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4:00am

Alcatel-Lucent Trend Lounge

TBA

SoundCloud Open House

8:00am

8:00am

GeekRun (Multiple Dates)
    Sunday March 11, 2012 8:00am - 9:00am @ Hilton Austin Downtown (500 E 4th St, Austin, TX 78701)

    The GeekRun is a social and sports gathering for those who love running and are a bit geeky too (well, it's SXSW after all)!

    Participation to the GeekRun is free! Please come to the meet-up point already changed into your running gear.

    We will meet up at the lobby of the Austin Hilton Hotel and from there engage on a light 30' run by the riverside. 

    The GeekRun will be a way to do some physical activity during SXSW (and burn a few of those BBQ-induced calories) and socialize with fellow attendees... and why not, show off your geeky running apparel and devices.

    We will run for approximately 30 minutes at a low to medium pace and the idea is to move together as a group, no one left behind. After the run we'll do a 10/15 minute stretching session and after that you can go back to your accomodation to take a shower and get ready for the first panels of the day! (SXSW panels start at 9.30 am).

    The GeekRun is organized by Gianfranco Chicco from Frontiers of Interaction, an Italian conference on technology and interaction design that aims to bridge the American and European innovation hubs.

     


    Type Party, Unofficial


9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Canon Imagination Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Dell Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - SXcycles
    Sunday March 11, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Film, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01434


9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office

9:00am

Morning Event - Java Monster Mornings

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Sunday March 11, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01439


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

All Day Event - The Lift presents: Latin America Innovation

9:00am

Morning Event - Java Monster Mornings

9:00am

9:00am

Hangover: VIP VC Breakfast
    Sunday March 11, 2012 9:00am - 12:00pm @ 360 Nueces (360 Neuces Street Austin, TX 78701)

    Cure Your Interactive Hangover with three of Austin's Hottest Startups! 

    Cure your hangover with three of Austin's hottest new startups!  Forecast, GroupWink, and PublikDemand are throwing a VIP breakfast party on Sunday, March 11 from 9:00am. - 12p.m.

    We know the first weekend of SXSW Interactive can be a rough one.  Join us on Sunday morning at the Austin 360 Condo's for Austin's BEST breakfast tacos, mimosas, advil, water, Red Bull, and everything else you need refuel for the rest of your Interactive weekend!

    Forecast - www.foreca.st

    GroupWink - www.groupwink.com

    PublikDemand - www.publikdemand.com

     


    Type Party, Unofficial
    Info Y


9:00am

Beauty Bar X
    Sunday March 11, 2012 9:00am - 3:00pm @ Beauty Bar (617 E. Seventh St. Austin, TX)

    Ladies only! (You are allowed one male guest.)

    A few SXSW alums walked around Austin last year looking for a place where women could hang out, be pampered (we needed a manicure!) and gather, but couldn't find it. So we decided to make it happen this year. We rented a space, gathered partner sponsors and decided to make it happen.

    Please note the hours that the event runs. Your ticket allows you a pass to the entire 3 days (come and go as you please, but the manicures/massages/consultations are first-come, first-served).

    RSVP via the link below.


    Type Party, Unofficial


9:00am

The Good Capitalist Lounge (#SocEnt)
    Sunday March 11, 2012 9:00am - 5:00pm @ St David's Historic Sanctuary (301 E 8th St Austin, TX 78701)

    Can capitalism really be used as a force for positive social change in the world? We think so!

     It's time we reclaim this concept from all the negative, oppressive and corrupt actions that have tarnished the reputation of a powerful economic tool!  Come meet the entrepreneurs who have proven that capitalism can be a tool to empower citizens and create sustainable and prosperous economies that work for both people and place.  

    We are thrilled to have you join us for the third annual Good Capitalist Party (GCP) in Austin, Texas! This year we are bigger and better than ever with more partners, more attendees, and more good capitalists.  What started as a party in 2010 has grown into a three-day lounge experience that connects thousands of Good Capitalists from around the globe. Join us at the Good Capitalist Party Lounge located at St. David's church (only TWO blocks from the convention center!).


    We have gathered some of the field’s leading organizations share the lessons and help spread the word that you can do well by doing good. You can have engaging conversations the seasoned pros of social enterprise as well as the up and comers.


    The GCP lounge will feature various interactive activities, classes, fireside conversations, demos, structured networking happy hours and a few other surprises.  Meet social entrepreneurs and like-minded leaders who made a positive impact in the community while making a profit. 


    GCP convenes Thought Leaders, Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do well while doing good.  So whether you need help to get your social venture launched or you would like to learn how to contribute your skills and experience to social enterprises, GCP is the place to be.


    Come catalyze positive impact at the Good Capitalist Party Lounge with the support of amazonian tea, fair trade, locally roasted gourmet coffee and food while connecting with others.  You don’t need a SXSW badge, this party is open to the public.

     


    Type Party, Unofficial
    Hashtag #SocEnt


9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Material Change-Tackling Human Rights with Artists
    Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual expression & shared visions. Globally, artists and technologists are empowering other artisans and creators by celebrating their spirit, talents and traditions - giving them a stronger voice for their future. Eve Blossom, founder of Lulan Artisans and author of Material Change, will share stories of her journey of creating a business that merges design and social change. Material Change offers actionable holistic models for designers and social entrepreneurs, and explains an open-source model for others to adapt, customize and share. Eve will debut We've, a digital extension of Lulan Artisans: a novel approach for buying, and selling artisanal goods through relationships and story. We've allows new forms of communication and business to evolve from communal creativity, capturing the zeitgeist of the planet.

    Speakers
    Founder & CEO | Lulan Artisans


    Type Interactive, Book Reading
    Hashtag #sxsw #wevebuilt
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11481


9:30am

Multiplatform Storytelling: Frontline War Stories

9:30am

Accelerating Killer LatAm Startups

9:30am

Big Data: Powering the Race for the White House
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.

    Speakers
    VP & Dir of Research | TargetPoint Consulting | Alex Lundry is...

    CEO | Optimizely | Dan Siroker is the Co-Founder & CEO of Optimizely...

    Global Chief Technology Officer | Hill+Knowlton Strategies...

    VP | The Winston Group | Kristen Soltis is the Vice President...

    President | Engage | Patrick Ruffini is president at Engage...


    Type Interactive, Panel
    Hashtag #sxsw #data2012
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10797


9:30am

Can Gaming Make the World Better?
    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    Speakers
    CTO & Co-Founder | Keas | Built Quattro, Access, first Ajax engine...

    CEO | Gamification Co

    CTO | dosomething.org | As DoSomething.org’s CTO, George manages...

    Dir of Learning & Program Dev | Learning Games Network

    Senior UX Designer, Game Mechanic | Google Inc | UX designer...

    Chief Revenue Officer | Recyclebank | Chief Revenue Officer Samantha...


    Type Interactive, Panel
    Hashtag #sxsw #game4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12232


9:30am

Companion Gaming: Strategies for Cross-Platform Releases

9:30am

Consumer Patterns Revealed by Dating Site Insiders
    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.

    Speakers
    Co-Founder | How About We

    VP, Brand & Creative Strategy | eHarmony

    Founder/CEO | eFlirt Expert | Laurie Davis is the founder of...

    CEO Match, Inc/Co-Founder & CEO, OkCupid | Match Inc/OkCupid...

    Co-Founder & Co-CEO | Zoosk


    Type Interactive, Panel
    Hashtag #sxsw #lovebattle
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10064


9:30am

Excessive Enhancement: JavaScript's Dark Side

9:30am

Fixing Broke(n) Governments Through Serious Games
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    It’s no secret. Local, state and federal governments face budget shortfalls, spending cuts and reduced service—in a political climate that favors gridlock. Serious games have emerged as a viable approach to budgeting that is both participatory and scalable. In this session, we’ll discuss why serious games are a particularly good tool for budgeting and their advantages over alternatives such as deliberative democracy, participatory budgeting, or majority voting through polls. Participants will learn to conduct in-person and online games built specifically for resolving multi-scalar budget problems. These models are based on Budget Games, which we designed and played in San Jose, CA, on Jan. 29, 2011 in which more than 100 community leaders collaboratively re-crafted the city’s proposed budget. Because the game revealed real consensus, San Jose officials were able to act on the game’s results with more confidence than traditional polling.

    Speakers
    CEO | The Innovation Games Company | Luke Hohmann is the founder...


    Type Interactive, Solo
    Hashtag #sxsw #innovgames
    Theme Government and Global Issues
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11948


9:30am

Food Trucks Share Social Media Tips

9:30am

Friending Pharma: Patients, Industry & New Media
    As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

    Speakers
    CEO | The Staley Foundation | Alicia is a three-time cancer survivor...

    Asst Editor | Diabetes Mine/Alliance Health | Allison Blass is...

    Dir | WCG | Public relations is entering its most exciting phase...

    Writer/Editor | Six Until Me | Kerri Sparling has been living...

    AVP of Patient Insights & Analytics | US Sanofi Diabetes | As...

    Vice President | Pfizer Inc


    Type Interactive, Panel
    Hashtag #sxsw #FrndPhrm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11621


9:30am

HATCH Startup Pitch Competition

9:30am

Is Our Photo-Madness Creating Mediocrity or Magic?

9:30am

Killer App Design with Javascript and HTML 5

9:30am

Learn to Code and Make the Software You Want

9:30am

Make a Kinection: The Future of Interactive Design

9:30am

Multiplatform Storytelling: Frontline War Stories

9:30am

Pitching Start Ups to Ad Agencies and Clients
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    Speakers
    Managing Partner | BoxGroup | David is the Founder and Managing...

