SXSW 2012

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12:00am

Hard HNW Trophy's The Periwinkle Massacre Hoek's Death Metal Pizza

12:45am

Christopher Petkus Trophy's

1:00am

RJD2 The Jones Center - AMOA-Arthouse

1:30am

Jerri Seinfeldt's Atrophied Sac Trophy's

4:00am

Alcatel-Lucent Trend Lounge Hilton Austin Downtown

TBA

SoundCloud Open House SoundCloud Open House

8:00am

Nike Livestrong Run NikeFuel Lot SXSW Cyclist - Morning Ride Mellow Johnny's

9:00am

All Day Event - AT&T Lounge ACC All Day Event - Canon Imagination Lounge Driskill (The Crystal Room) All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - SXcycles SXCycles Tent All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office ACC (Room 17B) Morning Event - Java Monster Mornings Registrant’s Lounge All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) Morning Event - Java Monster Mornings Registrant’s Lounge Free Breakfast Taco courtesy of HBO Carrobs Café All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Catch A Chevy/Drive A Chevy ACC Women's Showcase (OUTlander Spring Festival) Rusty's Austin

9:30am

Creating Relationships That Matter ACC (Ballroom G) Second Screen Dashboard: Cover Live Events Better ACC (Room 18ABCD) #Kony2012: What Does 70+ Million Views Mean? AT&T Conference Hotel (Salon A) 3 Secrets to a Killer Elevator Pitch Hilton Austin Downtown (Salon C) Augmented Reality = ARPA’s Original Vision of Web Hilton Austin Downtown (Salon FG) Busting the Myth: Natural Input Requires Learning Hilton Austin Downtown (Salon H) China: Creators and Consumers of the Future AT&T Conference Hotel (Salon D) Compass/SASS/LESS: Tips, Tricks & Best Practices Radisson Town Lake (Town Lake Ballroom) Creating a Mobile Wallet Worth Having Hilton Garden Inn (Rio Grande) Developing for a Consumerized Enterprise World Hilton Garden Inn (Sabine) Disrupting the Traditional Ticketing Industry Driskill Hotel (Maximilian) Epic Battle: Creativity vs. Discipline in Social InterContinental Stephen F. Austin (Capital Ballroom A) Fireside Chat with Bob Metcalfe Hilton Austin Downtown (Salon D) Gaming Tools Kids Want to Use AT&T Conference Hotel (Classroom 203) Health As a Team Sport AT&T Conference Hotel (Classroom 204) How the iPad Can Save Accessibility ACC (Room 10AB) How to Raise Awareness Through Blogger Outreach ACC (Room 6AB) Human Language Technology and Where It's Headed Hilton Austin Downtown (Salon K) I May "Like" You, but I'm Not in Like with You St David's Bethell Hall IRL: Improving Communities with Social Media Omni Downtown (Longhorn) Music Discovery: Man vs. Machine ACC (Room 12AB) Reported Aggregation: A Truce in the Content Wars? Sheraton Austin (Capitol EFGH) Second Screen Dashboard: Cover Live Events Better ACC (Room 18ABCD) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) SXSW Yoga ACC (Room 8A) The Right Tool for the Job: Native or Mobile Web? ACC (Ballroom A) Transforming Social Media for the Senior Community Omni Downtown (Capital Ballroom) Vetting in the Age of Social: Who Do You Trust? Sheraton Austin (Capitol ABCD) Wall-E or Terminator: Predicting the Rise of AI Hilton Austin Downtown (Salon J) What Left 4 Dead Can Teach Us About Kids Games ACC (Ballroom BC) Remember the Alamo (RVSX) Pick Up and Drop Off All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

10:00am

App Empire ACC (Ballroom G) Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center Great British Breakfast Cedar Street Courtyard South By GoLab GoLab Austin Rdio Day #FEED Exhibition Opens The Jones Center - AMOA-Arthouse

10:35am

Chad Mureta Book Signing ACC (Ballroom G Foyer)

11:00am

Daniel Wigdor Book Signing ACC Daniel Wilson Book Signing ACC (Ballroom G Foyer) Get Lucky: Putting Planned Serendipity to Work ACC (Ballroom G) A Conversation with Mark Mothersbaugh ACC (Room 16AB) All Day Event - Canon Lounge at the Canon Imagination Screening Room The Long Center Dig Deep: Libraries, Archives and Filmmaking ACC (Room 15) Fox Digital Presents New Series ACC (Austin Suite) The Not So Sexy Side Of Music For Film & TV ACC (Room 13AB) We Are Legion: Digital (R)Evolution ACC (Room 18ABCD)

