Loading…

SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!


View analytic
 

4:00am

Alcatel-Lucent Trend Lounge

TBA

SoundCloud Open House

8:00am

8:00am

GeekRun (Multiple Dates)
    Monday March 12, 2012 8:00am - 9:00am @ Hilton Austin Downtown (500 E 4th St, Austin, TX 78701)

    The GeekRun is a social and sports gathering for those who love running and are a bit geeky too (well, it's SXSW after all)!

    Participation to the GeekRun is free! Please come to the meet-up point already changed into your running gear.

    We will meet up at the lobby of the Austin Hilton Hotel and from there engage on a light 30' run by the riverside. 

    The GeekRun will be a way to do some physical activity during SXSW (and burn a few of those BBQ-induced calories) and socialize with fellow attendees... and why not, show off your geeky running apparel and devices.

    We will run for approximately 30 minutes at a low to medium pace and the idea is to move together as a group, no one left behind. After the run we'll do a 10/15 minute stretching session and after that you can go back to your accomodation to take a shower and get ready for the first panels of the day! (SXSW panels start at 9.30 am).

    The GeekRun is organized by Gianfranco Chicco from Frontiers of Interaction, an Italian conference on technology and interaction design that aims to bridge the American and European innovation hubs.

     


    Type Party, Unofficial


8:00am

AbelsonTaylor Cocktail Brunch

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Canon Imagination Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Dell Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - SXcycles
    Monday March 12, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Film, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01435


9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office

9:00am

Morning Event - Java Monster Mornings

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Monday March 12, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01440


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

Morning Event - Java Monster Mornings

9:00am

All-Girl* Dev Brunch

9:00am

Student Startup Madness

9:00am

9:00am

Beauty Bar X
    Monday March 12, 2012 9:00am - 3:00pm @ Beauty Bar (617 E. Seventh St. Austin, TX)

    Ladies only! (You are allowed one male guest.)

    A few SXSW alums walked around Austin last year looking for a place where women could hang out, be pampered (we needed a manicure!) and gather, but couldn't find it. So we decided to make it happen this year. We rented a space, gathered partner sponsors and decided to make it happen.

    Please note the hours that the event runs. Your ticket allows you a pass to the entire 3 days (come and go as you please, but the manicures/massages/consultations are first-come, first-served).

    RSVP via the link below.


    Type Party, Unofficial


9:00am

The Good Capitalist Lounge (#SocEnt)
    Monday March 12, 2012 9:00am - 5:00pm @ St David's Historic Sanctuary (301 E 8th St Austin, TX 78701)

    Can capitalism really be used as a force for positive social change in the world? We think so!

     It's time we reclaim this concept from all the negative, oppressive and corrupt actions that have tarnished the reputation of a powerful economic tool!  Come meet the entrepreneurs who have proven that capitalism can be a tool to empower citizens and create sustainable and prosperous economies that work for both people and place.  

    We are thrilled to have you join us for the third annual Good Capitalist Party (GCP) in Austin, Texas! This year we are bigger and better than ever with more partners, more attendees, and more good capitalists.  What started as a party in 2010 has grown into a three-day lounge experience that connects thousands of Good Capitalists from around the globe. Join us at the Good Capitalist Party Lounge located at St. David's church (only TWO blocks from the convention center!).


    We have gathered some of the field’s leading organizations share the lessons and help spread the word that you can do well by doing good. You can have engaging conversations the seasoned pros of social enterprise as well as the up and comers.


    The GCP lounge will feature various interactive activities, classes, fireside conversations, demos, structured networking happy hours and a few other surprises.  Meet social entrepreneurs and like-minded leaders who made a positive impact in the community while making a profit. 


    GCP convenes Thought Leaders, Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do well while doing good.  So whether you need help to get your social venture launched or you would like to learn how to contribute your skills and experience to social enterprises, GCP is the place to be.


    Come catalyze positive impact at the Good Capitalist Party Lounge with the support of amazonian tea, fair trade, locally roasted gourmet coffee and food while connecting with others.  You don’t need a SXSW badge, this party is open to the public.

     


    Type Party, Unofficial
    Hashtag #SocEnt


9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Structural Defects in the Software Ecosystem
    There are deep-running problems in the way current software systems are structured. Perhaps the most visible symptom is an unacceptably high barrier to creativity (programming). To produce anything significant, redundant structures must be rebuilt from absurdly low levels of abstraction. Thus what may seem conceptually trivial often requires a tedious exercise in implementation, prone to human error. This is because our abstractions don't faithfully reflect the concepts they are meant to represent, which in turn is due to an unfortunate shortsightedness in seeing computers ultimately as machines for mutating state in a desirable way, instead of as a medium for expressing mathematical ideas. This talk will attempt to illuminate some of these largely unaddressed fundamental issues in computer science, and introduce some of the theoretical and design work being done that may point the way to solving them.

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #SDSE
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100325


9:30am

101 Social Media Tactics for Nonprofits
    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.

    Speakers
    Internet Mktg Mgr | Blackbaud | Chad Norman is a digital marketing...

    Sr PR Mgr | Blackbaud | Melanie Mathos recently co-authored the...


    Type Interactive, Book Reading
    Hashtag #sxsw #101SMT
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12654


9:30am

HTML5 for Film: Leading Edge or Bleeding Edge

9:30am

2012: You Bet Your Asteroid the World Won't End
    Monday March 12, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.

    Speakers
    Scientist, Mgr of NASA’s Near Earth Object Program Office...

    Astronomer, Author, Blogger | Bad Astronomy LLC | Phil Plait...

    Social Media Specialist | NASA Jet Propulsion Laboratory | Getting...

    News & Social Media Mgr | NASA Jet Propulsion Laboratory | Veronica...


    Type Interactive, Panel
    Hashtag #sxsw #asteroid
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9535


9:30am

@BettyDraper's Guide to Social Storytelling

9:30am

Are Wired Hospitals Losing the Patient Connection?

    From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across disciplines. The impact of mobile, remote monitoring, the Internet, video education, and patient portals on the patient experience will be discussed. With so many technology tools available is face-to-face interaction with the doctor necessary? What role can patient portals play in improving communication with patients? How do we place the right amount of value on the patient-doctor relationship (high-touch) while improving care delivery and efficiency? We turn to innovators in two healthcare segments – telemedicine and end-of-life care – to find answers, and to a leading provider of online solutions for healthcare to tell us how to effectively coordinate technology tools to improve the patient experience.

    Speakers
    Founder, Nous Foundation; Internist, Massachusetts General Hospital...

    Dir | Center for Connected Health

    Founder & Dir | Center for Connected Health | Joseph (Joe) C...

    Founding Partner and CEO | MedTouch | Paul Griffiths is Founding...


    Type Interactive, Panel
    Hashtag #sxsw #futuremed
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11015


9:30am

Bootcamp for a UX Team of None

9:30am

Brand Journalism in the Real-World
    Monday March 12, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

    Speakers
    Chief Content Officer | MarketingProfs | Ann Handley is the Chief...

    Owner | Southern Swallow Productions | Erica Swallow is the owner...

    Corporate Reporter | Eloqua | Jesse Noyes is Corporate Reporter...

    Editorial Dir | Twitter | Karen Wickre is Editorial Director...


    Type Interactive, Panel
    Hashtag #sxsw #BrandJour
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100155


9:30am

But Are You a Real Journalist? #jan25 #occupy
    The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx

    Speakers
    Social Media Editor | Associated Press | Eric Carvin is the social...

    Staff Writer/Social Media Reporter | The New York Times

    Media Innovation Strategist | 18 Days In Egypt | Jigar Mehta...

    Independent Journalist | Tim Pool is a journalist whose unique...


    Type Interactive, Panel
    Hashtag #sxsw #citizensx
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100706


9:30am

Can Bloggers Put Hope Back into the 2012 Election?

9:30am

Creativity and Innovation in the UK's Tech City

9:30am

Explorations in Corporate Zoology

9:30am

Group Buying for the Latino Demographic

9:30am

How Not to Die: Using Tech in a Dictatorship

9:30am

How to Be Strategically Unlikeable Online
    For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - yet the problem is no longer a lack of strategy. That's so 2011. The problem now is that more and more brands are becoming strategically unlikeable. Being social isn't the same thing as being likeable. In some cases, they are actually opposite. In this panel, we will talk about the one principle that every successful person already knows, yet the one that has eluded so many brands ... why likeability is actually the golden trump card, and why brands are historically so bad at it. From examining the lessons from completely unlikeable leaders like Steve Jobs or Rupert Murdoch to sharing the theories of building likeable brands and the new culture of "likeonomics," Rohit Bhargava and Dave Kerpen, two bestselling authors will take audience members inside what it means to be unlikeable and offer real tips on how to avoid falling into that trap ... as a business and as a person.

    Speakers
    EVP Strategy | Ogilvy | Rohit Bhargava is a marketing expert...


    Type Interactive, Dual
    Hashtag #sxsw #rulikeable
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8605


9:30am

How to Work in B2B and Keep Your Creative Shirt On
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing efforts want to achieve the same things: behavior change, message recall, and positive brand effect. So why is the level of creativity in our executions so different? Why are we producing fewer strong creative ideas? If the blog world’s murmurs about a creative crisis in interactive advertising are true, then what do we call what’s going on in our own B2B interactive marketing? A creative meltdown? Because the interactive space is the prime medium for B2B marketing, it’s important to ask these questions to assess how we can challenge ourselves to raise the creative bar to execute great creative ideas that assure client satisfaction.

    Speakers
    Creative Director | Somnio Solutions Inc | Jon Stefaniak is the...

    Exec Creative Dir | Somnio Solutions Inc | As head of the creative...

    Creative Lead | Somnio Solutions Inc | Melissa Messer’s specialty...


    Type Interactive, Panel
    Hashtag #sxsw #B2Bshirt
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11200


9:30am

HTML5 for Film: Leading Edge or Bleeding Edge?

9:30am

Maps of Time: Data As Narrative
    What's the relationship between visualized data and the story we want to tell? Living in the eternal now, surrounded by our tweets, facebook posts and other copious amounts of social and highly personalized information, we forget the importance of history and historical reasoning and influence in our work. Which events were the most important in my last year or decade of tweets? How would I know? What would a map of time look like, fashioned out of the data? How would one map one's own life? In this panel, a mix of academics, news media professionals and narrative tool developers talk about how to turn data into maps of time. Together we will go on a journey to understand and visualize time, history and context, to reason about what it means to gather and express collective history.

    Speakers
    Interactive Developer | Guardian News and Media | Alex is an...

    Founder | Hacks/Hackers | Burt Herman is co-founder of Storify...

    PhD Candidate | MIT Media Lab | Drew Harry is a fourth year PhD...

    Research Scientist | Visual Communication Lab At Ibm Research...

    Knight-Mozilla Fellow | Scraperwiki | A journalist by training...


    Type Interactive, Panel
    Hashtag #sxsw #timeMap
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13159


9:30am

Rev Up Your Product Design, the “Concept Car” Way

9:30am

Social Media Comes of Age Without the Help of Porn
    Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.