    Chief Creative Innovation Officer | JWT

    CEO | ADstruc | John Laramie is the President, CEO and Founder...


    Type Interactive, Panel
    Hashtag #sxsw #pitchstart
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11926


9:30am

Publishing Models Transforming the Book

9:30am

Socializing the Presidency: Digital Politics 2012
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Christina Bellantoni and panelists Mary Katharine Ham (radio host/political commentator); Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media services such as Twitter and Facebook to new location based and mobile technologies.

    Speakers
    Political Editor | PBS Newshour | Christina Bellantoni joined...

    Pres | Rock the Vote | Under Smith's leadership during the past...

    Exec Dir/Co-Founder | Voto Latino | Maria Teresa Kumar, founding...

    Fox News Contributor | WMAL, Cumulus Media | Mary Katharine Ham...


    Type Interactive, Panel
    Hashtag #sxsw #SocialPres
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12234


9:30am

Stand with Planned Parenthood: A Crisis Response

    Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

    Speakers
    Digital Media Coord | Planned Parenthood Federation of America...

    Digital Content Mgr | Planned Parenthood Federation of America...

    Engagement Planner | iCrossing | Gaby Lazzaro is a WOMMA-certified...

    Director of Digital Strategy, Advocacy and Fundraising | Planned...

    Dir, Social Media Strategy | The College Board | Panelist and...

    Dir Online Supporter Engagement | Planned Parenthood Federation...


    Type Interactive, Panel
    Hashtag #sxsw #StandwPP
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9166


9:30am

Storytelling Beyond Words: New Forms of Journalism
    Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

    Speakers
    Editor/Interactive News | The New York Times | Aron Pilhofer...

    Professor | Duke University | Bill Adair is the Knight Professor...

    Editor in Chief | The Journal Register Co | Jim Brady is the...

    Dean of Faculty | The Poynter Institute | Stephen Buckley is...


    Type Interactive, Panel
    Hashtag #sxsw #stories
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10994


9:30am

SXSW Yoga

9:30am

Tech Detox: Can You Survive a Day w/o Technology?

9:30am

The Connected Company: An Inventory of the Possible

9:30am

The Hispanic Persona Project
    The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

    Speakers
    Pres | Sensis | Jose Villa is the founder and President of Sensis...


    Type Interactive, Solo
    Hashtag #sxsw #hispersona
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10544


9:30am

The Mind & Consciousness As an Interface

9:30am

The New Black? How Digital Ed Is Everything

    …Back to school? Not necessarily appealing right? The experimental, embedded, and reflexive departments of education and training within creative industries are reinventing education. This panel gathers some visionaries to discuss the positioning of education in the modern workplace. Many traditional business functions such as PR, sales, marketing, philanthropy, recruitment, and business development are now “education initiatives.” There is a need for a 21c model of professional adult education in the workplace. We’ll discuss what the possibilities are given new cooperative models, technological tools, talent gaps, and knowledge sharing in the increasingly competitive fields of global business. We will also share thoughts on pioneering schools including ones internal and/or external to the organization, institution, start-up, and platform-specific models.

    Speakers
    Dir of Digital Dev | Goodby Silverstein & Partners | Originally...

    Global Agency Mktg Mgr | Facebook | Giselle Schmitz grew up in...

    CCO | 72andSunny

    SVP, Dir Digital Innovation | Digital Works Institute/MDC Partners...

    Lori Kent is a visual artist, education researcher, and sometimes...

    Founder | General Assembly

    Prof of Culture & Media | The New School | Trebor Scholz is an...


    Type Interactive, Panel
    Hashtag #sxsw #nwblk
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10038


9:30am

The Positive Power of Sports

9:30am

The Potion for Motion: Interactive Interfaces/Apps

    Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

    Speakers
    Founder, CEO & Chairman | Hillcrest Labs | Daniel S. Simpkins...


    Type Interactive, Solo
    Hashtag #sxsw #Potn4Motn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8501


9:30am

The Social Network for Computers
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Internet. To power the resulting massive computational need, our entire computer infrastructure is being redesigned. Moore's Law is not enough anymore. The requirements of new media on a global scale can only be supported by a powerful "Social Network for Computers" -- aka the Cloud. Through the cloud, servers quickly switch from one task to another, making efficient use of idle compute, storage and networking resources. Cloud computing is "fungible" - dynamically expanding and contracting to meet the world's compute load, and it is the only way to serve the growing Internet.

    Speakers
    CEO | Eucalyptus | Marten Mickos is CEO of Eucalyptus Systems...


    Type Interactive, Solo
    Hashtag #sxsw #SocNetComp
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10934


9:30am

The State of Social Marketing

9:30am

What Makes Asset Sharing Platforms Thrive?

9:30am

PBS KIDS Breakfast: The Cool Kids - What’s New for Today’s Digital Kids

9:30am

Startup Mentoring with Dreamit Ventures

9:30am

SXSW Sketchcamp

9:30am

All Day Event - Startup America at SXSW

10:00am

The Power of Unpopular
    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

    Speakers
    Head Redhead | RedheadWriting LLC | Erika Napoletano is the Head...


    Type Interactive, Book Reading
    Hashtag #sxsw #unpopular
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100040


10:00am

SXSW Film Hideout Lounge

10:00am

Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:00am

A Good Morning (Foursquare)

10:00am

Found Type Photowalk

10:00am

Silicon Prairie Cereal Bar
    Sunday March 11, 2012 10:00am - 3:00pm @ Halcyon Coffee Shop (218 W 4th St, Austin, TX 78701-3917)

    From the frosted classics to the kid stuff, be bowled over by a serious cereal selection and a chance to meet – and eat – with folks from all over the Silicon Prairie. Whether you're a fruit-flavor craver or a loyal Cap'n cruncher, you'll have plenty of options to choose from.

    Grab a cup of joe, take a breather and catch up on all the SXSW happenings at the Silicon Prairie Cereal Bar.


    Type Party, Unofficial
    Free Stuff food
    Info Y


10:00am

CloudCamp Austin
    Sunday March 11, 2012 10:00am - 4:00pm @ The Bat Bar (218 E 6th St)

    About CloudCamp

    As an informal, member-supported gathering, CloudCamp relies entirely on volunteers to help with meeting content, speakers, meeting locations, equipment and membership recruitment. We also have corporate sponsors that provide financial assistance with venues, food, drink, software, services and other valuable donations

    If you are interested in helping or sponsoring, contact Dave Nielsen (dave at platformd dot com)

    Schedule:
    - See http://www.cloudcamp.org/workshop

    Organizer:
    - Dave Nielsen 

    Interested in more about CloudCamp?
    -  http://www.cloudcamp.org/schedule

     


    Type Party, Unofficial


10:00am

South By GoLab
    Sunday March 11, 2012 10:00am - 5:00pm @ GoLab Austin (621 E. 6th St. Ste 200, Austin, TX 78701)

    Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

    You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

    GoLab Austin

     


    Type Party, Unofficial


10:30am

Chronicle of Oldrich S.

10:30am

Doctor Rao

10:30am

SXGlobal Shorts
    Sunday March 11, 2012 10:30am - 12:01pm @ Alamo Ritz 2 (320 East 6th St)

    Chronicle of Oldrich S. (Czech Republic) Director: Rudolf Smid Mr. Sedlacek wrote one-sentence entries in his chronicle from 1981 to 2005, everyday stories of his life, his village, and of international events. This animated documentary is based on 80 of those entries. The Contest (Poland) Director: Jakub Cuman Observational documentary made during the International Fryderyk Chopin Piano Competition Preliminaries in 2010. The Contract (Sweden) Director: Lina Mannheimer On the 5th of May 2005, Beverly Charpentier declares an oath of allegiance to Catherine Robbe-Grillet. Hereby she gives up her freedom, for the rest of her life. Doctor Rao (Germany) Directors: Alexej Tchernyi, Wu Zhi Doctor Rao passed away. Family and friends are celebrating his last journey. The Little Team (Spain) Directors: Roger Gómez, Daniel Resines Fourteen little kids go over an unsolved football mystery, and they end up teaching an unexpected life lesson to grown-ups. The Perfect Fit (Scotland, UK) Director: Tali Yankelevich Ballet shoes may be worn by delicate girls, but they’re crafted by burly men... Walt Disney Square (Brazil) Directors: Renata Pinheiro, Sergio Oliveira A “quasi-musical” approach to contemporary urban life that reflects Brazilian society and many others throughout the world, this documentary describes at the same time a place, a city and a country.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12628


10:30am

The Contest

10:30am

The Contract

10:30am

The Little Team

10:30am

The Perfect Fit
    Sunday March 11, 2012 10:30am - 12:01pm @ Alamo Ritz 2 (320 East 6th St)

    “Ballet dancers get dodgy feet from dancing and I get dodgy hands from making their shoes!” Ballet shoes may be worn by delicate girls, but they’re crafted by burly men whose hands tell another story... We delve into the world of professional ballet dancing seen through the eyes of a shoemaker who desperately strives to save the dancer as much pain as possible by making the shoes as well as he can. Meanwhile, a seasoned dancer talks of the pain she went through dancing at the highest level. An undiscovered world behind the pomp and perfection.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13055


10:30am

Walt Disney Square

10:35am

10:45am

11:00am

Data Is Sexier Than Sex... And I'll Prove It
    Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety of different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…

    Speakers
    Business Analyst | Kabel Deutschland | Giedre Aleknonyte aspires...