3D Printing: Not Everyone Will Be Excited Hilton Austin Downtown (Salon J) Advise THIS! Matchmaking Startups & High Profile Advisors ACC (Exhibit Hall 5) Agile Apps: Effective Mobile & Native Development ACC (Ballroom A) Becoming a CEO: Lessons from Four Techette Leaders Courtyard Marriott (Brazos) Beyond a Thousand Words: Accessible Complex Data ACC (Room 10AB) Can Printed Electronics Save the Music Industry? ACC (Room 12AB) Confessions of a Community Moderator Omni Downtown (Longhorn) Contextual Communication: Crowds and Coordination Hilton Austin Downtown (Salon K) Creating an Internet of Entities Sheraton Austin (Creekside I & II) Digital Divas: How Girls Rule the Digital Universe InterContinental Stephen F. Austin (Assembly Room) Educating the Future of Austin Technology Hilton Austin Downtown (Salon D) Gaming the Environment for Positive Change with Philippe Cousteau ACC (Room 5ABC) Gen Y&Z Expectations to Transform Customer Exp Hilton Austin Downtown (Salon FG) Get Lucky: Create Serendipity to Spur Innovation Omni Downtown (Lone Star) Gimme Shelter from the Storm Clouds ACC (Room 9ABC) Government As a Catalyst: Prizes 4 Tech Innovation AT&T Conference Hotel (Salon B) Hackathons: Kickstart a Movement from a Weekend ACC (Room 8A) How Simulations Can Change the Future of Learning AT&T Conference Hotel (Classroom 203) How the Wallet Was Won: The End of Paper Receipts Hilton Garden Inn (Rio Grande) How the White House is Mobilizing Social Media AT&T Conference Hotel (Salon E) Is Aggregation Theft? Sheraton Austin (Capitol ABCD) Journalism’s Got 99 Problems: Design Is #1 Sheraton Austin (Capitol View North) Juggalos: Rabid Branding, a Case Study St David's Bethell Hall Lie to Me: CSS3 Demystified by Haakon Wium Lie ACC (Ballroom BC) Lightweight NLP for Social Media Applications Hilton Austin Downtown (Salon H) Link Builders Meet Up InterContinental Stephen F. Austin (Boardroom) Mentor Session: Blake Engel Holiday Inn Town Lake (Lantana B) Mentor Session: Bryan House Holiday Inn Town Lake (Lantana B) Mentor Session: Gregory Kallenberg Holiday Inn Town Lake (Lantana A) Mentor Session: Jeremy Carr Holiday Inn Town Lake (Lantana B) Mentor Session: Ned Hill Holiday Inn Town Lake (Lantana A) Mentor Session: Ramu Yalamanchi Holiday Inn Town Lake (Lantana B) New Career for Journalists: Online Video Producer Sheraton Austin (Capitol EFGH) Philanthropy for Everyone: Community Grantmaking ACC (Room 6AB) Pinterest Explained: Q&A with Co-Founder Ben Silbermann ACC (Ballroom D) Ruby Developers Meet Up Hilton Austin Downtown (Room 615AB) Sneakers & Technology: A True Love Story AT&T Conference Hotel (Classroom 204) Social Commerce: Not Yet Taking Off Like Farmville Omni Downtown (Capital Ballroom) Social Media Boundaries: Personal/Personnel Policy AT&T Conference Hotel (Salon A) Social Shopping: The Zeros & Ones Changing Fashion Driskill Hotel (Driskill Ballroom) Software Patents: Great, Dangerous or Pointless? Hilton Austin Downtown (Salon C) Starting Up in China AT&T Conference Hotel (Salon D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) Taking Team Solidarity into the Trenches Courtyard Marriott (Rio Grande Ballroom) The Future of Music Consumption ACC (Ballroom EF) The Science of Good Design: A Dangerous Idea Radisson Town Lake (Town Lake Ballroom) Using Psychology to Increase e-Commerce Conversion Hilton Garden Inn (Sabine) We Are Legion: Digital (R)Evolution ACC (Room 18ABCD)

Who Needs a Fashion Cycle? I've Got Social Media Driskill Hotel (Citadel) Why Ad Agencies Should Act More Like Tech Startups InterContinental Stephen F. Austin (Capital Ballroom A) You Don't Need Bandwidth to Be Awesome Hilton Austin Downtown (Room 616AB) Crulic - The Path to Beyond Alamo Ritz 2 Mentors - Writers ACC (Room 11AB) A Fábrica Canon Screening Room Another Bullet Dodged Canon Screening Room Joy Canon Screening Room Liar Canon Screening Room Little Dad Canon Screening Room Narrative Shorts 1 Canon Screening Room Not Far From The Abattoir Canon Screening Room Syndromes Canon Screening Room The Chair Canon Screening Room The Source Alamo Lamar C Buzz Screenings presented by Tugg.com Stateside Theatre All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4) SXSW Create Palm Park (Presentation Tent) All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4)

11:15am

Gretchen Rubin Book Signing ACC (Ballroom G Foyer) Bay of All Saints Alamo Lamar B

11:30am

Your Best Just Got Better ACC (Ballroom G) Wiretree Cirrus Logic Inc Booster Alamo Lamar A Dreams of a Life Alamo Ritz 1 Indie Game: The Movie Vimeo Theater

Vivan las Antipodas Violet Crown 2 South By Cirrus Logic Cirrus Logic Inc Special Rdio Program The Jones Center - AMOA-Arthouse

11:45am

Erik Qualman Book Signing ACC (Ballroom G Foyer)

12:00pm

South By North Loop (Green House) The Green House Mittenfields Bernadette's Bar FilThPUSHA Valhalla Clean Tech Meet Up ACC (Exhibit Hall 3/4) Next Stage: BUILT - Talks By People Who Create ACC (Exhibit Hall 3/4) All Day Event - GE Garage GE Garage Clean Tech Meet Up ACC (Exhibit Hall 3/4) Next Stage: BUILT - Talks By People Who Create ACC (Exhibit Hall 3/4) Nike Training Club NikeFuel Lot Clean Tech Meet Up ACC (Exhibit Hall 3/4) Next Stage: BUILT - Talks By People Who Create ACC (Exhibit Hall 3/4) CITADEL Violet Crown 1 Monsieur Lazhar Paramount Theatre $10 Photo Technique Workshop, Multiple Exposure Film Swap (Lomography) Lomography Gallery Store Austin Free Veggie Dog courtesy of HBO Hot Dog King BirdDog Promo + Campers' Rule Part Uno Skinny's Ballroom Spotify Heads South Spotify House The Vintage Clothing Arcade Valhalla A Music OVRLD Guero's Taco Bar Indie Radio Rocks The World 2 Bernadette's Bar All Tamara's Parties Cheer-Up Charlies

12:05pm

Jason Womack Book Signing ACC (Ballroom G Foyer)

12:10pm

Melogrand Guero's Taco Bar

12:30pm

Content Is Currency: Content for Web & Mobile ACC (Ballroom G) Connor Youngblood Cirrus Logic Inc A Conversation with Cliff Martinez ACC (Room 18ABCD) Girls Revealed ACC (Room 16AB) Making it Happen: Financing an Independent Film ACC (Room 15) The World is Watching: An Int'l Sales Workshop ACC (Room 13AB) Your Web Series: From Concept to Distribution ACC (Austin Suite) 2012: Social Media’s New Role in Politics AT&T Conference Hotel (Salon A) A Conversation with Cliff Martinez ACC (Room 18ABCD) Branded Content: We're All Publishers Now Sheraton Austin (Creekside I & II)