    Speakers
    VP, Social Strategy | Lithium | Dave is the VP of Social Strategy...

    Founder & CEO | Social Media Explorer | Jason Falls is a social...

    Pres | Crowd Companies | Jeremiah is the Chief Catalyst and Founder...

    CEO | Salience/KDPaine & Partners | Katie Delahaye Paine is the...

    Chief Mktg Officer | NetBase


    Type Interactive, Panel
    Hashtag #sxsw #SocTechAge
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100154


9:30am

State of the Media Democracy

9:30am

Street-Level Genius: An African Maker Safari

9:30am

Sunspots: The Promise and Pitfalls of Gov 2.0
    Monday March 12, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    Open government and transparency activists asked for it: data available through open APIs and digital formats. Now that we have some of it, the dark spots on the sun are beginning to appear. The data are sometimes poor cousins to the records actually used to administer government or do its business, created as side systems or even fake records for public consumption and suffering from neglect at the hands of their overtaxed makers. Balancing privacy with widespread data releases sometimes leave the records too general for use in holding government accountable, and leave crucial data locked in technological and physical file cabinets. Records stored on paper and its electronic siblings are the forgotten members of the family. The panel, representing three viewpoints on transparency and its role in democracy, will highlight successes and failures in the recent transparency and open government movements and suggest solutions for data users and providers.

    Speakers
    Director, Reporter's Lab and Knight Professor | Duke University...

    Director | Sunlight Labs

    Fellow | Harvard University | Vivek Kundra is executive vice...


    Type Interactive, Panel
    Hashtag #sxsw #Sunspots
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11808


9:30am

SXSW Yoga

9:30am

Taming the Market in Your Pocket

9:30am

Tech Cooperatives: A Better Way to Make a Living

9:30am

The Future of HTML5 Motion Design

9:30am

The Hyperlocal Hoax: Where's the Holy Grail?

9:30am

The iPad: The Second Coming of the CD-ROM
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.

    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.

    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.

    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    Speakers
    Pres | Smashing Ideas Inc | Brian Burke joined Smashing in 2005...

    Founder & President | Bottle Rocket Apps | Calvin Carter is the...

    VP, Digital Dev | Random House Digital | As the Vice President...

    CEO | Enlighten | Steve Glauberman founded Enlighten in 1983...


    Type Interactive, Panel
    Hashtag #sxsw #iPadCDROM
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12193


9:30am

The New Aesthetic: Seeing Like Digital Devices

9:30am

The Systematic Undoing of Copyright Trolls
    Lawyers who file mass copyright suits against defenseless persons who copied from copyrighted text for the most innocent of reasons, such as to disclose an illicit practice, or to criticize or endorse an idea, are called copyright trolls. It is purely a profit-making venture. They count on the considerable cost of a legal defense, and the statutory maximum of $150,000, to extort thousands of dollars in settlement from each of their victims. Their aggregate demands in some cases have exceeded a billion dollars.
    The most effective means of dealing with copyright trolls is to treat them like vermin. For example, because these cases are filed in volume, there is little attention to detail, and misstatements are frequent. These misstatements may occur in statutory representations under the Digital Millennium Copyright Act, or in sworn affidavits. They are perjurious, and the troll and/or his client can accurately be characterized as a perjuror to the Federal District Court. Attorney.
    This program will discuss tactics for dealing with copyright trolls, and available defenses to their attacks.

    Speakers
    Pres | Trial & Technology Law Group


    Type Interactive, Solo
    Hashtag #sxsw #UndoTrolls
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14024


9:30am

Three Innovative Approaches to Mobile Learning

    Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will explore three different ways mobile learning is being incorporated today in the elementary school environment. Katherine Burdick from Learning A-Z argues that it is better to take the safe approach and blend traditional book learning, online, and mobile apps. Tom Wolf from eSpark Learning takes a bit bolder step and states that all after school programs should adopt mobile technology only. Finally, Matt Federoff from Vail School District has had teachers throw the textbook out the window as Vail has gone totally wireless making everyone operate off of laptops and iPads to the point that even the school buses are wireless. Angela Maeirs, author of Classroom Habitudes, serves as referee.

    Speakers
    Three Innovative Approaches to Mobile Learning | Angela Maiers...

    VP of Dev | Learning A-Z | Katherine Burdick has worked in the...

    Chief Information Officer | Vail School District | Matt Federoff...

    Dev Lead | Espark Learning | Tom has spent a lifetime working...


    Type Interactive, Panel
    Hashtag #sxsw #mobilearn
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9768


9:30am

Voting’s Viral: Voters, Election Officials & Social

9:30am

What’s Good for the World Is Good for the Agency
    Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious.Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of an agency. But they should.In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.

    Speakers
    CEO | PereiraO'Dell | Tennessee-born Andrew O’Dell, 40, is...

    Chief Innovation Officer | Agent Innovateur Inc | Angele is founder...

    CEO | Reactive | CEO of Reactive New York with over 14 years...

    CEO/Founder | Zemoga | DJ Edgerton is the Founder and CEO of...

    Pres | Enlighten | Tom Beck is President of Enlighten, one of...


    Type Interactive, Panel
    Hashtag #sxsw #socialgood
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12345


9:30am

World Domination: New Media for Global Events

9:30am

Your iPhone Is Political: Mobile Democracy

9:30am

SXSW PhotoCamp
    Monday March 12, 2012 9:30am - 3:30pm @ Palm Door (Palm Door) (401 Sabine St, Austin, TX 78701)
    If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topics most important to you, and identify potential creative collaborators, each 60-minute PhotoCamp session will include facilitated group discussions, followed by 30 minutes of free time to connect with potential collaborators one-on-one. 9:30-10:30: What kind of collaborator am I? Improve creatively by defining your strengths and weaknesses. 11:00-12:00: Are we collaborating yet? An open discussion of collaboration models. 12:30-1:30: Everyone knows everything. Learn from others' collaboration lessons and revisit your own. 2:00-3:00: Open networking.

    Speakers
    Photographer

    Owner | Mikijohnson.com | As editor of the liveBooks RESOLVE...


    Type Interactive, Camp
    Hashtag #sxsw #photocamp
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Tags 21+
    Website http://schedule.sxsw.com/2012/events/event_IAP100649


9:30am

All Day Event - Startup America at SXSW

9:45am

Light and the Unexplored Communications Frontier
    Free-space optical communications stand to fundamentally change how humans use wireless networks. Whereas fiber-optic communications enabled the formation of the global network, free-space optical communication will facilitate the explosive growth of local, infrastructure-free networks. Leveraging LED bulbs, displays, phone screens, and other ubiquitous light sources, we can create scalable, local networks. These networks will not be used simply to gain Internet access, but rather, will be used to facilitate communication between humans and devices in an interactive way that cannot be achieved with RF. Light (and thus data) can easily be covered, focused, diffused, and directed - allowing the user a unique level of control regarding where and how data is sent. The shift from RF to optics is not an evolution, but rather a revolution in the way we think about wireless networking and device interaction.

    Speakers
    Researcher | MIT Media Lab | Travis is currently a student at...


    Type Interactive, Future15
    Hashtag #sxsw #light
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100335


10:00am

Do Gamers Dream of HTML5 Sheep?
    The recent wave of social and mobile games has been a boon for the game industry by making games more accessible to new players. However, this has only intensified fragmentation, making it difficult for developers to deploy on many platforms. This then prevents players from enjoying their favorite games on any device, whether at home or on the road. Emerging technologies like HTML5 and WebGL provide the ideal solution to solve these problems with true cloud gaming in the browser. This talk will discuss the present and future advantages of HTML5 game development, why HTML5 is on course to become the prevalent medium for cross-platform game development, and the roadblocks that still remain before we reach this ultimate future over the next few years. The talk will also look at the emerging tools and engines that will put HTML5 games on par with other platforms. I will conclude by talking about the kinds of games to expect as well as multiplayer’s role in all of this.

    Speakers
    CEO & Founder | GoldFire Studios Inc | James Simpson is 23 years...


    Type Interactive, Future15
    Hashtag #sxsw #html5games
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100337


10:00am

Get Bold: Using Social Media

10:00am

SXSW Film Hideout Lounge

10:00am

Half Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:00am

A Good Morning (Foursquare)

10:00am

South By GoLab
    Monday March 12, 2012 10:00am - 5:00pm @ GoLab Austin (621 E. 6th St. Ste 200, Austin, TX 78701)

    Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

    You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

    GoLab Austin

     


    Type Party, Unofficial


10:00am

Mozilla Day Opening of #Feed Exhibition

10:05am

10:35am

Sandy Carter Book Signing

10:45am

11:00am

Disrupting the Entrepreneurial Process
    Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated from the humanities, which teach skills transferable to any job. Unfortunately, students, like me, have been put through a system that encourages herd behavior instead of a culture of innovation and leadership. We have been so closed from each other that we rarely get to work with people of different skillsets until we hit the “real” world. I believe projects should be cross-disciplinary. Perhaps, a business major teams up with a computer science major and an advertising major to create the next best IPhone app that you’ll be Tweeting about tomorrow. Maybe a fashion designer joins an architect to build an art museum with inspiration from the history of fashion. There’s no end to the combination of creativity that can occur when diverse minds come to bear. It’s the system itself that has given students a hard time finding the expertise they need for competent cofounders. Schools like Babson have turned initiatives into full blown colleges where every student has their own venture; a trial by fire. Now finding mentors is even harder. The city is the “real” world and has an ecosystem of its own, but it doesn’t have to be that way. There are millions of interactions made possible by an open accessible campus and city that allows students to get out of its “bubble”. Imagine a platform that could bridge the gap from capitalism 1.0 into capitalism 2.0, where resources are distributed and democratic. I dream of a world that doesn’t stand for stop-gap solutions, but gets to the heart of the problem and proposes many solutions, and allowing anyone to learn how to create wealth. No longer a world where you are born at the top, but where anyone can share their idea, find a team, execute, and prosper. There will be less for-profit focus and more for-benefit focus. So far there are many scattered solutions springing up: Startup America Partnership, Angel List, Y Combinator, but what will horizontally integrate them all to make one hub for easy collaboration and action?

    Speakers
    CEO | uThinkTank | Future15 Speaker: Disrupting the Entrepreneurial...


    Type Interactive, Future15
    Hashtag #sxsw #Disrupt
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100330


11:00am

Phil Plait Book Signing

11:00am

Scott Jenson Book Signing

11:00am

Secrets to User-Centric Social Experience

11:00am

How to Remember Anything: A Teach Yourself Guide

11:00am

when you find me presented by Canon

11:00am

All Day Event - Canon Lounge at the Canon Imagination Screening Room

11:00am

Art and Advertising: Two Sides of the One Sheet
    The movie poster is dead! Long live the movie poster! Such are the proclamations that have cycled through the decades as movie poster design has ebbed from art form to dumbed downed marketing piece. Sometimes it rises to the former with a significant push from designers like Saul Bass and Neil Kellerhouse, but most of the time it recedes into the latter, wrenched down by the generic photomontages of studio film posters. However, in the last decade there’s been an interesting new wave taking place that brings these two disparate sides of the one sheet together. It’s being harnessed by collectible art boutique Mondo and embodied by artists (and panelists) Sam Smith, Justin Erickson and Akiko Stehrenberger; who are all striving to make movie marketing as engaging as the movie it’s representing. So how did this new wave take place and will it last? Can studios learn to embrace art in advertising? And can artists balance the advertising in their art?