    Type Interactive, Future15
    Hashtag #sxsw #sexydata
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12937


11:00am

11:00am

11:00am

The Science of Habits: Why We Do What We Do
    Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers' habits? Why was the product Febreze a flop - until consumer psychologists figured out to target one specific cleaning habit, and it became a $1 billion hit? In the past decade, neurology, sociology and economic psychology have revolutionized our understanding of habits. Go into neurology laboratories where amnesiacs re-learn their most basic habits, and corporate boardrooms where shoppers' habits are turned on and off like flicking a switch. The author, Charles Duhigg, is an investigative reporter at the New York Times. His book on the science of habits will be Random House's major spring 2012 release.

    Speakers
    Staff Writer | New York Times/Random House | I'm an investigative...


    Type Interactive, Book Reading
    Hashtag #sxsw #POHabit
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100015


11:00am

All Day Event - Canon Lounge at the Canon Imagination Screening Room

11:00am

Arts Criticism 140 Characters At A Time

11:00am

Can a Social Web of Things Keep TV Cords Connected

11:00am

Everything You Ever Wanted to Know About Grants

11:00am

Putting a Carbon Footprint in Your Production Bid

11:00am

Screw the Big Screen, We Have the Web!
    Sunday March 11, 2012 11:00am - 12:00pm @ Austin Convention Center (Austin Suite) (500 E Cesar Chavez St.)
    As the battle between web and TV grows vicious, interactive and multi-platform videos are born. Platforms like XBOX Live and the impending Google TV will transform tv and ads into something we’ve never before experienced. Unfortunately, there is more competition for the attention of those eyes than you can shake a stick at. Hear from Emergent Order creative director, John Papola, about the art of web video and what it takes grab attention online and go viral. John has created videos that have driven millions of views online and some that haven't, so he knows what works and what doesn't. Hear about the science side from successful web video entrepreneur, Jen Grogono. Jen's latest venture, uStudio, provides a platform for distributing video on an ever expanding number of channels and sites across the web and tracking important metrics across channels to show where you are hitting it and where you are falling flat.

    Speakers
    Exec Producer | Spotzen | Amanda has been producing film and...

    CEO | uStudio Inc | uStudio Founder & CEO, Jen Grogono is an...

    Co-Founder | Emergent Order | John is an award-winning director...


    Type Film, Digital Domain
    Hashtag #sxsw #GetViral
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP990303


11:00am

140 Characters vs. 14000 Words: The New Long Form
    Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

    Speakers
    Editor | Slate | David Plotz is editor of Slate. Before joining...

    Co-Founder & Editor | Atavist | An award-winning journalist and...


    Type Interactive, Dual
    Hashtag #sxsw #longform
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11046


11:00am

21st Century Giving: Social Philanthropy’s Rise

11:00am

3 Screen Minimum: Convergence of TV & Social Media

11:00am

A New Culture of Learning: Gaming, Tech, Design

11:00am

All Day Event - Turner Revive Lounge

11:00am

Are We Killing Social with Social?
    Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.

    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Founder/Editor Daily Marauder | Daily Marauder | Caroline Giegerich...

    Global Strategy & Solutions- Google+ | Google Inc | Chris Vennard...

    Dir of Mktg | Networked Insights | Jason Kapler is the Director...

    Head of Private Shares Group | Liquidnet

    Head of Live Media Studio | iCrossing | As the head of iCrossing’s...


    Type Interactive, Panel
    Hashtag #sxsw #killsoc
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP12714


11:00am

Austin Start Up Meet Up

11:00am

Barry Diller Interview: State of the Content Industry 2012

11:00am

Big Data for Everyman: Help Liberate the Data Serf
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    WTF is Big Data & Why Should I Care?Love that smartphone? Navigate with your GPS? Tweeting about this session? Everything other than brushing your teeth has is generating data. Every action we do generates data & a record of that action. According to a recent study by McKinsey, 15 out of 17 industry sectors in the US have more data stored per company than the Library of Congress. The sheer volume of data, driven by new devices & disparate data sources, requires a shift in how to capture & analyze information. If you could mine data generated by your audience, what questions might you ask? Improving your perspective on what users are doing or how they're interacting with you can yield some amazing returns. Analyzing big data can be as easy as surfing the web. We'll show some cool ways to ask questions, in realtime, to some fun data sources & get amazing answers. See how to turn data into information, information to knowledge & knowledge to action.

    Speakers
    CTO and co-founder | Splunk


    Type Interactive, Solo
    Hashtag #sxsw #splunk
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10260


11:00am

Can a Social Web of Things Keep TV Cords Connected

11:00am

Client-Side Templating in jQuery
    This session will review the options available today and in the future for client-side templating in jQuery. We will show the libraries available today, including jQuery Templates, knockout.js, and JsRender/JsViews.The past year has been rather tumultuous in the jQuery Templating space. Before the jQuery Templates plug-in even had a chance to come out of beta, the project was terminated in favor of newer templating libraries currently under development. However, even though it is still unclear which templating library is the best to use, the concept of client-side templating is too important to ignore or put off using. This talk will review the various options Web developers have today for performing client-side templating, and will present guidance on what to look for in the coming year as newer libraries are released.

    Speakers
    Editor in Chief | Pluralsight | Fritz is a co-founder of Pluralsight...


    Type Interactive, Workshop
    Hashtag #sxsw #jquerytmpl
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10825


11:00am

Community First: Lessons for Early-Stage Startups

11:00am

Community Regenerati​on Through Digital Literacy

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Director | Knowle West Media Centre | Carolyn is founder and...

    Doctoral Student | Texas Tech University | I'm a doctoral student...


    Type Interactive, Core Conversation
    Hashtag #sxsw #kwmctalk
    Theme Better Tomorrow
    Level Advanced
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP8801


11:00am

Culture Networks and the Codes That Drive Them

11:00am

Cultures of Basketball: Sports in Higher Education
    Sunday March 11, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    In this presentation, I will share the story of a groundbreaking pedagogical experiment that quickly gained national and international attention: teaching “Cultures of Basketball” at the University of Michigan. Inspired by my lifelong love of the game and informed by my scholarly interests in the role that stories, particularly informal stories, play in shaping our daily lives at the individual and collective level, “Cultures of Basketball” quickly surpassed my wildest expectations. Its appearance in university course listings provoked hundreds of student e-mails begging for one of the 24 spots in the course. The impromptu course diary I posted on my blog drew the attention of local newspapers, ESPN.com and other major online venues in this country and abroad, as well as hundreds of readers per day. Finally, the in-class experience provided challenges unlike any I’d faced in my 20 years of university teaching: negotiating the balance between formality and informality, emotional experience and intellectual inquiry, student and student-athlete (students included 8 members of Michigan’s men’s basketball team), the freedom to openly explore uncharted pedagogical ground and the imperatives of academic integrity, all while making my first foray into blogging and micro-blogging social media.

    Speakers
    Assoc Professor | University of Michigan Masters | I teach literature...


    Type Interactive, Solo
    Hashtag #sxsw #basketball
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13938


11:00am

Designing Tomorrow’s Digital/Physical Interfaces
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

    But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

    The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

    Speakers
    Pres/Co-Founder | Sifteo | I co-founded Sifteo in 2009 to develop...

    PhD Candidate | Berlin University of the Arts | I worked for...

    Asst Professor of Media Arts & Sciences | MIT | Leah Buechley...


    Type Interactive, Dual
    Hashtag #sxsw #Interfaces
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9683


11:00am

Discoverability and the New World of Book PR

11:00am

Driving the Change: Public Media Goes Transmedia

11:00am

Fast CSS: How Browsers Lay Out Web Pages

11:00am

11:00am

How Brain Science Turns Browsers into Buyers

11:00am

How Digital Softened Brazil's Iron Lady

11:00am

How STDs Can Be Good for Your Health

11:00am

Internet Bubble the Sequel: 1999 All Over Again?

11:00am

Internet Power: After Cyber-Optimism and Pessimism

11:00am

It’s Funny ‘Cause It’s True: Battling Bad Media

11:00am

Marketing’s Shift from Waterfall to Agile

11:00am

Mentor Session: Brit Morin

11:00am

Mentor Session: Eric Eldon

11:00am

Mentor Session: Jennifer Warren

11:00am

Mentor Session: John Baird

11:00am

Mentor Session: Shruti Challa

11:00am

Mother Goose Got Punked: Next Gen Visual Stories
    Visual storytelling has the power to move public policy, influence the direction of war, and alter the course of civil society. During this panel, you’ll learn ways to turn video and photography into great visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action. We’ll give you plenty of compelling examples, but we’ll also take you behind the scenes to show you some of the most important elements of great visual communications. This panel of filmmakers and photographers who have dedicated their careers to nonprofit storytelling will lead you through both the big strategic decisions and the real-world how-to’s of compelling visual communications. If you want to be a part of the next generation of nonprofit visual storytellers, join us for this session.

    Speakers
    Exec Dir | Lights Camera Help | I am a communicator and a collaborator...

    Founder & Creative Dir | Microdocumentaries | Ben Henretig started...

    Founder | STORYTELLERS FOR GOOD | Cara Jones is a multiple Emmy...

    Pres | Nonprofit Marketing Guide.com | Kivi Leroux Miller is...