Breaking Down Walls, a Decentralised Social Web? ACC (Ballroom BC) Can Social Music Save the Music Industry? ACC (Room 12AB) Change the Course of History with Greasemonkey Radisson Town Lake (Town Lake Ballroom) Closer to One: Buddhism and the Internet of Things Hilton Austin Downtown (Room 616AB) Community-Centered Design: It's Not About the User ACC (Room 5ABC) Democracy 2.0 in the German Parliament AT&T Conference Hotel (Salon B) Digital Age Editing: A Magazine Editor’s View Sheraton Austin (Capitol View North) Facebook Credits: Not Just for Virtual Goods Omni Downtown (Capital Ballroom) Flash: F Bomb or Da Bomb? ACC (Room 10AB) Getting Experts on to Your Passion Project Courtyard Marriott (Rio Grande Ballroom) Graphic Designer Meet Up InterContinental Stephen F. Austin (Boardroom) Harnessing the Power of the Benevolent Internet ACC (Room 6AB) How Technology Is Killing (or Saving) the Lecture AT&T Conference Hotel (Classroom 203) How the Austin Region Supports Technology Companies Hilton Austin Downtown (Salon D) How to Lead a Social Revolution and Make a Profit ACC (Room 8A) Language Technology and the Clinical Narrative AT&T Conference Hotel (Classroom 204) Leveling Up: The Advance of Chinese Online Games AT&T Conference Hotel (Salon D) Mentor Session: Bruce Taragin Holiday Inn Town Lake (Lantana B) Mentor Session: Butch Lazorchak Holiday Inn Town Lake (Lantana A) Mentor Session: Curtis Smolar Holiday Inn Town Lake (Lantana B) Mentor Session: Kate Niederhoffer Holiday Inn Town Lake (Lantana A) Mentor Session: Malorie Lucich Holiday Inn Town Lake (Lantana B) Mentor Session: Shawn Fanning Holiday Inn Town Lake (Lantana A) Mobile Privacy: Developer Kits & Tips ACC (Ballroom A) Music 2.0: Engaging Fans with Mobile Social Apps Omni Downtown (Lone Star) PolySocial Reality and the Enspirited World Driskill Hotel (Driskill Ballroom) Storytelling: From the Bar to the Boardroom InterContinental Stephen F. Austin (Capital Ballroom A) Surviving Lulz: Behind the Scenes of LulzSec Sheraton Austin (Capitol EFGH)

Surviving Technology ACC (Ballroom D) SXSW Interactive Accelerator Hilton Austin Downtown The Airbnb of Anything: The Growth of P2P Markets Hilton Austin Downtown (Salon C) The Automobile As Network Node ACC (Room 9ABC) The Creative Collaboration Conundrum InterContinental Stephen F. Austin (Assembly Room) The Facebook Customer Service Challenge for Brands St David's Bethell Hall The Future of Work and the Free Radical Courtyard Marriott (Brazos) The Math That Matters in the Real-time Web Omni Downtown (Longhorn) This Week in Digital Podcast Driskill Hotel (Maximilian) Turntable.fm: The Future of Music Is Social ACC (Ballroom EF) UX in the Cloud: Creating Amazing Enterprise Apps Hilton Garden Inn (Sabine) What Journalism Can Learn from Science Sheraton Austin (Capitol ABCD) Why a Mobile Wallet Isn’t Going to Be Enough Hilton Garden Inn (Rio Grande) Why Karl Keeps His Shades On: Style & Social Media Driskill Hotel (Citadel) Worldchanging 2.0: Evaluating Inspiration AT&T Conference Hotel (Salon E) Mentors - Filmmakers 1: Documentary ACC (Room 11AB)

12:40pm

Tango In The Attic Bernadette's Bar

1:00pm

Rawn Shah Book Signing ACC (Ballroom G Foyer) Learning Futures in the Digital Age ACC (Ballroom G) Modern Time Machines Guero's Taco Bar INSERTCREDIT[S] Valhalla Next Stage: Tear It Up: How to Write a Digital Novel ACC (Exhibit Hall 3/4) Next Stage: Tear It Up: How to Write a Digital Novel ACC (Exhibit Hall 3/4) The Nikon HD-SLR Workshop with The Bui Brothers La Zona Rosa Buzzmedia iHeartRadioLounge (PureVolume House) PureVolume House Nike Skateboarding Game of Skate Tournament NikeFuel Lot Vans Party 1100 Warehouse The Warby Parker Citizen’s Circus French Legation Museum

1:05pm

Jon Wuebben Book Signing ACC

1:15pm

Seeking Asian Female Alamo Lamar B

1:20pm

Chris Holm Bernadette's Bar

1:30pm

SXSW Meet Up Pavilion Gallery Artist Reception ACC (Exhibit Hall 3/4) SXSW Meet Up Pavilion Gallery Artist Reception ACC (Exhibit Hall 3/4) SXSW Meet Up Pavilion Gallery Artist Reception ACC (Exhibit Hall 3/4) Foundit! Scavenger Hunt ACC Francine Alamo Ritz 2

1:45pm

Somebody Up There Likes Me Alamo Lamar C

Gayby Alamo Lamar A

1:50pm

Quiet Americans Guero's Taco Bar

2:00pm

George Friedman Book Signing ACC (Ballroom G Foyer) The Better Halves Guero's Taco Bar The Tontons Bernadette's Bar Lena Dunham DVD signing ACC (Ballroom G Foyer) Next Stage: Behind the Scenes with Indiewire with Matthew Lillard of Fat Kid Rules the World ACC (Exhibit Hall 3/4) Next Stage: Behind the Scenes with Indiewire featuring Matthew Lillard of Fat Kid Rules the World ACC (Exhibit Hall 3/4) Next Stage: Behind the Scenes with Indiewire featuring Matthew Lillard of Fat Kid Rules the World ACC (Exhibit Hall 3/4) J.Oddio Valhalla Nekrist Hoek's Death Metal Pizza Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Funny Or Die's How To Succeed In Videos By Trying ACC (Austin Suite)