    Speakers
    Owner/Artist | Akikomatic LLC | Akiko Stehrenberger began her...

    Creative Dir | Phantom City Creative | As creative director and...

    Creative Dir | Mondo | Justin Ishmael is the Creative Director...

    Online & Digital Media | Alamo Drafthouse Cinema | Online and...

    Artist | Sam's Myth | Sam Smith is a graphic artist and musician...


    Type Film, Panel
    Hashtag #sxsw #MovieArt
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP990232


11:00am

Branded Documentary: Cause Marketing's Best Media?

11:00am

Dreams of Your Life: A Darkly Playful Experience

11:00am

Next Stage: Social Music Marketing: Bands, Brands & Fans
    The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka possible consumers). It’s no secret that music is a great way to reach and connect with new consumers but today’s landscape offers more than just connections. Hear from Dan Vinh (Renaissance Hotels), Courtney Blacker (JanSport), Umut Ozaydinli (Deviant Ventures), Brad Josling (HIP Digital) and Panos Panay (Sonicbids) on how they’re using Social Music Marketing to tap into emerging bands and these bands’ marketing prowess to create new brand loyalists.
    Type Film, Next Stage
    Website http://schedule.sxsw.com/2012/events/event_OE00932


11:00am

Sony in 35mm: Options and Applications

11:00am

The GeekFamily Guide To the Movies
    If there's one thing geeks know, it's movies. But how do you raise your geeky kids to watch the right movies? Join writers from Wired's GeekDad.com (named one of the top 10 Best Blogs of 2010 by Time Magazine) and GeekMom.com blogs as they discuss the ins and out of parenting, kids and movies. They'll tackle such difficult questions as: — Why is the mother always dead (or die) in Disney movies? — How young is too young to watch the Lord of the Rings? — Should you let your 8 year old watch the "Chucky" movies? What if he begs really hard? — How can you encourage your kids to make their own movies? — How do you explain to your kid that they can not convert their mother's car into a land-speeder?

    Speakers
    Editor & Core Contributor | GeekMom | Andrea is an editor and...

    Contributor | GeekDad | Anton Olsen is a father of two budding...

    UX Lead | Gannett Digital | Jason (www.jasonspeaking.com) combines...

    Core Contributor/Podcast Host | GeekMom | Nicole is a bona fide...

    Core Contributor | Red Hat Inc | Ruth Suehle works in Red Hat's...


    Type Film, Panel
    Hashtag #sxsw #MovieGeek
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP11011


11:00am

A Game of Thrones Meet Up

11:00am

All Day Event - Turner Revive Lounge

11:00am

Anything You Can Do, I Can Do Backwards in Heels

11:00am

Artists in Labs: Participatory Design at Eyebeam
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

    Speakers
    Fellow | Eyebeam Art & Technology Center | Fran Ilich is a writer...

    Fellow | Eyebeam Art & Technology Center | Jon Cohrs is a recording...

    Fellow | Eyebeam Art & Technology Center | Kaho Abe is currently...

    Fellow | Eyebeam Art & Technology Center | Nova Jiang’s current...

    Resident | Eyebeam


    Type Interactive, Panel
    Hashtag #sxsw #Eyebeam
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9816


11:00am

Boost Your Mobile Workflow with Adobe

11:00am

Branded Documentary: Cause Marketing's Best Media?
    Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.

    Speakers
    Co Founder & Creative Dir | Flow Nonfiction | Texas Monthly recently...

    Chief Marketing Officer | Bazaarvoice | As CMO of Bazaarvoice...

    Brand Mgr | Procter & Gamble | Sarah Montante is a brand lover...

    Pres & CCO | DeVries Public Relations | I'm a PR executive by...


    Type Interactive, Panel
    Hashtag #sxsw #BrandedDoc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12607


11:00am

Building Digital Products with Passionate Users

11:00am

Community Manager Meet Up

11:00am

Credit vs. Collaboration: The Organization Divide

11:00am

Credits Coins Cash: Social Currency & Finance 2.0
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with the backing of brands including Walmart and Zynga; Google Wallet was announced and BitCoin rose, then fell, then rose then – who knows? As we enter 2012 the question ‘what is currency?’ has never been more relevant for so many people. And more applicable to marketers, how does our understanding of the 4 P's (product, price, promotion, place) change in a world of virtual currencies? This is both a philosophical and highly practical question: if you buy something with Microsoft points – have you really bought it? How much did you pay? What if you are hacked or get kicked off the platform – it is still yours?This panel will examine the state of virtual currency, where it is heading, and consider how marketers should be evolving their strategies to account for virtual currencies.

    Speakers
    VC | Greycroft Partners | Ellie is a VC with Greycroft Partners...

    Mgr of Prod Mktg | Facebook

    Sr. Director, PlaySpan BD | Visa Inc | Jeremy helps companies...

    Founder and CEO | Milyoni | John Corpus leads the management...

    Dir, Social Strategy | Tribal DDB

    Professor | Concordia University | Mia Consalvo is Canada Research...

    Pres, Tribal DDB U.S | Tribal DDB Worldwide

    CEO | Tribal DDB Worldwide | Paul Gunning is Chief Executive...

    Founder | Virtual Policy Network | Ren Reynolds is the founder...

    Sr Dir, Global Mktg | Playfish | Robert brings a career-long...

    Exec Dir, UX | DDB California | Over the past 15+ years Vincent...


    Type Interactive, Panel
    Hashtag #sxsw #CCCSocial
    Theme New Business
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13077


11:00am

Dealing with the Media Data Explosion

11:00am

Designing Games for Documentary

11:00am

Events Are Now Platforms: Seven Tools for Success
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social tools, so audiences give as much attention to their devices as they do to a speaker, or to the person sitting next to them. How can we as event participants, producers, and sponsors best adapt to this new reality? How can these digital tools serve to humanize and improve our experiences, and make us more present, as opposed to being just another source of distraction and overwhelm? Join with leaders in the field as we explore best practices for using the wide array of tools that are emerging in the event space. Please visit www.buildingalliances.com/blog for a list of our invited guests representing key products and services in the space and links to the tools we encourage you to check out and use in advance of our discussion (including here at SXSW!)—Brian Duggan

    Speakers
    Founder | Building Alliances LLC | I help organizations build...

    Founder | LeWeb | Loïc Le Meur is a serial entrepreneur based...


    Type Interactive, Core Conversation
    Hashtag #sxsw #events
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10496


11:00am

Free Coffee, Bad Apples & the Future of Currency

11:00am

Hack [ANYTHING] with Microsoft Kinect
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    If you're reading about this panel, you're likely familiar with - or at least interested in - the Microsoft Kinect. The Kinect's RGB camera and "depth" cameras simplify computer vision problems that were previously very difficult -- like interpreting skeletal motion. How else can gesture and speech technology change the way people interact with each other, find information, or perhaps locate the best nearby sandwich? The answer: Kinect meets the Internet. Join representatives from Microsoft and Yelp for a discussion about designing user interfaces for Kinect; some of the challenges of the technology; and how to build experiences optimized for hands-free interaction. Additionally, see demos of hacks, and learn how you can incorporate Kinect into your everyday -- both professionally or personally!

    Speakers
    Principal UX Mgr | Microsoft

    N/A | Microsoft | Dan Fernandez is a Director in the Developer...

    Engineer | Yelp | John Boiles graduated from UT Austin with a...

    Prod Mgr | Yelp


    Type Interactive, Panel
    Hashtag #sxsw #KinectHack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10528


11:00am

Has Twitter Made the Sports Reporter Obsolete?
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.

    Speakers
    College Football Reporter | CBS Sports | Bruce Feldman is a New...

    Writer | The Atlantic Wire | Dashiell is a freelance writer and...

    Reporter | ESPN

    Media Reporter | Sports Illustrated | Richard Deitsch is a writer...


    Type Interactive, Panel
    Hashtag #sxsw #SportTweet
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10343


11:00am

How Mexico’s Drug Traffickers Harness Social Media
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)

    Mexico’s Drug Trafficking Organizations (DTOs) use various types of social media to influence and manipulate public opinion. At the most basic level, DTOs regularly post videos to Youtube of interrogations, beheadings and dismemberments of rival gang members, to intimidate other groups and the public. Myspace is another soft influence tool; profiles abound that glorify the narco-life, including photos of fast cars, blinged-out weapons, and scantily-clad women. Narco-ballads, increasingly banned on Mexican airwaves, are also available on Myspace. Blog del Narco and parrot sites provide direct interaction between DTOs and the public. These sites anonymously post images of DTO communications hung on freeway overpasses or pinned to victims’ bodies, delivering threats to rival gangs, politicians, and police, and seeking the public’s favor. Citizens once used Twitter to warn of violence along routes to work and school. Now, DTOs pose as concerned citizens and to encourage the online citizen watch to help them locate rival gangs and law enforcement. DTOs use smart-phone applications to communicate, and to navigate the border region without law enforcement detection.

    Speakers
    Analyst/Trainer | Plessas Experts Network Inc | Shauna Dillavou...


    Type Interactive, Solo
    Hashtag #sxsw #dtos&sm
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13110


11:00am

How Social Media Imperils Political Parties
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Most things in our lives are now custom fit. If we want coffee, we can order it 50 ways. If we want to watch a movie, we can choose between Netflix, iTunes, On Demand, etc. If we need a restaurant review, we have OpenTable, Yelp, etc. However, for one of the most important aspects of our life, politics, we still have only two "meat or fish" options. We are also at a point where people are more disaffected than ever by political parties. A Pew post-election poll in 2010 found for the first time in modern American history, Independents outnumbered Democrats and Republicans in terms of party affiliation. This need for tailoring our lives has now met our distaste for political institutions. While political parties will always be a piece of American politics, their relevance is being severely diminished by the growth of social media. The biggest political movements in the last year (Wisconsin, the Arab Spring, the Tea Party movement) all came together OUTSIDE of political institutions, not from within (and largely due to social media). This panel will discuss this trend.

    Speakers
    Founder & Pres | Joe Trippi & Associates | Joe Trippi is one...

    CEO | POPVOX | Entrepreneur, lawyer, former Congressional Staffer...

    Global Vice Chairman | Hill and Knowlton Strategies LLC DBA Hill+Knowlton...

    New York Times Magazine Political Writer | The New York Time...