    Founder, Exec Director | PhotoPhilanthropy | Nancy Richards Farese...


    Type Interactive, Panel
    Hashtag #sxsw #mggp
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9677


11:00am

No Wallet? No Problem. Enter Mobile Payments.
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

    Speakers
    VP of Emerging Media & Innovation | 360i | David Berkowitz is...

    Exec VP, Online/Mobile Business Unit | American Express | American...

    Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...

    Vice President of Global Mobile Transactions | NXP Semiconductors...

    Engineer, Google Mobile Wallet | Google Inc


    Type Interactive, Panel
    Hashtag #sxsw #nowallets
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9756


11:00am

Open Source & the Changing Tech Landscape

11:00am

Open Source Government, Enterprise and Innovation

11:00am

Out of this World Engagement

11:00am

Pocket Film Studio: The iPhone Revolution

11:00am

Rise of the Interactive Director As Creative Lead

11:00am

Social CRM Meet Up

11:00am

Startup Breakthrough: Speed Coaching for Founders

11:00am

Tapping Into America's Secret Sauce: Entrepreneurs
    During this session, Steve Case, one of America’s most iconic entrepreneurs, and Tim O’Shaughnessy, CEO and co-founder of LivingSocial, will explore the role entrepreneurship plays in launching some of the world’s fastest growing businesses. As LivingSocial’s first investor, Steve (and his investment firm, Revolution) was one of the earliest believers in the transformative power of local commerce. Tim will share his experience working with early investors and building one of today’s most promising new companies, as well as his vision for how LivingSocial is poised to bring local commerce to a new level. And looking more broadly, Steve will talk about his efforts to support entrepreneurs through his investments at Revolution, as chair of the Startup America Partnership and a member of the President’, and what we can all do to tap into “America’s secret sauce” to ensure that the US continues to be a leader in innovation and growth.

    Speakers
    Chairman & CEO | Revolution Ventures

    CEO | LivingSocial | Tim serves as Chief Executive Officer and...


    Type Interactive, Solo
    Hashtag #sxsw #USASauce
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100351


11:00am

The Making of the Modern Office
    Sunday March 11, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.

    Speakers
    Digital Platform Manager | Talk Radio News Service/KoPoint...

    VP of Mktg | Yammer | Dee Anna McPherson leads Yammer's overall...

    Sr Dir, Comm | Practice Fusion | Practice Fusion provides a free...

    Dir of Talent Acquisition | Opower | Jennifer Crystal has 15...


    Type Interactive, Panel
    Hashtag #sxsw #momo
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10586


11:00am

The Mobile Apps Value Chain

11:00am

The Nick Denton Interview: The Failure of Comments
    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

    Speakers
    Founder | Activate | I live at anildash.com

    Publisher | Gawker Media | Nick Denton is founder of Gawker Media...


    Type Interactive, Dual
    Hashtag #sxsw #DentonInt
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100127


11:00am

The Rise of Brooklyn Food Scene

11:00am

The UX-Driven Startup: Lessons from the Trenches

11:00am

Unpacking the Myth of the Intuitive
    Marketing from Apple, Nintendo, and other companies focuses on the promise of an intuitive interface, but what does that really mean and how is it achieved? Over the last few decades we've seen QWERTY keyboards give way to an incredible diversity of interfaces: mice, trackpads, motion wands, voice-based interfaces, cameras, touch screens, and even real instruments. These devices are regarded as increasingly "natural" or "intuitive", but this marketing-speak is ill-defined, unactionable, and potentially insulting to users; if they don't get it, are they "unnatural" or stupid? In this talk, I will explore the concept of the intuitive, using case studies from Engelbart's early work on computer-human interaction, Miyamoto's work for the NES and the Wii, and my own work at Harmonix on Rock Band and Dance Central. I will ultimately arrive at a new set of goals for interfaces.

    Speakers
    Creative Designer | Harmonix Music Systems | Matt Boch is a Project...


    Type Interactive, Solo
    Hashtag #sxsw #IntuitMyth
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13723


11:00am

User Research: Lessons from Borderlands
    A few years ago, Gearbox Software started a user research department called "Truth" while developing Borderlands. The team started with 2 people, no budget and a stack of flyers. By treating our testers as part of a community, this program has gone from a few testers in a list to a database of thousands in a short time. Truth was vital to the success of Borderlands, and saw over 600 people participating in170 sessions in the last year of development. Stephanie Puri (Truth Team Manager and User Researcher) and Matthew Armstrong (creator, designer, and director of Borderlands) share concrete examples from the development of Borderlands that demonstrate how anyone with a need for information and some creative thinking can get the feedback they need with the resources they have.

    Speakers
    Franchise Dir | Gearbox Software

    User Research Mgr | Gearbox Software | Hi! I manage the user...


    Type Interactive, Dual
    Hashtag #sxsw #Gearbox
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100099


11:00am

UX Smackdown! User Testing Techniques in the Ring

11:00am

Voices Carry: Why Authentic Brand Voices Matter

11:00am

Vote4Geeks: Why Techies Should Run for Office

11:00am

We the People: Creating a Consumer's Bill of Rights
    Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet players have faced lawsuits and legislative, regulatory and media scrutiny for how they track, share, sell, and retain consumer info. This has created a perfect storm for Congress to lead a charge to protect consumer privacy. But governments are as interested in access to consumer and citizen data as any big company.Shouldn’t we the people have a say in defining these standards? Absolutely.We’ll use this session to create a privacy bill of rights that tackles key issues around data, permissions, transparency, exporting information, and data deletion. We’ll use location based services as the case study, led by leading practitioners in the field.Together, in this interactive session, we’ll create 10 unalienable rights and vote to ratify it for the world to use.

    Speakers
    Pres & Founder | Placecast | Anne Bezancon is the Founder and...

    Co-Founder & CEO | Personal.com | Shane is co-founder and CEO...


    Type Interactive, Core Conversation
    Hashtag #sxsw #LBSRights
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10279


11:00am

WEF to SXSW: The Global Cloud Revolution

11:00am

Welcome to the Age of Hyperspecialization

11:00am

Will Accessibility Rain on Your Cloud Parade?
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    Speakers
    Research Software Engineer | IBM | Elizabeth Woodward is a Senior...


    Type Interactive, Dual
    Hashtag #sxsw #RainCloud
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9780


11:00am

Women in Tech Meet Up
    Sunday March 11, 2012 11:00am - 12:00pm @ Hyatt Regency Austin (Big Bend) (208 Barton Springs Rd, Austin, TX 78704)
    The mission of Women 2.0 is to increase the number of female founders of technology startups. Women 2.0 is a emerging global media company for aspiring and current female entrepreneurs to launch successful scalable, innovative ventures.Women 2.0 distributes its intellectual capital across multi-platforms online (mobile, social, web) and offline (events, workshops, conferences). Women 2.0 is a global network and social platform for influencers that drive trends and decisions — as startup founders and as consumers.This meet up is to promote the creation of new networks among aspiring entrepreneurs, current entrepreneurs and investors. For example, Women 2.0 hosts Founder Fridays in San Francisco, Palo Alto, Los Angeles, New York, Madrid and Barcelona and more cities each month. Stay updated on upcoming Founder Fridays on Twitter at @FounderFriday

    Speakers
    VP | Women 2.0 | Sepi is the Vice President at Women 2.0, responsible...


    Type Interactive, Meet Up
    Hashtag #sxsw #w2sxsw
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100702


11:00am

Sun Don't Shine
    Sunday March 11, 2012 11:00am - 12:22pm @ Violet Crown 1 (434 W 2nd St)
    "Sun Don't Shine" is a subtly cryptic story driven by the powerful performances of its lead actors and its eerily poetic setting. The film follows Crystal (Kate Lyn Sheil) and her boyfriend Leo (Kentucker Audley) on a tense and mysterious road trip through the desolate yet hauntingly beautiful landscape of central Florida. As the couple travels up the Gulf Coast the disturbing details of their excursion gradually begin to emerge, revealing Crystal’s sinister past and the couple’s troubling future.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12913


11:00am

Decoding Deepak

11:00am

A Conversation with Seth MacFarlane
    Sunday March 11, 2012 11:00am - 12:30pm @ Vimeo Theater (501 East 4th St)
    As the creator of Family Guy and one of the co-creators of American Dad!, Seth MacFarlane has brought his boundary-pushing brand of humor to millions each week. Join Seth for a no-holds-barred discussion about his groundbreaking work in TV, his recent foray into the music world with his debut album and his transition to Hollywood with his upcoming directorial debut Ted, a live-action/CG-animated comedy starring Mark Wahlberg and Mila Kunis. In it, he tells the story of John Bennett (Wahlberg), a grown man who must deal with the cherished teddy bear (voiced by MacFarlane) who came to life as the result of a childhood wish…and has refused to leave his side ever since.

    Speakers
    Dir of Programming Ent | Wikia Inc

    Seth MacFarlane | Emmy® Award-winning Seth MacFarlane is an...