Interactive Keynote Live Stream - Coding the Next Chapter of American History ACC (Room 18ABCD) Maximizing Film Revenues ACC (Room 9ABC) Richard Linklater and Randall Poster in Conversation ACC (Room 16AB) Shoot, Share, Repeat: Capture History in Real Time ACC (Room 15) When Filmmakers Meet Interactive Teams ACC (Room 13AB) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Coding the Next Chapter of American History ACC (Ballroom D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) WONDER WOMEN! The Untold Story of American Superheroines Alamo Ritz 1 Tchoupitoulas Violet Crown 1

Paul Williams Still Alive Stateside Theatre WE ARE LEGION: The Story of the Hacktivists Vimeo Theater

Mentors - Filmmakers 2: Narrative ACC (Room 11AB) Chronicle of Oldrich S. Violet Crown 2 Doctor Rao Violet Crown 2 SXGlobal Shorts Violet Crown 2 The Contest Violet Crown 2 The Contract Violet Crown 2 The Little Team Violet Crown 2 The Perfect Fit Violet Crown 2 Walt Disney Square Violet Crown 2 A Short Film About Ice Fishing Canon Screening Room Aaron Burr, Part 2 Canon Screening Room Bear Canon Screening Room FOXES Canon Screening Room In The Pines Canon Screening Room Mouthful Canon Screening Room Narrative Shorts 3 Canon Screening Room Pitch Black Heist Canon Screening Room Playtime (Spielzeit) Canon Screening Room Would You Canon Screening Room Buzz Screenings presented by Tugg.com Violet Crown 1 DMX Party Feat. Pandora for Business Clive Bar SXSFree (Austin Music Examiner) Casulo Hotel South By Soup Fest Benefit for Caritas of Austin (ComboPlate Booking) Guero's Taco Bar Hoeks Metal Fest Hoek's Death Metal Pizza AUM Fest at Lanai Lanai

2:15pm

Caroline Waxler Book Signing ACC (Ballroom G Foyer) Geography Casulo Hotel

2:30pm

JT Nero and Allison Russell Guero's Taco Bar Next Stage: Behind the Scenes with Indiewire featuring Matt Piedmont of Casa de mi Padre ACC (Exhibit Hall 3/4) Next Stage: Behind the Scenes with Indiewire featuring Matt Piedmont of Casa de mi Padre ACC (Exhibit Hall 3/4) Next Stage: Behind the Scenes with Indiewire featuring Matt Piedmont of Casa de mi Padre ACC (Exhibit Hall 3/4) Austin Brown Clive Bar The Imposter Paramount Theatre Un-SXSW Pop Fest (Macrame Owl Productions) Carousel Lounge

2:40pm

Georgette Bernadette's Bar Tiger Waves Guero's Taco Bar

3:00pm

Pedro Santos Book Signing ACC (Ballroom G Foyer) DJ Mr. Peabody Valhalla Colin Brooks Guero's Taco Bar The Monk Hoek's Death Metal Pizza Afternoon Event - NVIDIA Workstations Lounge The Loft on 6th Move to Austin Meet Up ACC (Exhibit Hall 3/4) Next Stage: YouTube Refreshed: How to Design for What the World is Watching ACC (Exhibit Hall 3/4) The IFC Crossroads House @ Vice Bar IFC Crossroads House at Vice Move to Austin Meet Up ACC (Exhibit Hall 3/4) Next Stage: YouTube Refreshed: How to Design for What the World is Watching ACC (Exhibit Hall 3/4) The IFC Crossroads House @ Vice Bar IFC Crossroads House at Vice Move to Austin Meet Up ACC (Exhibit Hall 3/4) Next Stage: YouTube Refreshed: How to Design for What the World is Watching ACC (Exhibit Hall 3/4) White Horse Day Party The White Horse Free Beer Happy Hour with DJ Car Stereo (Wars) IFC Crossroads House at Vice

3:15pm

Kevin Ready Book Signing ACC (Ballroom G Foyer) Politics Casulo Hotel

3:20pm

The Lonesome Heroes Bernadette's Bar

3:30pm

Mobilizing Web Sites: Strategies for Implementation ACC (Ballroom G) Rogue Valley Hole In The Wall The Harms Guero's Taco Bar The Stepkids Clive Bar Artists Scoring Film: New Trends in Composing ACC (Room 18ABCD) Bringing Sexy Back: Where's the Line Today? ACC (Room 15) Clearing Rights: What "Borat" Wrought ACC (Room 9ABC) Diversity Counts: Auteurs, Actors and Audiences ACC (Room 16AB) Make a BTS Web Series and Survive ACC (Austin Suite) Selling the Stories: The Art of The Trailer ACC (Room 13AB) A Recipe for Success: A Blog, A Brand, A Business Driskill Hotel (Driskill Ballroom) American Copyright: Will Government Go Too Far? AT&T Conference Hotel (Salon A) Are Free Customers Better Than Captive Ones? Hilton Austin Downtown (Salon C) Artists Scoring Film: New Trends in Composing ACC (Room 18ABCD) Audience-Centric Media: Wants and Needs in News Sheraton Austin (Capitol ABCD) AXD: Experience Design in Agile Teams Radisson Town Lake (Town Lake Ballroom) Boost Fundraising & Engagement with “Gamification” ACC (Room 6AB) Brand Manager Meet Up InterContinental Stephen F. Austin (Boardroom) China: Will It Redefine Our Digital Landscape? AT&T Conference Hotel (Salon D) Cool Like You, Gov Private Sector Envy AT&T Conference Hotel (Salon B) Digital Debauchery with Anthony Bourdain ACC (Ballroom D) DIY Mobile Usability Testing ACC (Ballroom A) Fashion and the New Taste Graph Driskill Hotel (Citadel) Forget Radio. Let Your Fans Market Your Music Omni Downtown (Lone Star) Freakin' Fast Cassandra: How Do They Do It? ACC (Ballroom BC) Getting the Most out of Google+ Hilton Austin Downtown (Room 616AB) How The X Factor USA "Got Social" in Season One InterContinental Stephen F. Austin (Capital Ballroom A) Investments in Austin Technology Hilton Austin Downtown (Salon D) Let's Get Lost: Surprise in the Social Media Age Omni Downtown (Longhorn)