    CEO | Ruck.us


    Type Interactive, Panel
    Hashtag #sxsw #ruckus
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8744


11:00am

How to Harvest Consumer Intent from the Social Web

11:00am

In-App Mobile Ad Implementation Challenges

11:00am

Invention & Inspiration: Building a Better World
    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit lives around the world; from drug pumps to revolutionary wheelchairs, to the “Luke” robotic arm and pioneering inventions in energy and water. In this session, Dean will provide an inside view into the innovations that have driven his success. You'll also learn about FIRST – Dean’s global program designed to experientially engage and inspire the next generation of young technology innovators. Finally, Dean will discuss the responsibilities and opportunities that exist for innovators in all fields (developers, designers, engineers, technologists, inventors and business leaders) to use their gifts to benefit mankind. Sponsored by IEEE.

    Speakers
    CEO | FIRST/DEKA Research & Development Corporation | Dean Kamen...


    Type Interactive, Solo
    Hashtag #sxsw #dkamen
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100629


11:00am

iVision Africa: New Media's Role in Reframing Africa
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.

    Speakers
    Founder & CEO | African Digital Art Network | Jepchumba is an...

    Founder / Creative Director | Society HAE | Ngozi Odita is founder...


    Type Interactive, Core Conversation
    Hashtag #sxsw #AFRIKA21
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8570


11:00am

Job Hopping: Turn a High Number to Your Advantage

11:00am

Language of Mutilation: Grammar for Ads & Life
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Grammar is like K-Y Jelly — when used correctly, everyone benefits. But copywriters and art directors find equal pleasure wreaking grammatical havoc, the results of which Strunk and White deemed “the mutilation of language” back in 1918. They’d likely cringe at Honda Civic’s tagline “To Each Their Own.” (Do you know why?) And sometimes there are good reasons to disregard the evolving commandments of English language construction, like how pronouns must agree with their antecedents, especially when following the “rules” will turn off your reader. But even in 2012, some things should be right every time. Who the hell are Strunk and White? And what are these things we should get right? Come find out. We’ll talk about where these “rules” came from, the assumptions made about those who appear not to follow them and a few grammar basics. Punctuation isn’t so boring if you think about quotation marks as little hugs, ravishing commas and periods. It’s almost hot, in a syntactic kind of way.

    Speakers
    Editor | McKinney | I’ve worked as an editor since 2004, now...


    Type Interactive, Solo
    Hashtag #sxsw #grammar
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12181


11:00am

LiberationTech: How Geeks Overthrow Governments

11:00am

Mentor Session: Alex Jacobson

11:00am

Mentor Session: Cathy Brooks

11:00am

Mentor Session: Michael Staton

11:00am

Mentor Session: Perry Fair

11:00am

Mentor Session: William Barko

11:00am

Net Smart: How to Thrive Online

11:00am

Next Stage: Social Music Marketing: Bands, Brands & Fans

11:00am

Online Personality Disorder: Resumes & Profiles
    Monday March 12, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    An editor, researcher, and program manager walk into a bar. They are looking to help talented people who have personality and technical chops. As they down a Shiner, they look for a coherent story that tells who you are, what you’ve done, and where you can go. In this session we'll share our tips then jump into live reviews of resumes and a variety of online profiles. Beyond the action verbs and a Google search, these three will help you synchronize what you show on paper and online. They'll show how your online presence (LinkedIn, Facebook, Twitter, About.me) can help an employer picture you in their organization. How can you show yourself to be unique? How do your other digital selves support your claims? Hear how these three, with years of hiring experience, approach evaluating job candidates. Bring us your resumes, your profiles and your questions.

    Speakers
    VP Consumer Insights | AOL | Carla is an urban mermaid extraordinaire...

    Dir of Production | Annual Reviews | Professionally, I'm an STM...

    CEO | Music Intelligence Solutions | I'm a nerd-turned-CEO. I've...

    Sr Program Mgr | Microsoft | I've managed through the good, the...


    Type Interactive, Panel
    Hashtag #sxsw #opdrp
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9226


11:00am

Open Data FAIL: How Government Fakes Transparency
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
    This talk will expose the slight of hand tricks used by government agencies to make them appear more transparent than they are. "Transparency" is a common buzz word that suggests that government operates in a manner that is clear, visible, and understandable. Open Data Centers are supposed to increase accountability and transparency in government computer-based operations. However, can you use the data they provide to spot waste or corruption in government? Vote counting used to be a process that people could watch, but now you only see a false replica of the open counting process. Meanwhile the votes are actually counted where they can not be observed. The public needs to be able to differentiate between transparency and transparency theater, just as it needs to learn to differentiate between security and security theatre. Several examples of how government agencies produce this theatre will demonstrate how what is supposed to be transparent is intentionally hidden.

    Speakers
    Mr | blackboxvoting.org | Jeremiah Akin is a voting rights advocate...

    blackboxvoting.org | blackboxvoting.org


    Type Interactive, Dual
    Hashtag #sxsw #openfail
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10023


11:00am

Own the Media. Or the Media Will Own You

11:00am

Play Time?: Kids and Game-Based Learning

11:00am

Principles and Practices for Privacy by Design

11:00am

Recognize This! Ethics of Mobile Face Tagging

11:00am

Sexy Data Solutions for Public Transit Systems
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon D) (1900 University Ave, Austin, TX 78705)
    Gas prices are up, suburban areas are adopting near-transit, mixed-use philosophies of development, and everyone wants to get to work on time. It's no surprise that use of public transportation is rising. With the ubiquity of the internet and smartphones, up-to-date information shouldn't be hard to find. And yet, some major cities and transit systems aren't using digital tools to update riders. Others have developed hyper-current feeds and channels to make sure citizens are in the know. In short, the amount of transit-related information that needs to be disseminated is tremendous. This panel will discuss: 1) How riders have created their own sources and channels for breaking news and providing current information. 2) The newest platforms chosen by official transit agencies for getting information out, and why some work better than others. 3) How crowd-sourced information can help create "smart cities"? 4) Ways the public can apply similar tactics to other areas in their cities.

    Speakers
    Comm Specialist | Champaign-Urbana Mass Transit District | Amy...

    Founder & Lead Developer | OneBusAway | Brian Ferris is a software...

    Co-founder | Muni Diaries | Eugenia Chien is the co-founder of...

    Mktg Mgr | formspring.me | Laura Oppenheimer is a marketing manager...

    Founder | Caltrain Tweets | Ravi Pina is a network engineer at...


    Type Interactive, Panel
    Hashtag #sxsw #PubTrans
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9470


11:00am

Shut Up & Draw: A Non-Artist Way to Think Visually

11:00am

Smart Home Meet Up

11:00am

Social Media in the Underground World of B2B
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

    Speakers
    VP, Brand & Social Mktg | Xerox Corporation | Duane Schulz is...

    Sr Mgr, Digital & Social Strategy | IBM | Ethan McCarty is part...

    Sr. Director, Social & Digital Mktg | Cisco Systems Inc | I lead...

    Dir | Text100 | Melissa Chanslor is an account director and digital...

    Social Media Strategist | NVIDIA | Shanee is a geek who talks...

    Program Mgr, Social Business Enablement | IBM


    Type Interactive, Panel
    Hashtag #sxsw #SMB2B
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8760


11:00am

SOPA / PIPA / ACTA Meet Up
    Monday March 12, 2012 11:00am - 12:00pm @ Hyatt Regency Austin (Big Bend) (208 Barton Springs Rd, Austin, TX 78704)

    In Washington, there is no such thing as a sure thing. Still at one point, passing the Stop Online Piracy Act (SOPA) and PROTECT-IP (PIPA) seemed like a cakewalk. Both bills were aimed at curbing access to so-called “rogue” websites. But critics cried foul, pointing out how SOPA and PIPA would undermine internet security, compromise free expression and chill innovation. A massive internet blackout as well as millions of emails and phone calls to legislators stopped the proposals dead in their tracks. Meanwhile, the US government continued to push for adoption of the multi-national Anti-Counterfeiting Trade Agreement (ACTA), which sparked massive protests across several European nations. What are the takeaways? Can the sides come together to protect intellectual property without endangering what’s great about the internet? How we answer these questions today will impact generations to come. Join us at this Meet Up for a conversation about where we might go from here.

    Speakers
    Deputy Dir | Future of Music Coalition | Casey Rae-Hunter is...


    Type Interactive, Meet Up
    Hashtag #sxsw #SOPA
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100705


11:00am

Spacebits: Awesomeness, Balloons, Space and DIY

11:00am

SXSW Interactive Accelerator

11:00am

SXSW Interactive Accelerator

11:00am

SXSW Interactive Accelerator

11:00am

Technology and Fashion
    Monday March 12, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)

    The Technology and Fashion session shows the language of art and design expressed through the intertwining of technology and fashion. Using recent and new technologies, amazing things are happening to clothes: face masks that are a perfect fit using 3D scanning, 3D printed shoes, clothes that display carefully designed lighting as art and 'print' words from Twitter and other sources interactively on the fabric. This session highlights just a few of the amazing things that can be done when technology is combined with creativity.Join Ping Fu, Alison Lewis, Janet Hansen and Sheridan Martin as they show the processes and thoughts that go into producing wearable works of technology.

    Speakers
    CEO | Switch Embassy | Alison Lewis is a fashion technology designer...

    Chief Fashion Engineer | Enlighted Designs Inc | Janet Hansen...

    VP | Jon Peddie Research | Kathleen Maher is a researcher and...

    Founder & CEO | Geomagic Inc | Ping Fu, CEO, Geomagic Honored...

    Sr UX Designer | Microsoft | Sheridan Martin works for Xbox incubation...


    Type Interactive, Panel
    Hashtag #sxsw #geo
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100180


11:00am

The Frontline Report of Japanese Interactive Arts

11:00am

The Future of Digital Health
    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    Speakers
    Co-Founder & CEO | Rock Health | Halle is the Founder & CEO of...

    Dir, Medical Expert Network | HealthTap

    Director, Medical Expert Network | HealthTap | Dr. Pollard is...

    CEO & Co-founder | Curious | Co-founder of 23andMe and Curious...

    Co-founder & CEO | Cake Health | Rebecca is the founder of Cake...

    Sr Advisor to the US CTO at the White House | The White House...

    Founder | Massive Health

    founder, 1+1 Labs | Wired | Thomas Goetz is a writer and entrepreneur...


    Type Interactive, Panel
    Hashtag #sxsw #DigiHealth
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10591


11:00am

The Future of The New York Times

11:00am

The Human Cost of Failed Government Technology
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    In 2005, the State of Texas signed a contract worth close to $900 million dollars with an alliance of private firms to manage the eligibility process for applying for Food Stamps, TANF, Medicaid and Children’s Health Insurance programs. The project was a failure - so much so that Texas cancelled the contract just over a year later. Applications were lost. People went hungry. Kids lost health insurance. Technology projects failed.In 2009, Indiana cancelled a $1.3 billion dollar social service privatization contract - citing poor service delivery.Big changes were necessary to modernize the delivery of these important services in Texas and Indiana, no doubt. In the end, some really good things were done by both States and the private firms they hired. But there was a lot of pain in between that could have been avoided. People unnecessarily suffered. Three people in the know will discuss what went down so that we can all learn from the mistakes and help prevent them in the future.