    Type Film, Conversation
    Hashtag #sxsw #TedMovie
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP990309


11:00am

Mentors - Legal

11:00am

Renga
    Sunday March 11, 2012 11:00am - 12:30pm @ Canon Screening Room (6th, Austin, TX 78703)

    wallFour presents Renga, their ground breaking feature-length show controlled entirely by the audience. With its complex gameplay and 90-minute running time, Renga delivers a compelling dramatic arc with sufficient scale to rival a feature film. It is the first viable example of a standalone interactive show capable of running in commercial movie theatres. Using laser pointers to interact directly with the cinema screen, 100 players work together towards collective victory. Renga combines strategic conquest elements from video games such as Civilisation with action phases inspired by old-school arcade classics such as Defender. Arrive as an audience, leave as a team!
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12812


11:00am

A Conversation with Seth MacFarlane

11:00am

Digital Sport: Know More, Do More

11:00am

Mentor Session: Ellen McGirt

11:00am

(notes on) biology

11:00am

663114

11:00am

Animated Shorts
    Sunday March 11, 2012 11:00am - 12:33pm @ Alamo Lamar A (1120 South Lamar Blvd)

    663114 Director: Isamu Hirabayashi I am a 66-year cicada. There was a big earthquake. There was a big tsunami. There also was a big accident. Belly Director: Julia Pott I can feel you in my belly. Caldera Director: Evan Viera A young girl goes off her medication to leave a bleak metropolis and immerse herself in a vibrant oceanic cove. Chocolate Milk Director: Eliza Kinkz Growing up in a Texas drug rehab, a teenage girl learns the rules of life and dairy products. Combustion Director: Renaud Hallée Fire used as a visual and musical tool. Giraffe Danger Director: Randall Hopkins A giraffe with personal space anxiety has a bad day. The Hunter Director: Marieka Walsh A hunter searches for a missing boy deep in the snow covered mountains. He must make decisions that will forever change his relationship with the wilderness he fears. The Hunter is a stop-motion sand animation. Little Boat Director: Nelson Boles One little boat, one big journey. The Maker Director: Christopher Kezelos Life is what you make it. (notes on) biology Director: Danny Madden An animated account of an organism adapting to its environment. Once It Started It Could Not End Otherwise Director: Kelly Sears A terrifying look back at high school. Paint Showers Director: Miguel Jiron Swirling cosmos of paint give way to a storm of color and drips. Photographs Directors: Christina Manrique, Robert Clogher An elderly woman living in an abandoned town finds a camera, which becomes a means for her to recreate her past life and remember a lost love. Reddish Brown and Blueish Green Director: Samantha Gurry Child services, schwag, and the American dream. The Shrine / An Argument Director: Sean Pecknold An elk wanders through a world of madness. Summer Bummer Director: Bill Plympton A man daydreams about what terror could be lurking in his backyard pool.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12626


11:00am

Belly

11:00am

Caldera

11:00am

Chocolate Milk
    Sunday March 11, 2012 11:00am - 12:33pm @ Alamo Lamar A (1120 South Lamar Blvd)

    Chocolate Milk is the #1 goal. At least, that is what the Rehab informs the teenage Izzy as she enters for drug treatment. If she follows all their rules, then she can have chocolate milk. But why would she want some lame beverage, when she's got pogoballs, monster trucks and a best friend with a silverware fetish to keep her busy. A humorous and bittersweet teenage odyssey of coming to grips with addiction and trying to get through life without letting the current pull you under.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12999


11:00am

Combustion

11:00am

Giraffe Danger

11:00am

11:00am

Once It Started It Could Not End Otherwise

11:00am

Paint Showers

11:00am

Photographs

11:00am

Reddish Brown and Blueish Green

11:00am

Summer Bummer

11:00am

The Hunter

11:00am

The Maker

11:00am

11:00am

Brooklyn Castle
    Sunday March 11, 2012 11:00am - 12:41pm @ Alamo Ritz 1 (320 East 6th St)

    Brooklyn Castle is a documentary about I.S. 318 – an inner-city school where more than 65 percent of students are from homes with incomes below the federal poverty level – that also happens to have the best, most winning junior high school chess team in the country. (If Albert Einstein, who was rated 1800, were to join the team, he’d only rank fifth best.) Chess has transformed the school from one cited in 2003 as a “school in need of improvement” to one of New York City’s best. But a series of recession-driven public school budget cuts now threaten to undermine those hard-won successes.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12462


11:00am

SXSW ECO Meet Up

11:00am

Refuel (Yammer +SocialVibe)
    Sunday March 11, 2012 11:00am - 4:00pm @ Hangar Lounge (318 Colorado St, Austin, TX 78701)

    We’ve all been there. Sunday morning. You’ve made it through the first SXSW weekend. It’s time to Refuel and Engage.

    Join Yammer, SocialVibe and theMIX agency, as we get away from the hustle and bustle of the convention center and unwind at the Hangar. Refuel is the place to connect with social media and social business professionals and luminaries, marketing mavens, digital advertisers and brand representatives. Enjoy networking and specialty cocktails in the Runway Lounge or bounce to the beat on the Refuel Rooftop. Regardless of what you're looking for, Refuel will satisfy your mood.

    DJs on the Refuel Rooftop:

    SPECIAL GUEST DJ (New York)

    Joaquin Bartra (Palms Out Sound, San Francisco)
    twitter.com/joaquinbartra
    soundcloud.com/joaquinbartra

    Mess Kid (Freshmore, New York)
    twitter.com/messkid
    soundcloud.com/messkid

     


    Type Party, Unofficial


11:00am

SXSW CraftCamp Day 1

11:00am

SXSW ScreenBurn Game Developer Lounge Presented by Intel

11:00am

Mozilla Day Opening of #FEED Exhibition

11:00am

Google Village

11:15am

Advanced API Design: How APIs Change the World

11:15am

Wildness
    Sunday March 11, 2012 11:15am - 12:29pm @ Violet Crown 2 (434 W 2nd St)
    Rooted in the tropical underground of Los Angeles nightlife, "Wildness" is a portrait of the Silver Platter, a historic bar that has been home to Latin/LGBT immigrant communities since 1963. With a magical-realist flourish the bar itself becomes a character, narrating what happens when a weekly party (organized by Director Wu Tsang, DJs NGUZUNGUZU, and Total Freedom) called Wildness explodes into creativity and conflict. What does “safe space” mean? Who needs it? And how does it differ among us? At the Silver Platter, the search for answers creates coalitions across generations.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12921


11:15am

Gimme the Loot
    Sunday March 11, 2012 11:15am - 12:36pm @ Alamo Lamar B (1120 South Lamar Blvd)
    Malcolm and Sofia, two determined teens from the Bronx, are the ultimate graffiti-writers. When a rival gang buffs their latest masterpiece, they must hatch a plan to get revenge by tagging an iconic NYC landmark, but they need to raise $500 to pull off their spectacular scheme. Over the course of two whirlwind, sun-soaked summer days, Malcolm and Sofia travel on an epic urban adventure involving black market spray cans, illicit bodegas, stolen sneakers, a high stakes heist, and a beautiful, stoned girl whose necklace is literally their key to becoming the biggest writers in the City.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12764


11:15am

Eden
    Sunday March 11, 2012 11:15am - 12:53pm @ Stateside Theatre (719 Congress Ave)

    In 1994 Korean-American teenager, Hyun Jae, went to a bar in New Mexico where a handsome young man posing as a firefighter offered her a ride home. Then she was abducted and smuggled into Las Vegas where she was imprisoned as a sex slave for two years. During her captivity, Hyun Jae (dubbed Eden by her captors) ensured her own survival by steadily carving out power and influence within the very organization that imprisoned her. Inspired by the complex and harrowing true story of human trafficking survivor Chong Kim, "Eden" peers into the darkest corners of America and attempts to discover the humanity within.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12450


11:30am

Bam!: When Every Device Is Cloud-Connected

11:30am

The Plugged-In Manager
    These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?

    Speakers
    Professor | Santa Clara University | Terri Griffith is a Professor...


    Type Interactive, Book Reading
    Hashtag #sxsw #pluggedin
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9511


11:30am

In Our Nature

11:35am

11:45am

Brain As Interface: Future of Bio-Computing

12:00pm

Rx:SM Film Expo

12:00pm

Using Technology to Thwart Human Traffickers

12:00pm

All Day Event - GE Garage

12:00pm

Half Day Event: Ask.com Sugar Rush

12:00pm

12:00pm

Developer Open House (Foursquare)

12:00pm

12:00pm

Hangover Hoedown (Men's Humor + Lamebook)
    Sunday March 11, 2012 12:00pm - 4:00pm @ John Mueller's BBQ Trailer (1502 S. 1st St., Austin, TX 78704)

    Yes we will have a horse!

    The morning after you dance yourself redonk at That Internet Party 2), you're gonna want to drink some free beer and eat some delicious BBQ to recover whilst listening to some old-school country jams from SHOOT THE JUKEBOX.

    We're providin' that at Men's Humor's HANGOVER HOEDOWN. Stop on by, eat some 'que and have a brewskie on us.

    Special Thanks to our sponsors Greatest Common Factory and CultureMap Austin!


    Type Party, Unofficial
    Free Stuff Alcohol
    Info Y


12:00pm

Presskit.to Demo Days (Invite Only)
    Sunday March 11, 2012 12:00pm - 4:00pm @ TBA

    On 3/11 and 3/14- Presskit.to Demo Days, 12-4pm

    We’ll be grilling, listening to and playing tunes, filming IAtv sessions, and doing Presskit.to product demos out of our bandwagon on the 11th and 14th (location TBD, but we plan to be as close to 6th street as possible). 
    Come on by to build your very own FREE press kit (available exclusively to SXSW attendees) and say hi! There might even be a bear hanging around…

    About Presskit.to:
    Presskit.to enables creative individuals to organize, protect, and share their creative identities while on the go. By making your portfolio immediately accessible, Presskit.to will ensure that you never miss another opportunity to impress! For more information, please check out our press release.