Let’s Play: Motivate Healthy Behavior Using Games AT&T Conference Hotel (Classroom 204) Making eBooks Smarter: Responsive Page Design Sheraton Austin (Capitol View North) Marshalling Your Army of Interns Courtyard Marriott (Rio Grande Ballroom) Misuse the Internet and Make People Love You Sheraton Austin (Capitol EFGH) Mobile Ads: Best Practices for the Music Industry St David's Bethell Hall Mobile Payments: Transforming Consumer Marketing Hilton Garden Inn (Rio Grande) News Entrepreneurs vs. Traditional Journalism Sheraton Austin (Creekside I & II) Old School to New School: Games & Mobile Learning AT&T Conference Hotel (Classroom 203) People-Powered: Technology and the Revolution ACC (Room 8A) Please Touch Me! Enterprise Delight via Multitouch Hilton Garden Inn (Sabine) Radically Open Cultural Heritage Data on the Web ACC (Room 10AB) Single Sign On Meet Up Hilton Austin Downtown (Room 615AB) Social Media & Young Children: Our Kids' Futures Omni Downtown (Capital Ballroom) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) SXSW Stories Open Mic ACC (Room 5ABC) The Evolving Role of Radio ACC (Ballroom EF) The iPad Theater: The Convergence of Film and Interactive Media ACC (Room 12AB) Who’s in Charge? Too Many Cooks in the Project InterContinental Stephen F. Austin (Assembly Room) Women Drive Change: Tech in the Global South AT&T Conference Hotel (Salon E) Your Social Media Job Is Dead: Now What? Courtyard Marriott (Brazos) Mentors - Programming 1: Narrative ACC (Room 11AB) foolproof Alamo Lamar B Hellion Alamo Lamar B Knife Alamo Lamar B Magpie Alamo Lamar B Spark Alamo Lamar B Texas Shorts Alamo Lamar B The Gathering Squall Alamo Lamar B The Guessing Game Alamo Lamar B Tumbleweed! Alamo Lamar B What It's Like Alamo Lamar B

4:00pm

100 Things Designers Need to Know About People ACC (Ballroom G) Heidi Kole Bernadette's Bar DJ Rob Bass & MC iLL LiaD Valhalla Fear Control Hoek's Death Metal Pizza Nels Andrews Guero's Taco Bar SXSW Comedy: RISK! True Tales, Boldly Told hosted by Kevin Allison (The State) and featuring special guests ACC (Exhibit Hall 3/4)

SXSW Comedy: RISK! True Tales, Boldly Told hosted by Kevin Allison (The State) and featuring special guests ACC (Exhibit Hall 3/4) 2Racks Rap Contest The Collective Eating Alabama Alamo Ritz 2

WOLF Alamo Lamar C Planet Quebec VIP Kick-Off Reception Spill Planet Quebec VIP Kick-Off Reception Spill Planet Quebec VIP Kick-Off Reception Spill Rooftop Happy Hour The Jones Center - AMOA-Arthouse SXSW Block Party ACC (Exhibit Hall 3/4) SXSW Block Party ACC (Exhibit Hall 3/4) SXSW Block Party ACC (Exhibit Hall 3/4) HomeAway’s Party in the Park West Tent, Brush Square Park Oklahoma Film + Interactive + Music Friends Oklahoma Film + Interactive + Music Friends Oklahoma Film + Interactive + Music Friends Psychedelic Neofolk Show Cherrywood Coffeehouse Free Drinks courtesy of HBO Icenhauers Evening Event - The Nokia Lab @ SXSW Interactive The Nokia Lab

4:05pm

Kristofer Layon Book Signing ACC (Ballroom G Foyer)

4:15pm

The Will Violet Crown 2

4:20pm

Sorne Guero's Taco Bar

4:30pm

Nneka Clive Bar Mobile Developers Meet Up ACC (Exhibit Hall 3/4) Mobile Developers Meet Up ACC (Exhibit Hall 3/4) Mobile Developers Meet Up ACC (Exhibit Hall 3/4) White Mystery Rock n Roll Riverboat TBA Scarlet Road Violet Crown 1 Extracted Alamo Ritz 1 Electrick Children Stateside Theatre March Madness Party (TaskRabbit) TaskRabbit Park