    Speakers
    Sr Policy Analyst | Center for Public Policy Priorities

    National Correspondent | Reuters, print | Corrie MacLaggan is...

    Founder | Aunt Bertha Inc | Erine has been working on business...


    Type Interactive, Panel
    Hashtag #sxsw #govfail
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11990


11:00am

The Secrets of Scaling Two-Sided Markets

11:00am

Time Bandits: The Next Revolution in Social
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. Learn from both established players as well as new startups exploring ways for users to share plans and facilitate real-world connections. Will these new location services enable intent-based marketing? Can they disrupt the advertising and marketing industries in tangible, long-lasting ways? We have brought together the brightest minds in mobile social networking to debate how future-tense social networking will revolutionize the way we live, shop, and play.

    Speakers
    Head of Location Based Mktg | WCG | Aaron is the head of location...

    Co-Founder | Whim | Ben is a software engineer and entrepreneur...

    Founder & CEO | Ditto | I am founder and CEO of Ditto, a mobile...

    CEO & Founder | RedRover | Kathryn Tucker is Founder and CEO...

    CEO & Designer | Forecast | René Pinnell is CEO and Co-Founder...


    Type Interactive, Panel
    Hashtag #sxsw #future
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11643


11:00am

Your Arts Organization = A Startup Business

11:00am

“But Is It Art?”: The Aesthetics of Social Culture
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, putting the power of creation in more hands than ever before, and this change in itself would be the new culture. Now that that future has arrived, have the inherent limitations and transitory nature of YouTube videos and Facebook postings made the new aesthetic canvas so small that no great work could emerge – like a (Rebecca) Black hole collapsing in on itself? While McLuhan insisted that the value of the content itself wasn’t as important as the channel that served it, in a quick-hit landscape where the memes of “Charlie Bit My Finger” and “Friday” are major touchstones, it’s fair to ask whether the changes in media have raised mediocrity and banality to an art form. So is the new social culture a vital democracy or decomposing exquisite corpse?

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Dana Vachon's writing has appeared in Vanity Fair, Slate, Salon...

    Professor | Harvard University | Before moving to Harvard in...

    Creative Dir | Razorfish | Tim Sheridan is a writer, creative...


    Type Interactive, Panel
    Hashtag #sxsw #isitart?
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9582


11:00am

WONDER WOMEN! The Untold Story of American Superheroines
    Monday March 12, 2012 11:00am - 12:05pm @ Violet Crown 1 (434 W 2nd St)

    "WONDER WOMEN! The Untold Story of American Superheroines" traces the fascinating evolution and legacy of Wonder Woman. From the birth of the comic book superheroine in the 1940s to the blockbusters of today, WONDER WOMEN! looks at how popular representations of powerful women often reflect society’s anxieties about women’s liberation. "WONDER WOMEN!" goes behind the scenes with Lynda Carter, Lindsay Wagner, comic writers and artists, and real life superheroines such as Gloria Steinem, Shelby Knox and others who offer an enlightening and entertaining counterpoint to the male dominated superhero genre.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12952


11:00am

Seeking Asian Female
    Monday March 12, 2012 11:00am - 12:20pm @ Vimeo Theater (501 East 4th St)

    "Seeking Asian Female" is an eccentric modern love story about Steven and Sandy – an aging white man with “yellow fever” who is obsessed with marrying any Asian woman, and the young Chinese bride he finds online. Debbie, a Chinese American filmmaker, documents and narrates with skepticism and humor, from the early stages of Steven’s search, through the moment Sandy steps foot in California for the first time, to a year into their precarious union. Global migration, Sino-American relations and the perennial battle of the sexes, weigh in on the fate of their marriage in this intimate and quirky personal documentary.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12435


11:00am

Mustafa's Sweet Dreams

11:00am

Compliance
    Monday March 12, 2012 11:00am - 12:30pm @ Stateside Theatre (719 Congress Ave)
    When a police officer tells you to do something, you do it. Right? On a busy day at a suburban Ohio fast food joint, high-strung manager Sandra receives a phone call from a police officer saying that a pretty young employee, Becky, has stolen money from a customer. Convinced she's doing the right thing, Sandra commences the investigation, following instructions from the officer on the line, no matter how invasive they become. As we watch, we ask ourselves: “Why don’t they just say no?” and perhaps more troubling, "Am I certain I wouldn't do the same?" Inspired by true events.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13058


11:00am

Mentors - Distribution 1: Documentary

11:00am

Restoring History: 100 Years of Universal Films
    Monday March 12, 2012 11:00am - 12:30pm @ Paramount Theatre (713 Congress Ave)
    Experience the process of restoring, archiving and curating a centennial of movie magic with Universal¹s Jeff Pirtle (Director of Archives and Collections), Jeanne Cordova (Vice President, Marketing, Publicity and Special Events) and Peter Schade (Vice President, Technical Services). Panelists will discuss the film restoration process, particularly as it relates to Universal’s Centennial titles To Kill a Mockingbird, All Quiet on the Western Front, Jaws, The Sting, Out of Africa, Frankenstein and Schindler¹s List.

    Speakers
    VP, Marketing, Publicity and Special Events | NBC Universal...

    Dir, Archives & Collections | NBC Universal | Jeff Pirtle, Director...

    VP Technical Svcs | NBC Universal | Peter Schade, VP of Technical...


    Type Film, Panel
    Hashtag #sxsw #Uni100
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990300


11:00am

A Chjána (The Plain)
    Monday March 12, 2012 11:00am - 12:33pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Inspired by real events and featuring non-actors, A Chjàna (The Plain) follows Ayiva, an African migrant worker who seeks to reunite with his best friend in the wake of the most significant race riot in Italian history. The film begins in Calabria, when Ayiva convinces his friend Chico that it is their duty to fight against the oppression they face. The immigrants tear through the streets, burning cars and protesting the shooting of a fellow immigrant. After the police start brutally attacking the demonstrators, the two friends are forced to flee but their escape is anything but easy.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13124


11:00am

Life and Freaky Times of Uncle Luke

11:00am

My Friend Kills Time

11:00am

Narrative Shorts 2
    Monday March 12, 2012 11:00am - 12:33pm @ Alamo Lamar A (1120 South Lamar Blvd)
    The Black Balloon Director: Benny Safdie, Josh Safdie In New York City, a lone black balloon, once part of a huge 100-balloon bouquet, learns that humans are complicated creatures with extreme highs and lows. Part Sci-Fi, part children's film. A Chjána (The Plain) Director: Jonas Carpignano Inspired by real events, A Chjàna (The Plain) follows Ayiva, an African migrant worker who seeks to reunite with his best friend in the wake of the most significant race riot in Italian history. Life and Freaky Times of Uncle Luke Directors: Jillian Mayer, Lucas Leyva A modern Miami adaptation of the 1962 French short film La Jetee, starring Uncle Luke of the 2 Live Crew. My Friend Kills Time Director: Jakob Rørvik Thomas moves to a remote cabin in an attempt to disappear completely... even from himself. My Friend Kills Time mixes visual textures and haunting soundscapes to create a cinematic diary of a young man's isolation. Reinaldo Arenas Director: Lucas Leyva Told from the point of view of a dying shark, Reinaldo Arenas is the story of an unintentional immigrant in Miami. REMAINS Directors: Jeremiah Zagar, Nathan Caswell A blend of documentary and fiction, Remains is about recollection and fading memories. Combining three years of recorded voice messages with stunning macro photography, the film documents a relationship from its inception to its end. Sea Meadow Director: Lily Baldwin A disoriented young woman stumbles upon an empty estate. There are signs of a lush life, but the inhabitants have disappeared. Or have they? Sea Meadow revamps the thriller with pop mashups and stylized dance tableaux. Shoot the Freak Director: Bradford Willingham Through the freak’s musings, this film chronicles the last days of the iconic, abrasive Coney Island attraction Shoot the Freak. In masked anonymity, the nihilistic teen indulges in drug-induced daydreams of violence and oceanic abandon.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12783


11:00am

Reinaldo Arenas

11:00am

REMAINS
    Monday March 12, 2012 11:00am - 12:33pm @ Alamo Lamar A (1120 South Lamar Blvd)
    REMAINS is a film about a man's memories of his wife. We see snapshots of these memories; we are a fingertip running through hair, a foot plunging into the ocean, a swaying tree branch. The film is comprised of sound design, years of recorded voice messages, and macro photography. It explores memory by transcribing that which is tactile into that which is visual. The messages become fading imprints and remainders; the rust rather than the iron, the fossil rather than the bone. REMAINS asks the question, how does one remember touch and what is the emotional impact of those memories.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13104


11:00am

Sea Meadow
    Monday March 12, 2012 11:00am - 12:33pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Through a visceral, visually striking sequence of events, Sea Meadow reinvents the thriller genre using dance, choreographed gesture and pop mashups to investigate the themes of identity, mortality and memory. A young woman stumbles upon a seemingly empty estate. Hesitantly she enters and wanders its chilling insides: a Pandora's Box that entices and haunts her with a series of stylized dance tableaux. History reveals itself in these poignant flashes. She is in fact a ghost in her own home.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13108


11:00am

Shoot the Freak

11:00am

The Black Balloon

11:00am

Canada Lounge (North of 41)
    Monday March 12, 2012 11:00am - 2:00pm @ Old School Bar & Grill (401 E 6th St)

    The North of 41 lounge is back for our annual event at SxSW Interactive.  This year is going to be better than ever!  We have a ton of activities that are planned for you starting at 5:30pm on Friday March 9th.  We are located at 401 E. Sixth St. @ the Old School grill.  Canada Lounge is a 30 second walk from the Convention Center. 

    We will be doing various product giveaways all weekend.  We will be hosting a number of parties including a "Welcome to Austin Party" on March 9th.  There will also be a couple of panel discussions taking place starting at 4:00pm on Sat March 10th.  For more information and to sign up for each individual event, go to our website. www.northof41.org .

    We also want to thank Digby/Metabridge for hosting our VIP Lounge at the venue.  While you are there check out the cutting edge mobile e-commerce technology to come out of Digby! http://www.digby.com/

    Make sure to stop in at the Canada Lounge to charge up your laptop and grab a drink with friends.  We have plenty of space for meetings and while you are in the venue, check out the companies who are displaying at the lounge.

    The Showcase Companies are:
    Clearfit
    Empire Avenue
    Syzzle
    Wattpad
    Yapagame

    Make sure to follow us on Twitter for the latest updates. @northof41. We look forward to seeing you in Austin at North of 41.

    To contact us, email:  info@northof41.org

     


    Type Party, Unofficial


11:00am

The Milwaukee Shindig

11:00am

All Day Event - SXSW Trade Show

11:00am

All Day Event - SXSW Trade Show

11:00am

SXSW CraftCamp Day 2

11:15am

5 Reasons You Should Stop Investing in Facebook

11:15am

11:15am

The Future of Innovation and Young Entrepreneurs

11:15am

Girl Model
    Monday March 12, 2012 11:15am - 12:32pm @ Alamo Ritz 1 (320 East 6th St)

    Despite a lack of obvious similarities between Siberia and Tokyo, a thriving model industry connects these distant regions. "Girl Model" follows two protagonists involved in this industry: Ashley, a deeply ambivalent model scout who scours the Siberian countryside looking for fresh faces to send to the Japanese market, and one of her discoveries, Nadya, a thirteen year-old plucked from the Siberian countryside and dropped into the center of Tokyo with promises of a profitable career. After Ashley’s initial discovery of Nadya, the two rarely meet again, but their stories are inextricably bound.