    Request an Invite at http://presskit.to


    Type Party, Unofficial
    Info Y


12:00pm

PulsePoint Rooftop Party
    Sunday March 11, 2012 12:00pm - 5:00pm @ Parkside (307 E 6th St, Austin, Texas 78701)

    RSVP for our party on March 11th and automatically be entered to win a free trip to SXSW

    RSVP below for PulsePoint’s rooftop party at Parkside on Sunday, March 11th and automatically be entered to win a free trip to SXSW. This trip includes an Interactive Badge, hotel accommodations from March 10th-March 12th at the Hyatt Regency, and a flight voucher up to $500! Total Value of $3000! Don’t miss out on this great opportunity. RSVP today!

     


    Type Party, Unofficial
    Free Stuff Alcohol, food


12:00pm

All Day Event - ScreenBurn Arcade

12:00pm

LANFest

12:00pm

SXSW ScreenBurn Arcade

12:00pm

12:00pm

Fresh-Fest (KOOP 91.7fm)
    Sunday March 11, 2012 12:00pm - 9:00pm @ Cherrywood Coffeehouse (1400 E 38 St)

    The Fresh From the Underground collective (KOOP 91.7fm)) is hosting a showcase at Cherrywood on Sunday, March 11, 2012. 

    The showcase starts at 1 PM and runs until 10 PM and will reflect FFtU's interest in local and national underground music. The total sensory experience will include DJs, video artists, and bands. And it's FREE! Here's a partial listing, with a schedule to follow. 

    //Performance Artists//
    OVEREVO - 2:45

    //Bands//
    Jack Topht - 3:00 - One Man Rap-a-tack (Buffalo NY)
    Barbara Andrea Arriaga - 3:30 Solo Cellist 
    Messy Sparkles - 4:00 - Electronic Fun Time 
    Attic Ted - 4:30 - Masked Mayhem from San Marcos
    Dr. Bleep - 5:00 - Electronic bleeps and squeaks from the Bleep Labs
    Night Viking - 6:00 - Improve Art Rock Legends
    Smokey Emery - 6:30 - Tape Loop Drone
    Roo - 7:00 - Super Stripped Down Rock
    Silent Land Time Machine - 7:30 - Sound Scapes
    Ichi Ni San Shi - 8:00 - Just plain good rock band
    How I quit Crack - 8:30 - Black Light Torch Singer
    Porno Helmut - 9:30- Audio Visual Lobotomy (Dallas)

    //Video Artists// After Dark
    Otis Ike
    Normal Dubb

    <<don't recognize any of these artists? then this is even more for you! immerse yourself in underground music. and good times duh>>

    http://www.facebook.com/events/281618528578206/


    Type Party, Unofficial
    Info Y


12:05pm

12:15pm

Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier

12:15pm

Trover Photowalk
    Sunday March 11, 2012 12:15pm - 5:15pm @ Liberty Tavern (500 E 4th St., Austin, TX 78701)

    Take A Shot & A Walk With Trover

    Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

     


    Type Party, Unofficial
    Free Stuff Alcohol


12:30pm

12:30pm

12:30pm

Erica Shea & Stephen Valand Book Signing

12:30pm

How to Build Privacy By Design into Web and Mobile
    Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

    Speakers
    Chief Technology Officer | Personal | Tarik Kurspahic is co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #privacy360
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13541


12:30pm

Jessica Applestone Book Signing

12:30pm

The B2B Social Media Book

12:30pm

Does HTML5 Offer a Montage Moment for Web Cinema?
    Imagine if you could weave the sum of all human knowledge seamlessly into your film or documentary. New technologies like HTML5 make this possible. Video, audio and animation no longer need to be in a "black box", separate from other elements on a page. Recent works like The Wilderness Downtown, 3 Dreams of Black, and hypervideo experiments from Mozilla's Popcorn project point to a radical shift in how we think of moving images. In the same way that montage pioneers like Eisenstein and Griffiths showed us that new formal and technical possibilities could blow our perceptions of cinema wide open, this panel will bring examples and ideas that point to the storytelling potential when the web is fused with the power of cinema. The panel will include a brief presentation of a few innovative examples that feature high quality story and aesthetics as well as advanced technologies like: WebGL, Popcorn.js and the upcoming HTML Stream Processing API (an open standard for browser access to camera and microphone).

    Speakers
    Project Lead, Web Made Movies Project | Mozilla | Brett Gaylor...

    Creative Developer | Three Eyed Labs LLC | Brian Chirls is a...

    Dir, Digital Initiatives | Tribeca Film Institute | Director...

    Media Innovation Strategist | 18 Days In Egypt | Jigar Mehta...


    Type Film, Panel
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP13743


12:30pm

Harnessing the Crowd - Internet Funding 101

12:30pm

Prototyping The Future

12:30pm

The Great Cinematography Shootout

12:30pm

Adding Value As a Non-Technical No Talent Assclown

12:30pm

All Eyes on You: Visual Effects & Viewer Engagement
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    Speakers
    CEO | GenArts Inc | Katherine joined GenArts as CEO in June 2008...


    Type Interactive, Core Conversation
    Hashtag #sxsw #vfx4views
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9321


12:30pm

Austin Technology Council Meet Up

12:30pm

Better Food Through Open Data Standards
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

    Speakers
    CEO, Chef | Foodtree

    CEO & Founder | Windowfarms.org | NYU ITP, Eyebeam Center for...

    Code for America Fellow | Code for America | Chacha is an experience...

    Founder | food+tech connect | Danielle Gould is the Founder...

    VP, Digital Prod Mgmt | Clean Plates | Niles is creating the...


    Type Interactive, Panel
    Hashtag #sxsw #openfood
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9904


12:30pm

Big Data Smackdown on Cybersecurity

12:30pm

Boxcutters Podcast: Episode 300

12:30pm

Brand As API: Connect Differently
    As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. This requires brands to leave the “broadcast relationship” and, instead, build a relationship sharing communication, innovation, and the very product/service itself. Insight into this relationship can be found in the structure, language, and use of APIs (Application Programming Interface). APIs provide a set of rules – a language for connecting to data and services. To remix. To build. To leverage. To extend. Many API calls provide explicit metaphors for the ways brands can connect to customers. Generally, the API relationship provides insights into the role of brands in the customers’ life. This conversation will explore these metaphors, share case studies, and work to build a language for better connecting consumers with their brands.

    Speakers
    Professor, Chair & Co-Dir | Interactive Media Studies Miami...

    Professor & Co-Dir | Interactive Media Studies Miami University...


    Type Interactive, Core Conversation
    Hashtag #sxsw #brandasapi
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13812


12:30pm

Brands: The Cost of Being Human

12:30pm

But Hasn't Politics Always Been Social?

12:30pm

Celebs & Causes: A Thin Line btwn #winning & #fail

12:30pm

Computation and Its Impact on the Future

12:30pm

Creating Responsive HTML5 Touch Interfaces
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    Speakers
    Sr Software Engineer | Flickr | Stephen is a Senior Frontend...


    Type Interactive, Solo
    Hashtag #sxsw #htmltouch
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11462


12:30pm

Crowdsourcing Government: Why Access Matters
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    A public right to data is key to unlocking the biggest enterprise opportunity of our time: integrating social media with public services. Open government combines transparency with citizen participation. This is the future of government. The Open Government Partnership is a new international initiative - bringing together more than 50 countries and international civil society - to share best practice in beating corruption, improving social justice and driving growth and innovation. The UK has put Transparency at the heart of its vision of social and economic growth and is one of the founder members of the OGP. This session also hears from other key founders of the OGP from around the world – including Samantha Power, special assistant to President Barack Obama and the architect of the initiative and Rakesh Rajani, a global civil society leader. The Future is Open: find out how to become an Open Government pioneer.

    Speakers
    Advisor/Speechwriter | US Department of State

    Head | Twaweza | Rakesh Rajani is the Head of Twaweza, meaning...

    Dir of Transparency & Open Data | UK Government | Tim Kelsey...


    Type Interactive, Panel
    Hashtag #sxsw #CrowdGov
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992338


12:30pm

CSS.next: Current Experiments, CSS4 and the Future

12:30pm

Curing a Rage Headache: Internet Drama & Activism

12:30pm

Customers Are Irrational: Stop Fighting It
    Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist’s work? People are irrational.Who are your customers? Irrational people. So why then do organizations design rational experiences? Emotions comprise more than half the typical customer experience. With the immediacy of information and social media, you must embrace that irrationality and use it to your advantage by building a deliberate experience. Effectively managing and engaging subconsciously with these irrational customers is essential.Join international bestselling customer experience author Colin Shaw as he presents new psychological research that reveals examples of irrationality, the mistakes organizations are making today, and how you can embrace irrationality and build an emotionally engaging experiences.

    Speakers
    CEO, Founder | Beyond Philosophy | Colin Shaw is a successful...


    Type Interactive, Solo
    Hashtag #sxsw #BeyPhil
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9224


12:30pm

Design and the Mobile Startup
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    Speakers
    CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...

    Head of Prod | Foursquare | Alex is Head of Product at foursquare...

    Co-founder | Instagram | Mike graduated from Stanford University...

    Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...


    Type Interactive, Panel
    Hashtag #sxsw #MobileDsgn
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11295


12:30pm

Designing Positive Daily Addictions
    There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.