4:40pm

Derek Bentivegna Bernadette's Bar

4:45pm

Laura Hartman Book Signing ACC (Ballroom G Foyer) Trash Dance Paramount Theatre

5:00pm

The Couch Guero's Taco Bar MC Buda Love & DJ Sinik Valhalla Delta Spirit Waterloo Records Michael Fracasso Guero's Taco Bar Vile Aura Hoek's Death Metal Pizza 1,000 Voices: Redefining Creative Collaboration ACC (Austin Suite) Movie Screens with Frickin' Laser Beams ACC (Room 18ABCD) Next Stage: Nive Nielsen & The Deer Children ACC (Exhibit Hall 3/4) The DIY on Short Film Exposure: Who's Got This? ACC (Room 15) The Great White Whales of Music Docs ACC (Room 16AB) To 3D or Not to 3D. That is the Question. ACC (Room 13AB) 100 Years of Awesomeness Courtyard Marriott (Brazos) Austin Browncoats: From Fan Group to Non-Profit ACC (Room 6AB) Beyond Dance Dance Revolution ACC (Room 12AB) Birth of Interactive Entertainment: Avatar to Björk ACC (Ballroom EF) Building Team Chemistry in Baseball & Technology Courtyard Marriott (Rio Grande Ballroom) Crowdsource This! Harnessing the Crowd for Content Sheraton Austin (Creekside I & II) Death of Digital Downloads: MP3s the New 8-track? Sheraton Austin (Capitol View North) Defense Against the Dark Arts: ESAPI Radisson Town Lake (Town Lake Ballroom) Enterprise Mobile App Solutions Hilton Garden Inn (Sabine) From Leather to Smartphone: The Wallet Evolves Hilton Garden Inn (Rio Grande) Greening China's Cities AT&T Conference Hotel (Salon D) Help! I Have an Internet Stalker or Blackmailer! InterContinental Stephen F. Austin (Capital Ballroom A) How Social Media Drives a Student’s Success AT&T Conference Hotel (Classroom 203) How to Write an RFP for Social Media Omni Downtown (Lone Star) JavaScript Performance MythBusters™ (via JSPerf) ACC (Ballroom A) Leif to Bieber: The Web Has Changed Nothing St David's Bethell Hall Movie Screens with Frickin’ Laser Beams ACC (Room 18ABCD) Next Stage: Nive Nielsen & The Deer Children ACC (Exhibit Hall 3/4) Policy Effects of Media Portrayals of Hacktivists AT&T Conference Hotel (Salon A) Scaling to Infinity: Dealing with Rocket Growth ACC (Ballroom BC) Senate Committees Push Boundaries on Social Media AT&T Conference Hotel (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) SXTown Hall ACC (Room 5ABC) Taking Your Brand Back from Your Customers InterContinental Stephen F. Austin (Assembly Room) The Austin Tech Incubator Landscape Hilton Austin Downtown (Salon D) The Battlefield Art of Design Triage ACC (Room 10AB) The Global South Drives the Future of Media AT&T Conference Hotel (Salon E) The Semantic Web Has Gone Mainstream! Wanna Bet? Hilton Austin Downtown (Room 616AB) The Ultimate Bruce Sterling Talk ACC (Ballroom D) This Talk Is NSFW: Nudity and Online Journalism Sheraton Austin (Capitol ABCD) Why Your 5-Year-Old Is More Digital Than Most CMOs Omni Downtown (Capital Ballroom) Next Stage: Nive Nielsen & The Deer Children ACC (Exhibit Hall 3/4) La Camioneta - The Journey of One American School Bus SXSatellite: Alamo Village Casa de mi Padre Alamo Lamar A Mentors - Programming 2: Documentary ACC (Room 11AB) The Do-Deca Pentathlon SXSatellite: Alamo Slaughter (notes on) biology Canon Screening Room 663114 Canon Screening Room Animated Shorts Canon Screening Room Belly Canon Screening Room Caldera Canon Screening Room Chocolate Milk Canon Screening Room Combustion Canon Screening Room Giraffe Danger Canon Screening Room Little Boat Canon Screening Room Once It Started It Could Not End Otherwise Canon Screening Room Paint Showers Canon Screening Room Photographs Canon Screening Room Reddish Brown and Blueish Green Canon Screening Room Summer Bummer Canon Screening Room The Hunter Canon Screening Room The Maker Canon Screening Room The Shrine / An Argument Canon Screening Room DJ Jester the Filipino Fist IFC Crossroads House at Vice Free Beer Happy Hour with DJ Jester the Filipino Fist IFC Crossroads House at Vice Pandora Happy Hour Casino Antone's Mouth by Mouthwest (MXMW) Authentic Smiles Dental Studio The Exploded Drawing Boat Party (Juiceland) Walsh Public Boat Landing

5:15pm

Cole Stryker ACC (Ballroom G Foyer) The Eastern Sea (solo performance with Matt Hines) Casulo Hotel

5:20pm

Galaxy Express Bernadette's Bar

5:30pm

Kambri Crews Book Signing ACC Measuring the Vibe at SXSW: The Big Reveal GSD&M

6:00pm

HW The 512 Deserts of Mars Bernadette's Bar Fresh Millions Guero's Taco Bar Blood For Master Hoek's Death Metal Pizza Nathan Hamilton Guero's Taco Bar SXSW Interactive Accelerator Award Ceremony Hilton Austin Downtown (Salon A/B) You Made It Weird - LIVE Comedy Podcast Esther's Follies You Made It Weird - LIVE Comedy Podcast Esther's Follies Under African Skies Alamo Lamar B MusicTech Happy Hour (Invite Only) El Sol Y La Luna All Local LomoLive Showcase (Lomography) Lomography Gallery Store Austin Evernote Meetup The Jackalope Evernote x SXSW Meetup with Evernote Small Business Ambassador Lindsey C. Holmes The Jackalope The Interactive Awards Pre-Party and Ceremony Presented by HP Hilton Austin Downtown (6th Floor)

Black Iris & White Iris Party Parkside Bandpage HQ Empire Auto & Club 606 Make Fuzzy Tracks Party (Mixtape Marketing + Bearded Pony) Key Bar

6:10pm

Strange Powers The 512

6:15pm

Ichi Ni San Shi Trailerspace Records Driver Friendly Casulo Hotel Safe Harbor Room ACC (Room 5ABC) Safe Harbor Room ACC (Room 5ABC) Funeral Kings Alamo Ritz 2

6:20pm

Grey Sky Apparel The 512

6:30pm

Randall Holt Trailerspace Records Sundress Parkside Turbogeist The Chuggin' Monkey SXSW Film Awards Reception presented by Veam East Tent, Brush Square Park The Last Fall Alamo Lamar C Music Mixer & Fajitas Palm Door