    The Austin Chronicle recommends this event in "The Place Is the Thing:  The influence of Geography in a Quartet of Docs." Read the full feature here.


    Type Film, Screening
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_FS13051


11:15am

Sun Don't Shine
    Monday March 12, 2012 11:15am - 12:37pm @ Violet Crown 2 (434 W 2nd St)

    "Sun Don't Shine" is a subtly cryptic story driven by the powerful performances of its lead actors and its eerily poetic setting. The film follows Crystal (Kate Lyn Sheil) and her boyfriend Leo (Kentucker Audley) on a tense and mysterious road trip through the desolate yet hauntingly beautiful landscape of central Florida. As the couple travels up the Gulf Coast the disturbing details of their excursion gradually begin to emerge, revealing Crystal’s sinister past and the couple’s troubling future.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12914


11:15am

frankie go boom
    Monday March 12, 2012 11:15am - 12:42pm @ Alamo Lamar B (1120 South Lamar Blvd)
    A comedy about two brothers, a girl with a broken heart, a sex tape, an angel and a pig... Frank (CHARLIE HUNNAM) has been tortured, embarrassed, and humiliated  -- usually on film -- by his brother Bruce (CHRIS O'DOWD) his entire life.  Now that Bruce has finally kicked drugs and turned his life around, things should be different.  But when Frank's one-night stand with a distressed young woman (LIZZY CAPLAN) goes not quite as planned, Bruce's camera is ready, as always, to capture it...and share it with the world. 
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12754


11:30am

Jason Falls Book Signing

11:30am

Sharing Privately in the Context of Health

11:30am

Startup Balance: Being Awesome Outside the Office

11:30am

HOW: Why HOW We Do Anything Means Everything
    In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.

    Speakers
    CEO | LRN | DOV SEIDMAN’s professional career has focused on...


    Type Interactive, Book Reading
    Hashtag #sxsw #HowWeDo
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11422


11:30am

BugGirl

11:30am

4sqDay Meetup (Foursquare)

11:30am

Starlet
    Monday March 12, 2012 11:30am - 1:13pm @ Alamo Lamar C (1120 South Lamar Blvd)

    "Starlet" explores the unlikely friendship between 21 year-old Jane (Dree Hemingway), and 85 year-old Sadie (Besedka Johnson), two women whose worlds collide in California's San Fernando Valley. Jane spends her time getting high with her dysfunctional roommates, Melissa and Mikey, while taking care of her Chihuahua, Starlet. Sadie, an elderly widow, passes her days alone, tending to her flower garden. After a confrontation between the two women at Sadie's yard sale, Jane uncovers a hidden stash of money inside a relic from Sadie's past. Jane attempts to befriend the caustic older woman in an effort to solve her dilemma and secrets emerge as their relationship grows.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12909


11:30am

South By Cirrus Logic

11:35am

11:45am

Startup Finances For Dummies

11:45am

The Open-Source Cult(ure) of Hatsune Miku
    When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

    Speakers
    PhD Researcher | USC Annenberg | Alex Leavitt is a Ph.D. researcher...


    Type Interactive, Future15
    Hashtag #sxsw #MikuCult
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11577


12:00pm

South By North Loop (Green House)

12:00pm

Integrate the Best of the East into Social Gaming

12:00pm

Agency Meet Up: Career Seekers in Ad, PR, Social and Digital

12:00pm

Next Stage: Cinematic Storytelling and Journalism

    New technology is paving the way for journalists to tell amazing stories in a cinematic way. At the crossroads of creativity and innovation, Cinematic journalism at SXSW takes a moment to discuss style, tone, and quality in journalism. Consumers have less time then ever and can get their news anywhere. The elements and authenticity of cinema makes it easy to get lost in a story. Video journalists can now apply that authenticity to non-fiction storytelling that arrests the audience with the stories of our time - but should they? Does the viewer care? As the ease and quality of cinematic execution increases - we must all remember the most important element: What's the story?
    Type Film, Next Stage
    Website http://schedule.sxsw.com/2012/events/event_OE00918


12:00pm

Agency Meet Up: Career Seekers in Ad, PR, Social and Digital

12:00pm

All Day Event - GE Garage

12:00pm

Next Stage: Cinematic Storytelling and Journalism

12:00pm

12:00pm

Spotify Heads South

12:00pm

Eat. Drink. Be Human with Skype.

12:05pm

Dov Seidman Book Signing

12:15pm

Dan Roam Book Signing

12:15pm

Sunni Brown Book Signing

12:15pm

Trover Photowalk
    Monday March 12, 2012 12:15pm - 5:15pm @ Liberty Tavern (500 E 4th St., Austin, TX 78701)

    Take A Shot & A Walk With Trover

    Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

     


    Type Party, Unofficial
    Free Stuff Alcohol


12:30pm

CrowdTV: Crowd-Sourcing Documentaries

12:30pm

From Collegiate Soccer to Professional Business

12:30pm

Kill the Company

12:30pm

12:30pm

The EarthTone Players

12:30pm

A Conversation with Willem Dafoe

12:30pm

In Search of the Muslim Sassy Gay Friend

12:30pm

The Business of Kevin Smith

12:30pm

The Power of Super 8 Film

12:30pm

Times Are a'Changin: Digital Storytelling Today
    Monday March 12, 2012 12:30pm - 1:30pm @ Austin Convention Center (Austin Suite) (500 E Cesar Chavez St.)
    The greatest filmmakers of the 20th Century long maintained that there was nothing comparable to watching an epic story told on a screen that enveloped our frame of vision..but they didn’t have smartphones, tablets or PC's.

    As our consumption habits have adopted the same frenetic pace of our lives, a new breed of storyteller has emerged to match those habits. They don’t exist only in Hollywood--or in Austin, they exist in every corner of every town. Their stories are framed on an iPhone screen, through the viewfinder of a DSLR or on tablets. Content creators and distributors now have a duty to combine a story that might be viewed on any manner of screens.

    This panel will tackle the role of digital storytellers in this new digital age—from the everyday individual with a web cam, to the biggest stars in Hollywood, to the brands that are underwriting much of this new wave of content. We’ll also examine how major media companies are participating in this brave new world.

    Speakers
    Co-Head The Brand Coverage Group | Creative Artists Agency...

    VP, Head of Orignals/Video | Yahoo! Inc | Erin McPherson is the...

    CEO | Generate | CEO of Generate, a forward-leaning media company...

    CEO | Vuguru LLC | Larry Tanz is a senior executive with over...

    Dir of Digital | Red Hour Films


    Type Film, Digital Domain
    Hashtag #sxsw #webstories
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP990312


12:30pm

3-2-1 Publish: Prepping the News Room for D-Day
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

    Speakers
    Sr Mgr, WatchESPN | ESPN | I manage SEO/search and social media...

    Publisher & CEO | Philadelphia Media Network

    Senior Product Manager, Social Media and Search | Boston Globe/Boston.com...

    VP & Managing Editor | CNN

    Exec Editor | UberMedia | Sheigh Crabtree is Executive Editor...

    Chief Reveune Officer | Perfect Market | As Chief Revenue Officer...


    Type Interactive, Panel
    Hashtag #sxsw #321Publish
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10180


12:30pm

Alternative Channels of Digital Distribution

12:30pm

An Unusual Arsenal: Tech Tools to Topple a Tyrant

12:30pm

Avoiding Bullshit Personas: A Case Study
    Bad personas can make your skin crawl. The ones that offer no real insight into an audience and play make-believe with random facts are not useful in any context. Good personas theoretically inspire and guide innovation, but like any good story, it's difficult to create relatable characters. This session outlines a project where we developed five nameless personas for lynda.com.Our method uses no names, psychology, or broad habits. The philosopher Harry Frankfurt explained, "it is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction." We removed the things that didn't matter even if they were true from our personas. We communicated the major distinctions across the personas so lynda.com could immediately understand the lifetime value of their site to customers. In this session, we go over how we identified and eliminated the B.S. that creeps into personas, and how we made a video instead of the traditional paper approach.

    Speakers
    Sr UX Researcher | lynda.com | Jill Christ is a Senior UX Researcher...

    UX Researcher & Designer | Bolt/Peters | Stephanie is an expert...


    Type Interactive, Dual
    Hashtag #sxsw #BSpersonas
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12363


12:30pm

Being Considered Obsolete Is Awesome

12:30pm

Bridging the Digital and the Divine
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    Speakers
    Online Comm Mgr | Interfaith Youth Core | Adrienne Baker, online...

    Managing Editor | Beliefnet

    VP of Comm | Interfaith Youth Core | Dan Pawlus currently serves...

    Head of New Media & Distribution | Odyssey Networks | Mathew...

    Executive Editor | Patheos | Patton Dodd is executive editor...

    Sr Creative Dir | Digitaria Interactive | Paul Drohan specializes...


    Type Interactive, Panel
    Hashtag #sxsw #D2D
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8710


12:30pm

Building the Next Generation of Innovators

12:30pm

Character Building As an Attention Magnet

12:30pm

Cloud Entrepreneurs Meet Up

12:30pm

Co-Opting Black Market Innovation

12:30pm

Create More Value Than You Capture
    One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
    Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

    Speakers
    Principal Research Scientist | MIT | Andrew McAfee, a principal...

    Founder, CEO | O'Reilly Media


    Type Interactive, Dual
    Hashtag #sxsw #values
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100142


12:30pm

Crowdsourced Creative: Friend to Advertising?

12:30pm

Crowdsourcing: Next Gen Consumers in the Driver's Seat
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

    Speakers

    SVP | MTV Scratch At Viacom

    Dir of GM Advance Design California | General Motors

    Nick Pudar, Vice President of OnStar Strategy and Business Development...

    Global Infotainment PM | General Motors


    Type Interactive, Panel
    Hashtag #sxsw #SXchevy
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100676


12:30pm

Data Breaches: Taking the Bull by the Horns
    Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to worry about–most security incidents are not cyber-attacks, but process or other non-hacker issues, like employee activities outside the firm. And it’s not just an IT problem. The manner in how breaches occur, how companies respond and ensuing media coverage can destroy a brand, impacting the whole business. Today, leaders must know about technologies that enable companies to quickly respond and protect customers, plus communication techniques to ensure their brand weathers the storm. In this panel, you’ll hear from experts regarding crisis communications, legal issues and consumer concerns in the event of a breach. Learn how to be ready with a smart plan that includes proactive protection, company preparedness, customer communications and media outreach.

    Speakers
    Pres | CSID | Joe Ross is president and co-founder of CSID, with...

    Partner | DeVore & DeMarco | Joseph V. DeMarco is a partner at...

