up 25 million views on YouTube with only two words of English in the lyrics. Not when G-Dragon & T.O.P.'s strutting "Knock Out" reflects the sort of hallucinogenic pop we haven't heard since Missy Elliott. Not when the world's most popular girl group, Girls' Generation, is David Letterman's musical guest. K-pop has been greeted on American shores with Interscope deals and Pitchfork thinkpieces.

    "I think what's made K-pop so appealing is that it's developed bands and brands instead of individual stars," says Adam Ware, panel moderator and CEO of Asian-culture network Mnet. "Each band member plays a certain personality, maybe not as specifically as Sporty Spice, but they're all characters. That leaves a lot of room for fans. You'll have 16-year-old girls that really like the 16-year-old member, and a 21-year-old girl who really likes the 21-year-old member."

    It's a formula perfected a generation ago with the world-conquering personalities of the Orlando, Fla., boy bands. It's also a template the American pop machine has distanced itself from recently, favoring grown-up, PG-13 divas. The Koreans still work in the vintage mold, favoring a spectacle of the neon, scream-until-your-throat-bleeds pop show. It's working, too; a quick Google of "K-pop flash mob" brings up giddy teenagers from London to Moscow dutifully replicating the choreography on city streets.

    "You haven't seen anything like that since Motown," says Ware.

    The debate that will probably consume a good percentage of this panel's discussion is whether pop in an exotic language can ever permanently puncture America. Can K-pop stick if we can't sing along in our cars? Ware thinks K-pop succeeds simply because it's widely available and it feels different.

    "There's no misogyny or ego, and the press isn't concerned with the sex lives or drug habits of these groups," he says. "It's fresh air from what we're used to."



    Speakers
    Pres & CEO | Mnet | Over 25 years in the media business including...

    Booking Agent (Music) | CAA

    Founder & CEO | Koreaboo | CEO of S&C Group, LLC. Founded Koreaboo...

    Columnist, "Tao Jones" | Wall Street Journal Online | Jeff Yang...

    EVP | CJ | Ted Kim is currently Executive Vice President and...


    Type Music, Panel
    Hashtag #sxsw #kpop
    Level Beginner
    Info Y
    Tags AustinChronicle, World
    Website http://schedule.sxsw.com/2012/events/event_MP11830


2:00pm

Give Fans A Reason To Buy; Make Direct-to-Fan Work

2:00pm

How Indie Metal is Surviving and Thriving

2:00pm

Mentor Session 6

2:00pm

Music in TV Pilots: Sales Tool or Strategy?
    Friday March 16, 2012 2:00pm - 3:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    Among the myriad of challenges in creating a successful television pilot, selecting the right music is frequently the most overlooked. From the score, to songs, to the perfect main title theme, there are many different elements to consider, and one question that defines them all: What is the most effective way to use music to sell a pilot, while still establishing a sound for the entire series? As a studio executive or a music supervisor, where should (or shouldn't) you compromise? With music budgets shrinking everywhere, where do the funds go ­ a skilled composer or a recognizable Lady Gaga track? Is there an opportunity for aspiring composers to save the day?

    Speakers
    Principal | Chop Shop Music

    Music Coord | Format Entertainment | Amanda Krieg began her career...

    Exec Dir, Music | Reveille | DARYL BERG Reveille LLC. EXECUTIVE...

    Television Producer/Director | Warner Bros TV | Executive Producer...

    Head of Television Music/Artist & Repertoire | Lionsgate...

    Dir, TV Music | ABC Entertainment Group | Tony Von Pervieux Creative...