6:40pm

Homeroom The 512 World Racketeering Squad Bernadette's Bar

6:45pm

Cubaton - El Medico Story Violet Crown 2 Blue Like Jazz Paramount Theatre

6:50pm

Greenlander The 512 Sisters of Your Sunshine Vapor Guero's Taco Bar

7:00pm

Digital Martyrs The 512 Dikes of Holland Trailerspace Records Mike Rocket Trinity Hall Beaver Nelson Guero's Taco Bar Texas Hate Machine Hoek's Death Metal Pizza Panache Preview Party The Scoot Inn Compliance Stateside Theatre The Tall Man Violet Crown 1 Myspace: BrokeMogulBar Venue 222 Wine Tasting Livestrong Benefit Livestrong Headquarters MOFILM Awards Thurman Mansion AUM Fest at Kingdom Kingdom Quantum Collective Launch Party (Rip Tide Music + Session 101) The Chuggin' Monkey

7:10pm

Flynn D The 512

7:15pm

Harriet Parkside Wikileaks: Secrets & Lies Alamo Ritz 1

Hunky Dory SXSatellite: Alamo Village

7:20pm

Paranoid Castle The 512 Runaway Dorothy Bernadette's Bar

7:30pm

Oracle Jane Doe The 512 Dahling Trailerspace Records Safety Not Guaranteed SXSatellite: Alamo Slaughter

7:40pm

Celebrate the Villains The 512 The Hi-Tones Guero's Taco Bar

7:45pm

Native June The Chuggin' Monkey Waiting For Lightning Canon Screening Room

7:50pm

JE Double F The 512

8:00pm

DJ Chill (Host) 1100 Warehouse Dinosaur Feathers The Belmont Brandon Patton aka BL4k Lotus Flamingo Cantina Gangstagrass Bernadette's Bar Steven A Clark Elysium Superhumanoids Parkside Teenage News Trailerspace Records Ariane Moffatt Spill Automusik Beauty Bar Bee vs. Moth Headhunters Patio Bipolar Gentlemen Headhunters Black Bone Child Hotel Vegas Bruce Hughes & the All Nude Army Saxon Pub Candy The Whiskey Room Click-Clack The Parish David Liebe Hart Band The Jr Jake Shimabukuro Skinny's Ballroom JC & Co. The Main King Stork BD Riley's Las Guitarras de Espana Valhalla Love Inks Trinity Hall Lucky Five Treasure Island Oberhofer Hype Hotel Oh My Me Soho Lounge Salt to Bitters tenOak Teengirl Fantasy Mohawk Patio The Late Great Fitzcarraldos Buffalo Billiards Thomas Wynn & The Believers Empire Automotive Wild Child Beale Street Tavern Matt the Electrician Guero's Taco Bar Terror Eyes Hoek's Death Metal Pizza SXSW Film Awards Ceremony presented by Veam Vimeo Theater UCB Comedy presents: All-Stars of Improv Esther's Follies UCB Comedy presents: All-Stars of Improv Esther's Follies IFC presents Bunk Live IFC Crossroads House at Vice Art Disaster no. 14 (BleachOnline.com + Fanatic Promotion) Beauty Bar Elysium Live Music Party Elysium Hype Machine's HYPE HOTEL presented by Feed The Beat: The Syndicate's Conflict of Interest 504 Trinity Street, Austin TX 78701 Music Tech Mashup (Heard Entertainment + Bandpage + SUPERGOODMUSIC) Bandpage HQ Okie Soundcheck Friends Bar This Is American Music + Captains Dead Kickoff Party Hole In The Wall

8:10pm

Locksmiths The 512

8:15pm

DJ Rapid Ric 1100 Warehouse

8:20pm

Presque The 512

8:30pm

Gel Roc The 512 Neon Hitch La Zona Rosa Worldwide 1100 Warehouse Stuffies Trailerspace Records The Good The Bad Guero's Taco Bar The Morning Code The Chuggin' Monkey Joshua James Club 606 Shlohmo Mohawk Interactive Closing Party (Media Temple) Stubb's The Interactive Closing Party Presented by (mt) Media Temple Stubb's

8:40pm

Icebox The 512 Adam WarRock Flamingo Cantina Bearstronaut Bernadette's Bar

8:45pm

Guards Parkside Vex Ruffin Elysium Dollhouse Alamo Ritz 2 Lovely Molly Alamo Lamar B

8:50pm

JNatural The 512 Steph Salvo The 512

8:55pm

Outasight La Zona Rosa Chapter 24 Beerland

9:00pm

Frigid Giant The 512 Kydd 1100 Warehouse ((sounder)) Headhunters Patio Adam & the Bullshark BD Riley's An Evening With Sacred Bones Records: Music Videos & Films The Hideout Capital Cities Buffalo Billiards Dustin Wong Swan Dive Emma Heartbeat Valhalla Grape St. The Main Half Moon Run Spill Hector Ward & the Big Time Saxon Pub Il Abanico The Whiskey Room Incan Abraham Hype Hotel Jim Lockey & the Solemn Sun Latitude 30 Leslie Sisson Treasure Island New Town Drunks tenOak RTB2 Frank Ruby Jane Beale Street Tavern Rusted Shut The Jr Schmillion The Parish Scorpio Rising Headhunters Sphynx Trinity Hall Star Slinger Mohawk Patio The Apache Relay The Bat Bar The Boxing Lesson Hotel Vegas The Envy Corps Empire Automotive The Seedy Seeds Soho Lounge Union Specific Skinny's Ballroom Xylos Beauty Bar Southern Front Hoek's Death Metal Pizza Mustafa's Sweet Dreams Violet Crown 2 The Comedy Alamo Lamar A @NIGHT Hosted by Rdio The Jones Center Robert Rodriguez and AMD Official SXSW Interactive Event With Special Performances by Chingon & Tito and Tarantula ACL Live at the Moody Theater Hell Week Pre-Party (The PAULS') Agave Bar An Evening With Sacred Bones Records The Hideout #FEED @NIGHT Day 5, March 13 2012 The Jones Center - AMOA-Arthouse EFF Mashup Party (Electronic Frontier Foundation) Six Lounge EFF MASHUP PARTY: Music+Tech+Policy Makers Unite Six Lounge Night Fever Vol XXIII The Volstead Lounge Pond5 Media Makers Soirée Maggie Mae's Rooftop Sound Pellegrino vs Body High Rooftop Party Speakeasy

9:10pm

SubKulture Patriots The 512

9:15pm

Pomegranates Beauty Bar Backyard

9:20pm

Dark Sister The 512 Jupe Jupe Bernadette's Bar The Great Nostalgiac Guero's Taco Bar Thesis Sahib Flamingo Cantina Theophilus London La Zona Rosa

9:25pm

Jonti Elysium R. Stevie Moore The Belmont

9:30pm

WhoMI The 512 The Niceguys 1100 Warehouse Marriage Trailerspace Records Slowdance Parkside Heartless Bastards Club 606 Sun Araw Mohawk Sleepwalk With Me Alamo Ritz 1 SXSW Community Screenings: Slacker 2011 Paramount Theatre

9:35pm

Black Gum Beerland

9:45pm

MC Homeless and Joey Alpha as Brainbusters The 512 Sunset Stories Violet Crown 1 Beauty Is Embarrassing Alamo Lamar C See Girl Run SXSatellite: Alamo Village Rock 'N' Roll Exposed: The Photography of Bob Gruen Stateside Theatre

10:00pm

Awol One The 512 A.Dd+ 1100 Warehouse Jonwayne Elysium Coma in Algiers Trailerspace Records Satellite Sky Agave Bar Shortwave Party Bernadette's Bar Standing Shadows The Chuggin' Monkey The LaRues Maggie Mae's The ThoughtCriminals Flamingo Cantina An Evening With Sacred Bones Records: TBA Live Performance The Hideout B. Bravo & The Starship Connection Swan Dive Black Books Treasure Island Dax Riggs Hotel Vegas Dickie Lee Erwin Beale Street Tavern Each Other Spill Follow That Bird Headhunters Jodi Adair Saxon Pub Little Hurricane Hype Hotel Little Lo Trinity Hall Marmalakes The Parish Mass Solo Revolt tenOak Mr. Muthafuckin' eXquire Mohawk Patio Quiet Company The Main Rachael Sage & The Sequins Buffalo Billiards Shinobi Ninja Empire Automotive Silverbus Headhunters Patio Skrew The Jr Telebit The Whiskey Room The Lions Rampant Soho Lounge The Technicolors BD Riley's The Tins Beauty Bar the Tiny Adventurers Frank The Xcerts Latitude 30 Ume The Bat Bar Voltaire Twins Valhalla Ian Moore and the Lossy Coils Skinny's Ballroom Alejandro Escovedo & the Sensitive Boys Continental Club Perish The Land Hoek's Death Metal Pizza Teengirl Fantasy The Jones Center - AMOA-Arthouse Re:Generation Music Project SXSatellite: Alamo Slaughter SXSW Film Intermission Party presented by Fandango The Stage on Sixth

10:10pm

Santigold La Zona Rosa

10:15pm

Sole The 512 FIDLAR Parkside Young Man Beauty Bar Backyard

10:25pm

Kimya Dawson The Belmont

10:30pm

Snake Skin Prison Party Red Eyed Fly Riddlore The 512 Future 1100 Warehouse Grape St. Trailerspace Records Mister Loveless Club 606 The Stepkids Elysium Trust Mohawk UCB Comedy presents: The Best Damn Stand-up Esther's Follies UCB Comedy presents: The Best Damn Stand-up Esther's Follies

10:40pm

Teenburger Flamingo Cantina

10:45pm

Blue Sky Black Death The 512 PK The Chuggin' Monkey

10:55pm

John Wesley Coleman Beerland

11:00pm

Stonedakota Hoek's Death Metal Pizza Elvis! Trailerspace Records An Evening With Sacred Bones Records: Twelve Dark Noons, Video Premieres & Short Films The Hideout Bear in Heaven Mohawk Patio Bitches Headhunters Bloody Beach BD Riley's Brian Pounds Saxon Pub Calhoun Treasure Island Dance Laury Dance Spill Dead Sands The Main Electric Wire Hustle Swan Dive Future of the Left Latitude 30 Herra Terra Valhalla Hopsin 1100 Warehouse Ishi Buffalo Billiards Jon Lindsay tenOak Jotdog The Whiskey Room Lex Land The Parish Miniature Tigers Hype Hotel Rosie Flores Frank S U R V I V E The Jr Scorpion Child Hotel Vegas Sean Smith Headhunters Patio Slowtrain Beale Street Tavern The White White Lights Beauty Bar The Zoltars Trinity Hall Tyler Bryant & the Shakedown Empire Automotive Whiskey Daredevils Soho Lounge Yellow Ostrich The Bat Bar Daniel Johnston & Friends The Belmont Com Truise The Jones Center - AMOA-Arthouse

11:05pm

More Or Les Flamingo Cantina Chuckie La Zona Rosa

11:15pm

Metal Mother Beauty Bar Backyard Peanut Butter Wolf Elysium

The Freddie Steady 5 Skinny's Ballroom

11:20pm

The Foreign Resort Bernadette's Bar

11:30pm

A Giant Dog Trailerspace Records Warner Drive The Chuggin' Monkey Beach Fossils Club 606 Tycho Mohawk Girls Against Boys Alamo Ritz 2 V/H/S Alamo Lamar B

11:45pm

Schaffer the Darklord Flamingo Cantina

11:55pm

Flux Pavilion La Zona Rosa

11:59pm

PV House Party (PureVolume House) PureVolume House The Aggression Scale Alamo Lamar A Intruders Alamo Ritz 1

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