    VP Data Breach | Experian Consumer Direct | Currently leading...

    Assoc | Hunton & Williams | Monika Jedrzejowska is an associate...

    Sr Lecturer & Advisory Council Member | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #Breach
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12514


12:30pm

Data Vis Is Dead, Long Live Data Vis!

12:30pm

Designing Creative Online Communities for Kids

12:30pm

Detached Messages: Immersive and Spatial Systems
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    Speakers
    Urban Information Designer | MIT | My greatest passion is floating...

    3D Information Artist & Designer | Phedhex | I'm a 3d information...

    Academic / Artist | Massey University / Squidsoup


    Type Interactive, Dual
    Hashtag #sxsw #detached
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9415


12:30pm

EFF Meet Up

12:30pm

Europe Is Different, so Adapt Your Strategy!

12:30pm

Fashion Meet Up

12:30pm

Future of Cities: Technology in Public Service

12:30pm

Get Excited and Make Things with Science
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

    Speakers
    Spacehack.org | Ariel Waldman is the founder of Spacehack.org...

    Web Developer | Clearleft Ltd | An Irish web developer living...

    Research Assoc | Northern Illinois University | Matt is a particle...


    Type Interactive, Panel
    Hashtag #sxsw #getexcited
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10977


12:30pm

Have Latin American Media Become Social?
    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    Speakers
    Exec Editor | Mundo Contact | Valdir Ugalde is currently part...


    Type Interactive, Solo
    Hashtag #sxsw #LatAmerSoc
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13148


12:30pm

Is Technology Making Our Lives Richer or Poorer?

12:30pm

Lessons from Disruptors: Game-Changing Start-Ups

12:30pm

Location Tracking: Threatening or Value-added?
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies - from the device side to content developers to mobile marketers - will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.

    Speakers
    EVP, Digital Prod | The Weather Channel | Cameron Clayton Executive...

    Head of Location & Advertising Svcs | Nokia | Christopher Peralta...

    Editor-in-Chief | Gizmodo.com | NYC Native Popular Science...

    CNN VP Mobile | CNN | Louis Gump

    Prod Mgr | Foursquare | Siobhan is the Engagement Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #loctrack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12406


12:30pm

Marketers Meet Up Presented by Marketo

12:30pm

Mentor Session: Dan Shust

12:30pm

Mentor Session: Diana Hong

12:30pm

Mentor Session: Erin Kanaley-Famularo

12:30pm

Mentor Session: Galia Benartzi

12:30pm

Mixed-Reality Gaming: Evolution in Entertainment

12:30pm

Moms vs. Management: Parents Make Awesome Managers
    Monday March 12, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization? Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include: Parallel play is not real play — challenges of cooperation, collaboration and negotiation; Use your inside voice — the importance of communication and active listening; No means no — applying praise, understanding consequences and other disciplinary measures; You can’t have it all — challenges of working parents towards achieving a healthy live/work balance.

    Speakers
    Project Mgr | Pixar Animation Studios | Lourdes Alba has been...

    Dir of UX | YouTube/Google | Margaret Gould Stewart is the Director...

    Dir of Prod Design | Facebook

    Head of User Experience | SAP | Mike Tschudy has been creating...


    Type Interactive, Panel
    Hashtag #sxsw #MomsVsMgt
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12484


12:30pm

Sex in the Digital Age

12:30pm

Sex, Lies and Cookies: Web Privacy EXPOSED!
    Monday March 12, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
    During "Sex, Lies, and Cookies: Web Privacy EXPOSED!", panelists look into the world of data collection and privacy on the internet, asking tough questions about what “tracking” really entails. The discussion focuses on how data collection is integrated into the current structure of the web, and what (if anything) people can do to make informed choices about how they allow their information to be used. Moderated by Andy Kahl, Ghostery’s product manager, the panel includes Lydia Parnes (former director, Bureau of Consumer Protection at FTC), Christopher Soghoian (graduate fellow at Center for Applied Cybersecurity Research), Lorrie Cranor (associate professor of Computer Science and Engineering, Carnegie Mellon), and Berin Szoka (founder, TechFreedom).

    Speakers
    Prod Mgr | Evidon | Andy does all of the strategerizing for Ghostery...

    Pres | TechFreedom | Berin Szoka is the founder of TechFreedom...

    ACLU | Dubbed the “Ralph Nader for the Internet Age” by Wired...

    Assoc Professor | Carnegie Mellon University | Lorrie Faith Cranor...

    Partner | Wilson Sonsini Goodrich & Rosati | Lydia Parnes is...


    Type Interactive, Panel
    Hashtag #sxsw #ghostery
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8735


12:30pm

Social Apps and Charitable Giving

12:30pm

Social Role-Playing: Brands and Publishers

12:30pm

SpacePoints: Space Outreach at Ludicrous Speed

12:30pm

Star Trek and Social Media

12:30pm

SXSW Interactive Accelerator

12:30pm

SXSW Interactive Accelerator

12:30pm

SXSW Interactive Accelerator

12:30pm

Tech Unity Beyond the #SpecialNeeds Hashtag
    Monday March 12, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social tools work and don't work when parents look for ways to get support for their special needs kids. Talk to a special needs parent and you'll realize, this community does not come together often enough to share how we make advocating for our children work. This is not a session looking to find funding for our child's challenges. This is a conversation where anyone with a link to any type of special need can talk about the need for community and advocacy in a culture where abilities of all types should be celebrated.

    Speakers
    Mom Advocate | Born Just Right LLC | Reeves is passionate about...

    Consultant | Kate’s business card has the official title of...

    Author | St Martin's Press | Robert Rummel-Hudson's memoir, Schuyler’s...


    Type Interactive, Panel
    Hashtag #sxsw #sn
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11932


12:30pm

text4baby: The Power of Public-Private Partnership

12:30pm

The Business of Kevin Smith

12:30pm

The Future of Money
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is affecting small businesses and merchants. With the social web, ecommerce and mobile offerings infiltrating our financial lives on a daily basis, consumers are more empowered than ever. With the click of a mouse or a swipe of a Smartphone, we can buy or sell items, make or lose money in an instant. Mobile tools make it easy to process purchases in real time, and on-the-go payments will soon be the default for shoppers around the world. Small businesses can flourish within minutes on the Web, and consumers can thoroughly analyze their personal flow of money with effortless online tools. So what do all of these developments mean for businesses, consumers and everyone in between? This panel will explore the future of payments, purchases and financial tools that will empower consumers and fuel small businesses throughout the digital age.

    Speakers
    CEO/co-founder | WEPAY Inc | Bill is CEO and co-founder of WePay...

    Principal | Highland Capital Partners | Dan is a Principal at...

    CEO | Fundly | Dave Boyce is the CEO of Fundly, the #1 online...

    Founder | SV Angel | David Lee is the Founding Managing Partner...

    CEO | Stripe | Patrick is cofounder and CEO of Stripe. He previously...


    Type Interactive, Panel
    Hashtag #sxsw #MoneyTalks
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13097


12:30pm

The Not So Allied Forces of Social TV Comedy
    The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.

    Speakers
    Head of Social Content | Real-Time Content Labs | Jon Burkhart...

    Exec Producer | BBC | Will is an Exec Producer in the BBC Comedy...


    Type Interactive, Dual
    Hashtag #sxsw #BBCTwitcom
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12803


12:30pm

The Page Is Dead

12:30pm

The Promise and Pitfalls of Real-Time Marketing

12:30pm

The Psychology and Interfaces of Social Design

12:30pm

This Spartan Life: Frag Me Gently
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW & Halo, This Spartan Life’s creator & producer, Chris Burke & Josephine Dorado, along with Paul Marino, Lead Cinematic Designer at BioWare, will present ideas on extending game culture, filmmaking, DIY media & the importance of play. They’ll do their best to keep their guests safe from plasma rifle-wielding aliens. How will they fare? See for yourself. Using Halo as its backdrop, the show began as an underground sensation and has since scored glowing reviews in Wired Magazine, the BBC, BusinessWeek & BoingBoing. Described by Wired Magazine as “a mash-up of The Charlie Rose Show & Doom,” TSL combines high-brow interviews with the likes of the late Sex Pistols manager, Malcolm McLaren & the rock band OK Go with the frag-fest of videogame culture. www.thisspartanlife.com

    Speakers
    Creator/Dir | This Spartan Life | Director Chris Burke graduated...

    Professor/Live Events Producer | The New School/This Spartan...

    Lead Cinematic Designer | BioWare | Paul Marino is Lead Cinematic...


    Type Interactive, Podcast
    Hashtag #sxsw #FragMe
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13563


12:30pm

Why Hasn't the Internet Made Voting Awesome?

12:30pm

Work When Startup Culture Hits Mainstream
    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.

    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.

    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?

    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    Speakers
    CEO & Founder | LiquidSpace | Thankful to be the Skipper of LiquidSpace...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Mainstream
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13507


12:30pm

Mentors - Distribution 2: Narrative

12:30pm

A Brief History of John Baldessari

12:30pm

Aisha's Song
    Monday March 12, 2012 12:30pm - 2:02pm @ Canon Screening Room (6th, Austin, TX 78703)

    Partially blinded by an unknown illness at the age of 4 and sent out to work on the tough streets of Kano in Nigeria at the age of 9, Aisha Sani Abdullahi's life chances were not great. However, a chance encounter sent Aisha's life in a completely different direction… Aisha's Song is an energetic and beautifully shot 16mm documentary that uses the sounds of street life in Kano in order to create a vibrant and organic soundscape. Touching and uplifting, the film is a story of female empowerment from a part of the world where women are all too often overlooked.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13200


12:30pm

BRUTE FORCE

12:30pm

Documentary Shorts 1
    Monday March 12, 2012 12:30pm - 2:02pm @ Canon Screening Room (6th, Austin, TX 78703)

    Aisha's Song Director: Orlando von Einsiedel Musically lush and stunningly shot, Aisha's Song is a touching and uplifting story of female empowerment from a part of the world where women are all too often overlooked. A Brief History of John Baldessari Directors: Henry Joost, Ariel Schulman No more boring films! Everything you need to know about the godfather of Conceptual Art... narrated by Tom Waits. BRUTE FORCE Director: Ben Steinbauer The story of Apple Records notoriously irreverent recording artist, Brute Force. The Fuse: or How I Burned Simon Bolivar Director: Igor Drljaca A nine-year-old boy thinks he is responsible for the civil war in Bosnia. The Love Competition Director: Brent Hoff The World's First Love Competition. Minor/Major: The TV on the Radio Tour Documentary Director: Chioke Nassor An intense documentary portrait on the band TV on the Radio as they transition from minor label darlings to major label success. It Ain't Over Director: Caleb Slain Once a man with all the answers, Dr. Ed Dobson is struggling to resolve his own questions before succumbing to the unusual disease eating away his body.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12955


12:30pm

It Ain't Over
    Monday March 12, 2012 12:30pm - 2:02pm @ Canon Screening Room (6th, Austin, TX 78703)