    So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.

    This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.

    More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.

    And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

    Speakers
    CEO | BodyMedia

    CEO | Vitality/MIT Media Lab | David Rose is an award-winning...

    VP, Digital Health | Edelman | Gigi Peterkin has more than 15...

    Sr VP & Chief Innovation Officer | Humana

    Sr VP Corporate Comms | Humana Inc


    Type Interactive, Panel
    Hashtag #sxsw #DPDA
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12693


12:30pm

Disambiguation: Embrace Wrong Answers & Find Truth

12:30pm

eBay to VC: Lessons from the Trenches
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

    Speakers
    General Partner | Andreessen Horowitz

    Reporter | The New York Times


    Type Interactive, Dual
    Hashtag #sxsw #eBaytoVC
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13100


12:30pm

eSports: Enabling Gaming As a Profession

    There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.

    Speakers
    eSports Media Personality/Mgmt | Team Evil Geniuses | Anna Prosser...

    General Manager of eSports & Vice President of Research and Development...

    Dir of GSL | Gom Tv Korea | Jung Won Chae is the Director of...

    CFO | Twitchtv | Kevin Lin is COO of TwitchTV, the world's best...


    Type Interactive, Panel
    Hashtag #sxsw #esports
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13499


12:30pm

Everybody's a Bloody Entrepreneur! Or Are They?

12:30pm

FutureShop: Virtual QR Stores, NFC Receipts & More

12:30pm

12:30pm

High On Line: Applying Psychology to Web Design

12:30pm

How to Run a Social Site and Not Get Users Killed

12:30pm

How to Win Friends and Influence Space Exploration

12:30pm

How We Do It in Brazil

12:30pm

I'm Completely Overwhelmed Meet Up

12:30pm

Indie Games, Indie Film - DejaVu

12:30pm

Interface Technology: Gesture Systems and Beyond

12:30pm

Large Enterprise Social Media Professionals, Unite!

12:30pm

Light Field: Turning Light into Living Pictures

12:30pm

Mad CSS3 Skillz

12:30pm

Mentor Session: Brett Close

12:30pm

Mentor Session: Makinde Adeagbo

12:30pm

Mentor Session: Steve Bauer

12:30pm

Mentor Session: Syed Shuttari

12:30pm

Mixel: Art, Tablets and the Creator Economy

12:30pm

No Brochures: Digital Storytelling for Nonprofits

    Storytelling is an inherently key aspect of non-profit business. Donors deserve to know how their gifts are having an impact; potential donors need to know how they can make a difference. But are non-profits truly "thinking digital" when it comes to getting their stories noticed? Are we stuck in brochure mode? The next generation of philanthropists—and beyond—is comprised of digital natives, far more accustomed to non-linear interactive storytelling and far more comfortable with a touchscreen than a staple-bound booklet. Donors are expecting to see complex, layered data presented in the form of colorful, entertaining, easily digestible media. This panel will discuss and explore alternate approaches to get your story noticed across a range of digital platforms.

    Speakers
    Exec Dir | Center for Digital Storytelling | Joe founded the...

    Web Manager | Oxfam America | I'm a digital communications manager...

    Principal | Treesaver Company Inc | Roger Black


    Type Interactive, Panel
    Hashtag #sxsw #NoBrochure
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9691


12:30pm

Once & Future King: Can Syndication Save Content?
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    Speakers
    Flipboard | Christel van der Boom is a communicator passionate...

    Founder | Free Range Content Inc | Jesse Levine has launched...

    CEO | Free Range Content Inc | CEO Free Range Content (Repost.Us...

    SVP & CTO | NewsRight | Todd Martin is a technology infrastructure...


    Type Interactive, Panel
    Hashtag #sxsw #syndicate
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12874


12:30pm

Online Sports and the Internet's Meaning Machine
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

    Speakers
    Editorial Dir | Vox Media/SB Nation | Spencer Hall is the Editorial...


    Type Interactive, Solo
    Hashtag #sxsw #kingdom
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100134


12:30pm

Open Art, Open Audiences: The Edinburgh Festivals
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)
    Arts festivals are all about bringing people together, creating shared experiences and introducing them to cultural gems that they might not otherwise have found. How can festivals make best use of new technology to develop their audiences, enhance the impact of their content and remain relevant in the Information Age? What role can festival data play in the semantic web, and does it have more to offer than just what's on where? How might social platforms, ticketing innovations and mobile applications help audiences to navigate and explore the content available at a major arts festivals? In 2011 we opened our data to the developer community through www.culturehackscotland.com. Culture Hack Scotland was an outstanding event and was one of the strongest ever demonstrations of the value of open data in the arts. Hear how Edinburgh's Festivals Innovation Lab is beginning to answer some of these questions and explore what value the Edinburgh Festivals, a significant test bed environment, can add to the SXSW community.

    Speakers
    Mr | Edinburgh International Book Festival | Andrew Coulton is...

    Chief Exec | Edinburgh Festival Fringe Society | Kath M Mainland...


    Type Interactive, Dual
    Hashtag #sxsw #FringeFest
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12162


12:30pm

Optimism: The Ultimate Revolutionary Act

12:30pm

Psychology of Narcissism & How It Affects Brands
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

    Speakers
    Lifestyle Blogger | CasieStewart.com | Casie is a daily lifestyle...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Pres | The Blog Studio | Lucia Mancuso is the President of The...

    Strategist | Spooky English PR | I'm a Geeky PR strategist and...


    Type Interactive, Panel
    Hashtag #sxsw #LookAtMe
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12781


12:30pm

Public Lab: Mapping, DIY Activism & Civic Science
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Are you embroiled in an cartographic dispute? Do you disagree with the official version of your geography? Do you need a up-to-date map of your area of interest?From the BP Oil Spill to the Gowanus Canal Super Fund site, Grassroots Mapping and the Public Laboratory for Open Technology and Science work to empower citizens around the world. Communities engage in citizen cartography and create aerial images with low-cost, DIY, open sourced technologies. This method of mapping creates on-demand imagery that’s 30 to 50 times higher resolution than what’s available via Google Maps. It allows people to document, to lobby and to enact change in their neighborhoods. The Public Laboratory community has expanded to organize projects around the world. Recently recognized with the award of $500,000 Knight Foundation grant, that work continues to expand. We’ll discuss the unique challenges and obstacles of scaling citizen science, IRL community development work, and online technology engagement.

    Speakers
    Web Developer | Consumer Reports | Web Developer w/ @ConsumersUnion...

    Pres Mgmt Fellow | US Department of Housing and Urban Development...

    Dir of Production Processes & Production in Education | Public...

    Dir of Outreach & Partnerships | Public Laboratory for Open Technology...


    Type Interactive, Panel
    Hashtag #sxsw #PublicLab
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9516


12:30pm

Right to Be Forgotten: Forgiveness or Censorship?

12:30pm

Social Media Is a Bubble and SXSW Is a Fad

12:30pm

Successful Onboarding: Ship Code, See Bathroom

12:30pm

The European Tech Art Scene

12:30pm

The Secret Path to Success in Online Video

12:30pm

Turning Slacktivism into Online Activism

12:30pm

Why Location Matters for Your Personal Data
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Where is your data? It’s a simple question, yet it’s maddeningly hard to answer in the era of cloud computing. Everything from family photos to bank transactions seem to be floating around in ether, yet they are inevitably stored somewhere. And even though you may not know it, that data is serviced and hosted by multiple subcontractors you’ve never heard of--it may not even be in the same country as you are. This data can be subject to a vast array of contractual agreements, as well as overlapping jurisdictions and regulations. And sometimes, it gets messy and confusing enough to end up in court. Likewise, the integration with cloud services that is common on most smartphones and tablets is outpacing the law, raising questions that have only fuzzy legal precedent.This session is intended to be a discussion about the topic with and amongst the audience, so I’ll give a presentation based on my reporting on the topic, then open up the subject to attendees for conversation and comments.

    Speakers
    Sr Tech Editor | Popular Mechanics | Glenn Derene is the senior...


    Type Interactive, Solo
    Hashtag #sxsw #wheredata
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8757


12:30pm

Jeffrey Tambor's Acting Workshop

12:30pm

Mentors - Producers

12:30pm

Jeffrey Tambor's Acting Workshop
    Jeffrey Tambor (Arrested Development, The Hangover) returns to SXSW with a version of his workshop that film conference attendees have loved for years. By breaking down the performing process, he’s explored the practical and philosophical approaches that lead to a great performance. Jeffrey has worked with some of SXSW’s favorite actors on stage, helping them (and the audience) to identify and release those fears that keep us all from true artistic freedom. This year, Mr. Tambor will bring his Workshop to both Film and Interactive conference attendees. His career as a Master Teacher of actors has given him insight into human behavior that translates to helping ALL people. Part one-man show, part seminar, part question and answer and endlessly entertaining, Jeffrey’s hilarious and empowering presentation inspires the viewer to discover the artist within.

    Speakers
    Jeffrey Tambor has created some of the most iconic characters...


    Type Interactive, Workshop
    Hashtag #sxsw #Tambor
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100612


12:30pm

Allhat IV (Chevrolet)
    Sunday March 11, 2012 12:30pm - 2:30pm @ Guero's Taco Bar (1412 S Congress Ave, Austin, TX 78704)

    Join Co-hosts Richard Binhammer & David Armano for their fourth installment of the most popular brunch of SXSW, Allhat IV "Mootown's Greatest Hits". 

    Limited drink tickets & the best breakfast tacos Austin has to offer. 

    *Follow the conversation on Twitter at #allhat.
    **Boots not included. Hats optional but recommended.
    ***No baseball caps unless you are Peter Kim or Jim Storer (Apologies Michael Brito, get a cowboy hat). 
    ****BYOHS (bring your own hot sauce and be prepared to share).

    RSVP is currently full and is only open for waitlisting.


    Type Party, Unofficial
    Free Stuff alcohol, food
    Hashtag #allhat


12:45pm

12:45pm

The New Age of Money

1:00pm

I'd Bump That: NFC Growth from Play Will Pay

1:00pm

Roger Dooley Book Signing

1:00pm

Roads to Power
    From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep a role should government play in regulating traffic, many wondered? The first round of answers bear a striking resemblance to conversations today about the nature of the internet. Advocates of centralized regulation advocated limits to tolls -- a geographical version of net neutrality. Critics argued that eminent domain meant tearing down the houses of the poor. The new roads sped traffic to poor areas, promoting commerce and industrialization, for a time. Critics claimed that soon the earth's peoples would speak a single language. But soon mounting evidence showed that the road's users were speaking to each other less than they ever had before. What had gone wrong?

    Speakers
    Professor | Harvard Society of Fellows | Jo Guldi is a professor...


    Type Interactive, Book Reading
    Hashtag #sxsw #roads2powr
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11266


1:00pm

Arcade Stage: Marvel - House of Ideas

1:00pm

The Aggression Scale
    Sunday March 11, 2012 1:00pm - 2:27pm @ Violet Crown 1 (434 W 2nd St)
    Charged with murder and likely going to jail, crime boss Reg Bellavance is out on bail and wants to skip town with his son. The only problem is that the money he had stashed away for just such an occasion has gone missing. Bellevance gives his right hand man Lloyd a simple order: Find his money, kill everyone who had a hand in stealing it and make it messy. Lloyd and his crew tear out into the city and begin carrying out the order in brutal fashion… They have no idea just how dangerous their job is about to get.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12950


1:00pm

Chess in the Square: The Brooklyn Castle Premiere Party & Chess Event

1:00pm

1:00pm

Buzzmedia iHeartRadioLounge (PureVolume House)

1:00pm

Boxee Kegger

1:00pm

Rooftop Yoga Retweet with Off the Mat, Into the World

1:05pm

1:15pm

QR Codes, Technology and a New Era of Fine Art

1:15pm

Hard Labor

1:15pm

The Source
    Sunday March 11, 2012 1:15pm - 3:00pm @ Vimeo Theater (501 East 4th St)
    It’s 1971 and communes and new religions are on the rise. The Source Family are an "Aquarian tribe," a secretive but outlandish group of 140 beautiful young people who stroll Los Angeles in colorful robes, devotees of “Father Yod,” a controversial restaurateur-turned-spiritual leader with fourteen wives and his own psychedelic rock band. The Family lives in a mansion and operates a popular restaurant on the Sunset Strip, serving vegetarian cuisine to musicians and movie stars, pioneering a national trend. But their radical lifestyle instigates the authorities. Their demise is dramatic and painful, but Yod’s spirit lives on.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12416


1:30pm

Music Apps Gone Wild

1:30pm

Her Master's Voice
    Sunday March 11, 2012 1:30pm - 2:29pm @ Alamo Ritz 2 (320 East 6th St)
    Schiller said there is a watcher at the gate of the mind, and it is the watcher that prevents creativity, because creativity and insanity are almost the same thing. The ventriloquist’s doll can kill off the watcher of the mind allowing access to spontaneity and imagination. Acclaimed ventriloquist Nina Conti, takes the bereaved puppets of her mentor and erstwhile lover Ken Campbell on a pilgrimage to 'Venthaven', the resting place for puppets of dead ventriloquists. She gets to know her traveling partners along the way, and through them deconstructs both herself and her lost love in this ventriloquial docu-mocumentary requiem.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12482


1:30pm

Foundit! Scavenger Hunt

1:30pm

Worldwide InstaMeet: Photowalk (Instagram)
    Sunday March 11, 2012 1:30pm - 2:30pm @ The Boiling Pot (700 E 6th St, Austin, TX 78701)

    Are you ready for the fourth Worldwide InstaMeet?! This time around, we're asking everyone to go on a photowalk together. Join members of the Instagram Team for a very special South by Southwest photowalk! We'll be meeting at 1:30 PM next to The Boiling Pot at 6th & Sabine. Details to come!

    For more information keep an eye on our InstaMeets page at http://blog.instagram.com/instameets.

    We'll be featuring some of our favorite images & group shots on our blog once the big day has arrived, so be sure to join your city's meetup group and use the tips above to spread the word about your InstaMeet!

     


    Type Party, Unofficial
    Hashtag #instameet


1:30pm

Francine
    Sunday March 11, 2012 1:30pm - 2:44pm @ Alamo Lamar B (1120 South Lamar Blvd)
    Academy-Award-winner Melissa Leo gives a fierce and restrained performance as Francine, a woman struggling to find her place in a downtrodden lakeside town after leaving behind a life in prison. Taking a series of jobs working with animals, Francine turns away those who take an interest in her and instead seeks intimacy in the most unlikely of places. Gritty, elliptical, and voyeuristic, Francine is a portrait of a near-silent misfit and her fragile first steps in an unfamiliar world.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12417


1:30pm

SXSW Community Screenings: Faces of Austin

1:30pm

1:30pm

Office Hours (Foursquare)

1:35pm

Jo Guldi Book Signing

1:45pm

Leave Me Like You Found Me

1:45pm

Los Chidos
    Sunday March 11, 2012 1:45pm - 3:19pm @ Stateside Theatre (719 Congress Ave)
    Set amid the noisy outskirts of some unnamed Mexican metropolis, "Los Chidos" tells the story of the Gonzales Family. Proprietors of a tire repair junkyard sandwiched between two busy freeways, the Gonzales clan's days are spent wallowing in lazy, mindless routine. When a confused American industrialist happens into the shop with a flat tire, the family's place in the shame-free food chain is called into question. A scenario unfolds whereby the pale stranger finds himself welcomed into their fold. He is soon infatuated with the newlywed bride of the family's neighbor. As a love blossoms, dark secrets begin emerging.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12448


1:45pm

A Short Film About Ice Fishing

1:45pm

Aaron Burr, Part 2

1:45pm

Bear

1:45pm

FOXES
    Sunday March 11, 2012 1:45pm - 3:21pm @ Alamo Lamar A (1120 South Lamar Blvd)

    Ellen and James are the only couple living in a ghost estate, an eerie silent maze of uniform houses populated only by spectral shrieking foxes. Ellen starts to photograph the foxes that raid the couple’s rubbish bin and her interest soon becomes an obsession. James becomes alienated by his wife’s increasingly bizarre behavior and the couple’s relationship grows ever more antagonistic. James confronts Ellen and she flees the house, vanishing into the twilight world of endless rows of gardens and empty houses. Night falls and she does not return. James awaits her return, alone, in the suburban limbo.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12641


1:45pm

In The Pines
    Sunday March 11, 2012 1:45pm - 3:21pm @ Alamo Lamar A (1120 South Lamar Blvd)

    Simultaneously an exploration of nature and psyche, 'In The Pines' documents a young woman's hunt for extraterrestrial meaning. Following a mysteriously purposeful hike through the Olympic Mountains, this film roots itself in the Pacific Northwest. It delves deep into the texture of the scene by carefully playing with macro photography, resulting in the synchronized examination of character and setting. Part science fiction, part psycho-thriller, part poetry - all elements fuse together to create a memorable scene viewers will be eager to revisit.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12500


1:45pm

Mouthful

1:45pm

Narrative Shorts 3
    Sunday March 11, 2012 1:45pm - 3:21pm @ Alamo Lamar A (1120 South Lamar Blvd)

    A Short Film About Ice Fishing Director: Jason Shahinfar In rural South Dakota two friends go out for the most explosive day of ice fishing either will ever experience. Aaron Burr, Part 2 Director: Dana O'Keefe History is a contest. Bear Director: Nash Edgerton Jack means well, but sometimes good intentions have horrible consequences. FOXES Director: Lorcan Finnegan A young couple trapped in a remote estate of empty houses and shrieking foxes are beckoned from their isolation into a twilight world. A world of the paranormal or perhaps insanity. In The Pines Directors: Zeek Earl, Chris Caldwell Simultaneously an exploration of nature and psyche, the film documents a young woman's hunt for extraterrestrial meaning. Part science fiction, part psycho-thriller, part poetry - this film crafts a memorable scene rooted in the Pacific Northwest. Mouthful Director: Robert G. Putka Bobby and Bliss are a happy couple, that is, until they begin to tell each other things probably better left unsaid. A single question leads them down a highway to relationship hell. Pitch Black Heist Director: John Maclean Two men, professional safe crackers, meet on a simple job to relieve an office safe of its contents. The catch; a light activated alarm system impelling them to embark on a pitch black heist. Playtime (Spielzeit) Director: Lucas Mireles A seamless journey through the lives of German youth on a Sunday afternoon. Would You Directors: Brian McGinn, Rod Blackhurst Two friends play 'Would You Rather.' When their choices magically start to come true, they find themselves in a variety of awkward and funny situations.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12623


1:45pm

Pitch Black Heist

1:45pm

Playtime (Spielzeit)