    Type Music, Panel
    Hashtag #sxsw #tvpilot
    Level Intermediate
    Tags Pop
    Website http://schedule.sxsw.com/2012/events/event_MP9402


2:00pm

Obsession of the Dealmaker

2:00pm

Pennies From The Celestial Jukebox

2:00pm

The Importance of Latin Presence in Music Festivals

2:00pm

They Used to Call It Classical

2:00pm

Re:Generation Music Project
    Friday March 16, 2012 2:00pm - 3:22pm @ Vimeo Theater (501 East 4th St)
    Re:Generation Music Project is a documentary film about original music collaborations that examine and re-imagine the history of different musical genres through the eyes of five of the most influential electronic producer/DJ’s in music today. For the film, Mark Ronson, DJ Premier, The Crystal Method, Pretty Lights and Skrillex each take a specific musical style and explore it by writing and recording a brand new track with an influential collaborator in that genre.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12800


2:00pm

Nature Calls
    Friday March 16, 2012 2:00pm - 3:25pm @ Stateside Theatre (719 Congress Ave)
    Determined to honor his father’s scouting legacy and mount one last comeback for his dwindling troop, Assistant Scoutmaster Randy Stevens (Patton Oswalt) pays a visit to his business-minded brother Kirk (Johnny Knoxville), who is throwing a television-themed slumber party for his newly adopted 10-year-old son at his McMansion. Randy pressures the boys to secretly ditch the party and join him on a weekend scout trip. Pursued by Kirk and his security guard (Rob Riggle), the adventure lands the boys in trouble at every turn, pits them against angry parents and park rangers, yet ultimately turns the group of sheltered kids into a troop to be reckoned with.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12868


2:00pm

CatCam
    Friday March 16, 2012 2:00pm - 3:30pm @ Alamo Lamar C (1120 South Lamar Blvd)
    Mr. Lee, an adopted stray cat, routinely disappeared from his North Carolina home for days on end. Intrigued by Mr. Lee’s whereabouts, his owner Juergen, a German engineer, created a camera designed to fit around the feline’s neck. Engineered to capture continuous photographs, Juergen hoped to discover the mysterious life of his cat. After many unsuccessful attempts, Mr. Lee returned with the camera intact and photographic evidence of his travels. Intrigued by his findings, Juergen published the photographs on the internet, unaware that his small invention would send shockwaves around the world and alter his life forever.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13237


2:00pm

Cutting Loose
    Friday March 16, 2012 2:00pm - 3:30pm @ Alamo Lamar C (1120 South Lamar Blvd)
    “I’m trusted with a pair of scissors and I’m in here for murder”. Prison life in the build up to the annual Scottish Prison Service hairdressing competition. Winning the coveted prize is the ultimate goal, but Francis, the current champion has other objectives on his mind. We hear dreams and aspirations of some of Scotland’s most dangerous prisoners turning their lives around through cutting the hair of fellow inmates on a daily basis. “10 minutes in here is like 10 minutes outside jail” We discover how hairdressing is helping many of Scotland’s prisoners come to terms with their crimes and preparing them for life outside.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13225


2:00pm

Documentary Shorts 2
    Friday March 16, 2012 2:00pm - 3:30pm @ Alamo Lamar C (1120 South Lamar Blvd)
    CatCam Director: Seth Keal When a German engineer creates a tiny camera for his newly adopted stray cat to wear, the photographs reveal more than ever expected. Cutting Loose Directors: Finlay Pretsell, Adrian McDowall “I’m trusted with a pair of scissors and I’m in here for murder.” A snapshot of prison life in the build up to the annual hairdressing competition. Family Nightmare Director: Dustin Guy Defa Unearthed home movies and haunting dubbed voices collide to create a personal portrait of family dysfunction. Kudzu Vine Director: Josh Gibson This ode to the climbing, trailing, and coiling species Pueraria lobata evokes the agricultural history and mythic textures of the American South. Meaning of Robots Director: Matt Lenski Mike Sullivan's world is overrun by an army of miniature sex robots with no end in sight. Written in Ink Director: Martin Rath Can one change what has already been written in ink?
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12958


2:00pm

Family Nightmare

2:00pm

Inquire Within

2:00pm

Kudzu Vine

2:00pm

Meaning of Robots

2:00pm

Written in Ink
    Friday March 16, 2012 2:00pm - 3:30pm @ Alamo Lamar C (1120 South Lamar Blvd)
    Written in Ink is a documentary about hope. The compelling story of a man trying to regain contact with his sister after 14 years of silence. But can one change what has already been written in ink? Beautifully shot on 35mm the film has been praised for its ability to extract with sensitivity the most hidden recesses of the human soul and for its distinctive documentary language. Without the use of interviews and voice-over the film closely follows its protagonist's endeavor and becomes an allegory for the trials of human existence.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13241


2:00pm

Backyard Austin Blowout (Yelp)

2:00pm

2:00pm

PureVolume House

2:00pm

Crystal Daze (Shout It Out Loud Music)

2:00pm

Dickies @ SXSW

2:00pm

2:00pm

Fiesta Red Indie Fiesta
    Friday March 16, 2012 2:00pm - 10:00pm @ Soular Food Garden (1110 E 12th St Austin, TX 78702)

    As you likely know, I'm launching my new record label, Fiesta Red Records, at a big, well, fiesta during SXSW. It'll be Friday, March 16, from 2 pm - 10 pm.

    It's happening at the Soular Food Garden, home of several food trailers, and so in addition to the fine fine music, there will be scrumptious food and beverages (and volleyball, horse shoes, etc.).
    Here's a link to a non-Facebook info & RSVP site for the Fiesta, where you can sample music and videos from some of the bands:
    http://do512.com/c/sx2012/event/2012/03/16/fiesta-red-indie-fiesta-free

    The lineup is:
    2:00 - Y La Bamba (Portland, OR)
    3:00 - Blank Slate (Austin, TX)
    4:00 - Bam Bam (Monterrey, Mexico)
    5:00 - Full Service (Austin, TX)
    6:00 - The Parson Red Heads (Portland, OR)
    7:00 - Ivan & Alyosha (Seattle, WA)
    8:00 - Colin Gilmore (Austin, TX)
    9:00 - Kalen Nash [of Ponderosa] (Atlanta, GA)


    Type Party, Unofficial
    Info Y


2:00pm

Girls Rock Austin

2:00pm

Hoeks Metal Fest
    Friday March 16, 2012 2:00pm - 1:00am @ Hoek's Death Metal Pizza (511 E 6th St., Austin, TX 78701)

    Prey For Sleep (Austin, midnight), Beyond Gods and Empires (Austin, 11pm), Vile Aura (Austin, 10pm), Perish The Land (San Antonio, 9pm), Head Crusher (Austin, 8pm), Before The Eyewall (Columbus, 7pm), Wake The Colossus (Killeen, TX, 6pm), Rust (Austin, 5pm), Carrion Sun (Houston, 4pm), Family (Brooklyn, 3pm), Opposition A.D. (2pm)

    No bracelets. No badges. No bullshit.

    Texas Metal Collective is hosting an entire week of incredible metal and hardcore music at the world famous Hoek's Death Metal Pizza on the famed 6th Street in Austin, TX. Bands from all over the state,
    country, and even the world will be gracing the stage for you. Bring your cameras and bring some money for merch! You'll have plenty to spare because THIS showcase is...

    Free for the drinkin' class! (Minors to be determined)


    Type Party, Unofficial


2:10pm

New Build

2:10pm

The Influence of Music on Style and Vice Versa

2:15pm

Mr. Dream

2:15pm

Mr. Dream

2:15pm

Paypa

2:15pm

Set It Off

2:15pm

Music Gear Expo Classes

2:15pm

Charles Bradley: Soul of America
    Friday March 16, 2012 2:15pm - 3:29pm @ Alamo Ritz 2 (320 East 6th St)

    "Charles Bradley: Soul of America" captures the extraordinary late in life rise of 62 year old aspiring soul singer Charles Bradley, whose debut album, "No Time For Dreaming," took him from a hard life of poverty, homelessness and tragedy and rocketed him onto Rolling Stone magazine’s top 50 albums of 2011. This documentary follows Charles from his 62nd birthday through the electrifying and transformative months leading up to his unprecedented debut, world tour and ultimate triumph over an impossible dream 48 years in the making.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12698


2:15pm

Charles Bradley: Soul of America
    Friday March 16, 2012 2:15pm - 3:29pm @ Alamo Ritz 2 (320 East 6th St)

    "Charles Bradley: Soul of America" captures the extraordinary late in life rise of 62 year old aspiring soul singer Charles Bradley, whose debut album, "No Time For Dreaming," took him from a hard life of poverty, homelessness and tragedy and rocketed him onto Rolling Stone magazine’s top 50 albums of 2011. This documentary follows Charles from his 62nd birthday through the electrifying and transformative months leading up to his unprecedented debut, world tour and ultimate triumph over an impossible dream 48 years in the making.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12697


2:20pm

The Pauses

2:25pm

Hussle Club

2:30pm

2:30pm

Janka Nabay

2:30pm

Natural Child

2:30pm

Radiation City

2:30pm

Rich Aucoin

2:30pm

Shipbuilding Co.

2:30pm

Sleepy Vikings

2:30pm

Strand of Oaks

2:30pm

Walk The Moon

2:30pm

Big Harp

2:30pm

Two Gallants
    Friday March 16, 2012 2:30pm - 3:10pm @ 9th and Trinity Lot (Corner of 9th and Trinity Sts.)

    After a two and a half year break, the San Francisco guitar-drum duo TWO GALLANTS began touring again which took them across North America, through Europe and even to East Asia for their first ever shows in South Korea and China. The well needed time off came after 6 years of incessant touring and the release of 3 full length studio albums and an acoustic EP. The band consists of childhood friends Tyson Vogel and Adam Stephens who met on their elementary school playground at the age of 5. Despite an initial disagreement and ensuing scuffle over the supremacy of White Lion vs. White Snake, the two have been best friends ever since. They have been playing music together in some capacity since 1994, when their parents made the mistake of giving them both electric guitars for Christmas. Around 2002, the two college dropouts found themselves with some time on their hands and silence to kill; and so with an acoustic guitar and a trap set they formed TWO GALLANTS in the basement of the Vogel residence. In an ongoing unspoken competition to out do one another, the intervening years have seen the two-piece increase their volume and gear ten-fold. The bands' sound is somewhat of a syncretism of American old-timey roots music with the grunge and east bay punk of Tyson and Adam's formative years. In the two years since, both have released solo material under The Devotionals and Adam Haworth Stephens, respectively. Now with a new batch of songs in hand TWO GALLANTS are getting back to the haranguing strident noise that fuelled them across the world and a new album is in the works.



    Artists
    After a two and a half year break, the San Francisco guitar-drum...


    Type Band, Official
    Hashtag #sxsw #TwoGallants
    Info Y
    Tags Rock, Music
    Website http://schedule.sxsw.com/2012/events/event_MS15975


2:30pm

Rhett Miller

2:30pm

PlayNetwork + FedEx Office + Anti-Records Showcase

2:35pm

Mars Red Sky

2:45pm

I Was Totally Destroying It

2:50pm

Francis Garcia

2:54pm

2:54

2:55pm

KNTRLR

3:00pm

Motorbreath Entertainment Showcase

3:00pm

A.Dd+

3:00pm

Delicate Steve

3:00pm

Future Unlimited

3:00pm

Heidi Kole

3:00pm

Life On Repeat

3:00pm

Midgetmen

3:00pm

My Pet Dragon

3:00pm

Jonquil

3:00pm

Ben Kweller
    In 2009, Ben Kweller moved back to Texas after 10 years in New York City. To welcome himself home, he made a country record that released a voice he’d been hearing in his head since his earliest days growing up in Greenville, TX. After circling the globe for two years in support of Changing Horses, Kweller was ready to go electric again, and the songs began to flow quickly. Go Fly A Kite is Kweller’s fifth studio album, and a triumphant debut for his Austin-based label, The Noise Company. The album hits hard with the unforgettably melodic and heartwarming fuzzed-out sound that first put him on the map with his debut in 2002. With Go Fly A Kite, Kweller proves that he has evolved yet managed to maintain the deft songwriting sensibility and diversity for which he is known and loved.

    Artists
    http://benkweller.com


    Type Band, Official
    Hashtag #sxsw #BenKweller
    Tags All, Rock
    Website http://schedule.sxsw.com/2012/events/event_MS18644


3:00pm

Purity Ring

3:00pm

Class Actress

3:00pm

Everyday Animals

3:00pm

Idle Warship

3:00pm

Milo Greene

3:00pm

Of Montreal

3:00pm

Pujol

3:00pm

Suite 709

3:00pm

Teengirl Fantasy

3:00pm

We Were Promised Jetpacks

3:00pm

Music Gear Expo Classes

3:00pm

Family
    Friday March 16, 2012 3:00pm - 4:00pm @ Hoek's Death Metal Pizza (511 E 6th St., Austin, TX 78701)

    Family (Brooklyn, 3pm)

    NO BRACELETS. NO BADGES. NO BULLSHIT.

    Texas Metal Collective is hosting an entire week of incredible metal
    and hardcore music at the world famous Hoek's Death Metal Pizza on the
    famed 6th Street in Austin, TX. Bands from all over the state,
    country, and even the world will be gracing the stage for you. Bring
    your cameras and bring some money for merch! You'll have plenty to
    spare because THIS showcase is...

    FREE FOR THE DRINKIN' CLASS! (Minors to be determined)

     



    Artists
    A new leader of the Brooklyn pack, FAMILY combines lush classic...


    Type Band, Unofficial
    Tags Music


3:00pm

3:00pm

3:00pm

3:00pm

Asher Roth

3:00pm

Showcasing Scotland

3:00pm

Lone Star Stage (FREEB!RDS World Burrito)

3:00pm

Paper Garden Records Party
    Friday March 16, 2012 3:00pm - 11:00pm @ Uncorked (900 East 7th Street Austin, TX 78702)

    SXSW 2011 was phenomenal for Paper Garden & The Lovely Hearts Club. This year, we are going even bigger and better – setting up a Paper Garden fort for 4 full days.  Showcasing 30+ bands over the first 3 days (3/14, 3/15, 3/16) and a featuring unique solar-panel sound installation called Sun Boxes & more surprises TBA on our recovery/hangover day (3/18), we have established a solid week of events featuring extraordinary talent from across the world. On top of the diverse and exciting group of bands that Paper Garden is bringing in directly, we are also partnering with three of our favorite music blogs for each day (Pigeons & PlanesMy Old Kentucky BlogThe Wild Honey Pie) to co-curate some of today’s most buzz-worthy acts across all genres.

    In addition to the musical talent, we have partnered up with some amazing sponsors this year. Moniker Guitars will be present again this year, giving away some custom guitar-related goodies, Thinglink will be demonstrating the launch of their new Facebook Tabs (check out an example HERE), Threads For Thought will be doing a raffle/giveaway of their sustainable and environmentally friendly clothing, Ralph & Charlies is hooking us up with some delicious AND healthy juices and to hydrate everyone even further in the heat of Austin, Vitamin Water will be supplying product throughout the week.  The Deli Mag will also be present with their SXSW-special print mag.

    All events are FREE and open to the public – just RSVP via the link below:

    Stay tuned for finalized details on set times, drink specials, giveaways, and more!

    FRIDAY, 3/16 (w/ The Wild Honey Pie)

    3:00-3:30    Fort Lean
    3:45-4:15    Jukebox the Ghost
    4:30-5:00    Snowmine
    5:15-5:45    Savoir Adore
    6:00-6:30    Bad Rabbits
    6:45-7:15    American Royalty
    7:30-8:00    Lucius
    8:15-8:45    Conveyor
    9:00-9:30    Kishi Bashi
    9:45-10:15    North Highlands

     


    Type Party, Unofficial
    Info Y


3:00pm

Dickies Party

3:00pm

Far By Far Out

3:05pm

Typhoon

3:10pm