    Shot cinematically, IT AIN'T OVER is a visually stunning documentary that follows Dr. Edward Dobson, a man accustomed to counseling people through suffering, as he comes to grips with the unusual disease eating away his body. ALS or “Lou Gehrig's Disease” is a degenerative disorder that systemically incapacitates the body, commandeering the ability to hold, speak, walk, swallow, and even breathe until it causes the lungs to fatally collapse. They don't know what causes it, and there is no cure. After learning he had 2-5 years to live, Ed chose to examine what hope looks like in situations where it doesn't exist.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13208


12:30pm

Minor/Major: The TV on the Radio Tour Documentary

12:30pm

The Fuse: or How I Burned Simon Bolivar

12:30pm

The Love Competition

12:45pm

An Emerging Solution to How We Teach Our Students
    Besides the Great Depression, we are living in what I believe is the hardest time to be a student. The reason for this is that we are going through a revolution. For the last 150 years we have lived in an industrial economy, which was sparked by the Industrial Revolution. But now we are coming into the information stage and what some people call the Social Revolution. In this revolutionary change, the people who succeed are those who live their passion, invest in relationships, and start movements that matter. The “one-size fits all” track to educating our kids is no longer relevant in the new economy. Public schools were created in the industrial age to train people to work for the companies. The more education you got, the better corporate job you received. But now, jobs are declining so there are a lot of qualified candidates who remain unemployed. In fact, college was never created for the majority. Over 62 percent of America high school graduates went to college this year. This number sounds great but a scarier number is that nearly 81 percent of college graduates this year are moving back home with their parents. I went to public school and I remember how my school functioned: assembly lines, long hallways with rows of lockers, and loud bells to tell us to change shifts. This system had many benefits for students whose strengths were conventional academics but even now those students are falling face first in the new economy. I look back at my high school days and say, “If only there was a class in school called Success—who knows where I would be today.” I believe that there is a difference between being educated and being successful. I think school gives us the subjects and basic skills to think for ourselves. But we are not taught how to succeed with the skills given to us. In this session, I will explain the importance of teaching our students the subject of success. I will also talk about how online learning can allow all students to have their own personal life consultant that allows them to personalize their curriculum. As adults, we can teach students to be indispensible no matter the state of the economy.

    Speakers
    Co-Founder and Director of Expansion | Student Success Academy...


    Type Interactive, Future15
    Hashtag #sxsw #Learn2Grow
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100340


12:45pm

Independent Manufacturing with Social Media

1:00pm

The Dark Art of Digital Music Recommendations
    People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to tight-knit circles of fans rallying together around photocopied ‘zines. Fast forward to today digital’s world and social networks as well as social music services such as turntable.fm have dramatically changed the way people share music. Recommendations technology guru Michael Papish will dive into the different approaches to deploying recommendations—from tools to match our mood to the personal touch of editorial, the impact that the interplay of computer-generated recommendations within social networks will have, and the importance of tagging/curating data as part of the recommendation process. Michael will also tackle the million-dollar questions for music recommendations: Are we making good recommendations? How do we make them better? Do we possess tools to evaluate success or do recommendations remain a Dark Art?

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #DarkArt
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13502


1:00pm

76 Rules for Outperforming the Competition

1:00pm

Thiel Fellowship: Challenging Current Paradigms

1:00pm

Next Stage: Nardwuar vs. Harley of Epic Meal Time (Live interview!)

1:00pm

Next Stage: Nardwuar vs. Harley of Epic Meal Time (Live interview!)

1:00pm

Tchoupitoulas
    Monday March 12, 2012 1:00pm - 2:20pm @ Violet Crown 1 (434 W 2nd St)

    "Tchoupitoulas" is a story of the New Orleans night. It is a visually exhilarating and aurally immersive record of one night in the many lives of a thriving nocturnal populace. Three young boys act as our wide-eyed conduits to a parade of entertainers and revelers as they dance through the lamp lit streets and doorways of the Crescent City. From dusk to dawn, from Rampart to the river, we explore the lives and locales of one of the world's most unique cities. In moments, vignettes, performances, and exchanges, "Tchoupitoulas" is a kaleidoscopic odyssey into another side of New Orleans.

    The Austin Chronicle recommends this event in "The Place Is the Thing:  The influence of Geography in a Quartet of Docs." Read the full feature here.


    Type Film, Screening
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_FS12947


1:00pm

1:00pm

Buzzmedia iHeartRadioLounge (PureVolume House)

1:00pm

The Warby Parker Citizen’s Circus
    Monday March 12, 2012 1:00pm - 11:00pm @ French Legation Museum (802 San Marcos Street)

    We couldn't fit this spectacle in just one party! For THREE dazzling days and nights at the intersection of SXSW Interactive, Music, and Film, Warby Parker Eyewear will host a live music festival curated by Grammy-award winning music supervisor Randall Poster.

    Join us each day from March 12-14 beginning at 1:00 pm for over fifteen live bands, lawn games, food trucks, vintage clothing purveyors, and cocktails. Each night at 8:00 pm, marvel in a performance by The Citizens Band—a modern take on Victorian vaudeville with trapeze artists, song-belters, burlesque performances and all manner of theatrical mischief.

    Keep an eye on http://www.warbyparker.com/sxsw and Twitter hashtag #wpcircus for more updates!

    Lineup:

    Big Deal
    Bleeding Knee Club
    Dee Dee (Dum Dum Girls)
    Exitmusic
    Father John Misty
    Gardens & Villa
    Gashcat
    Haim
    Hospitality
    La Sera
    Nikki Lane
    Quilt
    Shearwater
    Superhumanoids
    The Fresh & Onlys
    The Love Language
    Xray Eyeballs
    Yellow Ostrich
    and more special guest appearances!

     


    Type Party, Unofficial
    Info Y


1:15pm

Why Women Fail to Rule the Social Networks

1:15pm

Her Master's Voice
    Monday March 12, 2012 1:15pm - 2:14pm @ Violet Crown 2 (434 W 2nd St)

    Schiller said there is a watcher at the gate of the mind, and it is the watcher that prevents creativity, because creativity and insanity are almost the same thing. The ventriloquist’s doll can kill off the watcher of the mind allowing access to spontaneity and imagination. Acclaimed ventriloquist Nina Conti, takes the bereaved puppets of her mentor and erstwhile lover Ken Campbell on a pilgrimage to 'Venthaven', the resting place for puppets of dead ventriloquists. She gets to know her traveling partners along the way, and through them deconstructs both herself and her lost love in this ventriloquial docu-mocumentary requiem.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12820


1:15pm

Scarlet Road
    Monday March 12, 2012 1:15pm - 2:25pm @ Vimeo Theater (501 East 4th St)
    Impassioned about freedom of sexual expression, Australian sex worker Rachel Wotton has become highly specialized in working with clients with disability. Rachel’s philosophy, that human touch and sexual intimacy can be the most therapeutic aspects to our existence, is making a dramatic impact on the lives of her clients. While Rachel’s clients give a glimpse into their sexual self-discovery, Scarlet Road follows Rachel as she strives to increase awareness and access to sexual expression for people with disability. The depth, humor and passion in this documentary will transform the way you see sex workers and people with disabilities forever.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12428


1:15pm

ITALY LOVE IT OR LEAVE IT

1:15pm

Gayby
    Monday March 12, 2012 1:15pm - 2:44pm @ Stateside Theatre (719 Congress Ave)

    Jenn and Matt are best friends from college who are now in their thirties. Single by choice, Jenn spends her days teaching hot yoga and running errands for her boss. Matt suffers from comic-book writer’s block and can’t get over his ex-boyfriend. They decide to fulfill a youthful promise to have a child together… the old-fashioned way. Can they navigate the serious and unexpected snags they hit as they attempt to get their careers and dating lives back on track in preparation for parenthood? "Gayby" is an irreverent comedy about friendship, growing older, sex, loneliness, and the family you chose.

    The Austin Chronicle recommends this event in "Mama Drama: A Comedy in 21st Century Baby-Making" Read the full feature here.


    Type Film, Screening
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_FS12426


1:30pm

Nonprofit Meet Up

1:30pm

Nonprofit Meet Up

1:30pm

La Camioneta - The Journey of One American School Bus
    Monday March 12, 2012 1:30pm - 2:41pm @ Alamo Ritz 1 (320 East 6th St)

    Every day dozens of decommissioned school buses migrate from the United States to Guatemala, where they are repaired, repainted, and resurrected as the brightly-colored camionetas that bring people to work each day. Since 2006, nearly 1,000 camioneta drivers and fare-collectors have been killed for not paying the extortion money demanded by local gangs. "La Camioneta" follows the migration of one bus as a vehicle into the stories of five men whose lives become intertwined with its resurrection. Like the bus that unites their stories, the choice between obsolescence and innovation defines their decisions, propelling them toward an increasingly uncertain future.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12742


1:30pm

Brooklyn Castle
    Monday March 12, 2012 1:30pm - 3:11pm @ Alamo Lamar B (1120 South Lamar Blvd)
    Brooklyn Castle is a documentary about I.S. 318 – an inner-city school where more than 65 percent of students are from homes with incomes below the federal poverty level – that also happens to have the best, most winning junior high school chess team in the country. (If Albert Einstein, who was rated 1800, were to join the team, he’d only rank fifth best.) Chess has transformed the school from one cited in 2003 as a “school in need of improvement” to one of New York City’s best. But a series of recession-driven public school budget cuts now threaten to undermine those hard-won successes.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12692


1:30pm

Office Hours (Foursquare)

1:35pm

Keith Bell Book Signing

1:45pm

Jaron Lanier

1:45pm

"it's such a beautiful day"

1:45pm

Heimkommen (Coming Home)

1:45pm

Medium Cool: 4 (not so) Shorts
    Monday March 12, 2012 1:45pm - 2:57pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Heimkommen (Coming Home) Director: Micah Magee When Robert's girlfriend dies, he turns his grief against his younger sister Jo. Jo plays ice hockey with the boys, hoping to gather strength to bring her brother back to the land of the living. "it's such a beautiful day" Director: Don Hertzfeldt Bill finds himself in a hospital struggling with memory problems, in this third and final chapter to Don Hertzfeldt's "Everything will be OK" trilogy. The Man That Got Away Director: Trevor Anderson A musical documentary that tells the true life story of Trevor's great-uncle Jimmy in six original songs. Random Strangers Director: Alexis Dos Santos Lulu and Rocky meet, fall in love, spend the night together, and fall asleep looking at each other…except for the fact that he is in Berlin and she is in Buenos Aires.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12632


1:45pm

Random Strangers
    Monday March 12, 2012 1:45pm - 2:57pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Rocky and Lulu live in opposite sides of the planet: they bump into each other in ChatRoulette and decide to stay in touch. They get closer, but we find out more about them that they will never tell each other. It's a lot better in the virtual world they create for each other: using video diaries, secret confessions, fictional representations of facts of their lives made with toys, dance performances and songs they create a place where they can truly be themselves. But how real can their world be?
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12569


1:45pm

The Man That Got Away

2:00pm

2:00pm

Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine

2:00pm

Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine